Counterfeit Culture Moscow: Inside the Russian Fashion Black Market

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  • Опубліковано 22 гру 2024
  • For the second installment of Counterfeit Culture, Highsnobiety’s first-ever documentary series, we headed to Moscow to find what’s driving Russia’s thriving market for fake streetwear. Russia’s counterfeit industry stretches back decades, to when Communism isolated the country from Western products. Now, almost 30 years after the collapse of the Soviet Union, Russia’s borders are open, but a fragile economy, international sanctions and low wages has kept the country’s demand for fakes alive and well.
    DIRECTOR / EXECUTIVE PRODUCER
    Thomas Jamison
    PRESENTER / PRODUCER
    Alec Leach
    DIRECTOR OF PHOTOGRAPHY
    Robin Thomson
    ART DIRECTION
    Louie McPherson
    EDITOR
    Louie McPherson
    Robin Thomson
    ASSISTANT PRODUCER
    Kiril Astrakhantsev
    SECOND CAMERA
    Sergey Kostromin
    Dana Reeves
    ÖMANKÖ x OZIO
    SOUND DESIGN
    Joscha Baltes
    TRANSLATION
    Anni Tabagua
    SPECIAL THANKS TO
    Johan Kropp
    Mischa Smeljanskij
    Nikita Seltsov
    Sam Walker
    FOLLOW US
    Facebook: / highsnobiety
    Twitter: / highsnobiety
    Instagram: / highsnobiety
    View more Highsnobiety videos here: hsnob.co/qh67

КОМЕНТАРІ • 280

  • @skyenicolas7012
    @skyenicolas7012 6 років тому +153

    That "Counterfeit Culture" Champion logo would look nice embroidered on a hoodie.

  • @TheDrumsofDharma
    @TheDrumsofDharma 6 років тому +26

    Incredible video. It's absolutely true, the internet has created a global youth streetwear culture. Everyone's wearing graphic hoodies and kicks. Fantastic perspective on Russian streetwear culture.

  • @FashionRoadman
    @FashionRoadman 6 років тому +282

    These videos are so good. Last one I watched was the Korean one and it was amazing. Good job, you guys are really upping the production levels 👏🏿👏🏿👏🏿👏🏿🔥🔥🔥🔥

    • @kathman6952
      @kathman6952 6 років тому +1

      The Fashion Archive the subtitles are fake bro thought you should know

    • @FashionRoadman
      @FashionRoadman 6 років тому

      Kathmandu so that means the production is bad???😂 (filming/editing)

    • @FashionRoadman
      @FashionRoadman 6 років тому

      Kathmandu 😂😂😂😭😭😭

    • @tianzixiao8791
      @tianzixiao8791 6 років тому

      The Fashion Archive l

  • @tsujigiri7
    @tsujigiri7 5 років тому +20

    8:18 "Just what you need, a black color without any childish cocky orange stuff"
    *pulls out dollar bill printed jacket .0001 seconds later

  • @hobbyboy218155
    @hobbyboy218155 6 років тому +3

    The extra work put in to write "Counterfeit Culture" with popular brands was very impressive you don't come across that much effort in UA-cam videos that often these days. Very well done, you just earned a like and a sub! Keep up the good work.

  • @smisoquentin2029
    @smisoquentin2029 6 років тому +28

    really need to do an episode on South Africa. streetwear has become the 'it' thing, but the counterfeit culture is also huge especially in Johannesburg

    • @highsnobiety
      @highsnobiety  6 років тому +5

      Sq Edom we are looking into this at the moment

    • @joshsmith7812
      @joshsmith7812 6 років тому +1

      I know bro, I'm from Johannesburg. It's mostly teenagers wearing fake off white and supreme, Gucci as well.

    • @smisoquentin2029
      @smisoquentin2029 6 років тому +1

      especially these "Braam kids"

  • @mikhailshapiro4643
    @mikhailshapiro4643 6 років тому +10

    They are spot-on about Adidas’s cultural meaning to Russian youth! In the 80’s and 90’s, it was definitely the choice thread of local badasses, as well as of more serious thugs! As a teen in Russia in the 90’s, I totally attest to that - seeing somebody rock that Trefoil was both super pretty and supper badass! 😎

  • @eddiephant
    @eddiephant 6 років тому +252

    Lol the reseller hating on people creating fakes is aware that his mother was one of them right?? He probably grew up on the money his mother made making counterfeit goods SMH

    • @notnoternexto
      @notnoternexto 6 років тому +20

      @2:22 "Larisa Prima" is her name now go to @6:40 "Larisa prima's son" ...

    • @riverbakey
      @riverbakey 6 років тому +1

      Why are you so sure, and i dont think all the successful people were just selling fakes in russia.

    • @f.lashby8298
      @f.lashby8298 6 років тому +6

      lol just because his mother did it does not mean he has to like it.

    • @360.Tapestry
      @360.Tapestry 6 років тому +9

      like it or not, that's where he came from and that's 100% why he's in the reselling game. he's an ungrateful little shit, but i don't expect deep philosophy from grimy street merchants

    • @casual-goy8811
      @casual-goy8811 6 років тому

      WTF lmao, is that really his mom? One thing i can tell you for certain is - his business is not profitable, if it was, he would have been pushed out, just like he was when serious people took care of what he was doing previously.

  • @amproductions5727
    @amproductions5727 6 років тому +75

    Abibas, Abidas, Adidas

  • @CarolCao
    @CarolCao 6 років тому +53

    Since the beginning of the video said these were made in Vietnam, I’d love to see a video on Vietnam!!

    • @giabaonguyenthe4166
      @giabaonguyenthe4166 5 років тому +1

      Carol the copyright here in my country is nothing :)) it’s not true to say that people cant afford the real things, but they dont know anything about it, not educated, and there’s no law about it here. It’s amazing that some buy fake things with higher prices than some legit things :)) But one thing for sure every fashion festival there’s no fake goods like Korean 🤭

  • @SneakerTalk
    @SneakerTalk 6 років тому +2

    Love this series, keep em coming! 💪🏼🔥

  • @dangdav122
    @dangdav122 9 місяців тому

    This is honestly incredible, I currently live in moscow and am marveling over 2 things first is that you got to the Prodvizheniye skateshop before its closing and second of all that your opening footage of the brutalist buildings and colourfull apartment complex is maybe a 5 10 min walk from my house. Really well produced please to watch.

  • @CreamChannel
    @CreamChannel 6 років тому +84

    Интересно было посмотреть на взгляд Highsnob)) Про работу с экспортом Север все сказал правильно, когда уже ситуация изменится... остается ждать

    • @strawan4379
      @strawan4379 6 років тому

      Скорее всего российские дизайнеры просто не очень сильные сами по себе. Гошан переехал под крыло КДГ и шьется во Франции, в чем проблема другим жалующимся дизайнерам последовать его примеру)

    • @AugustJohan
      @AugustJohan 6 років тому +2

      никогда не изменится пока путин при власти
      надо же за что то ракеты строить и чиновникам вилы возводить
      большие налоги: а)деньги в казну б)большие взятки что б скастить налоги

    • @dopetag
      @dopetag Рік тому

      @@AugustJohan актуально как никогда

  • @Seveneris
    @Seveneris 6 років тому +46

    Hello highsnobiety, i hope you see this comment, i would like for you to look at the counterfeit culture in the philippines, they have alot of fakes in the philippines especially in greenhills mall and small boutiques. I would like for you to go in depth about the fakes, where it comes from and whats your opinion them. Thank you.

    • @highsnobiety
      @highsnobiety  6 років тому +9

      Where is best to find them?

    • @Seveneris
      @Seveneris 6 років тому +9

      Highsnobiety The famous mall for counterfeit is in san juan, metro manila, and is called "greenhills mall". If you want to find small boutiques theres literally hundreds in every corner, theres "divisoria" and "baclaran".

    • @highsnobiety
      @highsnobiety  6 років тому +15

      We will check it out and see what we find

    • @Seveneris
      @Seveneris 6 років тому +1

      Highsnobiety thank you! I really love this kind of videos, they are very informative, keep doing what you're doing. Much love. :)

    • @lowkeyslick2561
      @lowkeyslick2561 6 років тому

      Also they are always updated with their counterfeut goods they already have Gosha's new collection

  • @imtoogood23
    @imtoogood23 6 років тому +21

    @1:01 The dude in the back getting his fit pic off. hahaha

  • @jjmk8976
    @jjmk8976 6 років тому +24

    man, it's really easy to buy branded stuff in post-soviet countries nowadays. tons of european online stores provide deliveries in here. come on.

  • @Readytogo11111
    @Readytogo11111 6 років тому +2

    "the hype was always on the classic blue adidas tracksuit with three stripes" that's why adidas become so popular and associated with eastern europe until now

  • @Ikozepandagamer
    @Ikozepandagamer 6 років тому +115

    Western spy alert

  • @machadogabrielm
    @machadogabrielm 6 років тому

    this video was absolutely stunning, congratulations guys!

  • @janvejvoda813
    @janvejvoda813 6 років тому +6

    Middle aged people these days criticize young people on wearing brands like supreme and reselling them for high prices but actually we just do the same thing as they did back then (im talking about post-communistic countries), the only difference is that in capitalistic regime its harder to find something that not everyone has.

    • @janvejvoda813
      @janvejvoda813 6 років тому

      frank Fellow i dont hate capitalism, it may sounded like it but actually im happy that we live in calitalist world, Im just saying that nowadays that everyone can have anything its harder to find clothes that not everyone has and therefore supreme and other limited brands are wanted

  • @ashrafmohammed7308
    @ashrafmohammed7308 6 років тому +22

    Now I fully understand Gosha Rubchinskiy

  • @bangerstudy
    @bangerstudy 6 років тому +1

    Finally, the ad that i enjoyed to watch

  • @Keji839
    @Keji839 6 років тому +111

    Heron Preston had only bad things to symbolize Russia with. That’s not very smart or nice.

    • @Ivan-kq9xr
      @Ivan-kq9xr 6 років тому +13

      completely agree

    • @Vstrum
      @Vstrum 6 років тому +62

      That’s because he thought of some fancy story to tell when the truth is he saw gosha coming up and he liked the Russian aesthetic so he ran with it

    • @machadogabrielm
      @machadogabrielm 6 років тому +6

      Osita Anisiobi he talked only bs!

    • @WeAreSMC96
      @WeAreSMC96 6 років тому +6

      Propaganda movies, it goes both ways, be it us or russia

    • @mmo5042
      @mmo5042 6 років тому

      Same thing stroke me. Even worse that this is what he chose to promote.

  • @xvoddka
    @xvoddka 6 років тому +58

    when 6:48 came thru. LORD FLACKO.

    • @chrisgitt
      @chrisgitt 6 років тому +1

      Alexander Srvv Pick It Up (feat. A$AP Rocky) by Famous Dex

    • @Xynteon
      @Xynteon 6 років тому +1

      That song is terrible , Dex even said it himself . And "LORD Flacko" lmao

    • @soggy_popcorn
      @soggy_popcorn 6 років тому

      RLX where did he say that?

    • @rico7450
      @rico7450 6 років тому

      I have no idea wtf the dude was saying, too busy turning up

  • @AllergicToLies
    @AllergicToLies 6 років тому

    Great episode!!!

  • @dianaadhikari45
    @dianaadhikari45 4 роки тому

    Does Champion still sell sneakers at Payless Shoes?

  • @miniexistence
    @miniexistence 6 років тому +1

    Will you guys be heading to China and India to look into the counterfeit culture there too?

  • @FashionRoadman
    @FashionRoadman 6 років тому +1

    7:24 If I was russian the same words would be coming out of my mouth. Hate fakes with a passion

  • @t0FuMamt0m
    @t0FuMamt0m 6 років тому +2

    This guy is wearing 66north jacket , great choice 😁

  • @andresvalencia6202
    @andresvalencia6202 6 років тому +12

    Don't tell Complex news I'm here

  • @Marrow1ne
    @Marrow1ne 6 років тому +14

    your subs are freaking fire

  • @hamzahasan6623
    @hamzahasan6623 5 років тому

    What is the name of this jacket?

  • @Blaine-o1r
    @Blaine-o1r 6 років тому

    I’m a fucking noob when it comes to cameras so go easy but what type of shot is that at 11:40 ? Looks so sick the wide angle..

  • @muhrad8690
    @muhrad8690 3 роки тому

    I’m in Moscow now where are these shops I want to go

  • @sallehyamin846
    @sallehyamin846 6 років тому

    What is the song played in the car? Can anyone help me? 😓😓

  • @bebetofandi6431
    @bebetofandi6431 6 років тому

    You should visit Thailand, where there's many AAA Grade replica from sport brand like Nike, Adidas, etc. Especially when they're make a Soccer Jersey.

  • @mazzystar5342
    @mazzystar5342 6 років тому +1

    someone name russian replica websites that take debit card? thanks in advance!:)

  • @GV_777YT
    @GV_777YT 6 років тому

    Any idea of that last track id?

  • @rosiepop6662
    @rosiepop6662 6 років тому

    03:30 rainer werner fassbinder?

  • @missbebop7941
    @missbebop7941 3 роки тому

    12:28 Wow wow wow, that building's look like
    beehive..

  • @kurtsassenberg2909
    @kurtsassenberg2909 6 років тому

    You hitting Nigeria right ? Really enjoy these.

  • @jchristie6632
    @jchristie6632 6 років тому

    What is that hat at 12:35!?

  • @dopetag
    @dopetag Рік тому

    Приму последний раз 20 лет назад видел в Митино. Лол, как круто увидеть знакомое лицо!

  • @jasonloren3618
    @jasonloren3618 6 років тому +5

    do counterfeit culture for indonesia

  • @may9442
    @may9442 6 років тому

    The counterfeit culture series is good

  • @ifpintac
    @ifpintac 6 років тому

    Do an episode for the philippines. Counterfeit culture here is quite interesting. So much love on one side and hate on the other.

  • @headbangerla9580
    @headbangerla9580 6 років тому

    Wassup drop the links for the store.

  • @Nantosuelta
    @Nantosuelta 5 років тому

    kind of ironic that those counterfeit adidas pants were probably made better than the real thing, being sewn by hand instead of made on machines.

  • @rawsanity27
    @rawsanity27 3 роки тому

    I could never imagine wearing fake anything especially Adidas, that brand is pretty attainable.

  • @killak5712
    @killak5712 6 років тому +2

    That in the beginning is a good at sales

  • @eclatinternational.875
    @eclatinternational.875 6 років тому

    A product can be counterfeit and still be of a high quality. The world population is growing and someone has to satisfy the need of the people. If the Originals put prices on its products that 80% of the world population can't afford to pay, then i will fully support counterfeit like this which is absolutely doing no harm but building the middle class economy.

  • @carlamolina695
    @carlamolina695 6 років тому +6

    Why is people so obssesed with brands, you all end up dressed up the same

  • @pendeshu6542
    @pendeshu6542 6 років тому +1

    There's sooooo many knockoffs in Russia. I went to see my family there this summer and there are these kiosks on streets that sell toys and things for children, and let me tell you how many fakes I saw (frozen, legos, miraculous, transformers, etc). But I just gotta say, even if there are a lot of clothing counterfits russians (especially young women in st-petersburg) dress soooooo well!! sooooo good like its a fashion show or something.

  • @zersockpuppet
    @zersockpuppet 6 років тому +49

    чувак-реселлер явно не видит иронии в том, что он делает - еще большая и еще более подлая спекуляция на дефиците, чем та, на которой живут продавцы паленки)) незамутненность рассудка это прекрасно

    • @danielbarbash7668
      @danielbarbash7668 6 років тому

      два взаимосвязанных бизнеса)

    • @zenet1512
      @zenet1512 6 років тому +8

      Ещё более подлая спекуляция? А как бы ты ещё купил Supreme в России, если бы не было перекупщиков? Например, бокс лого можно купить у перекупщика, которое ты никак не сможешь заказать с сайта Supreme, посколько всю партию скупают за 20 секунд. Да он делает на этом деньги, но он и делает доступными вещи, которые ты бы не купил в России

    • @danielbarbash7668
      @danielbarbash7668 6 років тому

      Vladislav Acunin ну, здесь ты прав
      Но цена слишком возрастает, потому люди, которые смогли бы купить то же бого ну пусть и за 20к, все же выбирают фейки

    • @neofixvideo
      @neofixvideo 6 років тому +4

      я покупал 2 года назад через сайт и перекупы нужны не были) кто знает как заказать а кто не знает то значит ему это не нужно знать.

    • @danielbarbash7668
      @danielbarbash7668 6 років тому

      Damir Reksod не все же успевают взять на сайте, сам понимаешь, какая конкуренция

  • @ersheshken
    @ersheshken 6 років тому

    I live in Moscow and it was exiting to see my favorite skateshop in this video

  • @250tsar
    @250tsar 6 років тому

    What’s ilya’s ig?

  • @UchihaDZoro-se9pc
    @UchihaDZoro-se9pc 6 років тому +1

    Make ine for the philippines. I can guide you

  • @Bando-fx4mf
    @Bando-fx4mf 6 років тому

    16:44 a 2017 ford explorer same kind that pulls me over in America lol . What they doin in Russia lol.

  • @IronZio
    @IronZio 6 років тому +1

    Everyone can copy.. just a few can create.

  • @Yukon.72
    @Yukon.72 6 років тому +3

    Like really? People who doing illegal things are open faced on camera?

  • @angelajakob1257
    @angelajakob1257 6 років тому +4

    Counterfeit is a kind of deceiving like" Hey look at me I have resources and Iam here to show it, but actually one is just pretending to appear to be up in the social economical hierarchy.

  • @jialinyan3609
    @jialinyan3609 6 років тому +4

    14:40 u know u know u know u know u know ffs

  • @kwhwwhh
    @kwhwwhh 6 років тому +20

    Мда, ну и клоунаду развели, будто сложно прим достать. "Реселлер" выглядит больше как торговец оружием. есть сайты с легит примом, да и сам скроим доставляет в рф. Люди в России покупают сварим точно также как в любой другой европейской стране, в которой нет оффлайн стора. То есть через сайт.

    • @jjmk8976
      @jjmk8976 6 років тому +6

      CipherPyx Действительно. Сейчас довольно легко можно купить настоящие брендовые вещи, в большинстве официальных иностранных интернет-магазинах есть доставка в страны снг. Я не могу понять, зачем нужны такие "подпольные" продавцы.

    • @sayatmeir
      @sayatmeir 6 років тому +3

      речь скорее идет о лимитированных сериях, которые просто так в инет магазе не купишь

    • @sheesh070
      @sheesh070 6 років тому

      Тут говорится именно о рарных вещах, которые можно взять вот у подобных продавцов. Урвать на дропе это еще нужно везение.

  • @GazillionearGarments
    @GazillionearGarments 6 років тому +1

    Mans who is reselling out of his trunk has a fake money print supreme jacket lmao

  • @MattLong90
    @MattLong90 6 років тому +3

    Preston just copies OFF-WHITE

  • @360.Tapestry
    @360.Tapestry 6 років тому +2

    there would be no counterfeit market without bougie-ass people trying to buy status *cough* sneakerheads

  • @MishoAmoli
    @MishoAmoli 6 років тому

    Fam, go to Turkey if want to see counterfeit.

  • @kastapasta5969
    @kastapasta5969 6 років тому +33

    Do one on an African country please

  • @MrStademon
    @MrStademon 6 років тому +3

    Нормальный выпуск, мне понравилось)

  • @DekoOw
    @DekoOw 6 років тому

    Nice doc

  • @logihrafn
    @logihrafn 6 років тому

    Nice 66north jacket!

  • @voi907
    @voi907 6 років тому +2

    resellers and fake producers and sellers are not one in the same. its a bit vulture to resell. its evil to make fakes.

  • @janeinarinc.9650
    @janeinarinc.9650 6 років тому +1

    Do “couterfeit culture” Philippines

  • @r.f.1083
    @r.f.1083 6 років тому

    Good job

  • @samurkaii
    @samurkaii 6 років тому

    1:30 the dude with the dead Kennedy’s shirt

  • @rickiechen3807
    @rickiechen3807 6 років тому +1

    Lol u guys really not going to do one on China?

  • @Perepodwypodvert
    @Perepodwypodvert 6 років тому +1

    3:33 she said nothing about average....

  • @Centerpiece6
    @Centerpiece6 6 років тому

    did the chick in the beginning do the harry fraud beat tag

  • @icelandic738
    @icelandic738 6 років тому +1

    I see Icelandic Brand (66° north) i like

    • @hamzahasan6623
      @hamzahasan6623 5 років тому

      Any specific name for this jacket? I can't find the same.

  • @kathman6952
    @kathman6952 6 років тому +11

    ALERT: The SUBTITLES ARE FAKE. This is very misleading as most people don't realise this. Right from the start they are fake. This is embarrassing. EDIT: Subs are inaccurate to what they are saying. It can be translated in another much better way

    • @eleya11
      @eleya11 6 років тому

      Kathmandu what are they saying then?

    • @kathman6952
      @kathman6952 6 років тому +1

      king brekker I can't really be bothered to translate every single thing but just wanted people to know some things subtitled are completely different to what the native speakers will interpret it as

    • @hukumbra
      @hukumbra 6 років тому +7

      king brekker subtitles are not fake. They are not perfect but you can understand. Its just isnt easy to translate slag words and ect.. But like Kathmandu sayed they can be translated in BETTER WAY.

  • @harish.khatri
    @harish.khatri 6 років тому

    Do a video on the counterfeit culture in India

  • @saurabhmane1954
    @saurabhmane1954 6 років тому

    make a video on counterfeit culture in India !

  • @SerChade
    @SerChade 6 років тому

    Heron Preston is fucking sick!

  • @whooked
    @whooked 6 років тому

    i think wanting people to burn in hell for selling fake shit that 99% of people know its fake
    is a harsh statement but he is right about the design they are horrible to look at

  • @Perepodwypodvert
    @Perepodwypodvert 6 років тому

    2:14 he said nothing about ""fake"" lmao nice translation

  • @Nhojsonyab
    @Nhojsonyab 6 років тому

    Do a counterfeit culture in the philippines

  • @ruhfaireang2890
    @ruhfaireang2890 3 роки тому

    11:28 Wow!!

  • @СеменНосов-й1э
    @СеменНосов-й1э 6 років тому +1

    Выпуск с Ильей - заебись)

  • @ME-ol9gk
    @ME-ol9gk 6 років тому

    When I picture east Europeans I see them in Adidas tracksuits with buzz cuts

  • @garrisonkruse6226
    @garrisonkruse6226 6 років тому

    Pick it up, pick it up, pick it up, pick it up oooo

  • @tajcameron4524
    @tajcameron4524 6 років тому

    13:59 GOTTEM

  • @whooked
    @whooked 6 років тому

    he really loves patta

  • @zerochill4034
    @zerochill4034 6 років тому +2

    Repfam?

  • @whooked
    @whooked 6 років тому

    smart guy he saw a market and took it cant knock this re seller he went from illegal to legal

  • @ricky6608
    @ricky6608 6 років тому

    of course they used to make adidas tracksuits

  • @vgee3991
    @vgee3991 6 років тому

    fucking weird how people are styled like other generations and cultures

  • @mane771000
    @mane771000 6 років тому

    качество фабричное выглядит отлично бля это люкс копия ааа+++ хъахахахахахха

  • @davidknackmann
    @davidknackmann 6 років тому

    Jo what even is that language

  • @gamania122
    @gamania122 6 років тому +1

    how does these clothes look good.... it boggles my mind...

  • @bulatmuhammadiev4889
    @bulatmuhammadiev4889 6 років тому +29

    Рузкие тут?