9 UNCOMMON Book Marketing & Promotion Tips (That I've Used to Become a Bestseller)
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- Опубліковано 25 лип 2024
- Book marketing and promotion is more than just writing a blog post & tweeting about it. Here are 9 uncommon tips that I've used to turn my books into bestsellers, including my self-published Wall Street Journal Bestseller, Will It Fly.
If you like this video, please consider giving it a thumbs up and sharing! Also, check out my other popular book related videos, like How to Write a Book Faster:
• How to Write a Book - ...
Here's a quick guideline of the tips from this video:
👉Tip #1 (0:17) - Promote Early
👉Tip #2 (1:33) - Build a Street Team
👉Tip #3 (2:59) - Build in Marketing
👉Tip #4 (4:20) - Go on a Promo Circuit
👉Tip #5 (5:04) - Create a Book Club
👉Tip #6 (5:56) - Create a Podcast
👉Tip #7 (6:35) - Raise the Price
👉Tip #8 (7:36) - Offer it for Free
👉Tip #9 (8:59) - Create an Event
=-=-=Links and References Made in This Video=-=-=
(note: some of the links below are affiliate links to products on Amazon, which means I earn an small commission if you choose to purchase anything through those links. Thank you in advance!)
The Martian by Andy Weir: amzn.to/2qoBRqQ
Will it Fly by Pat Flynn: amzn.to/2GSpj18
Street Team Podcast Episode with Daniel Decker: www.smartpassiveincome.com/ses...
My Book Club: www.patsbookclub.com
Virtual Freedom by Chris Ducker: amzn.to/2GPkw4H
My Free 3 Day Mini Course: www.smartpassiveincome.com/sta...
Book Tips from Jeff Goins: www.smartpassiveincome.com/ses...
Amazon KDP Select Info: kdp.amazon.com/en_US/select
=-=-=A Question for Team Flynn (that's you!)=-=-=
Which one of these 9 book marketing strategies is the most interesting to you? Comment below and let me know which one you're going to use to push your books into the hands of those who need it.
Best of luck to you, and make sure you catch my live stream on Friday at 2:30pm PT where I'll be answering some of your questions about book publishing! If you'd like to create a notification for that UA-cam Live Stream event, go here: www.patflynn.com/live
Cheers, and all the best!
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New and updated: "Podcast Marketing in 2020 (Top 5 Podcasting Tips that Get More Downloads and Subscribers)"
• Podcast Marketing (Top...
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Wow! Thank you for the brilliant info! I just subscribed, and I'm going to try all of these tips. Thank you! Happy New Year! Happy New decade!
Thanks Laurel, you got this!
"Uncommon"? not much is new here. Make the book free? Make the book discounted for a time? Freebooksy, Bookbub, Amazon promotions, Goodreads promotions, whatever: what's new here?
If you have an audience already, sure, there's all sorts of things you can do. There are marketing conferences you can attend to get ideas (ive done so), it's all ****ing great, and none of it matters if you don't have an audience to begin with.
My ass is uncommon, LOL, so annoying. you and a dozen other "experts". Click bait. What's uncommon is that you're on UA-cam and they're usually on Instagram.
To me, the most interesting tip is the first one. I usually like to keep big things a secret because I believe that if you tell many people your project may go wrong. It sounds silly, but in my house, I was always taught that. Now I can air my big project out so people can be aware of it. Thank you, Pat! Great video.
Fabiola García Morales+ Do you mean wait until you've actually finished your book before you tell people about it? I intuitively agree with you. It probably depends on the kind of book you are writing. Self help would work OK the way he is saying -but literature???
Love this video Pat! I'd say your tip #1 is one of the biggest mistakes that most new authors don't follow. They work hard on their book, and then, after hitting publish, they ask themselves "Hmm..how should I market this." Creating a plan the day you start writing not only helps you to sell more books upon launch but also helps you write a better book too - marketing isn't just a sales push, it's research too and understanding how to best serve your market. Knowing that, you'll create a better book for them.
My problem! I wanted to hide the fact that I'm writing so that when I finally do get published it comes as a splash
@Tips in relationships Lol. your book only has 2 reviews and they all are 1star. lol
Hi Kindlepreneur, my best marketing tool is to add the link of my poetry book: www.amazon.com/dp/B083TRSWWG here so you can read it, and have fun with it. And "Poetry" Do Sells.
your videos have zero dislikes or very few. I believe it's cause your giving real advice, not trying to sell or push anything on your audience, you connect so well with them. That's why you appeal to me.
Thanks Joseph! I appreciate that! Here to serve 🙏🏼
These are so good! Two years ago I had that momentum built up so well! I started writing a children's book with a goal to write, illustrate and self-publishing a book each month for the 100dayproject. I did most of the first book in the first three weeks! It was so exciting! Then some things came up and I wasn't able to finish it. Then many other things happened and I couldn't get my focus back on it to finalize it. I was so sad that I missed it. Now I'm back! I told people that this year I'm going to finish my open-ended projects and mentioned this particular book. I see the same people responding that did before! In the last 3 day I got as far as submitting it to KDP and I will be getting my proof copy soon. I can't wait to see how things go with it!
I definitely see why letting people see it first and write reviews, or set a starting price low, such a good idea! I will definitely do that! :)
And I agree, sharing the progress is really helpful! :) People naturally enjoy behind the scenes and then are more likely to buy a copy.
Yep, reviews + free promo are really helpful.
My client's book (also a children's book) ranked 9th in General Humorous Fiction category when we did this.
Also, doing this within the first week from the publish date is crucial.
Good luck🤗
I like the idea of creating a support group. I wrote my novel The Dandelion with followers of Abraham-Hicks in mind and there are many in that group who would jump at the chance to spread the word, so thank you for that!
I literally can't pick one as the best tip but keeping the audience engaged via social media stood out to me. I know I like to feel involved in my interests so I will definitely do this when I publish my book.
Great video! And a little side benefit of Tip #1 is that you'll be less likely to quit this project half way because you've publicly committed to writing it (because book writing is hard and most authors I know go through those thoughts of ... should I write this? will anyone read this? who am I to write a book?). And Tip #3 - love that you're asking people to share something fun vs just asking them to share your book with their audience. Way better for starting a conversation as you noted. Love your channel and your podcast! Thank you.
Pat .... yep ... again with a total winner! I'll for sure be using Tip #1 ... Promote Early. I already have niche FB groups with 13k, 15k, and 25k members interested in the exact topic I'm writing on. In fact it's because of the questions and challenges they bring to the groups that I'm writing this! Yes maybe that should be a no-brainer? But not until you SAID THIS did I realize ... oh yeah duh ... let them know what I'm working on AND that I'm doing this specifically FOR THEM!
THANK YOU, PAT for another extremely valuable video!
Yesss! You have all the pieces, now you can get them in on the fun! Good luck with the book Bunny!
I have been watching how to videos for (ebooks books) promotion/marketing for months this is by far the best and most realistic one of them all, I’m watching a second time to take note. Thank you so much .
Thanks so much for these tips Pat! Means a lot.
These are super good tips, Pat - thank you. I've gotta say, I especially think #3 is brilliant & know from personal experience that you do this extremely well. Building the marketing directly INTO your book is not only easy to do, it's mega helpful to your reader/listener (if it's an audiobook) by adding value for them, and it's also a great promotional opportunity for you as the author. A total win-win! Thank you for another wonderful video loaded with awesomeness, Pat - you ROCK!
Thanks Tanya! I think a book should be more than just a person reading on a page, but taking action and sharing that action with others. It doesn't have to get super fancy, but a little thinking ahead of time can make the book, dare I say, fly even higher. Haha! #dadjokes
Ahhh - well said, sir! Luv that - SO true. #WillItFlyBook #GetTheBookAndSee Haha! ;)
Awesome! I would say #1 & #2 are most on my radar at the moment! xx
Thanks Pat. Such an honor to have helped you launch your book with the Street / Launch Team. Great tips in this video overall too! Well done.
I think the Street Team is crucial. Love what you said about giving ownership to others. They will naturally WANT to share the book with others if they are invested in some way. If they see the value of the contents or even just believe in you, they'll be honored to be invited to help, and will likely become your raving fans who can't wait to share what you're doing. Thanks Pat! Let's get lunch. I live down the street. :)
Thanks for all the awesome tips. I definitely need to put some of them in practice.
I did write a book! Have been writing for many years and finally have my first book. Yay! I am doing everything backwards. Now I need a launch team and reviews. Thank you for this awesome video that gives the best tips I've heard yet plus you are so good on camera. Okay - my favorite tip that you suggested has to be the launch team. This makes sense. Thank you again!
Great video Pat, thank you for share. For sure 7 of 9 tips i will use for my newest ebook.
Thank you, this is so helpful.
I’m already planning an event so I guess you’ve motivated me in making it even more successful.🙏
I am so glad I found you in my suggestions. I will be self publishing my book for the first time. All of your tips were helpful. The one that resonated with me the most was Talking about your book before it even comes out. Give me people something to anticipate, like a movie trailer.
Brilliant information. Thank you for getting straight to the point with no fluffing around like most videos. I will return to your channel for more advice.
Hello Pat, your tips are fabulous, and I really appreciated them. The 2 of them that I liked more are involving a team (people with larger platform) and the promo circuit (the virtual one).
I loved the sharing of the behind the scenes and raising the price to create urgency. Going to implement the same. Thank you.
The first and last tips were amazing. I just got a publishing deal and I want to get a head start on promoting. This saved me. Thank you!
These were all interesting, and doable. Thank you.
Thank you for this video. It has helped me so much. I really can't say which is my favorite but the idea of airplane was so cute.
Thank you for this very helpful set of tips! I'm definitely going to work on the street team for my next series, but I'm also interested in the book club idea as it combines two techniques I hadn't thought I had time for. Thanks again!
Thank you for this video! I will definitely try built-in marketing
Powerful usable information! Thanks a million, Pat!!
Pat, this is brilliant - the best video I’ve seen on the subject! I’ve just finished the first draft of my first book, for launch in June. I’ve been planning my marketing from day one - including building my launch team (my cheerleaders ☺️). I’m even being interviewed on local radio this week 😍😮 I’ll now be including your strategies and have subscribed to your channel. Thank you! 😊👋🏼
I always come away from these videos learning SO MUCH in such a short period of time! Keep the great information coming and I'll be #InLikeFlynn
Love the 9 Tips! My favorite, build a launch team, you can try to do it all on your own. But, working with a team is MAGIC! Build a Launch team.
I really like your video. Such great information! I have already hinted to people about what i'm writing.
Im the worst at Social media. But everyone who knows me and my book I'm writing are saying social media strategies will get it out to my market in a big way. Thanks for this video. Great information.
Another Awesome Video, Pat!
I like the built in marketing. I'm an editor and I assist authors with marketing so those were cool ideas
Great tips!! Number 8&9 are awesome
I’ve published one book and am about to publish another. Some of these tips I’ve used and they work! The ones I haven’t used yet I will definitely be trying this time around. Thanks for sharing!
I can’t wait to use these on my next campaign!Thanks Pat! Gotta love being #InLikeFlynnGreat content!
The event one is good....Anniversary of when I was inspired to start writing my book is coming up so will think about using that..thanks...great video
The Book Club is definitely a good idea. I will be giving that one a try on my blog. Thank you.
This is amazing advice and I must confess I have fallen short on a lot of the tips you have given. Especially #1. I worked really hard on my book and then got in out on Amazon Kindle, but now I am in the "dark" in a way since I did not utilize marketing before putting out my book. I missed out on that hype that can come with an impending debut. So, besides working on #1 and expanding my marketing to try and get readers to my book, I am also going to work on making an event. I think that would be great, even if it is only in the community in which I live. One step at a time. However, since watching this video, I have a better sense of what to do for my sequel. Thanks Pat!
Great tips, thank you for sharing!
great tips! Thanks for sharing!
Hi! Just subscribe to your channel. I found all your tips very helpful and sincere. I can see the great importance of marketing a book before publishing in order to build an audience.
Thanks s lot Pat!
Thank you for the great tips! My favorite one was Tip #3 - creating engagement is really an excellent tool to bond with your audience while promoting your product in a non-agressive way. It's a win-win, I love the idea! #InLikeFlynn
#InLikeFlynn Once again another great video from you, Pat, with timely helpful hints just when we need it. I really like the idea of creating something in the book that people can do and take a picture of themselves doing it. That's awesome. Thanks for lots of good advice.
great video @Pat - I like the idea of a launch club most :)
Hey man thank you for the advice the built in marketing seems like the hardest one to do with my topic look foreword to applying some concepts
Thanks so much, Pat. Great idea about creating events. It should be so obvious, but somehow we never thought of it. The book my son wrote 15 years ago about his swim down the Mississippi River has several milestones we can highlight, including the launch on Kindle this month. Thanks for such good advice!
Hey Pat - thanks for all the tips! The one that stood out for me was the book club! Absolutely love that idea!
Thanks for the great ideas! They are community focussed, which I like and haven't heard before elsewhere.
Great video. I really like tip for a call to action like taking a picture of you reading the book and the tip for events and promotions.
WOW! #InLikeFlynn So helpful Pat, love the bookclub idea!
Thanks, I have been promoted many books for my clients by applying my awesome tricks. Have a good day!
Great actionable stuff! Cheers Pat!
I really like Jeff Goins advice about raising the price.
It is something that I have tried before with success but it still the biggest hurdle of mine, so that is the main one that I will be trying to play around with in order to get more interest from invested buyers.
Great info!! Thank you!!!
The first tip was most interesting to me- these days people commonly speak about keeping things to yourself because you don't know if someone has bad intentions or ill-will towards you. So this approach was actually very refreshing and makes lots of sense if you just look at the growth of Influencer culture and how it came about. Thanks!
All great tips. I watched the video twice and took notes the second time. I especially like the ideas for the launch team and the book club. #InLikeFlynn
This information is pure gold, thank you so mucho for sharing this.
Great video with great tips! I especially liked the podcast and facebook group. (have no idea how to do either!) But great ideas and thank you for your time and information!
Thank you Louise!
Pat, Great Stuff!!! I am still in the process of writing, so I am going to take advantage of tip #1. Putting myself out there to friends, family and business associatiates will do 2 things. First, like you said, it will help begin the marketing process, but 2nd, it will also hold me more accountable and I am more likely to work on it each and every day to complete what I said I would. #InLikeFlynn
Subbed for the hoverboard, NOW I'll watch your video. heheh NICE PROPS!
I really liked the Virtual Book Tour idea! Thanks!
The last point would really do the trick - creating an annual event connected with the book/author. An interesting and valid reason to repeat why you decided to come up with the book in the first place.
Thank you, Pat. The idea of a book club sparked with me. All your tips shine. :-)
You have given me some excellent tips these thank you. I will apply some of them to my existing books but my new book, living on Mars that I am writing I am going to create a vlog to show people how I go through the process of writing it, also this will promote my book on how to write and publish your book for free.
Our book is by Alan Graham and your tip about perhaps donating a few copies to music schools and asking schools if they'd like to include it in their curricula is invaluable. Thanks.
I love the idea of creating a book club! I did start a blog for noir fiction reviews that I think I'll call a book club because I can then ask others to add their thoughts in the comment section. Great ideas! Thanks so much. I just subscribed. Yay 2020.
I have heard many people talk about #1 and #2, so those are on my to-do list for sure. But I thought #3, to build sharing experiences into the book is pretty cool. I am excited to fit that in.
I'm launching a metaphysical / spiritual novel in a few days, and I'm going to try the KDP Select "free for 5 days" tactic. I love that idea, Pat! Thank you!
Micro Commitments are AWESOME, especially at finding who actually wants to be vested in YOUR process.
Not thinking of writing a book at the moment, but the advice is so good it can be applied to other products as well. The book club can become a meetup for an online course. Pat, thanks for all your great advice! #InLikeFlynn
Great tips! I am going to work on planning events and speaking to schools with my book. It's up for pre-order now on Amazon. I'm so excited. Thanks for your help.
Hey Rhonda! You were chosen based on your early comment to win an SPI pin! Please email pat@smartpassiveincome.com and we'll hook you up :)
For everyone else tuning in, be sure to subscribe to get notifications when new videos are posted!
I like the idea of talking about the book creating process. I agree that people like to see what happens behind the scenes. I have a book coming in a month so will embrace this technique ASAP.
I hope it works well for you Mark!
Thank you. Lots of great ideas. I should have started earlier!!
Better now than never!
Great info! I am a new author! definitely use all of your tips!
Start marketing it before it's published? Good call! Great video.
All great tips (and great timing for me... my publication date is May 1!) I particularly like the "street team" concept. Honestly, hadn't thought about that, but I do have a super supportive bunch on my FB page that would love to help. I guess I just need to get them rolling! Great ideas! Thanks for yet another great video!
I would say Tip #1 hit home with me. Thank you Pat. All the tips are very useful as well.
Great info!!
Hi. Just viewed your video and I liked all of it. It was all really good advice so it’s hard to choose just one. I’m a homely old lady, so doing videos or a pod cast isn’t something I think would fly well. But, having had businesses before, I know your suggestions will work, so I’m going to implement as many as I possibly can. Thanks.
Wow, I am finishing my first book (the first draft anyway) right now. I have made a Facebook page. I am not big into social media, but I suppose I should start using twitter. Congrats on all of your success. I hope mine will be on par . Thank you for this video
thank you. i think this was great advice
Hey Pat - my mind is already buzzing with ideas for an event and special promo for my book! Thanks so much! #InLikeFlynn
Congrats! You've been selected to win an autographed copy of Will It Fly? and a shirt! Thank you for watching this video, and please send an email to pat@smartpassiveincome.com so we can connect and get them sent to you!
Thanks for the advice - my book, THE WRETCHED, on Amazon, was submitted with little fanfare by my publisher - they kind of published a day or two after the contract was signed with zero hype. I understand, they are a small publisher, but I was surprised. Now the marketing has fallen all on my shoulders and I'm trying everything I can to get into the hands of readers - this video was very helpful. I like a lot of the tips, but believe I'll focus on the last few the most and see where that takes me. Wish me luck!
see my OP
Great advice Pat. I will be using the promote in advance tip. for my next book. I want to finish my book and have the editing done. Then I will look to get some endorsements from people in my genre. My first book was an award-winning book and introduced myself to the world. Now that I'm a published author, I hope to build on the success of my first book. My audience has been clamoring for another book.
Awesome video. Liked number 9
Really great advice
Great tip Pat. Building the audience along the way makes you accountable for it too. 'Hopefully it gives a person the motivation to follow through.
I liked all of them, but I am most intrigued right now with starting a book club. I have thought about doing that before as a way to start sharing a lot of the great books I read in my niche, but not as a way to also help with sales of my own books. Love it!
#InLikeFlynn
I like these tips. I plan to create a launch for my upcoming children’s book
Good luck! I'm also launching a children's book this summer.
A wesome! Keep us posted
Well, I love your tip #1 because the people I know wait until they print or going to sale their books, and maybe lost an important time promoting before the book is ready... also love the tip #8 because I didn´t know that it was possible. Thanks again, Pat! #InLikeFlynn
i love the idea to create a lunch team books
Thanks Again Pat for the awesome helpful tips ! For someone who has never thought about writing a book these are extremely interesting. Keep them coming please !.... #InLikeFlynn
Great video Pat! Thanks again for putting this out there #InLikeFlynn
I liked that you asked people to do something such as the paper airplane.
Thanks! Now I can market my first book!
Great video Pat, loved it! 💖 #InLikeFlynn
You are very gifted and I so appreciate your thoughtful tips! I just finished the manuscript to my first young reader's book and you gave me a brilliant idea to include a marketing activity in the book. My story is about finding your childhood spirit, and so I'm going to include an exercise where you write down something you haven't done since you were a kid and then either share a picture or a video with the book title #matilda&theforestfriends. You are the best and I can't wait to check out your books now. Thank you so much!