💳 Scaling Performance Max Campaigns for eCommerce Part 1
Вставка
- Опубліковано 16 тра 2024
- If you’re running Performance Max campaigns for eCommerce but your campaigns are not scaling, John is here to help! In this series, he shares why Performance Max works wonders for eCom, and how he uses this knowledge to scale campaigns.
In the first part of the guide to scaling Performance Max campaigns for eCommerce, you’ll learn:
- Why you should start by identifying what isn’t working in your PMax campaign
- How to discover areas of opportunity to scale your PMax campaigns
- The specific campaigns that boost PMax for eCommerce
- How UA-cam campaigns can help scale PMax campaigns for eCom
- Why Discovery campaigns can be good for awareness but bad for eCommerce
PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍
0:00 Intro | Scaling Performance Max Campaigns for eCommerce
1:04 First, identify what’s not working in your PMax campaign
7:34 Work with the best Google Ads agency in the world
9:15 If you already know that DSA is working, what else can you do to scale?
13:43 Why John doesn’t like running Display campaigns
15:32 Facebook is inefficient but it’s a powerful machine for brand awareness
Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.
Join this channel to get access to perks, including the Live Q&A member chat: / @solutionseight
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Guide t...
• 🦾 The Ultimate Guide t...
• 🦿 The Ultimate Guide t...
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
• Performance Max
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! • 🧐 Do You Have What It ...
🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
• 🔎 Job Opportunities at...
Apply here: sol8.com/apply/
💯The Ultimate Guide to Google Ads for Lead Generation:
sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for UA-cam:
sol8.com/google-ads-for-youtube/
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight
--------------------------------------------------
👉 Want to become a Google Ads expert?
We've demystified how Google works, and laid out everything you need to know in Google Ads-from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 youvsgoogle.com/
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our UA-cam channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: bit.ly/sol8-home
🐦 Follow Kasim on Twitter: / kasimaslam
⬇️️ You can find us here ⬇️️:
Website: bit.ly/sol8-home
Twitter: / solutions_8
Facebook: / solutions8llc
LinkedIn: / solutions-8
#googleads #googleadsperformancemax #googleperformancemax - Наука та технологія
I go back to these older videos from John and learn more every time I watch it. John explains everything so well, thank you again. DCAZ
🫶
Having the correct tROAS setting is important on your TOFU and MOFU because if the traffic is too cold you will not achieve a high enough blended ROAS even with PMAX. I learned this the hard way.
Thank you so much John! I needed this guide so much, the content in your channel has so much value, I have a lot of videos on my waiting list
Very valuable and practical advice. Shall go on to Part Two now!
Much needed ❤️❤️❤️
Super important video, thanks John!
OOOuuu thats a great strategy - here's my key take away: Notice UA-cam not running in the pmax, so it's value-added not divide + using shop for data for the beast of DSA when dsa gets conversions.
I have a question regarding pmax only, basically i am working on alcohol products selling in APAC market, previously when i was running smart shopping the conversions are so high like on daily it is 15, 20 or even 40, but after converting the campaign ti pmax it has been drastically reduced, now as it is alcohol product so you cannot give the remarketing signal to the campaign to here i gave the signal of brand term and converted keywords, as also i am having multiple conversion value for some product it is higher for some it is bit lower, so in this scenario i am optimizing my campaign on max conv. Value but still no luck from last 1 month.. the conversions which we are getting is 2 or 3 thats it, in this situation what should be done?
Summing up the conversions on the insights page doesn't match the reality. I have a campaign with 11.15 conversions. 1 engaged view, 8.24 on product page and insights page keywords total to 8.08 so all together 17.32 - So it's over 6 conversions over.
I love you, John. Thanks for such high-quality content.
any update on community.. where we (viewers) can chat/help with each other?
+1 for this. I been waiting for such a thing for a looooooong time. With my fully respect for all other communities, they are almost empty. I would love to see something from John and Kasim. My team and I willing to pay for any high-tier google community from Sol8.
@@khaledalamry yeh