What Happened To Volcom : The Rise And Fall Of A Streetwear Brand
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- Опубліковано 26 сер 2024
- How many remember Volcom? In the early to mid 2000s Volcom was a major player in the world of action sports, and although some would stop short at calling it streetwear, I would argue they were a part of the group of brands that created the genre in the early days.
But over the years, they have fallen from grace of days past. Why is that? Let's find out. I'm Nate the Great from Takeflight214.com and this is the rise and fall of Volcom
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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles: www.youtube.co....
What Happened To Alife: www.youtube.co....
What Happened To Diamond Supply Co. : www.youtube.co....
What Happened To Billionaire Boys Club/Icecream : www.youtube.co....
I love Volcom, in fact I just bought a ton of stuff from an outlet store I didn't even know existed near me. I definitely noticed a drop off in people wearing it but that doesn't bother me; the quality and fun designs are still there. I used to work for Pacsun and I would buy all the mens shirts because they looked better than the women's stuff. I like what I LIKE so im going to still wear it
Still wear Volcom… don’t think it’s dead at all
I wear volcom now. I love their work wear, diving, snow, and surf wear
Just bought a pair of Volcom shorts and a Volcom shirt at Goodwill.
Bought my first Volcom hoodie in 2005 and have a put together a great collection over the years of their streetwear.. I love the brand💗.
Haven’t worn their stuff in a decade. Was at the boot store today looking for safety shoes since my work boots are killing my ankle after my surgery a couple months ago. Came across Volcoms line of safety work shoes, had to get me a pair. Super comfy and look good, can hardly tell that they’re a safety toe. More comfortable than my DC’s actually. Been wearing them all day and feel great so far. These might replace my other tennis shoes
I love the volcom shirts because of the fit/material. One of the few shirts brands i can wear. I love the surfer/skate/snowboard roots.
Volcom back at retail under ABG and now the first street lifestyle workwear brand - sales 🚀
Link?
Still a good brand.
Last time I saw Volcom was today - I looked up the story of Volcom because I saw a guy wearing a hoodie with the 90s design, rather than the modern logo.
Dam bro had the og version
keep these history videos coming man, i love em
Damn, Shredz Shop now has competition for videos about skate brands.
Even though Volcom's Golden Era is long gone, specially as Volcom's Golden Boy Ryan Sheckler is now focused on following Rob Dyrdek's footsteps as an entrepreneur than a skater, the brand keeps pushing.
Trying to stay as true to their roots as possible by keeping art in the brand's DNA.
he did a vid on LRG already, tbh that vid didn’t age well coz the brand’s making power moves again lately
@@jonnylyden IDK what those power moves you say are.
And no, bringing back the full zip hoodies, is not a power move.
@@dylives7667 bringing back the skate team and most recently a collab with Round Two
Been reppin Volcom since the early days of high school and I’m in my mid 30s now lol
Good informative video, I still have my Alive we Ride VHS tape. that was my intro in to the brand and in the 90's it was a cool underground brand. It's to bad it got to big, I guess you can't stay cool forever.
I like the video except one thing… I don’t think they have fallen at all?? I’m 46 yrs old and still to this day the majority of my clothes are Volcom! They are well made fit great and still have great designs. Yeah they may not be the original owners and push that lifestyle from back in the day but still a great company and will continue too but there merchandise! Can’t always be damn the man have to grow up sometime!
They haven’t fallen at all this dude is on some other ish
I like this videos about the history of streetwear brands! Keep up the good work! ✌❤
Their fancy shirts back in the late 90s were sensational. The fabrics were sooooo durable and lasted for years. Then the quality dropped, washing machines munched them to bits.
i d k what you mean, i have a bunch of volcom stuff and everything is beyond bang for buck.
i wore the jeans for work daily for 3 years now. the same few shirts for work as well with weekly washes and they are still great.
I have also found a drop in quality over the years.. I have two 15 year old volcom shirts that are pristine and that i still wear often.. I also have a 3 year old volcom hoodie that is disintegrating
I still get their stuff. My favorite tshirt is a Volcom
love the videos bro keep pushing content and the blowup will come. I checked out ur business too the designs are dope ✌🏻
Thx fam, when ur at this point of the journey support like this goes a long way.
Volcom is still cool to me
Is this guy saying Vahkum?
Do a vid on Alphanumeric Brand (A#) that company was way a head of its time
I still shop here
Volcom didn’t lose any of its quality that’s for sure. Wearing Volcom corduroy chinos all the time and I can’t even accept any other pant now lol
I have volcom clothing and I always wanted to skate but never was able to keep my coordination!
36 years old and i still wear Volcom!
There jackets are still fire
shit i still rock them
This channel is hella kook
I’m sorry, the fall?! I’ve been VOLCOM since day 1. Where’s the fall?
This channel loves making videos about the supposed “fall” of successful brands, and most of them are still around and successful. A brand only “falls” if it fails and shuts down. If it’s still going and making money, it’s not a failure but channels like this can’t clickbait if they tell the truth lol
This explains why it’s so popular in the French surf scene
Tf? I still wear their shirts. American made
Loved my volcom hat lol
...11:11... Where a hat now...should be made in the Here at home...
U forgot steve Williams u know the make of dgk let's give credit to guys that can skate
No doubt, shout out to Stevie. We did a full video on him and DGK.
The idea that PAC SUN is where “streetwear brands go to die” is so ignorant. It reeks of superiority complex and sounds like nothing more than gatekeeping. I’ll always prefer small independently owned skate shops, but MOST kids in America don’t grow up near such stores. For them, shops like Pac Sun and Tilly’s are the only way they can get into the culture in the first place.
I’m not knocking it, at the end of the day style is whatever you personally like and how you decide to pair it. Not yucking anyone’s yum. 😂
Have you been living under a rock?
Fake news. You obviously aren’t True to This.
What did I miss?
Used to rock volcom back in hs . They fell off hard. I see their product In zumiez and winners for like 10$ a t shirt
Who else came here from Jesse in Breaking Bad?
What's he got to do with this? Did he mention volcom?
he used to wear the old volcom full zip hoodie in some episodes of breaking bad
Jesse Pinkman brought me to Volcom
NEw FuTurE