Social Media Strategy: How to Create a Social Media Content Calendar in 2024 [UPDATED TEMPLATE]
Вставка
- Опубліковано 31 тра 2024
- 👩🏻💻 Get the social media strategy content calendar in the video: lauriewang.com/planner
👉 Sign up here for Digital Marketer School: digitalmarketerschool.com
💌 Free social media content guide and planner: bit.ly/3vDSqnk
💻 Recommended hosting provider for your website: bit.ly/4cxHrgb
🎥 How I Would Learn Digital Marketing, If I Had to Start Over: • How I Would Learn Digi...
You'll learn how to create a social media strategy & social media content calendar, especially if you are just starting out on social media as a beginner.
0:00 Introduction
0:32 What is a social media content calendar
2:19 Why you need a social media content calendar
3:12 How do you come up with social media content ideas?
3:36 Pillar content strategy on social media
4:24 How I generate pillar content ideas for the week on social media
5:50 Tools I use to plan and create my social media content
8:50 Managing a social media team with your content calendar
10:20 Step-by-step tutorial on how I use my social media content calendar
23:06 Your digital content ideas vault for social media and online marketing
If you have ever struggled with keeping up your social media feeds up to date, or have no idea with what to share with your audience, or just simply don’t have the time to keep up with the various social media channels. Then this is the video for you.
You know that social media marketing is much more than just broadcasting your content. As we are pushing ahead in 2023, it’s a good time to take a pause and look at the bigger picture.
Today, I want to talk to you guys about setting up your social media marketing plan for 2023 with a social media content calendar.
It's important to start thinking about how to do things differently in our businesses this year. And that includes a superstar social media content and marketing plan for 2023!
Also, if you don’t know what to post, when to post and how successful your post is, all of these are going to lead to issues as you are growing your business.
Creating an effective social media content calendar and using it to save you time and energy is going to be a GAME CHANGER for your business and brand.
And that’s exactly what I am going to show you, through a step-by-step tutorial on social media marketing planning.
So if you are interested in learning how to get your social media plan up and running in 2019, then keep watching!
And if you liked the video, don’t forget to let me know in the comments, what social media platforms you are going to WIN on this year :-)
Feel free to let me know if you have any questions by commenting below or contact me on lauriewang.com. I look forward to connecting with you :-)
⭐️ Videos Mentioned:
How to Create an Engaging Content Strategy • How to Create an ENGAG...
What is Social Media Management and What Does Social Media Managers Actually Do? • Social Media Managemen...
⭐️ My Free Resources for You:
Try Leadpages for free for 14 days: try.leadpages.com/lw
Online Business Tools Kit: bit.ly/3O5jctx
Social Media Planner: bit.ly/2Sre6eO
Social Media Free Email Course: bit.ly/2YfYPm6
Insider Marketing Tips: bit.ly/2M5GFvq
👩🏻💻 Want to hang out together on your other social channels?
INSTAGRAM: / iamlauriewang
WEBSITE: lauriewang.com
LINKEDIN: / lauriewang
TWITTER: / iamlauriewang
FACEBOOK: / lauriewang
Who am I?
👩🏻💻 Hey I'm Laurie, an Ex-Google digital marketer (10+ years in the industry), online educator (25K+ students), and content creator. On this channel, we explore all things marketing, business, and personal development. Besides making UA-cam content, I love helping teams and businesses figure out how to get people to click, sign-up, and buy. I hope you enjoy this journey with me, where I share everything I know, to help you get seen online, build better businesses, and create a living doing what you love.
Just to let you know that some of the links above are affiliate links which means that by using these links you’ll be supporting my content with a small commission at no cost for you. Thank you for your support.
In this video Laurie Wang will teach you how to start a social media marketing plan with her social media marketing guide and demonstrate how to create a social media content calendar from scratch. Social media marketing can be important especially social media for businesses, so watch this video for the best social media tips and tricks. These social media strategies will work for social media for beginners as well. The best social media marketing strategy and social media content calendar template are outlined in this video so start your social marketing strategy for small business, as a freelancer or as an online business owner.
#socialmediamarketing #instagram #socialmediamarketingforbeginners
🌟CLICK HERE to get the social media strategy content calendar in the video: lauriewang.com/planner 🌟
You'll learn how to create a social media strategy & social media content calendar, especially if you are just starting out on social media as a beginner.
0:00 Introduction
0:32 What is a social media content calendar
2:19 Why you need a social media content calendar
3:12 How do you come up with social media content ideas?
3:36 Pillar content strategy on social media
4:24 How I generate pillar content ideas for the week on social media
5:50 Tools I use to plan and create my social media content
8:50 Managing a social media team with your content calendar
10:20 Step-by-step tutorial on how I use my social media content calendar
23:06 Your digital content ideas vault for social media and online marketing
So the calendar is not free.
Wow, Laurie! Loving the systematic approach to social media planning. I've been trying to get a grip on my content strategy, and your insights are golden! Been using boost app social for crafting engaging captions and hashtags and even getting content ideas.
I've been on boost app too. It's super helpful in crafting my social media presence.
Super helpful video Laurie - I was about to create my own content calendar but will leverage what you've created instead. Loved all the detail about repurposing content and tools as well!
Thanks SJ! Glad you you found the resources here helpful 😀
Fabulous Job!!! Great info for newbies 😊
That's great, and you're very welcome 😀
Loved this video, i didn't know this information because i'm from a Latin Audience, your content is really valious for us
Thank you Paz. I'm glad that you found the content useful 🙌
thanks for sharing Laurie, this gives me insight as a beginner :)
I'm so glad! Hope you can make the most use of this planner 🙌😀
much appreciated, thank you
Thanks and any questions let me know!
Thank you for sharing
My pleasure, and thanks for watching! Glad it's helpful 🙌😀
Wow, Laurie!
Thanks! Glad you found it helpful 🙌
Thanks a lot, Laurie! Though I have got this template now, please make a detailed video of how did you do it from scratch. I mean from the Excel point of view and creating those drops down etc everything. Just want to be better at this and excel.
Thanks, great idea, will do! Happy planning 😀
Starting off my career in SMM and I learned alot
That's great to hear Maureen. Any questions feel free to reach out! :-)
@@lauriexwang The content pillar do you use them all through or do you change them? My first client is an Executive coach
@@rubyleo26 I would change them depending on the type of client and what industry they are in, for this executive coach, find out about the main topics he would like to talk about and map out the content pillars this way so the content is varied and interesting on social media
I bought the template but my content pillars and the other content typed in aren't showing on my sheets
@@rubyleo26 let's schedule a call and go through how to use the spreadsheet together. Please send an email to laurie@lauriewang.com and we can make sure it's showing for you :-)
This was incredibly helpful. I did download the free social media calendar but it did not have all the tabs that you go over in the video. How do I get that one?
Glad it was helpful! You can get a copy of it at lauriewang.com/planner. It's more extensive than the free version and saves yourself the hassle of having it build it step by step. 🙌
hi...wondering if you have a version that is closer that has a multiple post per day tracker with time stamp option?
Hi thanks for this question, I think the best way to do is by making a copy of the row 2-9 of the weekly sheet and then you can post several times per day and plan out the content that way by scrolling down.
hey your video is so helpful. i tried doing the same, but I am unable to create a drop box on the next sheet, can you guide please?
Hi, thanks for reaching out! If you like to do a dropbox, Create a drop-down list
Select the cells that you want to contain the lists.
On the ribbon, select DATA and choose. Data Validation.
In the dialog box, set Allow to List.
Select the Source field and type the text or numbers for the drop-down list, separate by commas. ...
Select OK
how did you add those inverted triangle options?
You'll need to create a database in Excel in this case to create those dropdowns. I'm a bit of an Excel nerd 🤓 but that's why I created the template and showed it in the video step by step for those who want to do it from scratch. You are welcome also to get a copy at lauriewang.com/planner x
I have tried several times to change a content planner that was created in UK date format to US date format with no luck any suggestions?
I think best to switch it in the formatting section within Google Sheets, let me know how you get on. If you are still struggling, let me know and I can send you a US version if that helps.
I have a question. I just started learning about SMM 2 months already and I'm still confused about what to post on my social account in IG. I mean my industries are focused on E-commerce Fashion Apparel and Jewelry. But my contents are about social media management and marketing tips for business owners. Is that okay? Or my content should be about my industries like Fashion or Jewelry? Btw, thank you for this video.
That's great to hear that you have a niche you are concentrating on, not just social media management but for specific industries such as Fashion/Apparel and Jewelry, one of your content pillars could be marketing tips and social media marketing ideas, and another one could be on how specific brands in the fashion/apparel and jewelry industry are doing well using social media (case studies), and another one could be industry trends and your unique perspectives, definitely make it as specific as possible so that your potential clients in this industry know that this is your specialty 🙌
@@lauriexwang Wow, I appreciate your response! Thank you so much. It's clearer to me now. ✨
@@soulserenity_annee Glad it is clearer now, and best of luck with your success in SMM! You've got this 🙌
"I'm going to be honest" -- I hope you are ALWAYS honest! lol!! ( I caught myself saying that one time and then I realized that I meant, "I'm going to be transparent" -- as a pastor, I'd better be sure that I'm always honest! ) LOVE your VIDEOS !! They are so helpful and easy to digest and, what I need most: EASY TO IMPLEMENT!! 🌿 M
Thank you for the great feedback, I'm really glad to know that it helped you! 🙌
Yes, and to be honest--I mean, to be transparent lol -- I have been watching vidoes like crazy trying to find how to create a system/process for content-creation that encorporates goals, pillars, content pillars, and all the other relevant stuff. I wish I had started with THIS video!! Customizing TODAY!! yah!!
🌿M
What about capcut
Great point Ashley! I’ve been experimenting with CapCut since this video was made and absolutely love it. Another one is ClipChimp, recommend everyone check it out 🙌😀
This is Super Helpful video..!🤏🏿🤏🏿🤏🏿🤏🏿🤏🏿🤏🏿🤏🏿
That's great, I'm so glad it was helpful for you! Any questions please let me know 🙌😀
tip: when editing your audio try to get rid of high frequencies so we don't hear your saliva clicking
Great tips and thanks for sharing!
you are so cute!
Thank you
Great video, thanks for sharing your tips
Thanks friend! Glad you found it helpful and let me know how you get on with the planner 🙌😀
I literally live on G drive xD also, love the lastpass note!
Awesome! 😀@@Sindy_Jan
Goodmorningforyourchargehothailtrayfit