Counterfeit Culture Moscow: Inside the Russian Fashion Black Market

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  • Опубліковано 7 вер 2024
  • For the second installment of Counterfeit Culture, Highsnobiety’s first-ever documentary series, we headed to Moscow to find what’s driving Russia’s thriving market for fake streetwear. Russia’s counterfeit industry stretches back decades, to when Communism isolated the country from Western products. Now, almost 30 years after the collapse of the Soviet Union, Russia’s borders are open, but a fragile economy, international sanctions and low wages has kept the country’s demand for fakes alive and well.
    DIRECTOR / EXECUTIVE PRODUCER
    Thomas Jamison
    PRESENTER / PRODUCER
    Alec Leach
    DIRECTOR OF PHOTOGRAPHY
    Robin Thomson
    ART DIRECTION
    Louie McPherson
    EDITOR
    Louie McPherson
    Robin Thomson
    ASSISTANT PRODUCER
    Kiril Astrakhantsev
    SECOND CAMERA
    Sergey Kostromin
    Dana Reeves
    ÖMANKÖ x OZIO
    SOUND DESIGN
    Joscha Baltes
    TRANSLATION
    Anni Tabagua
    SPECIAL THANKS TO
    Johan Kropp
    Mischa Smeljanskij
    Nikita Seltsov
    Sam Walker
    FOLLOW US
    Facebook: / highsnobiety
    Twitter: / highsnobiety
    Instagram: / highsnobiety
    View more Highsnobiety videos here: hsnob.co/qh67

КОМЕНТАРІ • 284

  • @skyenicolas7012
    @skyenicolas7012 6 років тому +153

    That "Counterfeit Culture" Champion logo would look nice embroidered on a hoodie.

  • @TheDrumsofDharma
    @TheDrumsofDharma 6 років тому +26

    Incredible video. It's absolutely true, the internet has created a global youth streetwear culture. Everyone's wearing graphic hoodies and kicks. Fantastic perspective on Russian streetwear culture.

  • @tsujigiri7
    @tsujigiri7 5 років тому +19

    8:18 "Just what you need, a black color without any childish cocky orange stuff"
    *pulls out dollar bill printed jacket .0001 seconds later

  • @FashionRoadman
    @FashionRoadman 6 років тому +282

    These videos are so good. Last one I watched was the Korean one and it was amazing. Good job, you guys are really upping the production levels 👏🏿👏🏿👏🏿👏🏿🔥🔥🔥🔥

    • @kathman6952
      @kathman6952 6 років тому +1

      The Fashion Archive the subtitles are fake bro thought you should know

    • @FashionRoadman
      @FashionRoadman 6 років тому

      Kathmandu so that means the production is bad???😂 (filming/editing)

    • @FashionRoadman
      @FashionRoadman 6 років тому

      Kathmandu 😂😂😂😭😭😭

    • @tianzixiao8791
      @tianzixiao8791 5 років тому

      The Fashion Archive l

  • @smisoquentin2029
    @smisoquentin2029 6 років тому +28

    really need to do an episode on South Africa. streetwear has become the 'it' thing, but the counterfeit culture is also huge especially in Johannesburg

    • @highsnobiety
      @highsnobiety  6 років тому +5

      Sq Edom we are looking into this at the moment

    • @joshsmith7812
      @joshsmith7812 6 років тому +1

      I know bro, I'm from Johannesburg. It's mostly teenagers wearing fake off white and supreme, Gucci as well.

    • @smisoquentin2029
      @smisoquentin2029 6 років тому +1

      especially these "Braam kids"

  • @mikhailshapiro4643
    @mikhailshapiro4643 5 років тому +10

    They are spot-on about Adidas’s cultural meaning to Russian youth! In the 80’s and 90’s, it was definitely the choice thread of local badasses, as well as of more serious thugs! As a teen in Russia in the 90’s, I totally attest to that - seeing somebody rock that Trefoil was both super pretty and supper badass! 😎

  • @amproductions5727
    @amproductions5727 6 років тому +75

    Abibas, Abidas, Adidas

  • @hobbyboy218155
    @hobbyboy218155 5 років тому +3

    The extra work put in to write "Counterfeit Culture" with popular brands was very impressive you don't come across that much effort in UA-cam videos that often these days. Very well done, you just earned a like and a sub! Keep up the good work.

  • @eddiephant
    @eddiephant 6 років тому +252

    Lol the reseller hating on people creating fakes is aware that his mother was one of them right?? He probably grew up on the money his mother made making counterfeit goods SMH

    • @notnoternexto
      @notnoternexto 6 років тому +20

      @2:22 "Larisa Prima" is her name now go to @6:40 "Larisa prima's son" ...

    • @riverbakey
      @riverbakey 6 років тому +1

      Why are you so sure, and i dont think all the successful people were just selling fakes in russia.

    • @f.lashby8298
      @f.lashby8298 6 років тому +6

      lol just because his mother did it does not mean he has to like it.

    • @360.Tapestry
      @360.Tapestry 6 років тому +9

      like it or not, that's where he came from and that's 100% why he's in the reselling game. he's an ungrateful little shit, but i don't expect deep philosophy from grimy street merchants

    • @casual-goy8811
      @casual-goy8811 6 років тому

      WTF lmao, is that really his mom? One thing i can tell you for certain is - his business is not profitable, if it was, he would have been pushed out, just like he was when serious people took care of what he was doing previously.

  • @CarolCao
    @CarolCao 6 років тому +53

    Since the beginning of the video said these were made in Vietnam, I’d love to see a video on Vietnam!!

    • @giabaonguyenthe4166
      @giabaonguyenthe4166 4 роки тому +1

      Carol the copyright here in my country is nothing :)) it’s not true to say that people cant afford the real things, but they dont know anything about it, not educated, and there’s no law about it here. It’s amazing that some buy fake things with higher prices than some legit things :)) But one thing for sure every fashion festival there’s no fake goods like Korean 🤭

  • @imtoogood23
    @imtoogood23 6 років тому +21

    @1:01 The dude in the back getting his fit pic off. hahaha

  • @CreamChannel
    @CreamChannel 6 років тому +84

    Интересно было посмотреть на взгляд Highsnob)) Про работу с экспортом Север все сказал правильно, когда уже ситуация изменится... остается ждать

    • @strawan4379
      @strawan4379 5 років тому

      Скорее всего российские дизайнеры просто не очень сильные сами по себе. Гошан переехал под крыло КДГ и шьется во Франции, в чем проблема другим жалующимся дизайнерам последовать его примеру)

    • @AugustJohan
      @AugustJohan 5 років тому +2

      никогда не изменится пока путин при власти
      надо же за что то ракеты строить и чиновникам вилы возводить
      большие налоги: а)деньги в казну б)большие взятки что б скастить налоги

    • @dopetag
      @dopetag Рік тому

      @@AugustJohan актуально как никогда

  • @dangdav122
    @dangdav122 6 місяців тому

    This is honestly incredible, I currently live in moscow and am marveling over 2 things first is that you got to the Prodvizheniye skateshop before its closing and second of all that your opening footage of the brutalist buildings and colourfull apartment complex is maybe a 5 10 min walk from my house. Really well produced please to watch.

  • @ashrafmohammed7308
    @ashrafmohammed7308 6 років тому +22

    Now I fully understand Gosha Rubchinskiy

  • @jjmk8976
    @jjmk8976 6 років тому +24

    man, it's really easy to buy branded stuff in post-soviet countries nowadays. tons of european online stores provide deliveries in here. come on.

  • @SneakerTalk
    @SneakerTalk 6 років тому +2

    Love this series, keep em coming! 💪🏼🔥

  • @Readytogo11111
    @Readytogo11111 6 років тому +2

    "the hype was always on the classic blue adidas tracksuit with three stripes" that's why adidas become so popular and associated with eastern europe until now

  • @janvejvoda813
    @janvejvoda813 6 років тому +6

    Middle aged people these days criticize young people on wearing brands like supreme and reselling them for high prices but actually we just do the same thing as they did back then (im talking about post-communistic countries), the only difference is that in capitalistic regime its harder to find something that not everyone has.

    • @janvejvoda813
      @janvejvoda813 6 років тому

      frank Fellow i dont hate capitalism, it may sounded like it but actually im happy that we live in calitalist world, Im just saying that nowadays that everyone can have anything its harder to find clothes that not everyone has and therefore supreme and other limited brands are wanted

  • @Seveneris
    @Seveneris 6 років тому +46

    Hello highsnobiety, i hope you see this comment, i would like for you to look at the counterfeit culture in the philippines, they have alot of fakes in the philippines especially in greenhills mall and small boutiques. I would like for you to go in depth about the fakes, where it comes from and whats your opinion them. Thank you.

    • @highsnobiety
      @highsnobiety  6 років тому +9

      Where is best to find them?

    • @Seveneris
      @Seveneris 6 років тому +9

      Highsnobiety The famous mall for counterfeit is in san juan, metro manila, and is called "greenhills mall". If you want to find small boutiques theres literally hundreds in every corner, theres "divisoria" and "baclaran".

    • @highsnobiety
      @highsnobiety  6 років тому +15

      We will check it out and see what we find

    • @Seveneris
      @Seveneris 6 років тому +1

      Highsnobiety thank you! I really love this kind of videos, they are very informative, keep doing what you're doing. Much love. :)

    • @lowkeyslick2561
      @lowkeyslick2561 6 років тому

      Also they are always updated with their counterfeut goods they already have Gosha's new collection

  • @t0FuMamt0m
    @t0FuMamt0m 6 років тому +2

    This guy is wearing 66north jacket , great choice 😁

  • @xvoddka
    @xvoddka 6 років тому +58

    when 6:48 came thru. LORD FLACKO.

    • @chrisgitt
      @chrisgitt 6 років тому +1

      Alexander Srvv Pick It Up (feat. A$AP Rocky) by Famous Dex

    • @Xynteon
      @Xynteon 6 років тому +1

      That song is terrible , Dex even said it himself . And "LORD Flacko" lmao

    • @soggy_popcorn
      @soggy_popcorn 6 років тому

      RLX where did he say that?

    • @rico7450
      @rico7450 6 років тому

      I have no idea wtf the dude was saying, too busy turning up

  • @bangerstudy
    @bangerstudy 6 років тому +1

    Finally, the ad that i enjoyed to watch

  • @andresvalencia6202
    @andresvalencia6202 6 років тому +12

    Don't tell Complex news I'm here

  • @machadogabrielm
    @machadogabrielm 6 років тому

    this video was absolutely stunning, congratulations guys!

  • @dopetag
    @dopetag Рік тому

    Приму последний раз 20 лет назад видел в Митино. Лол, как круто увидеть знакомое лицо!

  • @Ikozepandagamer
    @Ikozepandagamer 6 років тому +116

    Western spy alert

  • @rawsanity27
    @rawsanity27 3 роки тому

    I could never imagine wearing fake anything especially Adidas, that brand is pretty attainable.

  • @angelajakob1257
    @angelajakob1257 5 років тому +4

    Counterfeit is a kind of deceiving like" Hey look at me I have resources and Iam here to show it, but actually one is just pretending to appear to be up in the social economical hierarchy.

  • @Marrow1ne
    @Marrow1ne 6 років тому +14

    your subs are freaking fire

  • @IronZio
    @IronZio 5 років тому +1

    Everyone can copy.. just a few can create.

  • @FashionRoadman
    @FashionRoadman 6 років тому +1

    7:24 If I was russian the same words would be coming out of my mouth. Hate fakes with a passion

  • @carlamolina695
    @carlamolina695 6 років тому +6

    Why is people so obssesed with brands, you all end up dressed up the same

  • @Yukon.72
    @Yukon.72 6 років тому +3

    Like really? People who doing illegal things are open faced on camera?

  • @killak5712
    @killak5712 6 років тому +2

    That in the beginning is a good at sales

  • @pendeshu6542
    @pendeshu6542 5 років тому +1

    There's sooooo many knockoffs in Russia. I went to see my family there this summer and there are these kiosks on streets that sell toys and things for children, and let me tell you how many fakes I saw (frozen, legos, miraculous, transformers, etc). But I just gotta say, even if there are a lot of clothing counterfits russians (especially young women in st-petersburg) dress soooooo well!! sooooo good like its a fashion show or something.

  • @bebetofandi6431
    @bebetofandi6431 6 років тому

    You should visit Thailand, where there's many AAA Grade replica from sport brand like Nike, Adidas, etc. Especially when they're make a Soccer Jersey.

  • @missbebop7941
    @missbebop7941 3 роки тому

    12:28 Wow wow wow, that building's look like
    beehive..

  • @may9442
    @may9442 6 років тому

    The counterfeit culture series is good

  • @eclatinternational.875
    @eclatinternational.875 6 років тому

    A product can be counterfeit and still be of a high quality. The world population is growing and someone has to satisfy the need of the people. If the Originals put prices on its products that 80% of the world population can't afford to pay, then i will fully support counterfeit like this which is absolutely doing no harm but building the middle class economy.

  • @Keji839
    @Keji839 6 років тому +111

    Heron Preston had only bad things to symbolize Russia with. That’s not very smart or nice.

    • @Ivan-kq9xr
      @Ivan-kq9xr 6 років тому +13

      completely agree

    • @Vstrum
      @Vstrum 6 років тому +62

      That’s because he thought of some fancy story to tell when the truth is he saw gosha coming up and he liked the Russian aesthetic so he ran with it

    • @machadogabrielm
      @machadogabrielm 6 років тому +6

      Osita Anisiobi he talked only bs!

    • @WeAreSMC96
      @WeAreSMC96 6 років тому +6

      Propaganda movies, it goes both ways, be it us or russia

    • @mmo5042
      @mmo5042 6 років тому

      Same thing stroke me. Even worse that this is what he chose to promote.

  • @ifpintac
    @ifpintac 6 років тому

    Do an episode for the philippines. Counterfeit culture here is quite interesting. So much love on one side and hate on the other.

  • @AllergicToLies
    @AllergicToLies 5 років тому

    Great episode!!!

  • @MattLong90
    @MattLong90 6 років тому +3

    Preston just copies OFF-WHITE

  • @ersheshken
    @ersheshken 6 років тому

    I live in Moscow and it was exiting to see my favorite skateshop in this video

  • @jasonloren3618
    @jasonloren3618 6 років тому +5

    do counterfeit culture for indonesia

  • @Nantosuelta
    @Nantosuelta 5 років тому

    kind of ironic that those counterfeit adidas pants were probably made better than the real thing, being sewn by hand instead of made on machines.

  • @voi907
    @voi907 6 років тому +2

    resellers and fake producers and sellers are not one in the same. its a bit vulture to resell. its evil to make fakes.

  • @miniexistence
    @miniexistence 6 років тому +1

    Will you guys be heading to China and India to look into the counterfeit culture there too?

  • @danielchun431
    @danielchun431 6 років тому

    Its simple, where there is a demand theres always going to be those who rise up to try to fill that demand. You look at the Russia, the nearest Supreme store is in France. In Korea the nearest one is in the next country over Japan. I think they should open up a supreme store in Seoul (theres a large streetwear and skate culture appearing) and about 2 more in mainland Europe. Germany and Russia are (I think) prime locations. Either this or they should start opening more consignment stores like DSM in these countries.

    • @nicklivestreamdailyvlogs6035
      @nicklivestreamdailyvlogs6035 6 років тому

      Daniel Chun Germany seems more realistic like he said its hard. For business. In Russia due to Corruption

  • @360.Tapestry
    @360.Tapestry 6 років тому +2

    there would be no counterfeit market without bougie-ass people trying to buy status *cough* sneakerheads

  • @mazzystar5342
    @mazzystar5342 5 років тому +1

    someone name russian replica websites that take debit card? thanks in advance!:)

  • @GazillionearGarments
    @GazillionearGarments 6 років тому +1

    Mans who is reselling out of his trunk has a fake money print supreme jacket lmao

  • @dianaadhikari45
    @dianaadhikari45 3 роки тому

    Does Champion still sell sneakers at Payless Shoes?

  • @logihrafn
    @logihrafn 6 років тому

    Nice 66north jacket!

  • @kwhwwhh
    @kwhwwhh 6 років тому +20

    Мда, ну и клоунаду развели, будто сложно прим достать. "Реселлер" выглядит больше как торговец оружием. есть сайты с легит примом, да и сам скроим доставляет в рф. Люди в России покупают сварим точно также как в любой другой европейской стране, в которой нет оффлайн стора. То есть через сайт.

    • @jjmk8976
      @jjmk8976 6 років тому +6

      CipherPyx Действительно. Сейчас довольно легко можно купить настоящие брендовые вещи, в большинстве официальных иностранных интернет-магазинах есть доставка в страны снг. Я не могу понять, зачем нужны такие "подпольные" продавцы.

    • @sayatmeir
      @sayatmeir 6 років тому +3

      речь скорее идет о лимитированных сериях, которые просто так в инет магазе не купишь

    • @sheesh070
      @sheesh070 6 років тому

      Тут говорится именно о рарных вещах, которые можно взять вот у подобных продавцов. Урвать на дропе это еще нужно везение.

  • @icelandic738
    @icelandic738 6 років тому +1

    I see Icelandic Brand (66° north) i like

    • @hamzahasan6623
      @hamzahasan6623 5 років тому

      Any specific name for this jacket? I can't find the same.

  • @SerChade
    @SerChade 6 років тому

    Heron Preston is fucking sick!

  • @MrStademon
    @MrStademon 6 років тому +3

    Нормальный выпуск, мне понравилось)

  • @kurtsassenberg2909
    @kurtsassenberg2909 6 років тому

    You hitting Nigeria right ? Really enjoy these.

  • @jialinyan3609
    @jialinyan3609 6 років тому +4

    14:40 u know u know u know u know u know ffs

  • @muhrad8690
    @muhrad8690 3 роки тому

    I’m in Moscow now where are these shops I want to go

  • @r.f.1083
    @r.f.1083 6 років тому

    Good job

  • @samurkaii
    @samurkaii 6 років тому

    1:30 the dude with the dead Kennedy’s shirt

  • @MishoAmoli
    @MishoAmoli 6 років тому

    Fam, go to Turkey if want to see counterfeit.

  • @DekoOw
    @DekoOw 6 років тому

    Nice doc

  • @garrisonkruse6226
    @garrisonkruse6226 6 років тому

    Pick it up, pick it up, pick it up, pick it up oooo

  • @ruhfaireang2890
    @ruhfaireang2890 2 роки тому

    11:28 Wow!!

  • @user-py6jx2uy3d
    @user-py6jx2uy3d 6 років тому

    I’m a fucking noob when it comes to cameras so go easy but what type of shot is that at 11:40 ? Looks so sick the wide angle..

  • @Bando-fx4mf
    @Bando-fx4mf 6 років тому

    16:44 a 2017 ford explorer same kind that pulls me over in America lol . What they doin in Russia lol.

  • @vgee3991
    @vgee3991 6 років тому

    fucking weird how people are styled like other generations and cultures

  • @whooked
    @whooked 5 років тому

    i think wanting people to burn in hell for selling fake shit that 99% of people know its fake
    is a harsh statement but he is right about the design they are horrible to look at

  • @tajcameron4524
    @tajcameron4524 5 років тому

    13:59 GOTTEM

  • @zersockpuppet
    @zersockpuppet 6 років тому +49

    чувак-реселлер явно не видит иронии в том, что он делает - еще большая и еще более подлая спекуляция на дефиците, чем та, на которой живут продавцы паленки)) незамутненность рассудка это прекрасно

    • @danielbarbash7668
      @danielbarbash7668 6 років тому

      два взаимосвязанных бизнеса)

    • @zenet1512
      @zenet1512 6 років тому +8

      Ещё более подлая спекуляция? А как бы ты ещё купил Supreme в России, если бы не было перекупщиков? Например, бокс лого можно купить у перекупщика, которое ты никак не сможешь заказать с сайта Supreme, посколько всю партию скупают за 20 секунд. Да он делает на этом деньги, но он и делает доступными вещи, которые ты бы не купил в России

    • @danielbarbash7668
      @danielbarbash7668 6 років тому

      Vladislav Acunin ну, здесь ты прав
      Но цена слишком возрастает, потому люди, которые смогли бы купить то же бого ну пусть и за 20к, все же выбирают фейки

    • @neofixvideo
      @neofixvideo 6 років тому +4

      я покупал 2 года назад через сайт и перекупы нужны не были) кто знает как заказать а кто не знает то значит ему это не нужно знать.

    • @danielbarbash7668
      @danielbarbash7668 6 років тому

      Damir Reksod не все же успевают взять на сайте, сам понимаешь, какая конкуренция

  • @sallehyamin846
    @sallehyamin846 6 років тому

    What is the song played in the car? Can anyone help me? 😓😓

  • @hamzahasan6623
    @hamzahasan6623 5 років тому

    What is the name of this jacket?

  • @UchihaDZoro-se9pc
    @UchihaDZoro-se9pc 6 років тому +1

    Make ine for the philippines. I can guide you

  • @janeinarinc.9650
    @janeinarinc.9650 6 років тому +1

    Do “couterfeit culture” Philippines

  • @kastapasta5969
    @kastapasta5969 6 років тому +33

    Do one on an African country please

  • @GV_777YT
    @GV_777YT 6 років тому

    Any idea of that last track id?

  • @user-bc4zr8mv9g
    @user-bc4zr8mv9g 6 років тому +1

    Выпуск с Ильей - заебись)

  • @ME-ol9gk
    @ME-ol9gk 5 років тому

    When I picture east Europeans I see them in Adidas tracksuits with buzz cuts

  • @whooked
    @whooked 5 років тому

    he really loves patta

  • @Perepodwypodvert
    @Perepodwypodvert 6 років тому +1

    3:33 she said nothing about average....

  • @ricky6608
    @ricky6608 6 років тому

    of course they used to make adidas tracksuits

  • @headbangerla9580
    @headbangerla9580 6 років тому

    Wassup drop the links for the store.

  • @harish.khatri
    @harish.khatri 6 років тому

    Do a video on the counterfeit culture in India

  • @trocrew
    @trocrew 6 років тому

    Sick

  • @gamania122
    @gamania122 5 років тому +1

    how does these clothes look good.... it boggles my mind...

  • @calk515
    @calk515 3 роки тому

    “Rickey Mouse”

  • @rosiepop6662
    @rosiepop6662 6 років тому

    03:30 rainer werner fassbinder?

  • @saurabhmane1954
    @saurabhmane1954 6 років тому

    make a video on counterfeit culture in India !

  • @whooked
    @whooked 5 років тому

    smart guy he saw a market and took it cant knock this re seller he went from illegal to legal

  • @mallownectarsmoker3895
    @mallownectarsmoker3895 5 років тому

    khaki denim lined with flax ==== sage indigo flax

  • @nicoscorner2592
    @nicoscorner2592 5 років тому

    Supply and demand.

  • @Perepodwypodvert
    @Perepodwypodvert 6 років тому

    2:14 he said nothing about ""fake"" lmao nice translation

  • @Centerpiece6
    @Centerpiece6 6 років тому

    did the chick in the beginning do the harry fraud beat tag

  • @mane771000
    @mane771000 6 років тому

    качество фабричное выглядит отлично бля это люкс копия ааа+++ хъахахахахахха

  • @rickiechen3807
    @rickiechen3807 6 років тому +1

    Lol u guys really not going to do one on China?

  • @jchristie6632
    @jchristie6632 6 років тому

    What is that hat at 12:35!?

  • @Nhojsonyab
    @Nhojsonyab 6 років тому

    Do a counterfeit culture in the philippines