Step-by-step system to ATTRACT your first clients [ZERO COLD OUTREACH]

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  • Опубліковано 31 тра 2024
  • ↓ CONTENT WORKFLOW NOTION TEMPLATE ↓
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    This is the exact system I have used to attract every single one of my web design clients for the past 4 years WITHOUT spending hours on marketing or chasing cold leads. (AND bring in $5000/month in digital products sales).
    This is step 3 of Creative Business Blueprint, a 5 part series on how to take your creative business from 0-$10k months. Including:
    Step 1: Create your offer
    Step 2: Build your sales page
    Step 3: Attract clients
    Step 4: The client process
    Step 5: How to work less
    What we cover in this video:
    00:00 How I attract all my clients
    00:42 Cold outreach or inbound marketing?
    01:40 Why you need a personal brand
    02:34 Choosing your platform
    04:00 Putting together your content strategy
    07:34 How to convert your audience into paying clients
    10:22 Walkthrough of my content creation system
    12:56 Overcoming imposter syndrome and getting started
    14:16 Non-needy networking
    15:58 Referral strategy to unlock endless clients

КОМЕНТАРІ • 103

  • @cacurazi
    @cacurazi Місяць тому +3

    5:27 "The goal of your content is to share everything you know that will help this person go from point A to point B. You are on their side; you are rooting for them; you want to see them succeed!"
    Oh man... This lightened up so many things in my mind... Gold content right here.
    Thank you, Anna

  • @franciscopais6683
    @franciscopais6683 Місяць тому +7

    Damn, "share don't tell". You don't gotta be out there acting like a know-it-all to provide some value and attract clients. Thank you Anna, keep it up!

  • @MeryemSakhi-zh4im
    @MeryemSakhi-zh4im Місяць тому +2

    this works for any service you offer, if you learned copywriting as a skill or web development, etc... you can build a system that generates clients easily, thanks Anna no gatekeeping or making us overwhelmed to purchase a course thanks, pure advice and value you are the best.

  • @darndarn99
    @darndarn99 2 місяці тому +3

    Its very interesting. I can comment in here my journey down through your funnel. I can remember the video on tiktok where I found you, or you found me 😂 then I binge watched your tiktok videos, but I wanted more so I found your UA-cam channel where I again watched all your videos on there. From there I asked you a few questions on tiktok as well as UA-cam. Next I actually purchased a few of your templates, I loved them that much I purchased your amazing bundle offer. Now the best thing of all is this!!! These amazing templates have now been implemented into my business and with a few tweaks all is running very smoothly!!

  • @cacurazi
    @cacurazi Місяць тому

    5:44 "The goal is to show off your knowledge. Show that you are the expert. And show them that you know exactly how to help them to get where they want to be."
    Another golden insight... Thank you!!

  • @patrickspiegel
    @patrickspiegel 4 місяці тому +31

    Woking on this exact video myself 😆. Absolutely bang on in this video!! Great to see more people showing the value of building a personal brand. Pure gold Anna

    • @anubhavcp
      @anubhavcp 4 місяці тому +1

      Hey Patrick, I'm Going for a Personal Brand too this yr

    • @theannahickman
      @theannahickman  4 місяці тому +3

      Love that - subscribed so looking forward to seeing your perspective on it too!

    • @patrickspiegel
      @patrickspiegel 4 місяці тому

      Woopwoop amazing!!@@anubhavcp

    • @patrickspiegel
      @patrickspiegel 4 місяці тому +1

      Oh appreciate that! :)@@theannahickman

    • @mohamedpastipo604
      @mohamedpastipo604 4 місяці тому

      i want to talk with u !@@theannahickman

  • @sumaiyassa230
    @sumaiyassa230 4 місяці тому +18

    I need to say you are the only creator I've seen who genuinely talks about the process and no bullshit course or whatever!! Just love the natural information sharing. There is so much to learn from you.
    Also, could you please make a video the whole process of communicating with the client?

    • @azpersonal
      @azpersonal 2 місяці тому

      You can be grateful for free stuff without shaming people with courses. Some things you can't learn over a UA-cam video, for example, messaging

    • @AMDesignAndDev
      @AMDesignAndDev 2 місяці тому

      @@azpersonal His success is highly dependant on his content workflow that he's marketing and "selling", and it is the same price or even more than a course.

    • @garyfox8701
      @garyfox8701 8 днів тому

      You know he's a she? No?

  • @digital.raunak
    @digital.raunak 4 місяці тому

    Finallllly, Have been waiting for this

  • @MarshMonsta
    @MarshMonsta 4 місяці тому

    Your content is an absolute gem, Anna!

  • @davidlevinson2460
    @davidlevinson2460 3 місяці тому +1

    Thanks, Anna. I subscribed after viewing your first video because this is the first of this type that passed the BS test. So many great ideas in these.

  • @sarahtouy6722
    @sarahtouy6722 4 місяці тому +2

    Omgggg. Thank youuuuu! I have been struggling with my web design content to market myself. I appreciate the info ❤

  • @growthwithreagan
    @growthwithreagan 4 місяці тому +2

    Summary
    1. Start creating content
    2. Advertise your service by talking more about it in your content
    3. Attract leads/prospects
    4. Close clients

  • @ElyseGiroux
    @ElyseGiroux 4 місяці тому

    Absolutely amazing content once again! Already looking forward for the next video

  • @stephenarthur1969
    @stephenarthur1969 4 місяці тому +1

    Another great video Anna (I think I ended up being sale #1 for your content template). I'm enjoying this series thanks for your effort!

  • @miqdamsajid875
    @miqdamsajid875 3 місяці тому

    Awesome Anna!
    So much value here. Thank you for sharing this.

  • @considercaption
    @considercaption 4 місяці тому +1

    gold gold gold. You struck again! Thank you!!!!!!!!!!!!!

  • @kasper369
    @kasper369 4 місяці тому +3

    I am a software developer and I am trying to do this to my service, Lot of variables but fingers cross

  • @IdoAnything9186
    @IdoAnything9186 4 місяці тому

    Love the content. Very helpful and as you said, you didn't withold much (that I'm aware of). Appreciate it and keep it up!

  • @KonstantinComentorship
    @KonstantinComentorship 3 місяці тому

    An incredible example of a video packed with value. Thank you!

  • @videogameavatar
    @videogameavatar 4 місяці тому +1

    I've been enjoying this series. Thank you so much!

  • @ConwayCreator
    @ConwayCreator 2 місяці тому

    Terrific content Ms. Hickman. Looking forward to more videos.

  • @evidenthustle2575
    @evidenthustle2575 4 місяці тому

    Wow this is gold, thanks for sharing, am definitely learning

  • @xyclos
    @xyclos 29 днів тому

    You are just fantastic and I love you minimalistic and always elegant approach in everything you do. Thanks a lot.

  • @arcticfoxstudio
    @arcticfoxstudio 4 місяці тому +1

    Seems I got blessed by the algorithm, finally found what I was trying to research for the past weeks 😭

  • @leadgenjay
    @leadgenjay 4 місяці тому

    Great insights on the importance of a personal brand! To add to the discussion, a hyper-targeted cold email strategy can significantly boost client acquisition, especially when combined with personalized video pitches that address a potential client's specific pain points. This approach often results in higher engagement and conversion rates.

  • @KeithMason
    @KeithMason 4 місяці тому +1

    Hi Anna - I just wanted to let you know that I think you are brilliant. Thanks for another great video that is extremely valuable 🙏

  • @mojofroyo_
    @mojofroyo_ 4 місяці тому

    Great video, I'm glad I stumbled across your channel. I'm currently on the hunt for my first client so this was just what I was looking for.

    • @Mizitapleasant
      @Mizitapleasant Місяць тому

      How about now? Have you landed your first client?

  • @garfield5920
    @garfield5920 3 місяці тому

    This is gold content 🎯

  • @babalolaallengege1545
    @babalolaallengege1545 4 місяці тому

    Anna this what I have been looking to kickstart my 2024

  • @idahsons
    @idahsons 3 місяці тому

    Great content 💯.Thank You

  • @MbonisiM
    @MbonisiM 4 місяці тому +2

    Good Content but more informative,
    Thank you

  • @shibrahrafaqat
    @shibrahrafaqat 4 місяці тому

    I love your channel Anna! Thank you so much for sharing such valuable content.

  • @saintemmanuel5969
    @saintemmanuel5969 4 місяці тому

    Hey Anna thanks for another great video, your contents are really inspiring and straight to the point. Quick question, Can I create content without having to show my face and Just build a faceless brand?

  • @javier.alvarez764
    @javier.alvarez764 4 місяці тому

    Leave it to Anna to bring so much value to this video. Other creators would tell this through a course she's just telling to everyone for free.

  • @jashtracey
    @jashtracey 4 місяці тому

    I can’t thank you enough

  • @AftabMalikem
    @AftabMalikem 4 місяці тому +1

    UA-cam recommended me one of your videos and I really must say you post awesome stuff, love it and I want to see you on top!
    Btw, I was wondering do you guys need a video editor and youtube growth strategist who works specifically with Content Creators?
    If your average retention on videos is less than 50% then you need to invest in good-quality video editing to keep viewers hooked so that you keep on growing!

  • @health-redemption3189
    @health-redemption3189 4 місяці тому

    Hey anna Great video, what web design builder do you use and do you use coding in your builds

  • @hannahreid6395
    @hannahreid6395 4 місяці тому +1

    Amazing video! Question regarding personal branding: should my personal brand be focused on me as a human, or on my company? Example, if I were marketing on TikTok would I use the handle "my first and last name" or "my website design company name"? TIA!

  • @robertcristian906
    @robertcristian906 2 місяці тому

    Nice content! Very unique! Would you recommend your templates for someone that uses code to build websites ? Or just for web designers using no-code platforms?

  • @ReinisIkass
    @ReinisIkass Місяць тому

    Would your content template work for a SEO focused blog, or is it mainly for social media content?

  • @rishabhsahu6102
    @rishabhsahu6102 4 місяці тому

    Hey anna great video , I NEED SOME ADVICE I'm an engineer not a farmer but I started selling and manufacturing farm equipment so should I learn and create videos about farming to attract customers or just talk about specifications of equipment and what it's used for which I sell (where I have expertise)

  • @Febrinasvlogs
    @Febrinasvlogs 20 днів тому

    Thanks Anna. Very useful vlog. By the way, how about for writers? What is a good content strategy to give away for free and what can we sell as implementation?
    Thanks so much! More power to your vlogs.

  • @AntoniKrokodyl
    @AntoniKrokodyl 2 місяці тому +3

    Could you provide a link to your web design work to support your claims please.

  • @MbonisiM
    @MbonisiM 4 місяці тому +4

    My problem is that 5:03 I'm into a lot of things for example graphics Design but I love building websites too, but I'm at intermediate beginner level with Designing WordPress Website but I do get the job down.
    The question what advice will you give someone like me.
    I am noting down some useful points from your video

    • @theannahickman
      @theannahickman  4 місяці тому +6

      I think you have to decide what type of clients you want to focus on getting RIGHT NOW, you don't have to stick with that forever your offer can definitely change. But if you want to use a platform to effectively attract clients then it needs to be really clear what it is you do and how it helps them when they come onto your account. If you want to have another broad social media account as well to explore more options then absolutely do that - but for the purpose of attracting clients my advice would be to focus on one thing for now. Hope that makes sense.

  • @LiviuGeorge85
    @LiviuGeorge85 4 місяці тому

    What is your website? It would be very helpful to see your portfolio and actual client work, a case study maybe...
    Thanks! ❤

  • @m.ehtizan
    @m.ehtizan 4 місяці тому

    Hey Anna, I just watched your video on youtube and I must say that it was really informative and well-made.
    I was wondering if I could help you editing your videos and repurposing your long videos into highly engaging shorts/reels/tiktoks and also make high CTR thumbnail for your channel?

  • @Libaax00
    @Libaax00 Місяць тому +1

    Where can we find your work? I tried but couldn’t find any…

  • @bjwkusgxjdks
    @bjwkusgxjdks 3 місяці тому

    Amazing, how long did it took you to get your first client tho?

  • @noproblem7124
    @noproblem7124 4 місяці тому

    Which mic are you using?

  • @bonnkekusimo4483
    @bonnkekusimo4483 4 місяці тому

    Thank you for so much for the video. I would like to create content too but can I do this without showing my face

  • @tjveach
    @tjveach 15 днів тому

    I am curious, may I ask how much of your income, roughly speaking, comes from your digital markets that it seems you sell on gum Road, versus web design clients? And by the way, I love your content well done!

  • @buzz1308
    @buzz1308 4 місяці тому

    Do you think SEO blogs does any good.

  • @abdullahebrahim4045
    @abdullahebrahim4045 4 місяці тому

    9:29 love the content Anna 🎉
    Question are you using notion ? Or is that anytime app
    And what do you use for project management. It sometimes can get so messy and i need the team to focus and follow logically steps 😅

  • @henrikrosendalvonessen9344
    @henrikrosendalvonessen9344 4 місяці тому

    I really enjoy creating websites, but I absolutely hate working on shops. Is it a viable option to only offer "regular" as a service? And if so, how would you recon it would impact the number of clients that reach out, and the financial aspects?

    • @user-oz7xh6el1p
      @user-oz7xh6el1p 4 місяці тому +1

      By focusing on what you enjoy, you will be more productive and you will have many happy clients. Always double down on what you enjoy doing, plus its good for your mental health.

  • @DAAVILE-INVESTING
    @DAAVILE-INVESTING 4 місяці тому

    I love you this was very needed for me as a 1 man business. Do you offer any service? Sorry not a tik tok person.

  • @callous21
    @callous21 4 місяці тому

    I don't have a business. I've been studying to become a software developer. But i read you should code in public and ive taken that to mean having a public github but also talking about what you're learning. So I'm far from an expert but I've been writing about what I'm learning. Ive also started writing about my job which is a pharmacy tech. But there's no money in being a pharmacy tech.
    So i guess my question is is there value in that? Or am i wasting my time. Should i just focus all my energy on learning until I'm expert software developer to start writing?

  • @user-nv6uo4zk9y
    @user-nv6uo4zk9y 4 місяці тому

    12:01 So many people need to hear this right now lol

  • @I.c.k.c
    @I.c.k.c 4 місяці тому

    Hi, do you do coaching ? I don't have much money at all I just need someone to help me and point me in the right direction. I'm in a hard time in my life and I want to be come independent. I don't even need a six figure income , 5 figures would be enough for now. I just want to learn but feel overwhelmed and unsure

  • @AWAISLUTAF
    @AWAISLUTAF 4 місяці тому

    I love you 😘😘😘😘

  • @Divyv520
    @Divyv520 4 місяці тому

    Hey Anna , really nice video! I was wondering if I could help you enhance Editing in your long & short videos and also make a highly engaging Thumbnail which will help your video to reach to a wider audience ?

  • @PathogenMedia
    @PathogenMedia 4 місяці тому

    Nice, but what if I dont want ot get in front of a camera?

  • @bilaleyrik8680
    @bilaleyrik8680 4 місяці тому

    whats ur website

  • @jawadahmed8956
    @jawadahmed8956 3 місяці тому

    Do you design yourself or hire someone else?

  • @tehcreation
    @tehcreation 4 місяці тому

    👍👍👍

  • @abdulwaheed0
    @abdulwaheed0 4 місяці тому

    Hey can we get connected somewhere on social media?
    I'm a WordPress Developer working as a freelancer from 2020.

  • @DialogDivea
    @DialogDivea 4 місяці тому

    Can you do a vid how to do a website

  • @mohamedpastipo604
    @mohamedpastipo604 4 місяці тому

    i am a web developer
    how we can talk ??

  • @wrapplut
    @wrapplut 4 місяці тому

    Hey Anna It would be great If you also will get content workflow for free. 😅

  • @helpme2853
    @helpme2853 4 місяці тому +1

    I am in fear if we get client from referal so why we should build personal brand we get client from cold outrecah after we get referal plz solve it for me

  • @RBLXGaming23
    @RBLXGaming23 Місяць тому +2

    Social media marketing is the worst. My clients are old-school and do not use social media.

  • @quantesnova
    @quantesnova 4 місяці тому

    i am 16 and i dont want to show my face online , i won't bee able to achive such things

  • @bilalahmadkhan1032
    @bilalahmadkhan1032 4 місяці тому +1

    Ok so what does an introvert do who doesn't want to show their face

    • @theannahickman
      @theannahickman  4 місяці тому +1

      Fellow introvert here - if you can get over that and show your face it can be HUGE for your business and confidence. But if not then faceless content does well, and it is VERY possible to build a personal brand without showing your face if you want to. Instagram might be a good fit for you if this is the case

  • @shubhamtomar7791
    @shubhamtomar7791 2 місяці тому

    Why did you choose to come to youtube?

    • @DuroDP
      @DuroDP 10 днів тому

      Long form > short form

  • @marveeallanbergonia8862
    @marveeallanbergonia8862 4 місяці тому

    Your such an angel @theannahickman
    Thank you! Keep it up 😍

  • @sherry7775
    @sherry7775 4 місяці тому

    🫡🫡

  • @tedwaithaka5536
    @tedwaithaka5536 4 місяці тому

    Awesome insights on the importance of a personal brand. By any chance would you have an instagram. I would love to drop you a follow