These are the differences between Mission and Vision | Dr. Pero Mićić

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Actually, it's quite simple. Mission and vision are clearly definable and defined terms. Actually.
And yet many companies have it wrong, even the big and supposedly very professional companies. You could say it is completely irrelevant how you define mission and vision. Just make sure there are statements about strategy at all.However, I think it's dangerous and expensive. Then we could also say that it doesn't matter if we call something a task or a goal.
A clear mission and vision should create orientation, give direction, offer meaning. And for this we need clear definitions and an undoubted common understanding within the company.
This video definitely clarifies the matter.
This video does not contain any paid advertising of affiliate links.
Prof. Dr. Pero Mićić is the founder (1991) and CEO of FutureManagementGroup AG and is professor for foresight and strategy at Steinbeis University (part time).
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#vision #mission #purpose #massivetransformativepurpose

[@ntcuong01ct1]

I have a question: vision and mission which come first?

[@DrPeroMicic]

First you decide in which business you are in (Mission), then you decide what you want to achieve in this business (Vision).

[@ntcuong01ct1]

@@DrPeroMicic , I think the mission is created from the company's capability and the purpose exists, say: company X has the ability to create agricultural products according to clean technology, then company X's mission is to provide clean products. I think that's right?.

[@thecarmonafam]

I have taught and spoken about the vision / mission about churches and always felt there it was off... This is the best explanation I've heard to simplify the. Infusion

[@l.artista1403]

This is really good channel.... You speaking so calm and relaxed , that's a big point for you
also really organized words and effect from it...Love it

[@DrPeroMicic]

Thanks for your encouraging words

[@l.artista1403]

@@DrPeroMicic Keep doing amazing job ✨✨

[@veronikahamminger9531]

Finally a clear and understandable definition of mission, positioning and vision. THANK YOU!

[@mauneshshah2133]

Yes. I agree.

[@autumnhill402]

Hi

[@l.artista1403]

Yes

[@nexesdz3907]

thanks doc, nice explanation

[@ntcuong01ct1]

In my opinion, with a company with many capabilities, the CEO will focus on developing 1 to 2 main capabilities to create the core competencies of the company, and from there the company will have a separate strategy to make a difference. compared to competitors in the market and I call it competitive advantage

[@SharifMateny-dj1yq]

Thanks for your video 😊

[@utemader9416]

Very well explained! Thanks a lot!

[@nefelibata7086]

Thank you, sir 🌹☺️

[@ntcuong01ct1]

I think the mission is created from the company's capability and the purpose exists, say: company X has the ability to create agricultural products according to clean technology, then company X's mission is to provide clean products. I think that's right?.

[@DrPeroMicic]

Yes, that matches my understanding. Only that capabilities can lead to many different missions, whereof one needs to be chosen.

[@aemkeiiR]

I love the examples. Great explanation!

[@Heinzjonameisner]

Ricardo S

[@anuthomas2075]

Good information

[@meganotofthisworld]

Serb, Bosniak, or a Croat.

[@DrPeroMicic]

Correct, kind of.... Does it matter which one exactly? :)

[@meganotofthisworld]

@@DrPeroMicic No, not at all.

[@mahbubalam410]

Very good 👍

[@ashokpariyar8968]

👌👍️🙏💓😍🇳🇵

[@PeterParkeriscool]

Obama

[@nenanenic4108]

Thank you Doctor ....l think you gave us good informations...ln company we mixed up mission and vision😃Pozdrav iz Srbije👍🏻✋🏻

[@DrPeroMicic]

Drago mi je da je video bio koristan :)

[@mojammelMolle-sx5rt]

❤

[@Ladygaga4047]

You failed the interview!!

[@DrPeroMicic]

Which interview?

[@totallynotagoldbar]

Vision is how u s e e a mission is something u can do and want to !

[@mon4011]

L

[@saddamawan4637]

Arshad and sabir love u acha zalil kia ha in old man ko

[@tomomewotomisin]

Thanks for this great video

[@DrPeroMicic]

Thanks for your positive and encouraging feedback