Thank you for this. Right now I feel like I'm spending more for ads than I'm comfortable with, and your explanation of ROAS helped me understand. If I'm understanding the data correctly, my ROAS seems good but my ACOS is higher than I'd like. Thanks again.
Thank you for this. Right now I feel like I'm spending more for ads than I'm comfortable with, and your explanation of ROAS helped me understand. If I'm understanding the data correctly, my ROAS seems good but my ACOS is higher than I'd like. Thanks again.
Glad it was helpful!