Join us for an in-depth conversation with Regan Rothe, the creator and owner of Black Rose Writing, as he shares his expert insights on maximizing book sales through Amazon ads. Discover essential strategies for authors to optimize their advertising, avoid common pitfalls, and make data-driven decisions to enhance their marketing efforts. This interview is packed with actionable advice that will help you elevate your book sales and grow your audience.
📖 Learn more about Black Rose Writing
blackrosewriting.com/
✅ Create Your Free Merch Jar Account
merchjar.com/
📣 Join The Discussion | Amazon Ads University Facebook Group
bit.ly/AdUniversity
🔑 Key Takeaways
🔹 Effective Genre Categorization: How to correctly categorize your book to reach the right audience.
🔹 SEO Optimization: Tips for using keywords and indexing to increase visibility.
🔹 Common Advertising Mistakes: Learn what to avoid to save money and improve your ad performance.
🔹 Review Importance: Understand the role of reviews and how to leverage them for better sales.
🔹 Automation Benefits: How using tools like Merch Jar can save time and improve ad results.
📖 Chapters
0:00 Introduction and Guest Presentation
0:44 About Black Rose Writing
5:04 Future Goals and Genre Quotas
9:45 Optimizing SEO and Keywords
13:19 Using Publisher Rocket for Keyword Research
16:32 Common Mistakes in Amazon Advertising
24:10 Strategies to Increase Amazon Ad Spending
31:16 Value of Subscriber Lists for Authors
37:07 Evaluating the Performance of Kindle Unlimited Authors
43:19 Importance of Looking at the Whole Picture
45:35 Using Automation in Ad Management
51:51 Adjusting Bids Based on Clicks and Conversions
52:33 Where to Find and Work with Black Rose Writing