Hi Collin, you mentioned product title relevance to the search term but I don't see how to do that with standard shopping campaigns. Whatever you set as the product title in GMC is going to be the title of that product, no matter what the user searches for. Am I missing something?
Good question Luke - I'm referring to optimizing your Product Title to mirror what cold relevant search queries look like for your target audience If you can have a title that closely matches the exact search / relevance of the cold search then your product will stand out + catch their eye for CTR (and Google will see you're relevant for better shopping auctions)
Hi Collin, you mentioned product title relevance to the search term but I don't see how to do that with standard shopping campaigns. Whatever you set as the product title in GMC is going to be the title of that product, no matter what the user searches for. Am I missing something?
Good question Luke - I'm referring to optimizing your Product Title to mirror what cold relevant search queries look like for your target audience
If you can have a title that closely matches the exact search / relevance of the cold search then your product will stand out + catch their eye for CTR (and Google will see you're relevant for better shopping auctions)
Promo-SM