Storytelling: 7 Principles for Greater Impact

Students of the Strategic Communications course share some best practices about storytelling by covering the seven principles of storytelling with examples and applications.
(Group Members: J.C. Fischer, JD 2017/MBA 2018; Jaime Larrain, MBA 2019; Josh Tay, PhD Cancer Biology 2020; Angela Shi, MBA 2018; John Engelen, LLM 2018)