There are so many (good) ways to split your market - The Startup Tapes
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- Опубліковано 7 жов 2024
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Even within the relatively narrow confines of B2B software, successful market segmentation can go beyond small/mid/large accounts, and industry-specific verticals. Andrew Filev, CEO of work management system Wrike, makes the case for function-based segmentation, and explains why a hybrid approach can be the key to winning acrosss all account sizes.
Guest: Andrew Filev
CEO, Wrike
Host: Tim Anglade
Executive in Residence at Scale Venture Partners
timanglade.com/
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The Startup Tapes chronicle the highs & lows of building a startup, through candid interviews with founders, operators & advisors. Tim Anglade, an Executive-in-Residence at Scale Venture Partners and formerly with Realm, Apigee, and Cloudant leads the project with the goal to de-mystify the process through which startups emerge, grow & succeed. His unfiltered interviews transcribe the conversations we often hear in the boardroom, amongst our portfolio community and with entrepreneurs and partners we engage with every day.
Learn more about Scale Venture Partners at www.scalevp.com.
For guests suggestions, feedback or questions, email tim@scalevp.com