Building the Iconic Volcom Logo and Brand | Thom McElory on Unleash Success

In this episode we breakdown the secrets of building a brand to $600 million. Thom McElroy, widely known as the genius behind designing the Iconic Volcom Logo, is a Southern California native. A surfer from Huntington Beach, he began designing for brands like Hurley and Quiksilver after attending SDSU. But where he made his literal mark was as a co-founder of Volcom as he designed the logo that we all know and love in the skate, surf, and snowboard worlds. As an entrepreneur, artist, surfer, and mentor, we break down he secrets to building a massive revolutionary brand and all the lessons along the way.
In this episode you will hear:
1) How pursuing your passion over money pays off in the end.
2) The secrets to building a massive brand
3) What influenced the design behind the iconic logo for Volcom
4) The importance of your peer group
5) Why mentorship is so important and how it positively influenced Thom's life and career
6) How Thom defines success
7) How to stay focused and motivated during tough times of entrepreneurship.
If you are looking for mentorship to help take your life to the next level of success, email [e-mail] to learn about our exclusive mentorship programs.
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[@Noe-ov8mi]

This is the best Interview i ever heard. Thanks man. I only found it because i Excel looked for it.

[@CoreyCorpodian]

Amazing Thank you! It was such a great interview with Thom. New episodes of Unleash Success coming this month👍

[@SrBz224]

Thank you Corey, a really interesting, well documented, intelligent, and inspirational interview to such an important personality into the surf/skate business. Sharing it right away!

[@CoreyCorpodian]

Thanks man. Can’t believe I missed this comment. But really appreciate it! Glad you liked the interview!

[@chrissnowdon7047]

I worked at volcom for 5 years. From 1999 to 2005. I have some insight

[@CoreyCorpodian]

Nice. What did you do at Volcom?

[@fallenarcblade6822]

This channel is really underrated

[@CoreyCorpodian]

Yea. Working on building it this year. It’s going to be one of my big 3 goals.

[@fallenarcblade6822]

Corey Corpodian looking up to it!

[@CarlosPeralta_UK]

Great great video

[@CoreyCorpodian]

Carlos! Thank you so much. This is definitely one of my favorite interviews on Unleash Success. Have you seen any of the others?

[@neo_varna]

Amazing

[@fallenarcblade6822]

Im a little bit confused. Was he the one who actually made the logo or did he join the team later on and made the other designs

[@CoreyCorpodian]

He is the one who actually designed the logo! Check out minutes ~41-45 of the video👍

[@tomsperow5776]

He made it.

[@mgz_09]

Legend.

[@BriansLegitEdits]

outside the seed?