The Nissan Z Isn't Selling. Here's Why!
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- Опубліковано 9 вер 2024
- Despite being incredibly popular, The Nissan Z Isn't Selling.
Here's Why!
📉 Alright, fellas, let's get real. You've been eyeing that sleek Z, imagining yourself tearing up the asphalt, but things aren't going as planned. Sales are as slow as molasses on a winter morning, and we're about to uncover why.
📚 Before we get into the nitty-gritty, let's rewind a bit. We're talking historical context, economic rollercoasters, and a dash of CEO drama that'll make you raise an eyebrow.
🛑 Now, about those dealer markups... Ever felt like you're paying a premium for that Z? Yeah, we've been there too. But fear not, we're spilling the beans on what's really going on behind those inflated prices.
💡 But that's only the tip of the iceberg. Trust me, it's going to get messy.
🔍 So, if you're ready to peel back the curtain on the Nissan Z's sales slump, have a few laughs, and maybe learn a thing or two, hit that play button and let's get this automotive party started! 🏁
#nissan #nissanz #car #automobile
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It’s not the price. It’s shady @$$ dealers marking everything up! These guys are killing enthusiasts sports cars more than any other market force.
Since the making of this video, I’ve seen more cyber trucks than Nissan Z’s on the road no joke.
same here. in silicon valley they are everywhere like the plague
It's price. It's always the price.
It's like the most affordable coupe in decades
@@CalebWheelzit’s cheap shit and over priced. Like all Nissans in the past decade.
@TheBajamin "last decade" it's not overpriced. Your money just isn't worth anything anymore. Don't blame nissan, blame the government. What's your idea of a good value then? A c8zo6? Cause that would have bought a house five years ago 🤣. Fact of the matter is it's a 400hp, stick, coupe, with a factory warranty, that cost as much as a carolla five years ago
If they equipped an LSD as standard (as with much cheaper sports cars, such as the GR86) It would've sold better.
But instead, they locked it behind a $10,000 paywall. Which bumps it's price into the territory of other sports cars, which perform better. Thus, poor sales..
@@CalebWheelz It's a really cool 50k car
at 70k you are getting punked
It's easy, we don't see them on the road because nissan priced it fair but dealerships decoded to mark it up $40,000 over MSRP. You can thank the sharks for ruining the car market
It's not selling well because they cost too much. On top of the MSRP being too high, pretty much every dealer has a ridiculous markup on them.
There is no markup on them any longer
You can find Z Nismo’s at MSRP now, even $2k under MSRP
@@jz7551 perfomance models 4k to 5k off msrp
The worst part is, this Z is my dream car, too bad they’ll probably discontinue it before I can even make the money for one.
I doubt it, they're going electric next gen. So if you want an ICE, that's in your wheel house.
@@BrkDownMediaNissan will keep making ICE cars according to their “The Arch” business plan. It’s just that the majority of their lineup will be electric. I’m pretty sure they’ll keep at least one ICE sports car, is it the Z or the GTR, I don’t know.
Not so super amazing redesign.
It's a restyled, tired old platform, with a powertrain borrowed from the Infiniti parts bin. And most reviewers have reported underwhelming performance (BMyota Zupra blows it's doors off)
Worst of all. They locked the LSD diff behind a $10,000 paywall.. Meanwhile, the much cheaper GR86 comes with an LSD, STANDARD.
This.
Fair, but I think considering the platform was 15 years old and Nissan is trying to reinvigorate the brand I’m gonna say it’s amazing for what it was.
This ''old'' platform has aluminum subframes and double wishbone front suspension, far more advanced chassis than a lot of cars, even the Supra. We could also say that Toyota is using a powertrain from BMW parts bin. Even with a 10k extra for the LSD, it remains less expensive than the Supra, and i'm not talking about the crazy interest rates at Toyota. Many experienced driver preferred the way the front end acts and communicates in the Z over the Supra. While the GR86 is cheaper, it's also way slower and rides like a shopping cart. I remember people back in the day criticizing the 370z for being too stiff and uncomfortable, so they dialed back the suspension, now people complain that the suspension is too squishy. What killed this car is reviewers only judging cars on their screen size and gadgets that complained it was riding on an old platform, while not having a clue what this platform is about.
@@maximeparent3004so true
The Z Nismo’s performance ain’t that bad compared to a Supra.
I think it’s ridiculous that there’s no knock on dealers for being greedy
I have a video explaining that actually. I think I’m going do another about this dealer network. 🤔
@@BrkDownMedia sorry just stumbled on your channel will subscribe and support as I UA-cam as well on broncos stuff haha. I just hate that I ordered ranger raptor and dealer said no markup at 55k all of a sudden they say the owners wanna charge me 10k over on my order. Its crazy and I’ve orders 2 broncos and have had a Ranger 2021 as well and there is zero loyalty here
@@anthony_sasquatch8056 Yes, that’s the dealer model. Unfortunately they can charge whatever they want. You genuinely have to either buy one technically “used” (less than 500 miles) or lease to buy to by pass markup.
We do remember the dealer mark-ups. We also remember when Nissan defended their dealerships for these practices.
I can tell you what happened for me. Supra came out with a manual and I switched from the new Z to that.
The release was a mess and the dealerships didn't make things easier. The amount of effort I put in trying to buy the car shouldn't happen. Having to call soo many dealers and listen to them jumping through every hoop to justify why mark up's of 10-15k isn't price gouging. Gatekeeping a damn car never helps to sell cars.
They missed the boat!! that wasn't the car that made people loved Zs. It was the 300ZX.. If they had improved or redesigned that car, it would've been different!
The mf price! It’s falling victim to the overpricing of cars that were never meant to be premium or luxury priced cars!
the LSD should at least be an option on the base 40k model. Locking it behind the 50k performance model is stupid
The Performance trim Z shouldn't even be sold at 50K it's worth about 45K
I been trying to find a sport model near me but there is absolutely nothing, which is crazy since it’s the cheapest model.
Car Makers usually make the cheaper models in low volumes intentionally to force you to upgrade, as it costs them less to produce.
I bought one. Why? Because I like it and have always been a fan of the Z line. Some people buy cars to flex, some buy things out of enjoyment or nostalgia.
…and the price? Not to be catty, but those who shouldn’t be buying $50k+ cars are going to be sensitive and attempt to find the best value, vs want. Those who can afford it, just do it, and enjoy the car.
I’m not taking Z to track day, I enjoy cruising.
It's become less of a tuner and more of a tourer anyway - Which I'm okay with.
I think Nissan needs to stop making the Z as an expensive GT car and make it a light weight less expensive car like the GR86.That' s what the original one was intended to do.
These should be everywhere but greed is ruining it. And this is coming from a Toyota Guy
Who can afford a new car with this prices 😢
They botched the release. I pre-ordered and technically still don’t have my car here in Canada. 2 years later with zero communication and two price raises and I still don’t have my car. Loyalty goes along way and many manufactures lost it during covid and are now paying the price.
This car is 10k over priced.
Interest rates is also killing it and Nissan finance needs to offer a better option. 10% here in Canada is insane on a $62,000 car +13% taxes
Yikes! Sounds likes you got something else?
What happened? They are over priced!
I think the reason why the Z i s a slow seller is because Nissan really milked that FM platform and its Dynamics really aren't that sharp anymore. I'd actually be more excited if we get another FX type SUV, but as a Nissan model.
I think the FX was ahead of its time tbh. I loved that VQ roar when it went down the highway!
Well I have my Z and loving it. Does get a lot of attention as well as the comments from peeps stating mine is the first time they're seeing 👀 in real life. Bought it Aug 23 and still getting those comments
It’s a very attractive car tbh
People don’t understand that sports cars don’t sell Hence Toyota having to partner with bmw to prevents millions in losses.
Somehow I bought my performance trim last year for 49k
Just got mine (Black performance) and it's everything one expects from it. The attention it's getting actually makes me nervous...
Sounds like you got a dream car on your hands!
Shoot I got mine. I love that my model Z is the only one on the road in my city. I catch people staring hard all the time. So I hope it continues to not sell well as bad as it sounds lmao
And it's yellow but performance. ❤
Yeah, it looks really good in person! But I get the exclusivity component lol that's why I only buy specialty trims.
@@illbet4589agreed my man. I bought my 24 Z in December of 2023 after seeing only one last year. Now I can report I've seen 3 this year including mine. Had a c8 for about nine months and they were seen hourly. Bought it for sticker and was given a bit more than my trade was worth. Fun car for sure
Great video, I’m probably just gonna buy a 370z they’re going for cheap
They definitely are - and tons of aftermarket support
I've never seen one on the road , and I work at a Nissan dealer 😂 , I've driven one, there's one in our showroom, but someone who actually owns one? not yet
Why hasn't it sold yet? Thats crazy!
Yea and the depreciation is bad ... You lose 10k the day you buy it
Price and the front bumper is atrocious
Another issue with the Z is the outdated infotainment. Now, for sports enthuist, it's not a huge factor, but many of us who wants this car for its looks and performance would not fork out $50K plus for a car with abysmal interior and infotainment.
Other than the outrageous pricing. The Z is basically a older model Z with cosmetic changes. Might as well get a 350 or a 370 Z. Mustang Dark Horse for around the same price would be a better choice in terms of getting a car with modern tech, more creature comforts, manual transmission for the special trim(manual in a new Nismo Z has yet to be officially confirmed as far as I know, but there are strong rumors, the last time I've heard), more power, nicer exhaust note due to the V8. I would even look into a Lexus IS 500 F Sport before looking into the Z even though it is a sedan. I have to give the Z thumbs down. 👎 👎
I feel like the inly way for the Z to stay alive in the US is for it to become a higher profit margin car ie higher price. Since the GTR isn’t really known outside the car racing community maybe Nissan should consider tying them together and giving the next Gen Z styling for the states and just have the one model. Then introducing something more affordable to compete with the BRZ based on the Sentra chassis (maybe that 3 cylinder out of the rogue).
Not a bad idea, but I think they tried to do that with the Nismo Sentra and it flopped but the reality is that journalists carry the weight of influence and dealers carry the weight of sales. So if neither of those are in alignment, the car will always flop.
I was a Nissan fan.. had a 370z and was looking forward to buying the new Z. Unfortunately when I finally got a chance to drive one.. it just felt very Meh.. all the hype disappeared that day. The Z already felt old inside, tech was cheap, the car felt too soft and not sport car like. The styling is the only thing the new Z had going for it. The Z is also overpriced for what you get. In short, I was going to buy the MK5 Supra 6mt.. which is already superior to the new Z.. but my friend who recently got his G87 M2 and a test drive at the track instantly made me change my mind. Got my G87 M2 and never looked back.
I love the G87. I had an F22 and I miss that car. Perhaps after my Integra S, I’ll look at getting an M2
The new Z is simply uncompelling. I’ve owned three generations of Zs, this one simply isn’t compelling.
Think its hard to justify such a expensive two door car as your sole vehicle. Definitely a car for the more wealthy. However even then its a up hill battle to compare to other things be it two doors or not.
Depends on your lifestyle honestly. Most people don't want two doors cause its hard to haul friends and fam around.
It didn't test that well, which is a problem in the 🍆 measuring that is the car world these days. Whatever excitement anyone had at the car's release was tamped down by price gouging by dealers. I think people kinda forgot about it. You can get a V8 Mustang for the same price too.
Funny you say that, I learned power isn’t everything when I had my Civic Si and traded it for an accord. Yeah, the mustang will always be a go to for enthusiasts wanting cheap fun.
@@BrkDownMedia some of my favorite drives are low powered cars. I think the Z is a good car for the price and would likely choose it over a Mustang, but my best guess for the Z not selling is the initial price gouging and competition.
@@mtnman1984 That was true for all Z's though. Every single Z was always more expensive and less powerful than the Mustang or Camaro of the time. Yet people still bought Zs.
@@awepossum1059 they bought them, but nowhere near the numbers of either of them. The A90 Supra also exists now. It's more expensive, but the Z was priced in the Supra's territory by dealers when it was released. Like I said, I think the Z had one shot at the beginning to gain enthusiasts and the dealers killed it.
@@mtnman1984 Yeah I agree. It's not about performance, it has its own niche. It's the dealers.
None available in Europe...
Hate to hear that
interior quality at this price is and price markup
Tbh if you're in the market for a 2.0L Supra, it's actually not bad. But dealer markup always ruins an otherwise good value.
@@BrkDownMediathe gouging that was going on at the release probably made quite a few people forget about it.
If it doesn't sell well hopefully they drop price too sell them
In Australia they're not moving either. Prices have plummeted for used Nissan Zs as well.
For the money most people rather the A90 Supra, especially now that the manual is offered here. The supra is the better car all round. Apart for the looks, I feel like there is nothing going for the Nissan Z.
Yes, but the price point of the Z gets you the 2.0L supra. You get the Twin Turbo 6 in the Z for comparable price. The new Z also doesn't have the clapper appeal like the 370 did after oversaturation.
@BrkDownMedia oh fair I didn't know that. We only get the B58 Supra. Happy we didn't get the 2.0L to be fair.
I think that's why most people in Australia spend the extra $10-15k AUD and get the Supra. Much better car and still very affordable.
@@jonathandmello1239 Absolutely. I love the B58. I had an M240i with one. Nissan loves you guys cause we never got the R34 in the states 🫠
@BrkDownMedia to be fair, none of the r34 GTRs were sold in Australia. All the cars here are imported, it's fairly easy to import cars here if we never got them delivered.
We did get an aus delivered R32 GTR and I think a run of R33 GTRs as well!
I was going to buy one but didn't and here's why: Dealerships threw $20K over sticker during their release. They also wouldn't let you test drive it prior to picking one up. Also, the interest rate on picking one up is over 8% APR. With that being said, i could pick up a better car with a lower interest rate. Nissan messed up. Also, they were able to squeeze a sunroof in a Altima coupe but not this car? Ridiculous. Also, where's the convertible version? Way too many alsos if you ask me...
I was so hyped to purchase mine.. but after seeing it in person and test driving it.. the new Z is not even worth its MSRP price.
It's over priced and a parts bin car.Pontiac tried this with the Fiero and how did that turn out .
Crazy enough my former co worker had one and she drove that Fiero for 16 years LOL
hopefully this means car prices drop.
They already have 3 to 5K below MSRP
The front of the car looks like shit and the price is ridiculous you can buy a Corvette C7 ZO6 with low miles Whit 650 horse power 😂😂😂
🫤 Meh
Turn up the volume in your editor
Don’t even need to watch. Ugly, over priced, dealer scams, old ass engine and chassis, nothing special, cheap interior. I’ve owned several 300zx. A couple 240. A brand new 350z. The new Z isn’t even on my current list of cars to consider.
Most car enthusiasts and sports car lovers tend to be younger and not have a lot of buying power. So to build a car for a broke demographic is just a bad idea. The enthusiasts that want these cars won't be able to afford them until they are well used and abused.
I've thought about this myself and couldnt agree more. It's a little more complex than buying power, but overall thats the issue.
I haven't even seen 30 seconds n let me guess the high price that's why
Not necessarily. Mainly circumstantial incidents.
It auto slush box sucks (compared to the ZF) and the manual is made of glass.
Which is crazy, cause the trans is Mercedes derived. Most manuals are paper thin for efficiency so that makes sense.
@@BrkDownMediais not Mercedes derived. It’s jatco which Nissan is heavily invested in (own 75%) Mercedes just also used it. Nissan owns the majority of Jatco and they have been pumping out shit for decades. They are responsible for those horrible CVT transmissions in the early 2000s.
@@TheBajamin Semantics - "It is also offered with an optional 9-speed Mercedes-Benz 9G-Tronic automatic transmission with launch control, manufactured under license of Jatco and re-branded as "JR913E".
@@BrkDownMedia “manufactured under jatco”. Bro what are you even talking about? It’s a jatco transmission in which Nissan owns the company. They are a terrible manufacturer that’s why every other company abandoned them. It’s not semantics in the slightest. Did you know jatco agreement allowed jatco to make changes? Because it did. Which is why it’s shit. If it was the Daimler made trans then it would be fine.
Dealer markup is horrible.
Markup is over they can easily be found 3k to 5k under MSRP
I was disappointed when the 'Z' came out. it's not what it could have been, never was a fan of the new look of this Z. my opinion is it looks like too much effort was focused on combining the looks of all previous Zs without giving it it's own distinct look. Even the 20 year old Honda S2000 looks better than this.. The front and rear looks like sht.
The new Z just feels like its put together with 65-70% old 370Z parts. As a pass Nissan Z fan it's been very disappointing.
The price, the Z is suppose to be cheap but now it's in the territory of a Porsche 718 which is a better car in every category. I have a 370 and I got into a new Z and it didn't evolve for me enough to justify that huge jump in price that I paid for my 370, sport.
It is, but from a cost of ownership POV, the Z will always be the better choice. But I don't disagree that upgrades need to be justifiable.
@@BrkDownMedialol that’s not true at all. Porsche is more reliable and the resell is 10x better. Porsche parts aren’t really that much more expensive and you’ll be using them less. Nissan has been building garbage for a decade + and using the q50 motor isn’t anything special.
The Cost of ownership for a 718 is $6800 over 5 years. It’s $2400 for the old 370Z. The new Z may be slightly higher but not $6800.
@@BrkDownMedia now zoom out in years. Because that z engine will oil starve or you’ll blow that trans well before a Porsche does. Also getting your numbers sourced from Edmunds is lol.
@@TheBajamin lol That’s fine, but I’m a numbers guy. Unless you have some other data point, that’s my reference point. If you can present some other data, I’ll take it into consideration.
Price and cheep cheeeep interior quality