Transformative Communication: How Storytelling Fosters Inclusivity & Community

Ready to talk diversifications, narrative, and digital transformation? Then give the next episode of the Aspire to Inspire podcast a listen.
Cohost Frank Wolf is joined by Nils Haupt, Hapag-Lloyd Senior Director of Corporate Communication. Nils is a seasoned strategic communicator who built a storied career in the logistics industry and has a lot of actionable insights to share.
Discover how he helps to keep a 177-year-old company at the forefront of its industry.
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Timestamps:
00:00 Introduction
01:07 About Nils’ dual roles in PR and communications
01:54 Top topics on the DPRG agenda at the moment (PR)
04:47 Top topics at Hapag-Lloyd at the moment
11:36 The importance of purpose in a company
15:30 Discussing creating company strategies
17:35 Diversity, people, and storytelling within a company
25:15 Aligning stories on a global level (stories from Hapag-Lloyd)
35:29 What journalists can learn from corporate communicators
40:23 Closing words
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Nils Haupt: / nils-haupt-16a8045
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About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve business outcomes.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at: staffbase.com/en/