INTERVIEW AN EXPERT | Tips on Product Branding, Trade Shows, Selling & More | Candle Small Business

This channel is dedicated to helping candle makers and other handcrafters with various topics across the board. Sometimes that means reaching out to others! While I offer candle making and candle business tips, tutorials, and so on.... when I can bring in an expert on certain topics like product branding, craft booth setup tips, wholesaling and much more, that adds more value than I can offer alone! I hope you all enjoy this interview. As always, thanks for being here!
Topics discussed in this video include:
00:00 - Guest Introduction
01:39 - Brand Management/Brand DNA
06:53 - Craft Booth & Craft Show Setup Tips
17:12 - Holiday Presentation Tips
21:09 - More Craft Show Tips
22:50 - Mass Appeal vs Targeted Market
24:45 - Product Display Tips
25:52 - Presentation (Best Bang For Your Buck)
27:50 - Burning Candles During Shows?
30:30 - Product Bundling
31:39 - Holding Orders at Shows
32:38 - Working with Other Vendors
34:00 - Authenticity & Story
35:04 - Selling & Following Up
37:28 - Wholesale Tips
41:48 - Wrap Up
💡Email newsletter signup for future candle making tips, resources, new content, etc. Would love to have you: blacktiebarnworkshop.ck.page/
🧧//Candle Making and Candle Business Resources:
CraftyBase (Inventory, Recipe, Expense, and Order Tracking): craftybase.com/?rfsn=3998285....
CraftyBase Overview video: • MY INVENTORY SYSTEM fo...
🧧ALL-IN-ONE BUSINESS & BRANDING KICKSTARTER TOOL
Tailor Brands (40% off using code "blacktiebarn40" at checkout and using this link): tailorbrands.go2cloud.org/aff...
🧧//Canva: partner.canva.com/5bmaR2
👩🏾🤝👩🏼SOCIALS:
Instagram: / blacktiebarn
Facebook Group: / thecandlemakingworkshop
UA-cam: / blacktiebarncandleco
Website: www.blacktiebarn.com
🧰//LINKS TO COMMON OR HELPFUL CANDLE MAKING SUPPLIES (Great for those getting started!!)
Custom Labels, Stickers, and Tape: www.stickermule.com/unlock?re...
shipping label printer (Rollo): amzn.to/3b8Lqlk
Shipping Label Pack (Rollo): amzn.to/3xhmKzW
Shipping Label Roll Holder (Rollo): amzn.to/2Ts33qF
Thermometer 1: amzn.to/2ZrkvuD
Thermometer 2: amzn.to/3qyg6lt
Thermometer 3: amzn.to/2OJocJX
Thermometer 4: amzn.to/3pyel6B
Respirator Mask: amzn.to/3reMwCw
Color Wheel (for mixing dyes): amzn.to/3pdrUcj
Plastic Stirring Spoons: amzn.to/2VcsYQk
Infrared Thermometer: amzn.to/3q93rG4
Heat Gun (Variable temp settings): amzn.to/2JjvDoz
Economical Scale: amzn.to/33oLWYs
Economical Scale: amzn.to/36cDcGI
Economical Scale: amzn.to/33pxSxJ
Presto Melter with spout: amzn.to/2VaIqwb
Pouring Pitcher: amzn.to/37lK4ky
Wick Trimmer: amzn.to/3fKG7cP
Wood Wick Trimmer: amzn.to/3kBVOr4
Paper Plates (9”) for color testing/pitcher trivet: amzn.to/2Je8lRe
Paper Plated (6”) for color testing: amzn.to/39osi2y
Glass Measuring Cup (my favorite): amzn.to/37hxL8C
Glass Measuring Cup Set: amzn.to/36ft8wM
Glass Measuring Cup: amzn.to/39lWf3b
Pipettes: amzn.to/2JfOn8S
Product Photo Light Box: amzn.to/33xgqKP
Wick Setter: www.candlescience.com/equipme...
🚍//BUSINESS, PACKING & SHIPPING SUPPLIES I USE:
Camera Gear (Video and Products): amzn.to/3oNiaq2
My Custom Labels, Stickers, and Tape: www.stickermule.com/unlock?re...
shipping label printer (Rollo): amzn.to/3b8Lqlk
Shipping Label Pack (Rollo): amzn.to/3xhmKzW
Shipping Label Roll Holder (Rollo): amzn.to/2Ts33qF
Tape Gun: amzn.to/3dYUycW
Packing/Shipping Tape: amzn.to/3u7Mb5Z
Packing/Shipping Tape (Option 2):amzn.to/3HgcX23
Packing Peanuts (Environmental Friendly): amzn.to/33VhyZj
White Shipping Box - Pack of 50, 6 x 4 x 3: amzn.to/3agrmxr
White Shipping Box - Pack of 25, 6 x 4 x 4: amzn.to/2MN7okV
Aviditi White Mailing Boxes - Pack of 50, 5.5 x 3 1/2 x 3 1/2:amzn.to/3d4Dbs0
💥//OTHER VIDEOS YOU MIGHT LIKE
Candle Making Supplies for Beginners: • Candle Making Supplies...
All About Wicks: • All About Candle Wicks...
Candle Making Business Basics: • Candle Making Business...
Candle Testing: www.youtube.com/watch?v=pHNaa...
Making Candles at Home: • Candle Making Tutorial...
Troubleshooting Candle Making Problems: www.youtube.com/watch?v=GTq7o...
Company Origin and Beginner Tips: • Black Tie Barn Origin ...
NOTE: This description and video may contain affiliate links to products I enjoy using myself. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. I appreciate your support!