Fresh Approach: How MEMES bring JOY & LAUGHTER to WINE with

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This conversation explores the absurdity of wine culture. The guest, Frank, shares his experiences in the wine industry and his passion for wine. He discusses the evolution of his social media presence, particularly his creation of wine memes. The conversation highlights the diversity and complexity of wine varieties and the enjoyment of exploring lesser-known wines. The guest also emphasizes the importance of keeping wine appreciation real and avoiding pretentiousness. In this conversation, Frank discusses his process of creating wine memes and finding inspiration in everyday life. He shares that he doesn't have a specific process for making memes, but rather finds humor in absurd situations and observations. Frank also talks about the importance of not following too many other wine meme accounts to maintain his own unique style. He discusses the impact of his memes and how some can fall flat while others unexpectedly go viral. Frank emphasizes the honesty of wine and the importance of showing a sense of place. He also touches on the wine industry in China and the value of wine as a communicator. Frank shares his motivation for creating memes and his desire to bring laughter to the wine community. He encourages other content creators to be brave, honest, and willing to fail. Frank concludes by highlighting the importance of taking risks and enjoying the journey.
TAKEAWAYS
- The wine industry in Eastern Europe, including countries like Ukraine, Bulgaria, Romania, Slovenia, and Croatia, is producing exceptional wines that are gaining recognition.
- The packaging and marketing of wines from old world countries are becoming more playful and innovative, challenging the traditional perception of these wines.
- The wine industry can be seen as absurd due to the high prices and collectible nature of wines, as well as the subjective nature of taste perception.
- Wine memes provide a humorous and relatable way to explore the absurdities and complexities of the wine industry and wine culture.
- The love for wine transcends specific preferences and regions, allowing for a diverse and ever-evolving appreciation of different wine varieties. Creating wine memes is a process of finding humor in everyday situations and observations.
- Memes can sometimes fall flat, but others can unexpectedly go viral.
- Wine is a portal to a sense of place and can be a great communicator.
- Content creators should be brave, honest, and willing to fail.
- Taking risks and enjoying the journey are key to success in content creation.
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[@amber4417]

Loving this series. I may be an outlier here, but I LOVE the snobbiness and pretentiousness of wine culture. I like that it's serious and interpretive. To me, it's a form of art. For me, drinking it is akin to going to an art museum; although some art (like wine) is fun and playful, I generally wouldn't go to a museum to eff around. I go because I'm interested in being serious and truly taking in the art. I also love watching people make educated guesses on vintages and varieties. But then again, I'm also a natty wine lover so maybe I just don't get it 😝😝 Anyone else?

[@wineforthepeople]

Hey hey! Thanks so much for the kind words! Nothing wrong with the loving the seriousness - although it's fun sometimes to be able to laugh at ourselves and not take it so seriously. LOVE your analogy of an art museum! That's kinda the beauty of art though, it's for everyone - irrespective of background or skill level - but of course, birds of a feather will flock together.

[@MichaelEuphrat-nf3rb]

Really enjoyed this interview.
Can you guys Zoom Uncle Frank in for Blind Wine Reviews?! Please!?

[@wineforthepeople]

Now THAT'd be super fun! If only we could get a care-package to him in the USA!

[@newyorkleb]

What do you mean the rest of the world is obsessed with cool climate fringe wine? Can you tease that out a bit? When ever I travel, all I see is an obsession with France, particularly with high income Asian countries like Singapore, Hong Kong etc.

[@wineforthepeople]

Sure thing! I think there's a grammatical point to be made here - not 'fringe' wine - but the cool-climate 'fringe' - i.e. the edge of winemaking that 'cool/cold'. France being a big part of that - but usually the geographic 'top half' of France seems to be the focus more so than the warmer 'bottom half'. Or in Italy - the focus being on Barolo, Tuscany etc. Or in Sicily - it's Etna, and not the warmer flat-lands. As an industry, we tend to focus on cooler/colder = better. That may be the case, but the warm fringe of winemaking equally hasn't had dedicated to it, as many resources (historically) - so there's an argument to be made that there's a lot yet to be uncovered on that fringe - think Morocco, Lebanon, Inland Australia etc.

[@gavinhonig332]

Drink more Aussie!

[@wineforthepeople]

Hell yeah!

[@davo2225]

But I like Cremante de Bourgogne :’(

[@wineforthepeople]

And there's NOTHING wrong wit hthat!