🎯 Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks
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- Опубліковано 5 чер 2024
- This is the first in our Bidding Strategies Guide series. And it’s not like any other guide you’ve seen before! In this guide, John doesn’t only help you choose the best bidding strategy for your campaign. He also breaks the misconceptions on how Google uses the bidding strategies and why they don’t always work.
First in our series is about what bidding strategies are and how it works. Then, John dives into the first bidding strategy on the list, which is also one of our underutilized bidding strategies, Maximize Clicks.
Google Ads defines Maximize Clicks as the simplest way to bid for clicks-you set a budget, and Google Ads does the rest.
But like anything that Google says, don’t trust its definition and let it “do the rest.” There are things you have to consider and ensure before you use this bidding strategy. Learn what they are and more:
- Misconception: Bidding strategies are not necessarily how to set the bid
- Pros and cons of Maximize Clicks bidding
- Is Maximize Clicks bidding good for Performance Max?
- When to use Maximize Clicks
- What lead generations have to be cautious about when using Maximize Clicks
- Why you shouldn’t use broad match with Maximize Clicks bidding
Maximize Conversions | Bidding Strategies Guide Part 2: • 🎯 Maximize Conversions...
PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍
0:00 Intro | Guide to Google Ads Bidding Strategies
0:45 What are Bidding Strategies?
2:31 About the Maximize Clicks bidding
6:26 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists
7:05 What you should be able to identify when using Maximize Clicks
11:53 Points to remember when bidding with Maximize Clicks
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#googleads #googleadsbiddingstrategy - Наука та технологія
This is awesome thank you! And wow what an intro. Glad to see our subscription payments are being put to good use on state-of-the-art video production.
You talk about how when using maximize clicks you 80%-90% of the time should have longer-tail/high-intent keywords. What about in Google Shopping campaigns where you don't get to choose your keywords? I assume you need a well though-out or proven negative keywords list for this strategy? Thanks for all the great information you guys put out on daily basis!
Another massive video, thanks guys. Kasim, I do have a confession though, since you asked. I don't think it was a deer I hit, I think it might have been a man, but I didn't go back to check. I'll live with that every day
Thanks! I will wait to listen your thoughts on the other strategies also.
Another great video.
Thanks for posting :)
Great video John. You mention a few times about having high search volume and for most of my campaigns I have low volume. Is there a better bid strategy I can use for low-volume keywords?
Then maximize clicks would be good for our brand campaign, as less people should be bidding on our brand name?
Hello. This information is really helpful. Just one question. When using manual CPC, how do you determine what the cost/ click should be if the account does not have any conversion data (conversion rate)? Do you use maximize clicks until you have enough data?
Hi. You could show the column for first page bid estimate, and then use those numbers to figure out the cpc
About Auction Insights - the results show 1 - 2 competitors, though when I manually search keywords there are a lot more and they usually have top positions on every page, sometimes they have top and bottom. There might be 6-10 actual competitors. Why does Google only show me 1-2 of them in Auction Insights? You can even see Impression Share is
Hey! So this would be appropriate for local service businesses as long as the Keywords are more BOF?
I wasn’t sure if I should start here or with Max Conversions for a new account for a roofing company.
Max clicks 100%. you need conversion data for max conversions or any of the other smart bidding strategies, so for a brand new account max clicks
Is there any basic source for learning?
Go check out Ed Leake's God Tier Ads and his community (called "The Forge").