How to Develop a Social Media Strategy: Step-by-Step Tutorial

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  • Опубліковано 20 тра 2024
  • So you're not sure how to create a social media strategy? Every business needs a social media content strategy but how do you create one that works? Today, I want to share my step-by-step social media strategy!
    🔹 Download the FREE Social Media Strategy Guide:
    gillianperkins.com/social-med...
    🔹 READ THE BLOG: gillianperkins.com/how-to-dev...
    // WHAT TO WATCH NEXT
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    How to Start a Successful UA-cam Channel (2022) • How to Start a Success...
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КОМЕНТАРІ • 113

  • @gillianzperkins
    @gillianzperkins  2 роки тому +10

    Ready to create your own social media strategy? Download my FREE Social Media Strategy Guide ➡️ gillianperkins.com/social-media-strategy-guide/

  • @bestbigbros1102
    @bestbigbros1102 Рік тому +7

    I’m really grateful for this no BS channel on how to start and run a business efficiently. I appreciate you Gillian

  • @michellepennington3993
    @michellepennington3993 Рік тому +4

    This is really helpful information. I am just launching my business and let me tell you about being overwhelmed by social media. Also thank you for speaking at a normal rate that is understandable. So many people out there may have some great ideas, but when they don’t pause to take a breath I just skip their whole platform. 💚💚💚

  • @memes4242
    @memes4242 Рік тому +2

    Thanks for the advice on focused social media strategy! I was feeling overwhelmed on planning all types of content, it was really helpful to know the best way for me is to focus on what I do right!

  • @usalinksystem5312
    @usalinksystem5312 2 роки тому +2

    Good point! Without developing a solid and detailed strategy, you're just missing out on the potential of social media. Social media is a great way to promote your products and services. With a solid strategy in place, you can spend your recourses effectively and achieve greater results in growing your business.

  • @Mindsetwithmya
    @Mindsetwithmya 9 місяців тому

    I love all of your content!! It is so so helpful. Thank you so much Gillian !!

  • @Loki_Dokie
    @Loki_Dokie 6 місяців тому +1

    This is what value looks like ❤
    Thank you so much. I've been worrying about this since wanting to start outreaching, but the planning stage was what I wasn't learned on yet. 🎉

  • @momto5kids
    @momto5kids Рік тому +2

    I learned a lot from this video. I'm new to using social media for business purposes and wasn't sure where to go with everything. I know I can't be everywhere at one time, but your video definitely help me to learn how to create a schedule around my needs. Thank you again for this video 😎

  • @akilakarunathilake5552
    @akilakarunathilake5552 8 місяців тому

    Thank you so much Gillian this was very helpful

  • @Madeliefschram
    @Madeliefschram Місяць тому +2

    Such an amazing video! I wrote so many things down. I have a marketing degree, but seriously learned more from this video than from most of my classes. lol.

  • @bernardmensah6763
    @bernardmensah6763 2 роки тому +5

    I'm always happy to see your notifications popup on my phone, because it's time for growth.
    I like the very 1st step -right mindset.
    I'm take note of every step you lecturing on.thanks soo much

  • @BetterMindJourney
    @BetterMindJourney 9 місяців тому

    Really enjoyed this 👌

  • @danielolamideadeoke739
    @danielolamideadeoke739 8 місяців тому

    Thank you, Gillian. 💯

  • @MimyBongiorno
    @MimyBongiorno Рік тому

    What a great video a lot of amazing information. Thank you! I just subscribed! ❤

  • @lifelight471
    @lifelight471 2 роки тому +1

    Great video, thank you! First video of yours I have seen and am now a sub 🤟🏽

  • @GrowWithWill
    @GrowWithWill Рік тому +1

    Great tips! I specifically like the one about actually looking at the numbers properly (like with an app or stat reader) and not just going by instinct or what you think isn't too popular anymore.

  • @vandanachandekaranand8448
    @vandanachandekaranand8448 2 роки тому +1

    Thank you. This was so useful and I learned a lot.

  • @TalesFromtheThirdDegree
    @TalesFromtheThirdDegree Рік тому +1

    Thank you for the helpful strategies! I’m going to commit to creating a content calendar-love your videos! 😁

  • @portiaowusu1706
    @portiaowusu1706 2 роки тому +1

    Again Gillian delivering exceptional value for new and aspiring content creator!!

  • @user-si8ky7ee9w
    @user-si8ky7ee9w 11 місяців тому

    Very helpful and informative. Straight forward an easy to follow along. Thank you.

  • @sophiemabela1075
    @sophiemabela1075 7 місяців тому

    Thank you for such a detailed presentation, Gillian. I love you too.

  • @GianniCandido
    @GianniCandido 21 день тому

    Excellent video. Thanks a lot for this it makes me think clearer. Also subscribed to you channel and newsletter. Cheers

  • @investingforbeginnerscommunity
    @investingforbeginnerscommunity 2 роки тому +9

    I love you content. I have been binge watching your channel for years. Thank you

  • @fresitabonitta4
    @fresitabonitta4 Рік тому

    This was so helpful! thank you so much!

  • @kate635
    @kate635 9 місяців тому

    Thank you so much! I did 4 pages of notes out of this video 😅 so informative ❤

  • @uvebeauty
    @uvebeauty Рік тому

    so informative, thank you!

  • @aribachaudhary3361
    @aribachaudhary3361 7 місяців тому

    It was really helpful👍

  • @melindamarkley5597
    @melindamarkley5597 2 роки тому

    Thank you, Gillian, for the very helpful and practical tips! When testing out a new social media strategy, how much time should you give it before deciding it’s not producing the desired results and changing strategy/platforms?

  • @eugeniurotri9354
    @eugeniurotri9354 6 місяців тому

    Thank you, Gillian! Million kudos for mentioning the Right Mindset in the first place!

  • @sudhanshusambharya3096
    @sudhanshusambharya3096 21 день тому

    Great Content Gillian! I was going in circles trying to understand what all I need to put together to have a concise and actionable social media strategy, and your 10 steps process really help me find a direction! Thanks!😁

  • @saacidhussein4655
    @saacidhussein4655 2 роки тому

    Thank you for this invaluable insights.

  • @kumnegerdegu9162
    @kumnegerdegu9162 Рік тому

    Gillian thank you so much!!! It is a very helpful video thank you

  • @feltlikeitbydebs
    @feltlikeitbydebs Рік тому

    Thank you. This info is just what l need. Love your channel.

  • @happycutebox
    @happycutebox 2 роки тому

    Thanks so much for the tips.

  • @copetedavid
    @copetedavid 2 роки тому +1

    Thank you!!

  • @rubenssza
    @rubenssza 8 місяців тому

    Always high level stuff

  • @MissUnderstoodasAlways
    @MissUnderstoodasAlways 2 роки тому +3

    Excited to watch thank you 😊

  • @zoliswan7390
    @zoliswan7390 2 місяці тому

    Thank you, very informative and direct

  • @violettgarrcia
    @violettgarrcia 10 місяців тому +13

    Great stuff Gillian! Really resonated with the part about focusing on business goals. That's why I find tools like boost app social helpful - makes creating engaging content so much easier, especially with their AI writing tools.

    • @paolo.baldini
      @paolo.baldini 10 місяців тому

      Right? That app's a life-saver for me. Keeps the creative juices flowing.

  • @ourjourneyonpicoisland-car552

    Great video Gillian!

  • @stellamarwaha
    @stellamarwaha 4 місяці тому

    Thank you so much for the great ideas

  • @audreyfrench7129
    @audreyfrench7129 Рік тому

    This was very helpful!

  • @ramibenali7474
    @ramibenali7474 3 місяці тому

    Great course

  • @oluebubeemeka2708
    @oluebubeemeka2708 Рік тому

    This video was so helpful,thank you.

  • @wellnessmanifested2451
    @wellnessmanifested2451 Рік тому

    Love this

  • @AnggiSahamCantik
    @AnggiSahamCantik 2 роки тому +9

    Gillian, when you mention you can pick any platform you like the most and not worrying about find which platform your ICA hang out I was like 👉 FINALLY someone has the same thought as I do 🤣

    • @thriveco
      @thriveco Рік тому +3

      Exactly!
      Just create valuable meaningful content, and you will grow 🥳👍🏻

    • @loveiskind5792
      @loveiskind5792 Рік тому +1

      You read my mind. Social media can drive one crazy, even if you're a social media content business like mine.

  • @jasvertisingsolutions
    @jasvertisingsolutions 2 місяці тому

    Great video, thank you! 👏

  • @GillianLarmond
    @GillianLarmond Рік тому

    Thank you Gillian

  • @diegomarcano7642
    @diegomarcano7642 Місяць тому

    Great content! Thanks :D Keep it up .:D

  • @busekilinc1681
    @busekilinc1681 Рік тому

    Thank youuu very much !!

  • @prisillashanna5364
    @prisillashanna5364 Рік тому

    Thanks 🙏🏻

  • @abdinasirhusseinmohamud4802
    @abdinasirhusseinmohamud4802 29 днів тому +1

    thank you

  • @kevotldyaso5202
    @kevotldyaso5202 4 місяці тому

    This was very helpful and right on time

  • @boozhoo-productions
    @boozhoo-productions Рік тому

    Thanks Gillian. 😊 I'd like to learn more about growing traction on UA-cam. My idea I'd vague right now, but I'd like to start soon.

  • @SocialChamp
    @SocialChamp Рік тому

    Informative! A good strategy will surely help your brand find the right customers in this growing space.

  • @vanessarodrigues124
    @vanessarodrigues124 Місяць тому

    Thank you for this video. I'm new and I hope to get good.

  • @elisalopez3907
    @elisalopez3907 Рік тому

    Great!! Really really helpful, thanks!. Following you :) !!

  • @baanbarn108
    @baanbarn108 23 дні тому

    thank for making a wonderful content

  • @annashelander904
    @annashelander904 Рік тому

    great job!

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix 2 роки тому

    Brilliant

  • @unmiss-com
    @unmiss-com 2 роки тому +3

    Very useful and interesting post! Thanks for sharing!

  • @blingdigital2700
    @blingdigital2700 Рік тому

    Thanks you were amazing

  • @TheRiseofSuperman
    @TheRiseofSuperman 2 роки тому

    Thank you for this video Gillian. I need a social media strategy really bad. I’m a life insurance professional and I want to share my products and services with those they are suitable for. Have you ever worked with a life insurance agent?

  • @muskduh
    @muskduh Рік тому

    thanks very much

  • @theroastedveggie
    @theroastedveggie Місяць тому

    Amazing video! Do you have any suggestions on how to track impressions and other social media metrics? Perhaps any software that does that automatically? I feel that it is tedious to go through every posting and see how it did and it can change daily.

  • @financemoneyonline2718
    @financemoneyonline2718 Рік тому

    Great video

  • @nillahmuhidin9405
    @nillahmuhidin9405 2 місяці тому

    1 year later found this masterpiece content has been a worthy watch, thank you so much.

  • @vipanchika5059
    @vipanchika5059 11 місяців тому

    Thank you for everything what you giving to me

  • @pancakeeatinginarow
    @pancakeeatinginarow 2 роки тому

    Thanks mam

  • @wrapypolarizado
    @wrapypolarizado Рік тому

    Keep up the good work, a big fun of yours here in Puerto Vallarta, Mexico.

  • @minhajswati3901
    @minhajswati3901 7 місяців тому

    Those most under rated video on SM strategy

  • @americanbuilttolast
    @americanbuilttolast 2 роки тому +1

    THANK YOU 🙋

  • @abdulrahmanfarag9854
    @abdulrahmanfarag9854 8 місяців тому

    great

  • @neampdeak
    @neampdeak Рік тому +1

    Hello teacher for sharing point i will studied your lesson of make my channel improve in earn money

  • @asyagard4188
    @asyagard4188 Рік тому

    Your opinion about writing assistants?

  • @BehnamKaveh
    @BehnamKaveh Рік тому

    Wow constant talking award definitely goes to this lady.

  • @VincentMillet1
    @VincentMillet1 4 місяці тому

    I'm planning to do Short vidéos, Reels, Tik Toks, the same 1mn format that goes everywhere on YT, IG, FB and Tik Tok... is that too much ?

  • @winnersneeddiscipline4926
    @winnersneeddiscipline4926 2 роки тому +2

    First person 💪😍

  • @wadethomas1043
    @wadethomas1043 Рік тому

    I'll have to grab headphones and check this one out another time. It's very quiet compared to other videos

  • @TiffanisOnlineCollection
    @TiffanisOnlineCollection 2 роки тому

    Yep I don’t like IG since I don’t like taking photos so I never used it personally. Are my customers there? Probably but I don’t have the capacity to learn and maintain another platform right now so oh well.

  • @JLewTravels
    @JLewTravels 2 роки тому +1

    Great video. I have been looking for a free scheduler for my travel Instagram/UA-cam account. Do you or does anyone have any recommendations?

    • @thriveco
      @thriveco Рік тому +3

      Later is pretty good, I use that for my content 👍🏻

    • @SocialProject23
      @SocialProject23 7 місяців тому

      +1@@thriveco

  • @mavisgalbraith6514
    @mavisgalbraith6514 Рік тому

    Hi! Which social media is best for business and marketing?

    • @blacklady3866
      @blacklady3866 Рік тому

      You do not need text generator. Existing neural networks do not release optimal articles. Purchas SEO-ready articles that will be highly appreciated purpose-built at textscout right now

  • @cuthbertbaldwin2190
    @cuthbertbaldwin2190 Рік тому +1

    How often should I post non-self promotional content?

    • @SocialProject23
      @SocialProject23 7 місяців тому

      I'd say 5-6 posts a month. Just an idea: create a value-packed reel or carousel and throw in the promotion at the end of it. It's given my clients the results.

  • @myfashiontoolbox
    @myfashiontoolbox Рік тому +1

    Exactly how are you making any money when you give us viewers all the goods (info). Not that I mind of course but….

    • @SocialProject23
      @SocialProject23 7 місяців тому

      When one creates shareable and value content, their reach grows eventually resulting brands noticing their work and offering brand deals.

  • @user-yc2eh9ki9u
    @user-yc2eh9ki9u 2 роки тому

    It's sound complicate so we need a marketing professional

  • @CTI-Studios
    @CTI-Studios Рік тому

    We don't use social media

  • @thefreedomlifestyle14
    @thefreedomlifestyle14 2 роки тому +2

    Hi Gillian, is your Instagram hacked? I get messages from your account about crypto, despite replying that I'm not interested by the topic. Ive only answered thinking it was you I was talking to. :)

    • @gillianzperkins
      @gillianzperkins  2 роки тому +2

      Hi there, this is an imposter account that my team is working to get removed from Instagram . If you could help us out by reporting the account that messaged you, I would greatly appreciate it. ❤️

    • @thefreedomlifestyle14
      @thefreedomlifestyle14 2 роки тому +1

      @@gillianzperkins done!

  • @kaitomdoo8864
    @kaitomdoo8864 Рік тому

    Why no sub

  • @avaliveradio
    @avaliveradio 2 роки тому +1

    I’m curious where exactly is anyone getting reach on social media anymore? I see a little bit on Facebook and Instagram but it’s not at all like it was before. So I focus on writing platforms for SEo traffic And UA-cam only things bringing in lots of traffic in my experience

  • @kwolfs153
    @kwolfs153 Рік тому

  • @rafaelbuchli1354
    @rafaelbuchli1354 8 місяців тому

    Great video Gillian. I like the positive energy, structure and super helpful content.

  • @susanward9831
    @susanward9831 Рік тому +1

    How often should I post non-self promotional content?

    • @SocialProject23
      @SocialProject23 7 місяців тому

      I'd say 5-6 posts a month. Just an idea: create a value-packed reel or carousel and throw in the promotion at the end of it. It's given my clients the results.