Afrobeats Is A Lie: Preventing the Narrative Of Nigeria's Success
Вставка
- Опубліковано 10 лют 2023
- Afrobeats is a name that was coined by DJ Abrantee in 2011 for music produced by African heritage artists. It has been turned into a means of diluting African cultural expression despite DJ Abrantee's desire to promote African culture.
Be aware that sometimes our words and intent can and will be used against us...
Amendment: The Nigerian economy was actually rebased in 2014, not 2012.
#NowoghTalks, #Nigeria, #Naija, #pressbias, #medialies, #trust, #politics, #media, #economics, #whiteness, #racism, #worldpolitics, #nigerian, #afrobeats, #afrobeat, #felakuti, #yenikuti, #music, #musicbusiness, #djabrantee, #ejayblackmagic
Nowogh you have really cleared up the origin and intent of the label Afrobeats. I was thinking that the term encompassed all music produced by continental Africans. So I definitely needed to hear someone like yourself give clarity to this term's source. Nigerian-Afro Pop is by far my preference of high tempo music-hands down. Even though I have yet to visit Nigeria. Cultural distinctiveness is sacrosant for establishing identity. Therefore for anyone to attempt the erasure of such identity through coagulation or reassignment is beyond shameful, and more so a revelation of waywardness, uncouthness and mental atrophy at work. Subscribed and Thumbs Up.
Not all continental African music is labelled as afrobeats. Horn of African music is completely different from west, east Southern African.
@@werqzeleke2815 Very true. Bongo Flava is the label in Tanzania.
''The world will not respect Africa until Nigeria earns that respect. The black people of the world need Nigeria to be great as a source of pride and confidence.” -Nelson Mandela
With a drug baron as our president.. Haaa. we are jokers
@@denatora7142 You aRe noT a Nigerian
@@Mkym365 abegiii commot there... We be we we. Me & u know say na el chapo dey run d country. I don tell una say make we do revolution, una no gree, una want el chapo. enjoy una 8 years now.
@@denatora7142 You dey talk to comrade here o, I’m 100% for Revolutionary change o, the tiff in Office needs to go, we dey wait to hear wetin Justice system go talk FirsT
@@denatora7142dont ever say that calm down
I have been saying it that Nigerians are special breeds of people, I noticed we don't fall for all that oyinbo superiority!
Thank you. Although sometimes too many of our people follow along and don't realise that oyinbo superiority *is* what they are falling for. I'm glad you know what is going on. We need to help other Nigerians see what is happening.
Nigerians are definitely NOT special.
And I'm Nigerian.
Unique. Yes, Special? Nah.
No special people exist.
@@NowoghTalks but we are still flocking to live in the west, we are leaving Africa and our individual countries to live in the west among white people. We want our children to get an education in the west,our women are bleaching their skins, many today are even wearing contacts to project blue, green or violet eyes. The laces we like to wear are European, the Ankara we cherish was originally made by the Dutch to appeal to Indonesians, but when they rejected it they brought it to Africa and we embraced it as ours when it wasn't originally from us, you live in the UK not Nigeria. So this lesson you are giving us would carry more weight if you lived in Nigeria. You are criticising the society you chose to live in. You see you are concentrating on the whites only, have you seen the anti black sentiment that is so rampant in the Arab world, in asia?? It is even more deeply entrenched there and they see nothing wrong in it. I came to the conclusion that the black man is so despised and has no friends, what hurts the most is the hatred Africans have for one another, it hurts a lot. There is tribalism and colorism. In some African countries light skinned people will discriminate against darker skinned people or one tribe will discriminate against another tribe. Rwanda is one example of that.
@@NowoghTalks you're talking out of your ass...so many unsubstantiated claims you've made with such vitriol...it wasnt just white people per se who saw Africans as inferior, it was the West in general (amd unless you'd want to lie to yourself, this wasnt without basis)... in fact African kids in the UK and US from the 70s up until the mid 2000s experienced so much more insults, discrimination and bullying from blacks kids and other blacks in general than from whites...
Regardless of how you paint it, only in the last 2 decades or there about has the digital art coming out of African become of the quality to compete globally...before that, it truly was subpar and inferior to what was churned out in the West.
If anything, the recent global domination of aftobeats is a proof that if you produce good stuff, regardless of racial or ethics differences, people will consume.
@kasikwagoma6740 Thank you for your comment, but please don't despair.
I will be doing a video series at some point on how too many Africans praise the cultures of their ex-colonisers so I understand what you mean about us flocking to the so-called west.
A lot of the tribal disagreements and conflicts in Africa are because our country's borders are not the real borders - they were created by the colonisers. What you see as tribal conflicts are not 'tribal conflicts' but actually what happens when *nations* are forced to consider themselves one people without their consent. This has happened in every place where an external imperial power attempted to control people. The Rwandan genocide was definately manufactured by outside interests - as assessed and agreed by the Rwandan people.
Yes prejudice against African heritage people is a problem across the world but we can make things better.
Please watch some of my other videos for ways we can do this and watch out for more.
Join the conversation and we will help our people rise.
Wow as a Jamaican I've been saying this
Such an intelligent insight. Thank you for sharing this nuggets
I like your beautiful analysis which is very true. New subbed👏👏👏👏👏👏
Thank you for your kind words (and becoming a new subscriber!) I am trying to show that what is really happening is rarely what people first think it is....
Madam, one of the most glaring pieces of evidence that Nigerians in UK manifested was not the way we dress or the cars we drove but the academic excellence that the youth demonstrated particularly, at primary and secondary schools notably the 11 PLUS exams that most Nigerians pass. Our youth's confidence extends to what they say about themselves and what they listened to in terms of music
Thank you.
I agree that the academic excellence of Nigerians is outstanding even in the educational frameworks that foreigners created to make us better employees for them.
However I don't see any evidence that they really think this is praiseworthy or that they envy us for our achievements in their own examination systems.
We may value it yes.
But they only value it because our interest can (and is) a money making opportunity for them - not because it makes them in any way ashamed of themselves. This is why they sell their universities to our children.
In the cultures where people want to be thought of as white, those people want to declare that they have something that we do not, and then brag about it to our faces to prove to themselves that they are better than us.
That doesn't mean they actually value the thing that they are bragging about.
Yes, these cultures *do* think getting a degree certificate from oxbridge or the ivy league is significant because we can see them bragging to each other about it. But how many times have you seen people from the UK bragging to each other about their child passing the Eleven Plus exam?
Sorry, but despite *us* caring, they just... don't.
Our money and wealth though, that they care about. Because they already use money and wealth to bully each other.
Nigerians (or other Africans) proving that they have money the average non-african could only dream of, is a total refutation of the idea that 'white people' have a better quality of life than 'those black people'.
So the people trying to exert control over pink people *really* care if our cultural expressions make the people they are trying to control pay attention to *us*.
If their children start following *our* cultural behaviours and habits, and getting facinated by the depth of our cultures; then those kids might stop believing the lies the European 1% told them. And stop following their orders too.
'Afrobeats' must be seen as 'other' - 'not like us' - for people of European heritage (or pink people if you prefer identification by skin tone) to keep believing that they are 'white people'.
@@NowoghTalks For me l think it's more that we constantly overcome and excel despite the obstacle placed before Africans by the Western system and our children have grown in confidence as a result of their excellence. This l feel has led to confidence in their own heritage hence their embrace of all things African. Some black people are becoming less preoccupied about becoming 'employees of white people and I feel we need to worry less about perception and focus on creating a business, social, and educational ecosystem that is sustainable wherever we operate from. Thanks
not only in the UK, America as well
Your analysis dey sweet me. Just subscribed
Why didn't we coined our genre as naijabeats instead..all this pan Africanism like we always carried ourselves as robbed us of our personal glory..when its good its for Africa..when its bad its a Nigerian thing..lets reinvent the wheel and be selfish atimes.
I don't know afrobeats . All I know is - Naija 🇳🇬 Beats
🤣🤣🤣
Gbam!❤
So true....I .enjoyed this well put together narrative sis.. Thank you
Best content of the year without doubt. Spot on sister. 🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬
Thank you very much, I really appreciate that. Please share if you think this might help other people.
I love those eyes. They ooze that first-born Nigerian confidence
VERY TRUE. Nigerianss una hear!
At the moment uk 🇬🇧 has reduced or ban visas for Nigerians 🇳🇬 artists to come and perform in uk, racism is not end permanently, ....
You are right, they *have* reduced the visa length for Nigerians (and other foreign 'creative artists'). But I'm not sure if it is racism so much as exploiting for political gain, the hurt feelings of the average British person at not feeling white.
Too many UK citizens think of themselves as white people, but when they see successful Nigerian artists making money and throwing parties... they now feel very inadequate.
Because they are clearly not white - in fact by their own rules the Nigerian artist and their entourage are the 'white people'.
Okay, so maybe this is 'racism'. But only in the sense of,
"You may now only make our people feel inadequate for up to a month at a time.
"If you want to stay longer you, must make sure you are being paid through a UK based firm so at least we get some tax share from the money that you keep throwing around at your parties. But only three months - we won't be able to bear it longer than that."
Be aware though of the real situation in the UK.
The latest economic growth forecast by the IMF (in Jan 2023) declared that the UK economy is expected to shrink by 0.6%. Everywhere else in the world is expected to get some growth - even Russia. And we Nigerians are expected to grow our economy by 3.2%. [ www.imf.org/-/media/Images/IMF/Publications/WEO/2023/January/English/WEO-Chart-JAN-2023.ashx#.ZDCTBpF5vz8.link ]
It is generally accepted by most governments around the world that the reason the UK economy is so very bad at the moment is because of the choices made by the current UK government.
That political party - the Conservatives - *really* want to stay in power.
So rather than admit that they've managed things badly they would rather distract the voters by saying the problem is immigrants, successful black African immigrants - Nigerians.
They don't actually belive that. Nigeria injected £1.9 billion into the UK economy from visiting students and their dependants last year. The UK government is not *stopping* Nigerians coming to the UK.
The UK just wants more of our money when we *do* arrive, because we have it and they don't.
Declaring Nigerians and other Africans to be all one unsuccessful thing is:
1. Clearly a lie
2. An attempt by the party currently in control of the UK to stay in power by encouraging racists to vote for them. And maybe, just maybe, let them get to be 'white people' again - just like those Nigerians who they want out of their faces...
@@NowoghTalks Thanks, ....
@@NowoghTalks Why are you even living in the british racist hellhole .did they chase you away from naija?
Omo you de burst my brain ooo. I just subscribed
Thank you. Please watch out for more videos.
JusT Subscribed!!!!!❤🎉
You have spoken well ma;
May your days be long ma;
Much love ❤️ from naija;
PEACE ✌️.
Lovely content...spread the word sis..
Girl, I have noticed this and I am begining to say this. I'm glad we are not sleeping and allowing the erosion to take place before realizing it. I'm glad you are saying this. Hopefully this sparks a fire. I just subscribed to you because I have a feeling I will love your content. Took a sneak peek and I am going to watch all your videos.
Thank you very much for your comment.
I do hope that more Nigerians (and other Africans) realise we need to pay more attention and think critically about how we are talked about. And that your first instinctive response of, "There is something wrong about these words, even if they seem complementary..." is usually the right response!
If we then don't do anything further beyond saying, "this seems wrong" then we make ourselves vulnerable to exploitation, so by the time they have encouraged people to lump us all together under 'African Culture' it is often too late to change the narrative.
@@NowoghTalks pls ma, can u do live show with Dj pakorich ?, Very intelligent UA-camr from Ghana ,
I will be very glad to see that collaboration ma.........
Thank you very much for the compliment. Happy to do collaborations and I've watched DJ Pakorich and like what he does... I'd have to get him to start using Ghanaian or Nigerian Afro-pop though instead of 'afrobeats'.
You are very well informed, I won my subscription 🙌🏿
Afrobeat was developed in Nigeria in the late 1960s by Fela Anikulapo-Kuti who, with drummer Tony Allen, experimented with different contemporary music of the time after his experience of living in the UK. Afrobeat was influenced by a variety of genres of the time such as highlife, jazz, and jùjú, as well as Yoruba vocal traditions, rhythm, and instruments.
Thank you for your informative reply. As Yeni Kuti said though, her father's Afrobeat is getting confused with Afrobeats. And foreign music firms keep putting *everything* West African under the term when the styles of Teko, Wizkid and Davido (and Efyan, Dibango, Djédjé, etc...) are their own and should not be all called one thing.
You are referring to Afrobeat and NOT Afrobeats.
@@NowoghTalks Nigeria has a very poor culture. The people must grow up and review their poor culture. Let us stop these our poor habit of trying to defend our primitive lifestyle.
@@rexona1178 Nigeria has a rich culture , but poor leaderships and government
@@sulaak there are a lot of Nigerians who live here in London and other European countries. Come and compare the crime rates according to ethnicities and see where Nigeria and other sub Saharan African countries lie. Look at homicide, prison, fraud, theft, drug sales and use, etc by ethnicity and see what happens.
Insightful 👍🏾👏🏾
Thank you very much.
This is a well synchronized analysis..well done
Very good break down 👏🏾👏🏾👏🏾
This is a Sociology lecture for the graduate course! Oh my God! She is so smart! This is an eye-opening lecture!
Thank you for your appreciative comment.
You may be interested in the other videos on Nowogh Talks. Please share the video if you think other people would benefit.
@@NowoghTalks You are welcome my sister! I am also a Nigerian, Edo/Benin. I love your stern, communication style of the narratives, it is beautiful, and it shows your enormous height of education and knowledge!
I have already subscribed and I will share! Love and peace!
Excellently delivered
Brain talk! Chaaaaiiiiii. Sister you spit truth and fire. You just won my subscribing. I hope snippets of this is allowed for shorts, I shall link the full video. 5his has to be seen. Naija no go carry last, Naija enemies no go shame us because God no first shame us.
I saved it in my playlist already. When I find special videos like this I save them for my daughters to watch and learn. I'm Nigerian living in UK
Thank you for your kind words. I have allowed shorts to be made from this video so feel free - just reference back to NowoghTalks 😉
You just gained a Sub ... Smart !!! Chai (...Am Ghanaian :) )
Good talk my sister
God bless you
Thank you...
I have always recognized Nigerian pop music as Afro-beats, being fully distinguishable from other kinds of African music like South African. Either way, I believe African music and Nigerian music is unstoppable, lumped in one group or not, we taking the wave.
I agree that the music genres are distinct and should be respected as such, as a long time Fela fan I did not recognise Afrobeat in this new music, so your point is well taken and understood.
The biggest trait and influence Nigerians embody is their innate confidence. Even the poorest Nigerians have zest, it's immutable, as such I do not count the fancy cars or lavish parties thrown by Nigerians as a positive in the context you present it. Mainly because of the flight of capital from the community.
Yes we come from warm vibrant cultures and this manifests in the way Nigerians party, we should be proud of our effortless ability to express joy.
Other cultures do envy that I would say.
Please do not to resort to "pink skin" or similar slurs to express your views.
Our journey makes us more sensitive to racial generalisations based on skin.
You are above that tone, I say this with love and respect to the person I feel you to be.
The biggest impact we can make is to thrive and grow with trust in each other.
We literally carve out a space in the common culture when we do, as already seems to be the case.
@educetheme4175 Thank you for your comment, I really appreciate it.
I wouldn't say that the innate confidence of Nigerians is an overall positive or negative regarding my argument about West African music. It is generally taken as a negative though by the pink skinned people who keep wanting to be 'white people' - which isn't all of them.
Nigerians showing off to each other by spending money on foreign things is defintely not a positive thing - I agree. My video on "Nigeria vs. the UK: The postcolonial legacy" explains this a bit, although I think I will get into that subject properly in another video later.
Money and wealth being shown off by Nigerians... definitely triggers the insecurities of some people about not being 'white' when they are not able to do what some Nigerians are doing - in their faces.
My intent behind using 'pink skinned people' is not as a slur, I am using it because it literally describes the skin tone of a particular group of humans. I do not intend it as a slur in any way.
I could have used 'people of European heritage' but that would not have been accurate to what I want to express regarding the skin colouration aspects of the behavioural archetypes, because there are many people of European heritage for whom 'pink skinned' is not an appropriate descriptor.
'A particular race of humans' isn't real, there is only one human race. However there *are* skin tone differences that some people keep thinking are significant outside of sun-block cream commercials for some reason.
I do not think *all* pinked skinned people have these common bad behaviours that I have spoken about in Nowogh Talks' videos - only the ones who have been convinced that they should consider themselves to be 'white people'.
And then don't take the time to first: consider what this really means in terms of how they are then required to relate to other humans and secondly: that the idea of 'white people' was explicitly selected as a generic term to exploit pink skinned Europeans. The video playlist series on "Whiteness" explains this in more detail.
Have you taken a survey of non-African races to see how many of them are really interested in knowing more about African cultures before and after Afrobeats happened?
And then take stock of how many African people are really interested in knowing the nitty-gritties of non-African cultures before and after listening to music from their genres?
The fact is we're all culprits regardless of the color of our skins. The difference is some of us aren't ridden with victimhood as others. Stop victimizing yourself and break the cycle. Change your lens and create good content. this one [the way its put out] is too negative and corrosive.
I suspect there is a bitter experience in the background for such corrosive content. Her choice of words, body language, tone.
Interesting narratives, have subscribed
Thank you. Please watch out for more.
You are fortunate, I don't know if there is a country as heavily westernized as South Africa. We are made in the image of America. I cry for my country. A lot them in urban areas think they are African American
It makes me very sad to read that you are going through this. I do not want Nigeria to end up where South Africa is today and if we are not careful this is a possibility.
Because these people are merciless to those they wish to exploit and manipulate for their own profit. And I don't mean all pink people (or pale skinned European heritiage people if you prefer) but the particular subset of them who started this off in their own countries and then exported the colonialist imperialism everywhere else.
I think South Africa can be saved and escape this if we all help her. I'm doubtful about European countries, Canada and the USA...
Notice that the oppressor always break people down to confuse, destroy, dehumanize and ultimately dominate. Especially those who share the same space with them like S.A and America. It's the same pattern worldwide. They oppress people so well that the oppressed victims don't even realize how sick they are!!!
At least they came with amapiano
@@naomikissedme we are proud of our languages and culture. But with every new generation they are being diluted by American culture. Nast C is what I am talking about. Amapiano is just different subculture that embrace our cultures
@@NowoghTalks the thing about South Africa is that it was not colonized, it was founded as a western English speaking country like Australia, Canada or New Zealand. The difference is that the Europeans were a minority in our case. South Africa is a western national in Africa. Just look at our constitution it is very much a mindset of American Democrats hence LGBTQ are running a mock
They want try Nigeria 🇳🇬, ❤
The history is Afrobeat must be told straight from the root of West African music. I must first start by saying Nigeria plays a major role in African music. Let’s not forget that Liberia was where Palm Wine Music was invented and then later became Highlife in Ghana. Palm Wine Music came from Liberia and it started making its way in Ghana in 1920s. Now we are getting to the influence of Highlife. Afrobeats came from highlife which was invented by Ghana. Let’s keep it that way and clearly understand the deep root of Afrobeats.
African music equals to Nigerian? Please stop generalising as American do as if Africa is one big village. Be specific and particular when discussing each country
@werqzeleke2815 Thank you. I agree. We can celebrate our influence on each other but if we start letting others combine us we loose our distinctiveness. And it is that attribution that will attract others to look beyond a given piece of music and into the culture and the country that sits behind it.
A dumb Ghanian has dropped his comment
You are 💯 percent right 👍
Nowogh, i agree with you 100% . I even believe that the covid 19 rules and regulations are also aimed at slowing down the tempo of African music success worldwide. It will be better if these artists identify themselves as Yoruba, Igbo( Biafran) and so on, because Nigeria is also a colonial name given by the British.
A Uk based Ghanaian dj named Ghanaian and Nigerian modern Afro-beat into todays Afrobeats, just to come up with a name for his playlists.
And also if you are not aware it’s a mix of hiplife highlife-jazz juju music Fuji dancehall. So afrobeats it’s not Nigerian culture it’s a mix of different cultures.
Thank you for your comment. You are right, the term 'Afrobeats' was coined by DJ Abrantee, a UK-born person of Akan (Ghanaian) heritage. And yes 'Afrobeats' as Abrantee named it is: firstly what he quickly wrote on a CD and secondly it *is* a fusion of musical styles from different countries. However...
The European heritage people running a lot of the foreign music production firms seem intent on lumping *all* African music under the term 'Afrobeats'. They don't want to recognise the distinctiveness of our cultures, they don't want people to see that Ghanaian music has a distinctiveness all of it's own, they would like 'afrobeats' to encompass everything. Not because they have misunderstood the meaning of Abrantee and some other artists - but because treating African musical cultures as all one thing serves their purposes in minimising all of our cultures. Ghana must be recognised separately from Nigeria, Tanzania must be recognised separately from Cameroon.
And letting these music firms amalgamate us all under the misrepresented term of afrobeats - diminishes us all.
MATE, get over it. Nigerian artists have been putting Ghanaian artists on for years and this ugly bitterness keeps messing it up. The Afrobeats that everyone is enjoying, quite sure it is not from Ghana, if Ghanaians however took the opportunities extended to them, with grace, by Burna, Davido, Olamide etc, more people would be enjoying Ghana music.
They will soon win a competition in England for singing Afro Beat and say it was their song sound and style.
Even Afro pop they will soon claim as theirs.. This is what the do. Cultural appropriation!
God bless you
I LOVE YOU!! YOU COULD BE MORE ON POINT!👏👏👏👏👏👏👏👏👏👏👏👏👏
Awesome
Pls we need part 2 and plz make it longer
I think you will enjoy the next video I will be posting on how the Nigerian government goes about preventing corruption by foreigners...
This is the most jaw dropping, crazy argument I’ve ever heard. “Pink person” really? Wow! That’s pretty disrespectful calling a whole race of people pink to drive home your point.
This is like saying French, Italian, Uk or any other rap that is not from the USA should not be called rap cos someone is trying to steal the culture of those people.
It’s afrobeats because it’s a fusion of different music and beats from all over Africa just like AfroHouse is a fusion of house music and African music and sounds from all over.
Stop with this very divisive and ignorant sounding argument pls. It’s literally 2 words Afro and Beats.
but she will never leave Britain.they just love to whine on youtube.
But how does your title align with your explanation I just don't get it
Listen, and you’ll catch it. She has made several vital pints to explain away her choice of title and the reasoning… wake up & smell the coffee, my friend..,!
So much lesson
Thank you. I'm just trying to get Nigerians (and others) to consider thinking differently.
Beautiful lady with big brain. I love you
Very good point Sister. I agree. X
I agree to a point, but also consider it might have been lumped together as afrobeats because there was a fusion of other west African music with the Nigerian music, (not to take anything away from Nigerian music)but I agree every country’s music should be recognised accordingly .
That makes sense. I don't disagree that there has been a fusion of musical styles from across West Africa that *has* created something new. However...
The way that most non-African DJs or music promoters regurgitate 'Afrobeats is trending right now!' is clearly (to me) done so in a way that gets their non-African audience to both exoticise the music and also marginalise the cultural significance.
I have *never* heard or read about a European heritage music critic discussing the significance of the so-called afrobeats movement in a way that considers if its popularity with Europeans, might be because of the similarities with historical European cultural expression.
Nor how maybe the reason that pink kids (of European heritage) are listening, is because it speaks to something meaningful in *European* cultures.
If anyone *has* seen a European music critic do this then please point them out to me - because I'd like to know about it.
The cultural analysis of West African music by Europeans is *always* focused on the 'otherness' aspect of it.
The way that 'Afrobeats' is then used to describe our musical creations as all one thing, then supports the 'othering' behaviour by describing it in a way that dilutes our cultures.
It does *not* celebrate the cultural fusion aspects that you mention, unfortunately.
So they should put effort
Thank God we have nollywood is exclusive to us , so it reduces the dilution 0f afrobeats title
I agree. We must control our own branding.
Beautiful!
“Visiting Nigerians had experienced directly or indirectly a lifestyle and a standard of living better than was better than what was experienced”
Ride on sister . ❤
I have to say, this is one the most divisive content I come across this year [and yes, even considering mc oluomo and bayo onanuga statements]. I just don't see how you look at something as positive as "Afrobeats" and fashion out this highly corrosive meaning out of it. If you feel We're being lumped up together by this term, it is perhaps an unintended consequence of its popularity. Which means the onus is on us to drill down to the details for those who are really interested in knowing. I imagine that majority of those listening to our songs are less interested in where it came from and just want to have a good time. Maybe you should take a page from that as well and live life positively [no diss]. The point is Afrobeats has done its job, you should quit whining and take the challenge positively [all these pink people talks is completely unnecessary]. As for the 1% [monetary aspects] you're talking about, these guys want to cash-in on the hottest thing out there; someone has to pay the bills, business has to happen, money has to come from somewhere for this thing to blow up as it has so far. I really don't see the upside to burning your supposed 'greener' pastures.
All these finger pointing is just robbing us of actual consequential productivity as Nigerians. I'm getting sick of it.
We Nigerians are many things, not just musicians and athletes, yet the power that be wants us to focus on music and sports, and it's not beneficial to the society as a whole. Africa has a lot more to offer than just afrobeats and Super Eagles. She ( the owner of the channel) has the right to see things her way. Stop trying to stifle her voice and her opinion.
@@blackexperience5173 No one [or "Power"] is out there wanting you ["Us"] as a black person to only focus on music and sports "only". And music and sports are beneficial to the society as a whole. Stop propagating all these narratives. Even if there's such a power the solution isn't to start romanticizing it. Develop a positive outlook and play to your strength. You can't build on a negative foundation, no empire divided against itself will stand. Let's stop being divisive amongst ourselves period. Yes Africa has more to offer than afrobeats and super eagles, yes, so, show them. stop pointing fingers and searching for some "Power" to put all your blames on. Check through my comment, I have advised turning a positive outlook and change from this negativity.
Between ourselves in Nigeria, this is how we segregate and find even the minuscule differences between each other to capitalize our negative energies on. How will progress find us when we keep on with all these language of negativity and division. The same energy we all used to condemn MC Oluomo and Bayo Onanuga should be directed towards this highly corrosive and divisive video as well.
@@adebolaolubunmi8826 Lol, you are very funny. I am guessing you are an mc olumolu or whatever his name is, fan or supporter or Ononuga, the genocidal encouragers supporter, but I am not. I have the right to speak my truth, even if it's divisive. Whether you like it or not, there are more powers than our government that are administering how the world sees us and what opinion they should have about us or not. I can't mention anything positive about Nigeria, so I am not gonna lie. But you can believe whatever you want to, that's your right as a human being. Good luck.
It's so offensive when she says " pink people"
Something is cooking 🤔
I love this, pls keep it up. I just subscribed.
Thank you.
100% Correct my sister. It's intend to dilute the massive cultural diversity among Africans. Thanks for putting it right.
Hmm... Deep, sort of
Afro Pop is African Pop Music.. Wizkid, Davido Sauti Sol. Afrobeat is Special. Created by the legendary Fela Anikulapo Kuti. And it has to be made that way...Drums, Percussion, Saxophone elements and a great story told on these. Thank you so much for this video
It wasn’t created by fela kuti but by Ghanaian artists, that worked with fela, and named it that way
@@Chainbreak2023 What is the name of the mystery Ghanaian artists. Fela's Afrobeat was derived from a combination of Jazz , Highlife and Juju Music.
@@Chainbreak2023 It is a lie. Fela created the genre, not Ghana.
Very cerebral thoughts. 💯
Thank you for the kind words. I hope you also find our other videos useful.
I have a question why do nigerians diss other countries yet wen its on the other hand they beg for help i find it very cheeky
Give an instance. You Kwames | Nanas | Koffis are just full of envy.
Hmmmm
Hmmm this is deep
We blacks are happy with our white brothers grooving our songs just like we normally groove theirs. Yes, there may b some white supremacists who think otherwise, but like I have always said, once u put in d work, with consistency, everything will fall in place. That is exactly what Nigerian artists have been doing for d past 2 decades now. They have consistently grown from d kinds of songs they have bn producing in d early 2000's to what it is today with back to back hits. There are lots of talents in Nigeria that have not received d kind of global recognition that some others have enjoyed. Hence, we should b bothered more about d consistent improvement in our sounds, so that our music can remain at d top. It is one thing to get to d top, it is another thing to remain at d top. I think we should not preoccupy ourselves with d name "afrobeats" or whatever, but, we should consider quality in our sound.
While there is a sense in ur assertion, I beg to differ on d name of afrobeats given to all African songs. For me, there is power in unity among diverse groups. Yes, there are different genres in afrobeats like Nigerian afro-pop, juju music, makosa, high-life, etc, what I feel is that a common platform for musical expression will give more weight to their combined relevance rather than separating each of them into their own unpopular music genres.
In conclusion, the name "afrobeats" is okay for me and we should consider quality and consistency more than anything else in d musical industry. We are not yet at d peak in global music but slowly we are getting there. In my recommendation, everyone that love good and happy music, which afrobeats are known for, should continue to support it in everyway possible for it to grow and occupy its enviable position in global music. I want to see white artists doing afrobeats. The world 🌎 will b a better place when there is love, peace and harmony among everyone. Music is a unifier and afrobeats should b allowed to unify everyone in d world, just as it has unified all of Africa's music genres under one umbrella genre called afrobeats.
@Paturch Thank you for your reply.
I agree with the general sentiments of what you have written. I think it is a good thing that pink people are dancing to and appreciating our music. My concern is not the actions of white supremacists - we know who those people are as they self-identify. My concern is that when 'Afrobeats' is marketed by music firms controlled by pink people who like the idea of being white; those people have and are intentionally trying to remove the cultural heritage of the music.
Most music lovers and professionals are all about the 'roots of a music style' but when Afro-pop is labelled Afrobeats by non-Africans, they suddenly don't seem to care anything about the origins of the music style and are happy to just say, "It's from Africa."
(I know the appelation was originally given by DJ Abrantee. I don't mean *his* labelling, I mean the re-labelling by these people who want to name themselves as from a culture that is 'better than' African cultures - the people who like to be white. However nicely they declare themselves not be racist because they market 'Afrobeats' music.)
For us as Africans... perfecting the art should be the ultimate aim - the quality of the sound. However not caring how others choose to represent us to the world is very dangerous for us.
It is a good thing to get unity amoungst diverse groups and commonality has meaningful power, but not if others start utilising that unity to quash the diversity.
Love and peace is all very well as a goal - but with the way the rest of the world tries to act towards us... the world just isn't that nice.
Peace and harmony are things you need to struggle for because the people who want to maintain division and inequality to maintain their own standard of living, will quite happily utilise our own ideas of unity against us if we are not careful.
Nice story though, u are very brilliant as everything u said was ur opinion. No referencing at all.
Great job my sister but you need West African Music History lesson. Let's be clear here: Afrobeat wasn't started by Fela though he took it to the next level and made it popular. Over the years Nigerian Afrobeat music has been based on other African music genres. Oliver Twist for instance was a pure Azonto. Current Afrobeat music is mainly based on South African Amapiano genre and some twists of Dancehall/R&B. Nigerian Afrobeat should stick to its own style to make it original. Of course, Nigerian artists are doing great with Afrobeat and making it popular but let's give credit to other African countries whose music genres are being used by Nigerian artists. Now, I look forward to those who will come for my head. One love.
If I were you, I would have summarized the goal of my presentation so that my narrative would guide the viewer as to my goal while listening. The video title drew my curiosity but the unending analysis got me weary as to just what point was being made.
Thank you for your critique. If you watch the whole video it will make sense *why* it is necessary to define the context thoroughly first.
Unfortunately not everyone has had the opportunity to learn about some subjects. Nowogh Talks tries to describe things with enough detail to ensure that every viewer can have a good opportunity to engage in a discussion without assuming a lot of prior knowledge. Fast summarisation won't help someone when they are trying to learn a new subject or concept.
@@NowoghTalks Thank you tons for your feedback on (to) my earlier comment. I am commenting again because I sense that you have misunderstood my point.
To be clear:
(1) I did not comment on the substance of your video about which we can have a different conversation. On your dating of periods, for example, it is inaccurate that Nigeria’s economy was rebased in 2012, it was actually two years later, in April 2014, that it was rebased.
(2) Rather, I commented on your presentation style or strategy. For example, though the title of your video presentation is “Afrobeats is a lie”…, it is only in the 15th minute (15:03) of your 17 minutes presentation that you mentioned the word Afrobeats at all for the first time, and 55 seconds later (15:58) that you stated what formed the title of your presentation, “Afrobeats is a lie.”
Before all this however, is what seems like an untethered, expansive analysis encompassing historical events, media, racial, etc conspiracies.
(3) Given this, my point is, in your position, I would have sought to attract and retain the viewer’s/audience’s attention by summarizing the end goal or conclusion of my presentation. This would plant a central idea that would organize my presentation in the viewer’s mind no matter how far afield I wander or how elaborate my analysis is and not leave him/her (no matter his/her background knowledge of the topic) wondering what I am about. This is not the same thing as “fast summarization” of the entire presentation, if that is what you assumed that I meant. This can be achieved in a matter of seconds, for example: The Media, or Western media, (or whatever the source of the narrative that you are countering) brands Afrobeats as African music, this is a lie. Our (or my analysis, etc) exposes (or will expose) the truth and the conspiracy feeding the lie, etc etc. This is just illustratative.
This summary, planted in the viewer’s mind, will root him/her to the presentation no matter how lengthy or expansive it is.
In the end, this is a personal preference presentation style and if you are comfortable with your own personal style, that is all well and good, that is why I was careful in stating that if I were you I would have gone about it differently.
@joeyternaagor6457 Thank you for your detailed feedback.
You are right about the date of the rebasing, a slight mistake. The description has been modified to reflect this.
I appreciate what you have written about the delivery approach. Not all presentations will be perfect and opportunities to improve our work are always gratefully received.
As you enjoyed overall the particular points I was making, as evidenced by your enthusiasm for our team to improve, please like and share with others who you think may find it useful.
@@NowoghTalks Sure thing, will do. Blessings.
I personally don’t see anything wrong with the term Afrobeat. As African we know the difference btw the South African sound the Nigerian the Congolese one etc… so why do we gotta use an exclusive term to represent our musical genre. This brings us back to the main reason why Africa as a continent is behind cuz our countries don’t see a way to become one bcuz of our different culture. Asians did Europeans did so why can’t Africans do it too?
Thank you for your comment, I really appreciate it.
I agree that as Africans we know what we are talking about or listening to, and we recognise our cultural differences.
My issue with the term 'Afrobeats' is not with what we Africans intended for it, but with how non-African music firms utilise the name for their own ends in declaring us all 'those people over there who should be ignored'.
Unity of Africans in protecting one another is a good thing but if you think Europeans or Asians are becoming one I'm sorry but you are sadly mistaken.
If you read what media outlets in the various countries say about each other you'll quickly realise that the only unity that keeps them together is the business contracts they have and the trade they don't want disrupted.
And we *are* doing the same thing as them, the AFCTFA. au-afcfta.org/
The European Union has taken almost 30 years to get where it is today. I predict that we're going to get there faster and advance our economies further - because there's more of us with more resources.
Their propaganda and re-use of things like 'Afrobeats' is an attempt to slow us down.
I agree, and most of what is called Afrobeats irrespective of whether it be from Ghana or Benin is actually the Afrobeats sound. All this splitting hairs is for what? There was period when every other young Nigerian artist had a viral hit would each be claiming their song was its own distinct genre, so how many genres are we going to have then? You can't build an audience like that. When people hear a difference in the sound and aesthetic of the music form, a material difference, it makes sense it coming under a new genre but you don't build anything with the perpetual splitting of hairs, the audience neither care nor have the attention span for these territorial games.
@@NowoghTalks No one besides Africans and Europeans studying African culture academically cares about knowing the nitty gritty of every African sound and what hamlet it originated from,way to muddy the waters and inhibit progress.
You have jazz ,pop,classical music,rock etc these genres encompass different european cultures.There's no spanish jazz,swedish jazz, italian rock etc. There is power in numbers.
🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬afrobeat is nigerian!!
🤦🏾♂️ it’s crazy how you can turn everything around Nigeria. Nigeria is not Africa, Nigeria is not the only country that has helped shift the Africans and Africans in the diaspora’s narratives.
With all that you’ve mentioned about Nigeria I still wonder why there’s no progress in that country, I still wonder why elections become such problem.
Rich people in the country doesn’t automatically states it’s economy. There’s a lot you have to review about what you said but unfortunately I’m sure you won’t because this is how Nigerians carry themselves.
Thank you. I (mostly) agree with you, many other countries have worked to shift the narrative the so called west wants to tell about African cultures. I however only know a little about how Nigerians have changed things. Assuming you are not Nigerian. please join the conversation to tell us about how *your* country and its people have also pushed back the narrative of whiteness - we want to celebrate them too.
The remit here is about Nigeria, which part did you miss? Can you not find a Ghananian to talk about Ghana and what it's doing for Africa and Africans.
How well is your own country doing? Did she claim that Nigeria 'alone' changed the narrative? Bring your own facts. Show that she told a lie at least. You Ghanians always come at us with your Envy!!
@@NowoghTalks Mature response !
If you listen to the afrobeats genre it doesn’t have a distinctive sound, it’s a mixture of different sounds from Nigeria, Ghana and now SA (Amapiano). It’ll continue to grow for other African music markets to contribute. With proper documentation (written & visuals) we can categorize it probably (like hiphop did), cover more demographics & have world domination. There’s power in unity.
@Lykay you mention everything but the main ingredient which is Foundational Black American influence and the fact he came to us to find his soul and then went back with what he learned and made afrobeat. You people are rather inferior to admit facts
@lykay7729 Thank you. I agree with everything you wrote. The specific musical style / genre that DJ Abrantee coined *is* a blend of different cultural styles.
My concern is that everything in African music culture is slowly being named 'Afrobeats' by non-Africans and the unity that it should represent - is being used against us.
So lets change the game and disrupt their attempt at brand dilution by emphasising that the count of our cultures outnumbers them.
It is the harmonious choir of our distinctive differences singing one song that will drown them out, not making sure we are all singing exactly the same notes.
@@mikejones-wn1sw because there is no American influence in it its bloody rude to think u have a say in afrobeats
This is wat i mean wen i say blk americans think their soo special 🙄
@@mikejones-wn1sw You're grossly mistaken but ok. Fela was a music student at Trinity College of music high the trumpet being his specialty, Fela started a band that played Jazz and Highlife. He went to the US to play with his band and because he was a Pan-Africanist who really loved Nkurumah who was a Ghanaian president that was anti-colonialist and a huge Pan-Africanist as well. Fela was inspired by the civil rights movement because there was a heavy presence of military rule back in Nigeria and he resolutely fought against them and the British. The civil rights movement was what truly drew Fela to America. He was already a Jazz band man before going to the US. Yes he did mix with the Black Americans and practiced Jazz music there but that was had nothing to do with Afrobeat. He wasn't searching for his "soul" and he certainly didn't find it in the US, you sound like the Ghanaians claiming Afrobeat is theirs just because he went to Ghana. I don't blame you for not understanding that your influence had absolutely nothing to do with Afrobeat because you can't hear the sound and understand exactly where it's coming from, you ook at his instruments and automatically think it's your influence that made afrobeat but it isn't. Yes he used jazz instruments but Tue foundation of his sound is NOT foundational black American. Anyone in Nigeria hears fela and knows exactly what genre of music his sound was built on. You don't hear the sound because you're not from here. Because he used Western instruments to create music that was founded upon traditional sounds doesn't make it in anyway western influenced. Its greatly distasteful that people from all sorts of place are dirtying his legacy all because he visited their country. We will not have the Afrobeat we know today if it wasn't for Fuji, juju, apála, soka etc, Fela's instrument deeply channel the Yoruba traditional sound and he was an avid believer of the Iseese spiritual beliefs in which he built kalakuta shrine in honour of. Black Americans inspired the spirit of civil rights that had already been a huge part of his family history in him, and he changed from just being a band man to using his music for freedom fighting movements by becoming a political activist.
@@atobiteadedunjoye1207 tell yourself and your fellow Nigerians whatever to male you sleep better at night. This is very common knowledge that he got his style and inspiration from Foundational Black Americans. This is almost as basic as saying the new afrobears didn't basically steal the reggae style from jamacians and remixed it to make it their own. To a Virginia ear you couldn't tell the difference from afro beats and Reggae music. Funny enough reggae music was influenced by Foundational Black Americans as well. You should be proud that we helped your people. You got inspired and taught by tge best musicians in the world. Sadly, Nigerians have lost what it means to be a person from those lands. They dress , talk and act just like Foundational Black Americans. Even though they look corny doing it.
1stly, most white people still aren't into Afrobeats, it's the youth that are into it just like they're into all things black and cool. And if truth be told its the young white girls that are really into it more than white males. It's because its a dance culture, like the Jamaican dancehall moves and the American street dance too.
However Africa's rebranding has been geared toward inviting trade and commerce. Not just from white people but other black people like Americans, British and Caribbeans also Asians as well. The common narrative is that Africa has western styled cities and high buildings, to put the visions of village huts and poverty out of peoples minds. Plus they are Christians or Muslims, not witchcraft and primitive spiritualists. Now they have the popular culture to make Africa home from home for any westerner.
The 's' in Afrobeats is deliberately put in to distinguish it from 'Afrobeat' which if i'm not mistaken is the older music from contemporaries such a Fela Kuti. The Afro..i.e African indicates the generic classification of a group from a overseas perspective, for example from a UK perspective. Its the result of children of African nationals feeling excluded in the then more popular African American/ African Caribbean culture. The music culture has taken influence from the previous styles of popular black music and expressed it as they see fit. So now they are dictating instead of being dictated to.
Thank you for your detailed comment on the West African-disaporan music fusion people keep calling afrobeats.
I agree with most of what you wrote. I have no issues with the intent behind the music movement or your analysis of the people involved.
I'm a bit sceptical about whether Afro-pop has been very effective in and of itself at re-branding African countries as good trade opportunities.
I suspect that this has happened more from African, or lets face it - *Nigerian*, music videos showing off what African societies actually look like today instead of 'western culture' showing images of the African deep countryside of 200-300 years ago.
My deep concern is that when the non-African heritage music executives / DJs / prompters / etc... talk about 'afrobeats'. They usually do so in a way that is trying to encourage their children to think about African cultures as not just 'cool' but also as 'other'.
As 'not representative of you', as something you should observe and be entertained by, but not something you should ever try to adapt to your own life or even worse - admire.
And although it is their own business if they want to corrupt and damage their own children's psyches - please stop attempting to dilute our own cultures to do it.
Africans and the African diaspora coined the term Afrobeats. But our casual happiness at 'our thing' being on the lips of non-Africans, is getting us distracted from the way it is being used by too many non-Africans to marginalise our cultural significance.
Because they are *very* uncomfortable with our cultural *impact*.
White males are into it too ..
Your explanation of the 'Afro' is incorrect, as young Nigerians don't see themselves in the eyes of an overseas perspective. People are looking at Afrobeats as something now enjoyed in the West negating that this sprung from within Africa and for young Africans. It then hit the diaspora in the UK and then Europe.
@@NowoghTalks i agrée and I feel like, if we could learn from another foreign music genre that has managed to use their music to gain power, we should look at the K-pop industry. How fast South- Korea has managed to grow through it is astonishing.
Afro beats??!? 😮
This analysis applies to Reggae music.
First seen as a threat to their society and to be denigrated and repressed by any means when it began to the music of choice by African people born in the Caribbean.
House parties were systematically raided and nightclubs closed for sometimes spurious reasons.
However when the system realised that it it was unable to defeat it by brutality their strategy changed.
The music industry worldwide colluded and decided to control and diffuse its power by integration and assimilation.
They financed white individuals and groups to bastardise the music and create fortunes for themselves by reclassifying Reggae as world music.
Reggae has now lost its potency and has morphed into something that may be viewed as a joke. So called 'white rastas' are viewed as the true Rastas and original creators.
@hiltonhibbert407 Thank you for your comment.
I agree with you about Reggae.
The moment pink teenagers started listening to the message behind the music and paying attention to the lyrics... the movement became a threat to the control of the European 1% (the real 'white people') who started trying to shut it down.
They are doing the same with Afrobeats (Afro-pop from various countries).
I speak a bit about this is in the series on the "Criminal Branding of Nigeria" which you might like.
I've just stumbled upon your video and can tell from the way you talk that you'd be one of the few Afrikans who study Afrikan history, something that most of us Negropeans (current and upcoming) are lacking in. I will go seek out more of your content.
Baseless! Why not start highlife to Ghanaian music? Get it straight, the Afrobeats genre is now the order-of-the-day! Period!
Since I have been listening to Afro Beats, it's weird to read comments from Nigerians announcing how much Afro Beats songs are original. There are several songs WIZ-Kid and other artists made that have the R&B genre infused in it, but we never announced it or complained. We love it. In fact, When so-called American Negroes create music, we never make comments publicizing that hip hop, Funk, Rock n Roll, or Gospel music is the so-called American Negroe genres or culture. Walk in humility and love.
I'm not complaining about Nigerians not being recognised in Afro-pop. I'm saying that people are not recognising, that no specific African culture is being recognised as being part of Afrobeats - when non-African music production firms market the music.
This is a problem. To use a specific instance of *your* example, African Americans see this as a problem because Rock and Roll was declared as 'created' by Buddy Holly when his body of work was clearly an evolution of Rhythm and Blues which had been recognised as created by African Americans - and Rock and Roll was (mostly) created by Chuck Berry according to the Rock and Roll Hall of Fame in Clevelend, Ohio...
There is possibly no musical genre that has had the level of over exposure and promotion as black american music, specifically hip hop and RNB. And black americans are not the Afrobeats audience and have zero history of being excluded from popular culture like Africans, and I suspect that's what's brought you here because you are now feeling someway. The only representation the world saw of black people for most of the 20th century was black americans, in contrast to only being allowed to see the starving African child. Meanwhile black america has been aggressively marketed and shoved down the throats of everyone the world over, I grew up in the 90s where music from black UK artists wouldn't be played, but black american rap would be. There was an agenda here and look at what we have, black american degeneracy being the face of music and black people. The internet now means we get to choose rather than depend on radio plays, this is where the black american screeching about "cultural appropriation" comes from, the competition. Afrobeats has been pushed by the African youth and African diaspora, (as in people with African family) the corporations jumped on board. Black american music would not have left the shores of the US without the corporations. The corporations have pumped billions of dollars over generations into RnB and HipHop; R&D, A&R, artist development, marketing, public relations.... the parallel marketing making black americans thee ethnic group in America in the media after whites... Black americans haven't had to do anything but shuck and jive, hence why the internet has been such a devasting blow to black americans, it brought competition in the form of choices for the audience and allowed black american to represent themselves for the first time and you really are a bitter and unlikeable bunch. Nothing worse than having a black american in the audience. People feel good in Afrobeats, they don't in RnB and HipHop, but black american music is familiar to everyone because of decades of aggressive marketing and normalisation. Your comment reveals your american myopia and bitterness. The white corporations are the progeniators of black american music.
@Nowogh Talks Thank you for your reply.
Your statement suggests that your concern is not limited to Nigerians being recognized but also extends to a general lack of acknowledgment of specific African cultures in Afrobeats music. You also noted that non-African music production firms rarely acknowledge these cultures when marketing Afrobeats music. You perceive this as a problem, and I am interested in understanding the reasons behind it. However, although you suggest that musicians should label their music with their country's name, I think It may be a good idea. However, recognize that this could come across as divisive and potentially encourage racism. This is why i said black Americans never did this, and it sounded weird that Nigerians believed in this idea. You highlighted that African Americans have experienced cultural appropriation and lack of recognition, citing the example of Rock and Roll's creation being attributed to Buddy Holly when it was an evolution of R&B. I believe that cultural acknowledgment and appreciation are essential and I urge careful consideration of words to avoid promoting division among people of color.
African Americans have experienced cultural appropriation for centuries, with their dancing, music, fashion, slang, style, and swag being exploited and imitated. Despite this, African Americans have not focused on this issue because as quiet as it is kept, the world acknowledges our influence and impact. African Americans have been trendsetters since slavery, and the world has been watching them and checking for them. Thus, it would be odd to add the word "African American" to the music genre, as this is unnecessary. I mentioned this only in response to your comment regarding Afrobeat's originality. I live in Oakland California and I love AfroBeats. I play it loud every day. l cannot respond to the rest of your video as I am not privy to Nigerians experiences as it relates to the pink people and the UK. Thank you for sharing. I was not aware of this.
@@NowoghTalks
There is a prevailing perception among some people that Afrobeats music is original, but in reality several not all songs , is just a continuation of the cultural appropriation that has affected African Americans for centuries. Many Afrobeats artists are now incorporating samples in their music, which is not a novel concept, as African Americans started doing this during the emergence of hip hop. The old-school R&B genre was highly popular and timeless, and artists found ways to incorporate certain hooks and instrumentals in their projects. In "Last Last," Burner Boy's music and beat are not original, as it samples American R&B artist Toni Braxton's "He Wasn't Man Enough for Me." Despite this borrowing, African Americans have not complained that their R&B genre is being utilized and called Afrobeats. Rather, we are thrilled to see Nigerians standing up, and Afrobeats putting Africa on the map, deserving recognition. The Motherland should be acknowledged, and we are excited about it. However, the music must promote unity and not create divisions among people of color globally.
Listen to both Burna "Last Last" & Toni Braxton " He wasn't man enough for me" songs and you will understand what I am saying about originality
@@NowoghTalks
ua-cam.com/video/421w1j87fEM/v-deo.html
I later got the sense or import of your video towards the end of the video. Well, I can understand you, but you seem to want to further divide us as Africans when people are trying hard to unite us. The borders of Africa where not created by us, the same white people created them. If the white people still want to see us as one people, so what?
Loool trust people to pick the wrong battles 😂... It's a shame that instead of seeing a reason to unite, people like her see reasons to fall apart... Faux-intelligence spread over the Internet in mass miscommunication is the next mountain of problem... I see a lot of people blindsided and agreeing with her mishandling of situation but It's all good tho... Life will go on regardless.. To each his/her/their/it's own.
@@feyisolaadeyemi I really feel sad.
I watch a video where a blogger made about the difficulty of crossing the borders in West Africa. He is a Ghanaian and couldn't even cross the land border to Togo without a stamped passport, Visa and money.
It was a terrible video.
I watch this lady and saw how serious she was, I thought it must be a serious topic, until I began to understand her point of view. I was sad.
As an African from Nigeria, why should I see people from Benin, Togo, Cameroon, SA, Tanzania etc as different from me?
It's really sad.
@Franklyn Caleb Thank you for your comment, it is appreciated.
I never want Africans from different countries to be thinking of ourselves as separate from one another. My concern is that the European 1% (the rich people controlling their industries, not the politicians) want to control a narrative about Africans that minimises us all.
We must as *Nigerians* ensure that people from Benin, Togo, Cameroon, SA, Tanzania, Cote d'Ivoire, etc... are seen. This means the distinctiveness of Nigeria and all countries must be seen. I'm not singling out Nigeria as somehow special here - the only reason we have significance here is because the size of our population is a threat to the narrative of Africaness being treated as all one thing.
We are united by our similarities but it is our distinctive differences that empower us to resist the branding that certain people who want to be white have tried to label us with.
We as Africans may have worked hard to celebrate our cultures and ensure they are heard through 'Afrobeats' but as the Kenyans say, it is the very same Mzungu whose children are dancing to our music that are trying to tell their children 'Afrobeats is the unique sound of Africa'.
We can't just be ignoring this and saying it is just something those white people do. This is a lie that they are telling to keep their children prejudiced and our people - all our people - disempowered when interacting with people outside our homeland.
We need to make sure this doesn't happen by celebrating our differences with each other, for each other, in front of the world.
On a side note, what happened to Wode Maya in Togo was very wrong but as he said, those particular border officials made the rest of the Togolese look bad. Their behaviour is not in any way a representation of the country of Togo - those particular people should be disciplined.
Only watched 3mins of this so far your views are very erroneous
you don't no what you are saying
I totally concur, I have been saying it, I wish about 10 years ago, it was coined Naijabeat, then even the Ghanaians would not have a say. But because it was named Afrobeats, they wanted a share of the pie.
@sean-et4wr Thank you for your words. Although actually I *want* Ghanaians, Tanzanians, Kenyans, Cameroonians and others to have a share of the pie.
I want people to be praising Nigerian music specifically, so they can then also praise Ghanaian music specifically and recognise Ghanaians separately - as Ghanaians.
People encouraging us to use 'Afrobeats' to name our musical culture instead of Nigerian music, Afrobeat (Fela!) or Ghanaian music; is a way to dilute the distinctiveness of *all* our cultures and is a way to ensure that the majesty of all our cultures is reduced, so we don't overshadow *them*.
The European and other foreign music companies desperately want to make sure that their cultures are seen as better than ours, and they desperately want us to be praising them above our own people.
We outnumber them.
By just the number of our distinct cultures alone, not only by our population.
We forget that... they *want* us to forget that.
The only way we should be letting them lump us together is in the unity of how we speak up for one another. Nigerian culture must be praised as Nigerian so Ghanaian culture can be praised as Ghanaian.
Reducing Nigerian music to just 'Afrobeats' also reduces Ghanaian music to just 'Afrobeats', and we should not be allowing this to happen to *any* of us.
@@NowoghTalks no one cares about Ghana, Ghana is just a village with pathetic mindset illiterates. Their jealousy and bitterness will never see them progress. Let each country stay in its lane and we see what country succeeds. After the hard work, and resources, that Nigeria put into it, now they want a share. When the Nigerians were doing all the work, where were they? Now that Afrobeat is global, Ghanaians want a piece of the pie. Typical Ghanaians, not wanting to work, but get the credit.
What Ghanaians need to be doing, is thanking Nigerians for putting the spotlight on the different genres of music coming out of Africa, instead, they want to whine and cry.
Lool to steal everything and rename it
Stupid person
Afrobeats is Ghanaian
U say what
@@harliis-fy9uw you heard me right
@@yaaobenewaah1697 ode Afrobeat is bring and brought out of Nigeria, sa you get
Name the artist
@dee shanell