Hand Lettering Logo Design - Process, Tips & Tricks

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  • Опубліковано 7 вер 2024
  • How do you design a hand-lettered logo? What does the hand-lettering process look like? What typefaces should you pair together when designing a logo? How do you create mockups for your branding projects?
    Learn graphic design in this logo critique hangout session w/ Chris Do.
    Chris and friends have Davier Gonzalez on the show- an outstanding graphic designer from Monterey, Mexico. Watch him take us inside his design process as he re-designs a logo for Blueberry Cosmetics.
    This video's packed full of insights, design tips and methods you can use to IMPROVE YOUR DESIGN. This is a rare peak into the process of a truly skilled graphic designer. Enjoy!
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КОМЕНТАРІ • 189

  • @rattenwahn
    @rattenwahn 5 років тому +159

    6:07 Aaron says "he bought the mockup" but Chris didn't listen and just went with his story. So yeah, Chris was high.

    • @TheFuturAcademy
      @TheFuturAcademy  5 років тому +61

      I was.

    • @samanshp
      @samanshp 5 років тому

      :))))))))))))

    • @aeralv8649
      @aeralv8649 5 років тому

      hahahahahaha

    • @scareytv
      @scareytv 4 роки тому

      @@TheFuturAcademy 1. The world needs more pot enablers. Different conversation. 2. Chris is wearing blueberry flavored glasses for the first part of this video. (i hit pause). Love this detail. (resume).

  • @riahardcastle5952
    @riahardcastle5952 5 років тому +28

    OMG LOOOOL as a Mexican American this is SOOOOOO FUUUUNY ! This might be my new favorite episode! Loved it! Ewebooo 🇲🇽

  • @nahrizulashraf
    @nahrizulashraf 5 років тому +45

    Chris is definitely high 🤣

  • @maimohamed3590
    @maimohamed3590 5 років тому +29

    WOW, this process ✨👌 do more of this plz 😍

  • @raymondchee
    @raymondchee 5 років тому +44

    "trompe l'oeil"
    Damn, I can imagine when I say this word to correct clients that are referring to flat design as "3D feel", I would look like a pro lol

    • @koegon
      @koegon 5 років тому +1

      Raymond Chee "Fool (the) eye" or "eye fooler" if translated word by word, just a heads up!

    • @TheFuturAcademy
      @TheFuturAcademy  5 років тому +6

      Use it.

    • @raymondchee
      @raymondchee 5 років тому

      @@TheFuturAcademy Oh sure absolutely!

    • @Godkiller08
      @Godkiller08 5 років тому +5

      as a french designer, I don't have that problem :D

    • @al3ndlib
      @al3ndlib 4 роки тому +2

      This is exactly what I was thinking when I heared the term. These types of terms can lead you to charge 2 times higher 😂😂

  • @loomonda18
    @loomonda18 3 роки тому +3

    Really appreciated when the editor put in exact definitions, and directly showed us what area they were referring to for the design in the conversations!

  • @NediaLetta
    @NediaLetta 5 років тому +4

    I watched this on the official Facebook channel, then clicked this again on my UA-cam feed and still watched through the end. I love the cracking fun where everyone just got loosened up a bit and enjoyed the moment :P

  • @TheOriginalTinyT
    @TheOriginalTinyT 5 років тому +9

    Loved the editing in this! I really enjoyed the original broadcast, but this editing style brought a whole new lease of life and dynamism to it. Really fun to watch 😄
    The cutaways of terms/art styles were a nice touch, they really helped to clarify how the conversation related to Davier’s design process 👌🏻

  • @RobertBloom
    @RobertBloom 5 років тому +4

    Loved this video! Not only the commentary from Chris on the logo but seeing the whole process, from conception, to refining, to that sweet mock up (even if he didn't buy the physical products and shoot the photo himself, it still looks great to show the logo in action). Please more like this!

    • @javierbust
      @javierbust 5 років тому

      Robert Bloom I think it’s a great video about the redesign process and all you mentioned, except for one thing. There wasn’t any concept, the brief only asked to stay away from the Asian sh*t. No references, no letterforms study, no concept behind.

  • @AkumaShadowz
    @AkumaShadowz 5 років тому +7

    Wow, the redesign looks so much more like a cosmetics brand. I love it ❤

  • @HectorGarciaCPA
    @HectorGarciaCPA 5 років тому +1

    I remember watching this one live... great summary!

  • @cleoharding
    @cleoharding 5 років тому +6

    think the 'Asian pink' is referring to typical Korean skincare? the cutesy, bubbly pink packaging, think hello kitty haha

  • @AlexPresa
    @AlexPresa 5 років тому +9

    THIS IS SOOO GOOD XD , prime editing to whoever made a joke out of Chris this episode, I think he had too much green tea or something... ;)

  • @teodorteisberg8344
    @teodorteisberg8344 5 років тому +3

    Fantastic video. I feel very lucky to get to watch these videos which are not only super educational and helpful but also entertaining and well edited. Keep it up The Futur!

  • @azpidi
    @azpidi 10 місяців тому

    Amazing stuff right here. He has amazing control with building serif fonts

  • @koko_hhhhhh
    @koko_hhhhhh 5 років тому +1

    The new editing style!!!!!!!!

  • @michaelstancato6057
    @michaelstancato6057 5 років тому +2

    i just want to live in the Futur... great double entendre on the fly from Aaron!

  • @nathanvanprooyen2312
    @nathanvanprooyen2312 5 років тому +3

    I'm a sucker for hand lettering. This was a lot of fun to watch. Awesome work.

  • @mustaphanail2005
    @mustaphanail2005 4 роки тому +1

    so much to learn here and so much fun ..every video from this Channel is better than Netflix series lol..Keep goingg

  • @zimamoon
    @zimamoon 5 років тому +3

    Wow! I seen this livestream and have taken note, and this is so much helpful!!

  • @hglankshear
    @hglankshear Рік тому

    Really useful information and methodology shown here, and the editing was hilarious.

  • @theresasteadman6679
    @theresasteadman6679 5 років тому +1

    I love the commentary and sound effects! Very entertaining and fun to watch.

  • @NekomaruArt
    @NekomaruArt 5 років тому +2

    Wow I love this series! Please do more of this series 😍

  • @kagayakushi123
    @kagayakushi123 5 років тому +2

    I think that this redesign is INSANE, liked the process the mockups the everything Great job

  • @igorotaraki9928
    @igorotaraki9928 2 роки тому

    On my fourth puff and almost choked when he said "high."
    Thanks for the tips and humor. going back to my editing. 🥳🥳🥳

  • @ButlerBranding
    @ButlerBranding 5 років тому +1

    Love the fun style of this video!

  • @victorbrown4915
    @victorbrown4915 4 роки тому +2

    Beautiful! I am inspired and I will buy a template to showcase my work one.

  • @genesisvchacon
    @genesisvchacon 5 років тому +1

    Definitely purchasing the Logo Construction Course!! So excited!!

  • @annieyjc.derose6421
    @annieyjc.derose6421 5 років тому +1

    It's great to see the process of hand lettering! I love it so much! It makes me really wanna learn hand lettering!

  • @veronicaajunwa9850
    @veronicaajunwa9850 2 роки тому +1

    This is the funniest futur video I've seen....🤣🤣🤣
    Also very educative.
    Thanks so much 😃

  • @jole9182
    @jole9182 5 років тому +2

    These videos are SO well made. Much appreciated

  • @EricRounds
    @EricRounds 5 років тому +1

    Stunning. Excellent to see the process and very slick mock up.

  • @TubeRashad
    @TubeRashad 5 років тому +1

    More of this plz

  • @VaishnaviKarbhari
    @VaishnaviKarbhari 5 років тому +1

    I enjoyed this video more than any other futur videos ☺... I would love to see more of videos with this guy

  • @najamussaqib4693
    @najamussaqib4693 4 роки тому

    He is an extraordinary person, fun to see him working and his thought process, nice one

  • @simo_3274
    @simo_3274 5 років тому +1

    Davier Killing It!!!🔥🔥

  • @sleepy-peepy
    @sleepy-peepy 5 років тому +1

    What are the odds that you’d post something like this when I was just approached about designing a logo for a cosmetics/skin care brand.
    Futur never fails to give me what I need 😭

  • @ShaudaySmith
    @ShaudaySmith 5 років тому +1

    Can we talk about the editing in this video? best editing.

  • @kalpanamundhra6424
    @kalpanamundhra6424 5 років тому

    I must say, m learning from the best ppl on this earth.. Learning is fun n interesting. 😊
    Thank you for happening in my life 🙏♥

  • @sandrabrezina5799
    @sandrabrezina5799 3 роки тому +2

    Such a charming presentation 🤗

  • @aaron_reina
    @aaron_reina 5 років тому +1

    THIS WAS SOOOOOO HELPFUL!! Thank you The Futur!

  • @elmahdieddarqaoui4938
    @elmahdieddarqaoui4938 5 років тому +1

    I love the final logo, just awesome :)

  • @samjobe8956
    @samjobe8956 5 років тому +1

    Amazing work! I want to see more episodes like this. 👍

  • @Hankyuo
    @Hankyuo 5 років тому +1

    The editing was awesome! Keep doing it this way

  • @julioolivares9424
    @julioolivares9424 5 років тому +1

    I'm also from Monterrey, México. Éxito, hermano!

  • @pascal.bakari
    @pascal.bakari 5 років тому +1

    Yo, this video had me weak! 😂😂 and I learned a thing or two! Thanks, Futur Team! Love y’all!!!

  • @bogdanvirga5372
    @bogdanvirga5372 5 років тому +1

    love it. also, editing on point! had a couple good laughs

  • @soulmotivation_101
    @soulmotivation_101 5 років тому +1

    This really is a great video. your content is top notch! I will be taking a look at the rest of your videos soon!

  • @trimonmusic
    @trimonmusic 5 років тому +1

    Awesome tips, this will definitely be one to come back to!

  • @jabsjc
    @jabsjc 2 роки тому

    Looks great! Mock-up was 👍

  • @boymonster2949
    @boymonster2949 5 років тому +1

    hey look forward for the manchester event with chris of do :)

  • @ChritsianBucic
    @ChritsianBucic 5 років тому +1

    stunning logo process review !

  • @omariparris9953
    @omariparris9953 5 років тому +1

    Love the editing on these videos haha

  • @dhrumilshah9442
    @dhrumilshah9442 5 років тому +1

    Super cool conversation... 😉
    Be smart, make your work an ART... 😎

  • @eigilnikolajsen
    @eigilnikolajsen 5 років тому +1

    These videos are so helpful and entertaining. Please bring more =D

  • @EatYourVegs
    @EatYourVegs 5 років тому

    I really like this guy! Haha so casual
    Felicitaciones compa

  • @gr8tergood540
    @gr8tergood540 4 роки тому

    It's really amazing, to see what he really did with the logo I love it . And also I am happy to know about his vector software glyphs, it helps.

  • @GodofPainBelial
    @GodofPainBelial 2 роки тому

    Dayum! Beautiful designs and hand lettering. I'd like to know a little more about his inspiration process and how long it took him to create the hand lettering portion.

  • @mustaphanail2005
    @mustaphanail2005 4 роки тому +1

    Its a funny combination lol ..''I dont know I use the free one'' lol

  • @derryfazar3082
    @derryfazar3082 3 роки тому

    I really like this episode, a funny one but also alot of advantage. Great job!! 👏👏

  • @jonathanmabhekede1349
    @jonathanmabhekede1349 5 років тому +1

    The redesign is dope

  • @metalbootlegslivearchives
    @metalbootlegslivearchives 5 років тому +1

    Wow his version looks much better! :)

  • @kajalbaliyan2010
    @kajalbaliyan2010 5 років тому +3

    Could Chris be more funny! 😂
    amazing content guys!

  • @Damon_365
    @Damon_365 5 років тому +1

    Fun episode and a nice logo.

  • @jessecayang9500
    @jessecayang9500 5 років тому

    I've learned a lot from the designer... (plus this video is too funny... I see all of u are having so much fun 😂)... Thanks to The Futur Academy.. After watching this, I've been inspired.. Keep up the good work!! ✌🙏

  • @josuelazo9104
    @josuelazo9104 2 роки тому

    Glad the translator rectified the mistake haha it had me cliff hanging

  • @elizabethdecena154
    @elizabethdecena154 5 років тому +6

    haha, I literally googled the "asian pink trend". It is the rose gold pink and so on. LOL.

  • @nadhirsulaiman4805
    @nadhirsulaiman4805 2 роки тому

    You guys are the best

  • @graphicflame7874
    @graphicflame7874 5 років тому +1

    love it...

  • @MarkWilder68
    @MarkWilder68 5 років тому +1

    Loved it, thanks.

  • @riosway2364
    @riosway2364 5 років тому +1

    Great episode!

  • @berlianshary2648
    @berlianshary2648 5 років тому +2

    This is soo dope

  • @mae2309
    @mae2309 5 років тому +1

    Am still waiting. Where did he bought that mock-up from lol.
    Great video! More of this plz.

  • @mohammedsadam8747
    @mohammedsadam8747 5 років тому +1

    I remember this broadcast

  • @Mars-iw5oh
    @Mars-iw5oh 5 років тому +1

    Chris was definitely HIGH. Where’s his info I can’t find a link to his work on here or under the master debater print. Happy to see Latino creatives on the show :)

  • @RakibHasan-op7jd
    @RakibHasan-op7jd 4 роки тому +1

    Awesome

  • @josequiles7
    @josequiles7 5 років тому +1

    Does he have the video proces on how he drew the letters by hand and the step by step on how to vectorize and fix the little details on everything?

  • @SharonDeCaro
    @SharonDeCaro 4 роки тому

    I love this. Informative and entertaining. Chris is in rare form! He gave me a chuckle. Where did Davier purchase his mockup? I like that there are so many products for his presentation. I review loads of mockup templates. I like these products included in his mockup. Thanks!

  • @sandrabrezina5799
    @sandrabrezina5799 3 місяці тому

    This was so entertaining!!!!!! 😂

  • @stojanjankovic5669
    @stojanjankovic5669 4 роки тому

    Give more Air time to Aaron and his witty insertions. I imagine him leading the show "Confused with Aaron"

  • @alimikhidir3666
    @alimikhidir3666 2 роки тому

    very impressive.

  • @mashable8759
    @mashable8759 5 років тому +1

    Chris can you please tell us how to use PRINCIPLES OF DESIGN in our work? I've read them but there's not a single guide on how to actually use them. Thanks

  • @franciscoleyva4378
    @franciscoleyva4378 5 років тому +2

    I think he said asian paint trend.. like when they use paint brush strokes in logos (asian calligraphy)

    • @franciscoleyva4378
      @franciscoleyva4378 5 років тому

      www.google.com/search?q=asian+calligraphy&client=firefox-b-1-d&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiSoLO9zbTgAhUCG6wKHbjwA-YQ_AUIDigB&biw=1920&bih=1006

  • @ninadsoni3818
    @ninadsoni3818 5 років тому +1

    Superb mark 😁

  • @anika6558
    @anika6558 5 років тому +1

    you are the world best boss one in my life i never forget you ...

  • @keylupveintisiete7552
    @keylupveintisiete7552 5 років тому

    Dude, school is amazing, at least mine. It shows you the why and the what, it goes beyond the how. Like design theory but beyond the syntax, what is design and why is it different from art. How does it relate to science and technology. Design is not about scrolling through pinterest until you find something to replicate

  • @mimissathullah1
    @mimissathullah1 4 роки тому

    Good job

  • @AnthonyMcNeil
    @AnthonyMcNeil 5 років тому +1

    So I'm taking that we're going to get more episodes with Chris being high 😂😂🤣

  • @alexisvlogspr8545
    @alexisvlogspr8545 5 років тому

    Yes man!

  • @atiffhamadah5957
    @atiffhamadah5957 5 років тому +1

    wow this is amazing :)

  • @ozymandias1698
    @ozymandias1698 5 років тому +1

    "yeah you right i don't know i didn't learn anything" 😂😂

  • @alihyder377
    @alihyder377 4 роки тому +1

    Cool,

  • @cingizata
    @cingizata 4 роки тому +1

    nice

  • @erkhemee0
    @erkhemee0 5 років тому +1

    Wow! Nice

  • @allenshiva6844
    @allenshiva6844 5 років тому +1

    Make videos on poster design

  • @stephanslydignjohn639
    @stephanslydignjohn639 5 років тому +3

    🏨When the futur opens their school i'm registering first! Out of my way ppl! Lol

  • @picturex.
    @picturex. 5 років тому +6

    7:33 dmn that pixelated arm

  • @CaptainHanneman
    @CaptainHanneman 5 років тому +1

    I like these shorter edited videos

  • @kitj2820
    @kitj2820 5 років тому

    Thanks Futur Academy. This is the best for Broke graduates..... yp school gives nothing.. ammm a little sometimes.

  • @simonapralea418
    @simonapralea418 Рік тому

    I love the design process and the beautiful outcome, but I can’t help noticing the difference between the two logos. The first one is basic and has a little bit of a “hand-drawn” feel (due to the brush used on the upper side of the blueberry), while the second one is clearly more on the high-end/ luxury/ refined side. I’m curious if the company rebranded itself and changed completely its essence, target audience, etc