Exactly How Streamers and Youtubers Earn $100,000+ per MONTH from Ads
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- Опубліковано 19 чер 2024
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I've long wanted to make a video that covers the world of ads on Twitch and UA-cam. Of all questions around content creation, how much money creators make off UA-cam and Twitch ads are one of the most confusing. So I'm going to try to do an okay job of explaining how much youtube pays per 1000 views, and how much Twitch pays per 1000 views.
How Twitch streamers make money from ads is a confusing topic I've never seen anyone delve well into. Streamers don't have an idea of how much money they can make from ads, or if it's even a viable career path to make money from ads as a streamer.
In this video we breakdown CPM and how it is effected by market demand. The ad systems are different across Twitch and UA-cam. It's a long and technical video, but my goal in this video is to give a basic overview of ads and how they work. After watching this video you should have a good understanding of how streamers and UA-camrs make money from ads.
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#Twitch #UA-cam #Ads
I've been setting up pictures of Ludwig in the shape of a pentagram and then setting them on fire in my bathtub trying to summon Devin for a stream, but alas, no such luck. Hope you're doing well boss!
Lmao
You’re doing it wrong. You need to say his name 3 times at the EVE online login screen.
@@zokoTVgaming OOOOOH YOU DONT SAY?? FUGGIN BRB.
Read the bible, 😂
Despite not being a content creator, and I never plan to, I love listening to these types of vids as I work.
When people say 99% fail they make it sound impossible.
Reality : 90% are utter shite 😅 bad quality or no dedication. Actually trying, consistently, with ongoing improvement makes it much more likely to succeed :)
How do I like this comment more I can't seem to find the button to
this important life lesson I learned from playing video games. I'd always assumed to reach the top 0.1% you'd have to grind 10 hours a day for months/years. Meanwhile I played valorant for an average of 2 games a day since launch and I got in the top 0.1% without trying very hard.
Everybody sees the work ethic of the top 0.001% and they get super intimidated with how hard they grind, but in reality the vast majority of people are SUPER lazy until you're looking at the people at the top of the top
Winners never quit, quitters never win. And its true. Its millions of unique streamers every month. All just simply not doing anything to stand out or anything to get seen. Infact, Marketing is such an important tool nowadays, it seems from my experiences - With several failures and big L's under my belt, that 1. you need to make a business. 2. you need to market your stream. Marketing is everything now days. You need to put effort, time, dedication and planning into your content. But lets not forget about the "networking" where people simply in my opinion does it wrong. They expect to work with people without contributing, or do anything. They expect that when they work or network with someone that all of them - shall watch them and become a part of their audience.... This is all wrong. The people you are "networking" or working with doesn't need to be part of your audience, or watch you like a big boy fan. I got banned for a month from facebook for sharing advice within this... That's how bad those smaller streamers are. I didn't even say anything offensive, and yet the ban came running in. But if people doesn't change, then there will neither be a change. So, in the end its GGZ anyways.
@@JostoneHD feel like "millions of streamer" does a disservice when at least 1 mill have like 5fps no commentary streams , another mill or 2 have little/no commentary or very bad audio quality
and a bunch more are either inconsistent, doing the same as everyone else or very very poorly marketing themselves.
still a lot of competition, but putting in work give you a damn good head start over the above
@@Merlin_UA-cam exactly! And that's the problem. People that do not realize how shit their streams really are feel entitled to grow somewhere. Myself have shit marketing. But the stream quality is quite good. Also, my content is different, its not what you normally find on the platform. However, twitch dosent give you a head start because of that or anything. Simply because the discoverabillity is shit. And neither does it help when people and creators like devin and similar relevant creators are incapable of noticing value.
What i mean by this:
If you reach out to them with solid value that gives both value in some way. They will only care if you are big enough.
Example:
I reached out to devin about twitch versus, where he ignored me, along with several other conversation topics that would be healthy to cover within the industry. However, i was actually the key perosn that was involved in twitch verus, and being part of that, ofc im proud of that. Even tho no one knows. Thats because, if it wasn't for my input, they would never even considered it, and there is a set of event and timelines that will prove that. Anyways, i can't do anything about it, and i've made my peace with that. Im still proud of taking part in its appearance.
Point being:
Not only do you need to market yourself (which is a problem for me, cuz i can't do that without help).
But People on the platform need to change in to a more healthy mindset.
We as streamers both big and small needs to drop our ego so much.
I've talked about that part on my alt chennel - Which even Devin, refuses to either look at or interact with, Just like the one I did about twitch versus before it ever got launched.
Where as it didn't have a name yet, I shared how twitch could change their discoverability by doing it. Which they failed at once again, cuz they didn't acknowledge my skills and value.
Later I found that "they basically, watched and took all my input into account, and did realize it, where they named it twitch versus.
While no one did see or care of the value coming in long before that. - Cuz if you aren't big enough, you are just a nobody, and no one cares, no matter how much value you present.
So because of that, You need to market yourself. Marketing only gets to so far tho. You get the opportunity to be seen by x people. It doesn't matter if you can't do your content because you have no one that recognizes the value and its potential. Which Is where I simply think Devin is such a hypocrite. 1. He is working in the business of recognizing value, but 2. When he gets presented with value, he refuse to act upon it. He then, only if the person behind it, is big enough, to where he has influence enough, does. Which is fine, Im not gonna tell him what he can't and can do. But this strengthens my theory about - To become successful you need 2 things: 1. marketing, And 2. its probably impossible, if you don't know anyone with influence , or don't have influence yourself, if you are not rich, or knows anyone within the industry.
I have reached out to several people as I'm looking for people for my future plans:
Lawyers - Impossible to reach out to - They simply 1. either ignores you - Or 2. don't give a shit cuz your not worth anything. (This means - I cannot trademark anything)
Other creators, that you can establish a mod team with - Just simply ignores you cuz they don't care cuz your not bigger or they just seek to take advantage from you.
Sponsorships and deals - Don't give a shit about your business plan, and simply ignores you, unless you are a big shot (Which is fine, but would be nice for a planned launch event).
Markteing both agencies and individual - Impossible to get in touch with, simply ignores dms, emails everything.
So, yeah, that's how reality is. Nowdays, if you want to find people, its simply close to impossible. So, that's why, if you want to find anyone, you need to utilize things like Fiver and upwork. And Im really happy to have found an artist for my art work from fiver (That I happily would trust making my art in the future). Now I just need to find and establish the rest - Which in itself is hard enough and requires countless of hours, days and months, along with several sleepless nights to achieve.
It may sound rough but its simply how it is, and I'm not lying - If I do, then prove me wrong (By that I mean prove to me that I am wrong, mentor me to the success of what Im saying is being wrong, cuz in my case, and maybe many other creators too, it are way more real than anything else, and the mistakes and experiences I've gone through the past decade being involved in games and content creation is what had led to this reality). But again, devin is really disappointing me here. 1. He talks a big game, and I agree with most of what he says. but then on the flipside he ignores all value below a certain threshold (Not the value itself, but value based on "likeliness"), and refuses to even interact with said value (Referring to talking points within the industry that would provide value to the content he does, where it would benefit both parties). Now, that's the end of my rant or whatever you want to call it.
Simply we need to drop our egos, applies to everyone, both big and small. You as a small streamer need to realize that you are not entitled to anything, and big streamers need to be more welcoming to new ideas, and value being presented or shared with them, and instead of thinking about impressions (Basiclly growth, how large the streamer is, numbers, and popularity) thinking about the content and value it has (What the person has to offer). Twitch is this really closed place, where its impossible to get into the twitch circle - and its a shame cuz there is so much great content and value they are missing out on by being that closed and "reserved" - Let alone people that are serious about content creation will have an even tougher time cuz they can't work with other serious content creators because of this insaine huge ego. The same applies to many situations, even the music industry is that way. If you are not famous you are nothing. And, its really hard when you got great content to offer, but can't do anything about it cuz... well you are nothing.... Which makes it a evil spiral where: You need to be famous to go from nothing to something, but then to be famous you can't be a nobody.... so if you are a nobody, getting famous will then just be this dream that you chase and chase.... and suddenly after a decade you have experienced pretty much everything, gained a lot of knowledge from your mistakes, which leads you nowhere cuz after all you are still nothing. Rant pt2 over.
13:50 - I would really like to hear more about how creators can monetize better from your perspective.
27:42 - I find this super interesting actually, so I am still here Devin.
I second that!
The "Twitch is a pimp" video goes over monetization as does a lot of his videos but in general if you're talking just general monetization, it changes depending on your content, audience, and frequency. Small test cases for monetization can be ran by creator's to see if they are viable. But in general, give people ways to give you money that have the smallest cut taken. Sell things that your audience wants. Build your brand. You want to inspire loyalty and trust and then have that be a means of providing something of value for your audience. Its super subjective outside of "try things" and "give people ways to give you more money" while also "providing value"
*edit, it also depends on where you create content
if you watch some of his older video he does go over it in bits and pieces, a good example is his patreon video ua-cam.com/video/MYGOdFFpJF4/v-deo.html
you either oversold the difficulty of this conversation or presented it amazingly, great video
Another option for earning an income is a blog. Currently at 1000 visitors per day and I earn more than $9 per day (in other words, 1000 impressions per day) (and climbing) from ads alone.
It takes around a year to build up to this point, depending on your quantity and quality of content, but this is actually on the low end of what is possible. It takes about an hour to 5 hours to write an article, and like a youtube video, it lasts forever(so long as you pay the hosting and domain bill). The best part is that you can create a youtube channel alongside it, and embed your videos within the posts, essentially double-dipping the ad revenue.
Been missing the streams, but loving the YT vids. Thanks for the content Dev!
Fantastic video Devin, loved it. Gave me some serious things to think about 🙏
Great video dude. Watched all the way through. Very informative
Love this! Watched until the end and enjoyed every minute. Thank you!
Amazing breakdown! Thank you so much!
I always enjoy hearing your talks, Devin! Thanks for sharing your specialized knowledge, it always helps me grow my own or verify that I have a solid understanding already :)
Really enjoyed watching the entire video. Knowledge is power and your closing remarks really stuck a cord with me. I appreciate it.
Still following!! Seriously love these videos, thanks for the hard work man
This was really an interesting video. Tks for explaining!
This was really helpful! Thanks Devin :)
Love these super technical videos!
I’ve been binging Nash’s videos lately. And all of them are really helpful in understanding UA-cam and twitch and even other platforms! Keep up the great work Nash
FOLLOWING this Devin. Thank you so much, I really enjoyed this talk. Would love to see more technical videos too, this really made me think a lot NODDERS
Watched the whole thing. This was incredibly clear and a great window into how valuable ads are for both Twitch and UA-cam creators
Loved the inspirational part at the end! I've never thought of it that way and it is encouraging!
Super interesting breakdown, appreciate the content as always
We’ve needed this video for so damn long Devin, thank you for making it!
Thanks for the informative video Devin! I thought a 48 minute video would feel like a bit of a drag, but it didn't at all so great job on that!
Really enjoying the frequency of uploads now Devin!
Insightful as ever Devin, really look forward to your perspectives on this industry
Love twitch and love marketing (Especially in the digital realm). No wonder I found you so long ago. I love these deep dives. keep them coming!
Gotta show love for my boy! Keep up the content
Always have to watch the entire video. Too much interesting info!
Your discussion about the "failure percentage" towards the end was really eye-opening.
Fantastic video Devin. Really appreciate you taking the time to spoon fed us this sensitive topic. Extraordinarily insightful. Guess I’m double dipping on YT after hearing this
Still following in my off grid wilderness. As a creator on my other UA-cam channel, I found this very informative. Evergreen content is great! Thanks again @Devinnash
40 minute free video. YOINK!! NEVER STREAMED, NEVER MADE A VIDEO, enjoyed my dinner while watching this. Veeeery complicated grade school math. Thank you Devin. Much appreciated.
Thank you soooooo much for taking the time to do a video like this. 😌🙏🏾 I'm in the middle developing content for my UA-cam channel and I am grateful for this knowledge
love these videos thank you!
Im following and very interested, you're a guru Devin!
I enjoy these topics, Thank you for the enriching content.
Love the technical videos, never made the push myself in my many years of streaming to do it for anything but having vods to review and study my gameplay, but maybe I’ll let your inspirational bit push me further to trying and grow my outreach
Cheers man
I was still following @ 27:48
this was a really good video. glad you broke this down for us plebs.
Hey Nash, are you planning to make this a podcast like on spotify? Ive been watching every upload and just love this content. Please continue to do this kind of content when possible
This is awesome! I know this is a bland message but it's coming from the heart. Thanks for all of your videos!!!
Although this was a long and complex topic, I found it absolutely fascinating. I am only a small streamer with just over 200 subs but this was good to bear in mind for behind the scenes and what to expect.
Refreshed UA-cam notifications at a good time lol - excited for this already
Edit: I was right to be excited. This breakdown was very unique, starting to feel like twitch isn’t worth the time anymore.
YES
Depends how you use it. A lot of streamer rip content for their you tube.
And then post to Twitter, TikTok and Facebook.
If you have an audience it’s worth bothering. It’s just not a good roi to try and grow.
Glad to see you making videos more often :)
I'm one of those people just interested in marketing that doesn't create content that loves all your videos. They are just super entertaining and informative. Keep it up and glad you're back.
Still following along, it's great stuff man
Still following. :) I love all your long talks.
36:06 Yes, that is the reason why I stopped daily streaming and just focus on UA-cam.
love this kind of deep dive, in the weeds content!
so happy you are posting videos again
I would love more technical videos like this.
really liking these videos!!!
You provide so much value in these talks I will always be here
its amazing how captivating you are even with one of the most sophisticated subjects on this platform
This video/ topic is so mind-blowingly underrated, the amount of information in this video is so valuable man, it's crazy. I really hope more and more people get encouraged to understand these kind of things and talk about it more. Was actually inspiring and encouraging to watch, great video all the way to the end, Thank you Devin.
Hey Devin, in the video analytics under revenue for your own videos, there is a playback-based CPM number, is that number not the same as the CPM you are talking about in this video? What is the difference between the two?
Just got home from MMA practice and all of a sudden my mood is rejuvenated since this is at the top of my notis. Much love Devin 🤝🤝
This was an excellent video learned a ton!
I literally got a Robin hood ad the second after you said their name, good job UA-cam ads. (Edit) watched the whole video, great content Devin!
Big fan of the technical videos
Just made it to the point in the video where you said to comment below if you’re still following along. Streamer and corporate financial analyst here, and I’m definitely still following. This is one of my favorites of your videos, and I enjoy them all. Would love to see more deep dives like this! I’ve been curious about ad revenue for so long.
Good job. It was a great video dude.
Love it Devin! Definitely a good in-depth look at ads on Twitch and YT. A big takeaway is to make evergreen content on UA-cam!
Appreciate the upload devin! By any chance do you plan on doing a video on UA-cam shorts in the future? Just curious to know if you have any data/ information about how utilizing UA-cam shorts can be beneficial compared to regular UA-cam uploads. Also if the algorithm is the same as regular uploads or if UA-cam uses something similar to TikTok for the shorts. I know shorts aren’t as popular yet but many random UA-cam shorts going viral with millions of views
The truth is, CPM is worthless. As a creator it's the RPM (revenue per millie) that matters. This is quite simply because if you have a video that gets 50k views for example... not all of those views are monetized. I find personally about 60-70% of my views actually get monetized and therefore make me money. This is probably different for each creator and niche... but nobodies channel has 100% monetized views.
I may not be right in the head but I love deep dive analytics. Definitely earned that sub/like today. Thanks for the great explanation!
thanks for the content devin
Just subbed and stood here the full 48 minutes, I just started creating which has been my passion for the longest just didn’t have the huevos to do it… I have to say, your helping by leading me in the right direction!
Still following. Intently. Love your content my dood.
Another Devin Nash upload?? Yup, let me grab my snacks and tune in! 🍿
You're right, I do owe you the sub (and you got it)
Great talk - I don't have any intention of ever streaming/making videos but it was very insightful
Thanks for making these vids. It means a lot to me :)
@27:45 STILL HERE! Love these kinds of videos man.
Great video thanks
27:36 i needed a reason to comment since i watch your videos but don't usually have much to say sooooo yeah, i'm still following through the video lol.
I wanted to add this; it might seem to you as this might be a hard video to follow because it's very technical but trust me, so far you've managed to explain every topic you handle articulately well that's why i keep coming to watch more videos of you lulw
Props to you 👍
I personally think the old thumbnail was better.. This one has a ton of empty space in the top left and the contrast between xqc and the background is quite low. I would have also tried hinting at specific numbers since that seems to drive clicks in my expirience.
I dont really understand this technical stuff yet, but I get the general idea and I deeply value this insight. Thank you for giving me the opportunity to learn about this, I plan to look into it more so I can understand it better. I watched the entire video. :)
having your videos in the background while doing assignments is really good
I'm one of four still following! This video is very informative
Just responding to the CTA for the comment @27:40 . I'm still with you Devin.
Btw still watching and roughly following while playing league of legends, thanks for the dope content keep up the great work.
great vid man
Commenting for engagement.
Would you rather:
- have a bee in your car every time you enter
- you wake up with a bee hive in your bedroom maximum once every 12 months
Im still following :). Love your videos! Question I know you touch on adblock but how does things work for people who have UA-cam premium or Twitch Turbo and don't get ads? Do the content creators still get paid for their view?
Yep, still following at 27:45 ...I am curious as to where I could find UA-cam CPM information and the top ad-words for the game I make videos for on youtube. Where do I look?
Still here at CTA for "Are you Still here 27:40). This is an interesting topic to me, and typically not covered in detail by people in the industry, so I might be an oddball here.
I'm following the content and find this very intriguing
Still following, this is super interesting!
Still hear please keep making this style content and podcast /interviews. These are great.
Can Confirm that i watch most of your videos just out of curiosity on how some of this stuff works. I don't have a desire to have any sort of streaming career, but find this kind of stuff very interesting.
Devin I'm one of the fool always ready for a 50 minuts video.
I always watch your videos from beginning to the very end
I'm a tiny creator so nothing of this applies to me (yet? I barely got affiliated on twitch) but I always appreciate your insights
Thanks Devin!
I was quite surprised that you would list Mobile games at a high CPM. Imo it's a very anecdotal example that you can't generalized.
I can tell you that mobile games are closer to 75 cents per 1000 views than 75$.
Games like Arena of Valor, King of Glory, PUBG Mobile, Freefire, Mobile Legends.
Are all under 1$ CPM before Google's cut.
There are niche Gacha games that probably have very high CPM, but they are far from being the most popular games globally.
Or maybe those games that are survival based with a huge pay 2 win aspect, where you go in a server/state and develop your base real time via buying packages/bundles that are insanely expensive.
I would go further and say that probably 80-90%+ of the viewership related to mobile gaming generates a CPM under 1$.
And the unsurprising reason why is that Asia is a hugeeeee consumer of those games and the videos associated with them. CPM for those games in the Philippines are about 0.9 $, for Indonesia it's about 1$, India around 0.8$.
Source : Just discussing over the last 5 years with the largest youtubers in those games (all between 1 and 25 million subs)
Finance is where it's at for CPMs. I often find that CPM correlates with the customer LTV of any given industry or how important upper funnel branding is.
Good point, Maybe Devin meant that for sponsorships, they pay an average of $75CPM? Like if they went to Ninja and paid him $75k for a video that would reach 1mil people
I prefer these videos over the TwitchMZ. Great information.
Still following you, however I think some of the monthly math is wrong.
$4 CPM - 10k viewers = $40 per ad
6 ads per hour, for 6 hours = 240 hour/ 1440 day
5 streams per week = 7200 week
4 weeks = 28,800 month
12 4 week cycles = 345,600 year
Still… truck load of money but not a million a year. Unless I’m missing something of course lol. Definitely all hypothetical math.
Perhaps think a bit deeper with your tin foil hat on?:) He may have hidden the real CPM in there for us.
good stuff man, very useful Clap
how do you find the cpm for a given category? Is there a site that tells you what CPM different categories earn?
One point not brought up here is that if you have the money to afford an editor, you can essentially double dip by streaming on Twitch, collecting what ad revenue you can there, and then your editor takes the VOD and turns it into UA-cam content that is going to continually generate income.