I am a Statistics and Demography major, I am currently on a L.O.A. At first I started out freelancing and got my client in my first 3-6 months in graphic design where I designed a Brand Logo, FB banner, and added a free social media post design. After that I took this more seriously, not to just freelance but to become a graphic designer. In my 10th month I got a job offer from linked as a Junior UI Website Designer locally. I was asked to share a portfolio at the time, I didn't have a portfolio so, I had to share a business website I was working on for a business my chemist and I co-owns. I just celebrated my 1 yr anniversary as a graphic designer and having an IG business page. I am taking some graphics designing courses now, watching youtube and designing everyday. How do I stand out and compete with persons who have formal knowledge in graphic design? I've narrowed my skills down to brand strategy/brand identity | UI/UX Designs | Packaging & Label Design. Lastly, do I expand my interest?
Amazing video, I learned a lot as a beginner. - first impression - put context- very important - your work don't speak for itself - always ask who, where, what, why, how, what's the relation to this and that - build trust - put the overview, challenge, goal & make it clear - what value it will bring to your client - consistency- 3-5 solid examples/projects or put "experiments" for unfinished projects - double check spelling and grammar - use/put captions - have empathy, don't assume that they already know - share unique POV - be clear in your specialization Thank you so much!
Hi, I'm a graphic designer from Colombia and I don't have words to say how much appreciate this content. Its invaluable. Sometimes we as a designers don't have this kind of feedback of what we have to do in order to improve our portfolios. Thanks so much for this.
"The problem to solve is instill trust", Really a sentence to live by for a freelancer from country like india. Thanks, Matthew and Petrula for critiquing my work, I will surely update my profile with more context about the projects and I will invest more time in informing viewers about my thinking process. Matthew, NURO coffee will be at your door as soon as it hits the market.
Petrula in the whole video had so much empathy, kindness and not-judging mentality I haven´t experienced in my last few months as a designer... She sees the glass half full, not half empty. Need more of her. :)
Honestly at first, I thought Petrula was just nitpicking on the portfolio but as I follow through up to the end of the video I was like "DAMN!" she just called out mostly the mistakes I usually make. Props to her and her in-depth constructive criticisms. I really admire how she really explains it thoroughly. With that being said, I will fix my portfolio from scratch!
Thank you to Petrula and Matthew for reviewing my portfolio. I realise I have some work to do to improve my site and the number one takeaway - provide better context for the viewer! thanks guys
This is so valuable! Especially for self-taught artists as it's a pure source of helpful tips and courage that we cannot get from almost anybody else, because we didn't go to design school. It would be so nice if you could make the next one with newbies only - meaning self-taught designers with no experience and no work with clients yet. We are thirsty for more! Thanks again and keep it going
I went to a design school but I don't learn any thing about how to present my designs, portfolio, how to pitch a design... Anything of that really. It's sad
Petrula was my instructor at Art Center 30 years ago. And she still is teaching me things here. Just a wealth of knowledge and such an amazing grasp of design and the business aspects of it.
I do really appreciate the different lenses (perspectives) coming out from Petrula and Matt on how to create an effective portfolio, get the sweet "Yes" of the client, and get through the layers of hiring process. This content is TRULY a gem for aspiring creative people!
Me as a junior in graphic design field, this video gives precious advices about how to nail a portfolio and I would like to say Thank you to Ms. Petrula and Matthew for this insightful episode
Thanks to Petrula for confirming (just after the 47 minute mark) an idea I had as not being totally ridiculous: Creating a section of my portfolio site specifically for ideas that aren't quite "case study" worthy, but demonstrate what I'm tentatively calling 'snippets of process' - analyzing and redesigning a portion of an established app, for example, or expounding on a sassy screen I've mocked up for a Dribbble shot.
Tips I liked: - adding a niche and your design specialty and expanding on the about page - idea about adding an "experiments" section - I have lots of those but not enough projects. This has been holding me back from creating my portfolio and applying for jobs - sequence tip - I have been looking for inspiration from other designers' portfolios and now many (that I have seen) follow a sequence Thank you! I loved this video! It helped me work on my portfolio case study write ups.
it should!!! When finding a product on an aslie competing with 5 or 6 different brands next to it, your JOB as a designer is to communicate just with visuals. Not always you will find a sales person explaining and displaying the product for you to taste. I totally disagree with her there.
@@watchyourst3p yeah I agree with you when working with clients or if it is a project. But, they are evaluating portfolio, and her statement was on a perspective of a person who had to hire someone
LOVE THIS VIDEO - It's so interesting that this whole segment has been almost exclusively about the presentation of the work rather than the subjective quality of the designs…This really makes me think about how so very important presentation and function is to the process.
I'm halfway through the video and I couldn't be happier to learn exactly the secrets to presenting my work. I'm really thankful to Petrula because of her deep insight into becoming a better candidate. I felt like she was scrutinizing my own portfolio!
This is interesting that the hiring process is all about trust. As someone looking to get hired, I honestly have little trust for employers having the ability to give pay raises when I am not only deserving of it, but also to keep up with inflation. I have been burned this way in the past and I have quite a salty attitude about trusting employers giving proper wages. To add insult to injury, when I hear phrases like "You are being paid what you can be replaced for", it really hurts.
Thank you so much for this critique. As a graphic design student graduating in a year, taking care of my portfolio is currently driving me nuts. But I’m also excited to go out there and be the person someone trusts to get their message across visually. ❤️
Did Futur hire a new videographer? The quality of this video is so good!!!! The angles and the way the focus changed as each person was talking was wonderful to watch.
Agree, great framing, focusing and editing! The only thing I would suggest is trying to soften some shadows on the faces. White desk would work or some gentle light(s) from the bottom :)
These are the feedback I have always wanted from the companies I have applied to. Thank you so much for this video. 1. First Impression 2. Clarity and Context 3. Consistency 4. Sequence 5. Empathy 6. Unique PoV 7. Well-written Resume
The 1 hour video on portfolio review I actually enjoyed watching. This is incredibly enlightening and amazing insight on both sides. Petrula is so articulate I want her to be my professor.
I though she sucked personally. Was really full of herself and talked out her ass a lot, seemed like she just said stuff to say it sometimes. Matt's opinions seemed much more useful.
@@ribertorbet5304 are you being serious? Those are pretty harsh words. Hard to take your comment seriously when she's obviously well spoken and knows what's she's talking about. What specifically did you think she was making stuff up about?
@@ribertorbet5304 Though I respect her contributions in design, I have to agree with you. If personality is quiet and soft and doesn't sound enthusiastic, my attention will be lost. I also think her way of thinking is a bit dated now.
Ya know...y'all never talk about the quality of voice or whether a personality is quiet with the men on these videos. Notice your bias and just listen to the advice, not how it's delivered. Gawds the crap women have to put up with...
Only 20 minutes in and I've already learned so much more than I have at university (I am in my second year of uni). We are expected to find placements in a month's time without any guidance or help from the tutors.
I enjoyed watching this as someone who will be working on my portfolio. I've written down the key things to put into my portfolio and what not to do. This has been truly helpful. Thank you to those who put their work out there for constructive criticism.
25:03 I loved how both of you were candid and how this "Walk the viewer through your work. Tell a story." statement was an eye opener for me. I'll print it as a big reminder of all golden nuggets you shared in this video. I don't have enough words to thank both of you. Greetings from Brazil 🇧🇷. You made this May, 15th, the best day during my Covid-19 isolation.
Watching this again as a refresher. Just finished my portfolio class this semester and want to see if there's anything I can improve upon or refine. Always room to grow.
Looking to create a portfolio of my own and this was eye opening. Even though this is only an hour long, it gives so much valuable insight on how I can impove from others. Thx for this!! :)
This is an amazing and highly valuable video! I've learned and understood a lot in just under 60 minutes! I like how Petrula and Matthew explain things very clearly and in a calm and concise manner. More of this please!
This was one of my most liked videos in recent memory. Petrula and Matt gave out a mega dose of helpful critique. New designers and veterans alike, will find degrees of direction to sharpen their blades on, and broaden their leads! ⚔🎨
Petrula is a genius. Connects almost empathically in terms of addressing problems and providing great knowledgeable answers. What an awesome video, they're both so helpful.
A key insight was the mental state of a reviewer. They don't want to make a mistake by hiring the wrong person. So, one must assauge that fear and increase their trust. As a designer, that will guide how you make decisions in all touchpoints of your portfolio. A question designers can ask is "Does this help the reviewer trust my abilities more?" And proceed from there.
As someone who has just started in this industry I have learned a lot! I love the aspect of strategy and communicating it! I think this is also the reason why I don‘t just want to design. I want to help to build a brand! I want to combine the aspect of designing and brand strategy!
Currently revamping my portfolio to follow suit and I was glad to go back and explain my processes throughout - to then see it in this video as to how important it was!
53:45 "leave a time stamp comment below" how ingenious. its easy to do, not much of thinking, it engages comments by more users, it is hard to resist by others as they want to know what has been said there and it even increases total watch time since anyone acting on it will rewatch some of the video. This was the most genious single thing i have ever heard any youtuber say to get that youtube algorithm to work for them. It was so genious infact, here you go i did it.
37:18 i've seen many amateurs in design works simply attached to "what it looks" rather than "how should it looks". As someone who has studied a bit of psychology, i got an insight that design as a matter of problem solving have much more influence for the designer. Thanks for sharing it to us.
I always like getting inside Matthew's head. Petrula Vrontikis seems critically experienced, genuinely honest and authentically encouraging. I can tell I'm gonna be a fan of hers.
As a graphic design student, this was extremely helpful. I loved the tips and will be incorporating them once I begin to find a job in the industry. Thank you for reiterating that you need direction and focus when creating your portfolio, not only with content but context. Thanks for the insight.
Invaluable advice for any portfolio building. I am starting a portfolio for a specialty that’s new to me- this video has made clear how to do that thoughtfully and professionally. Thank you for this gorgeously made video!
Thanks so much for this - I've been putting together my portfolio for a couple of months and was a little stuck. The encouragement to increase the detail regarding context and information behind the design was perfect for me. The idea of clarifying what solution was provided, and how that was achieved really helped to get me to a point of completion. Very helpful and specific!
Love the balance of your perspectives and your gentle approach to the critique with explaining your critiques. I think even with having gone to design school, a lot of the context of someone's critique - like their experiences and people they've worked with - gets cut out for time's sake. So these videos are always helpful. I'd like to see critique of some more designer / illustrator portfolios and how you critique illustration in context of graphic design!
I am really glad that i watched this episode as a 22 years old designer whose design skills and thoughs are still in the developing process, I love this episode and it really gave so many great advices for us. Thank you ♥️
I love the incredibly specific feedback each of you provided. Thank you for putting this information on UA-cam! I needed to hear that my POV is valuable and that the viewers of my portfolio are interested in the process and context. Coming from 6 years designing in-house without a creative director, internal clients (and I) often forget how much thought goes into the work, and busy business managers can easily brush past the thinking stage. My takeaway is that I need to own this process and get better at communicating its importance. Thank you!
The concept of instilling trust with your portfolio and having context with sequence I found to be a valuable lesson. Additionally, having empathy for the audience is critical in communication between the client and the designer.
Please do more these kind of videos! I really love the advice given by Matthew and Petrula. Multi-perspective and helpful. Thanks a lot for these good videos!
I'm currently working on revamping my portfolio & this was very helpful, I've picked up many places that need reworking as a result. Would love more content like this! Thanks!
This was extremely helpful. I just graduated with a Studio Arts degree and minor in graphic design with the intention of going into design and they did NOT teach us how to present our work in this way. I was completely unaware about how important context was, and how less is more if the quality isn't all there. I'm going to be working on my portfolio for a few weeks and referring back to this video!
This video is priceless. I have an A.S. degree in Graphic Design for Print, but I have no portfolio. I suppose we were to learn that later. Unfortunately like many other people I cannot afford to continue on, which has left me a little lost. I have been very confused about how to put my portfolio together. This video has made it clear on what I need to do. Thank you for posting this.
O my gosh!!! They should be showing this video in design school. Petrula gives such excellent portfolio advice here. When I graduated i was lost...not much direction from school as they told us to make a portfolio...without much direction or advise and no critique. We should have been told to start working on portfolios from day one. Thank you Petrula. Your free advise here was exactly what I needed in school...
10:17 - Share how you think and work through problems. ( Didn't know this is crucial) 10:36 - Instill trust through the context. ( Didn't know this is crucial) 14:44 - Gammer & spelling. (Thank you! Wheww! I know I am not doing the extra work for nothing. Coming from a background where English isn't my first language, I always ask my friend to proofread for me even it's just an Insta post because I want to show professionalism) 15:40 - I just recently learned from Michael Janda that I should use "we" even though I am a freelancer. Doing so will change the dynamite and the client will change their perception of my business. I guess I need to state my role in a project. Got it. 37:00 - Your work does not speak for itself. Explain your work. (I always think that pictures tell thousands of words. I guess not in all cases. lol) Thank you for such an insightful "class"!!!
This video was so immeasurably helpful. It made me realize so much about how my own perspective of my work negatively effects my presentation of my services. I’m about to switch web hosts and create a new website, so this couldn’t have come at a better time! Thank you so much!!
Guys this is AMAZING and so much needed! You both have similar but different perspectives which produce great insights. Very empathetic work! I knew most of the things you talked about because I’m also supporting others with my service “job design”. Also, as I am looking for a job, this is really helpful for me to polish and work on final details. I’m so thankful for this content and now I even feel more confident!
This was extremely helpful! I'm a multimedia designer trying to break into UX design. Could you please provide model portfolio examples for a UX designer? Or direct me to someone who is an expert (that you trust) in the field? Thank you!
4 years after, this still a gold mine of valuable informations. I especially would like to highlight that having 2 specialists is just crushing it! I've seen so many videos where ther is 1 person saying this saying that... but most of it feels like kind of a joke at the very end because: 01. 1 person only get the trust you give him 02. I'm talking about very famous chanels here. Those people doesn't even follow "the rules" they are giving. Sometimes because it's made for people that are procrastinating, so well... not gonna to be very valuable content, but damnly basic stuff like 1+1=2. And sometimes they are just trying to look like they are top highest damn good designers... but when you look at their website, they don't do what the tell to do, and the exemple they tooks (and criticized) where in fact just way better than their own work... So thank you so much to the intervenant and all what they gave to us, and thank you for this video 🙏
Really good episode guys! This is much needed, even at design school here we are not given the proper context to display our portfolios. This goes a long way!
This is AMAZING. I missed portfolio reviews! Watched now, but still saved it to one of my playlists so I can watch it again before every single project I upload in the future. Super valuable.
52:38 I loved that Petrula actually opened up to the world of in-house designers, talking about the necessary assets they need just to get into the list of possible candidates. As Petrula was mentioning, the more structured companies are, the longer will be the ladder to climb for a prospect, ending with having to face at least 2/3 interviews with different people depending on the company hierarchy. It is a world worth exploring and I believe It would be great if this side of the Futur, could provide more insights to people about the in-house designer environment and how to get jobs there.
Great timing. Having caught up with my freelance projects, it was time to get back into sprucing up my portfolio, specifically in Behance. As I started to get things updated, I did start to realize that the site is set up in such a way that you can add blocks of text and images in an ongoing vertical scroll which should hint at creating a narrative about how a project is conceived and carried forward to birth as a completed product as opposed to just a place to drop your pictures and leave it at that. Every great design has a story.
This is probably one of the most valuable resources for beginners out there for FREE! Excellent, in-depth insights into the minds of people who are looking to hire. I can't thank you enough!
I like what was said about the "about me" section. I would usually fill it as an after thought, but now I know that that it enables me to instill trust, show expertise and experience, highlight my special abilities and share my goals. This is powerful stuff, thank you Futur!
Left my laptop for about an hour while it was still playing an architecture site analysis video, and when I came back this video was on the screen. I ended up watching the entire video and subscribed. Amazing content, I learned so much
Love seeing more of Matt talking strategy on the channel. Killing it recently mate! Very useful content in this one, would love to see a few examples of top quality portfolios as a logical ending but Kevin's was pretty solid.
Thank you for sharing such valuable information. I was inspired, enlightened, and motivated. I kept looking at my website and checking to see what I got right and what I need to improve on. Great content!
This was very helpful and I think this should be a bi-weekly or monthly segment on the channel. As someone graduating in June 2020 from a design school, content like this is a godsend. Petrula is so clear and concise I love it, and I love Matthews opinions on things.
Beautiful. I went to a 2-year tech school where we mostly just learned how to use the tools. We didn't go over how to think like a creative or business person (at least not as in-depth as you guys go), so at the end of our two-ish years I mostly walked away disappointed and feeling like I was only ready for Production Art. I've had to have to work my way up a slippery slope for a couple years grabbing at content from all over the place, so all the amazing content you guys deliver reinvigorates my thirst for knowledge and desire to be a better creative. Thanks so much!
Check out Petrula's course, How to Land Your Dream Job, here: ftris.me/lydjYTDesc
What do you mean by how he works
Hey , I am third year student and I would Like to show my Portfolio for review by you...Where can I send the link?
I am a Statistics and Demography major, I am currently on a L.O.A. At first I started out freelancing and got my client in my first 3-6 months in graphic design where I designed a Brand Logo, FB banner, and added a free social media post design.
After that I took this more seriously, not to just freelance but to become a graphic designer.
In my 10th month I got a job offer from linked as a Junior UI Website Designer locally. I was asked to share a portfolio at the time, I didn't have a portfolio so, I had to share a business website I was working on for a business my chemist and I co-owns. I just celebrated my 1 yr anniversary as a graphic designer and having an IG business page.
I am taking some graphics designing courses now, watching youtube and designing everyday.
How do I stand out and compete with persons who have formal knowledge in graphic design? I've narrowed my skills down to brand strategy/brand identity | UI/UX Designs | Packaging & Label Design.
Lastly, do I expand my interest?
@@zahrialeo-rhyne1452 same here
@@HamzatOluwapelumi I’m sorry
Amazing video, I learned a lot as a beginner.
- first impression
- put context- very important
- your work don't speak for itself
- always ask who, where, what, why, how, what's the relation to this and that
- build trust
- put the overview, challenge, goal & make it clear
- what value it will bring to your client
- consistency- 3-5 solid examples/projects or put "experiments" for unfinished projects
- double check spelling and grammar
- use/put captions
- have empathy, don't assume that they already know
- share unique POV
- be clear in your specialization
Thank you so much!
Omg thank you for putting down these pin points haha
Great
You got them all!! 🙌
thanks
THANKS
I love how Petrula goes in-depth describing how she feels about the design and what she’s looking for from her perspective. Love it!
she took me back to the drawing board . i wasn't expecting this.
Female
Yeah she's from art center too! That's like learning from a super pro for free her, do lucky!
@@19demian Just some insecure woman with internalized misogyny and willing to put a woman under the bus to gain attention for herself.
You can really tell she's a top professional and a great teacher and mentor. Mathew is great in that regard too.
Petrula is simply badass. Give her, her own series within the Futur Academy
Agree! I didn't like her at the beginning of the video but her points grew on me as she continued to express herself from a non-design perspective.
David Enoza I was thinking that
She would dislike this comment for punctuation, though.
@@giochanturia9208 🤣... She is quite strict. I am very scared of her.
@@veenteriorspacedesign shes... hot
Hi, I'm a graphic designer from Colombia and I don't have words to say how much appreciate this content. Its invaluable. Sometimes we as a designers don't have this kind of feedback of what we have to do in order to improve our portfolios. Thanks so much for this.
You're very welcome
"The problem to solve is instill trust", Really a sentence to live by for a freelancer from country like india. Thanks, Matthew and Petrula for critiquing my work, I will surely update my profile with more context about the projects and I will invest more time in informing viewers about my thinking process. Matthew, NURO coffee will be at your door as soon as it hits the market.
Thanks Harsh!
i loved your product design bro, loads of love
Awesome work bru! Thanks for sharing :)
*"country like India"*
*Jared Taylor is that you?*
wonderful work... all the best bro
Petrula in the whole video had so much empathy, kindness and not-judging mentality I haven´t experienced in my last few months as a designer... She sees the glass half full, not half empty. Need more of her. :)
Honestly at first, I thought Petrula was just nitpicking on the portfolio but as I follow through up to the end of the video I was like "DAMN!" she just called out mostly the mistakes I usually make. Props to her and her in-depth constructive criticisms. I really admire how she really explains it thoroughly. With that being said, I will fix my portfolio from scratch!
Thank you to Petrula and Matthew for reviewing my portfolio. I realise I have some work to do to improve my site and the number one takeaway - provide better context for the viewer!
thanks guys
thanks for letting us see it!
High 5 man! Great smile btw lol
@@raymondchee Haha! Thanks
way to go... you take critics with a full heart.... that is a gold tickets
@@kevlawrence *Petrula was analyzing your photo like she was on Tinder. You're in there mate.*
Petrula is low key savage and full of wisdom. Thanks for calling out all the good quotes
I learned more in this UA-cam Channel than my teachers at school. Golden content!
Righttt
This is so valuable! Especially for self-taught artists as it's a pure source of helpful tips and courage that we cannot get from almost anybody else, because we didn't go to design school. It would be so nice if you could make the next one with newbies only - meaning self-taught designers with no experience and no work with clients yet. We are thirsty for more!
Thanks again and keep it going
I went to a design school but I don't learn any thing about how to present my designs, portfolio, how to pitch a design... Anything of that really. It's sad
We had a portfolio class at my school but things have changed since then.
Petrula was my instructor at Art Center 30 years ago. And she still is teaching me things here. Just a wealth of knowledge and such an amazing grasp of design and the business aspects of it.
I do really appreciate the different lenses (perspectives) coming out from Petrula and Matt on how to create an effective portfolio, get the sweet "Yes" of the client, and get through the layers of hiring process. This content is TRULY a gem for aspiring creative people!
Me as a junior in graphic design field, this video gives precious advices about how to nail a portfolio and I would like to say Thank you to Ms. Petrula and Matthew for this insightful episode
I have to rewatch the video a couple time. Almost every other sentence are golden nuggets. Thanks for the sharing!
Thanks to Petrula for confirming (just after the 47 minute mark) an idea I had as not being totally ridiculous: Creating a section of my portfolio site specifically for ideas that aren't quite "case study" worthy, but demonstrate what I'm tentatively calling 'snippets of process' - analyzing and redesigning a portion of an established app, for example, or expounding on a sassy screen I've mocked up for a Dribbble shot.
Tips I liked:
- adding a niche and your design specialty and expanding on the about page
- idea about adding an "experiments" section - I have lots of those but not enough projects. This has been holding me back from creating my portfolio and applying for jobs
- sequence tip - I have been looking for inspiration from other designers' portfolios and now many (that I have seen) follow a sequence
Thank you! I loved this video! It helped me work on my portfolio case study write ups.
Thank you so much for the constructive criticism. Got me going back to reconstruct my portfolio and its looking way better and makes more sense now.
Petrula - 'Work does not speak for itself' 👌
it should!!! When finding a product on an aslie competing with 5 or 6 different brands next to it, your JOB as a designer is to communicate just with visuals.
Not always you will find a sales person explaining and displaying the product for you to taste. I totally disagree with her there.
@@watchyourst3p Me too mate, this one is a completely wrong statement.
Work does not speak for itself about the designer who made it. I think that was what she meant.
@@watchyourst3p yeah I agree with you when working with clients or if it is a project. But, they are evaluating portfolio, and her statement was on a perspective of a person who had to hire someone
Designer - Work does not speak for itself
Artist - Work will speak for itself
LOVE THIS VIDEO - It's so interesting that this whole segment has been almost exclusively about the presentation of the work rather than the subjective quality of the designs…This really makes me think about how so very important presentation and function is to the process.
I'm halfway through the video and I couldn't be happier to learn exactly the secrets to presenting my work.
I'm really thankful to Petrula because of her deep insight into becoming a better candidate. I felt like she was scrutinizing my own portfolio!
This is interesting that the hiring process is all about trust. As someone looking to get hired, I honestly have little trust for employers having the ability to give pay raises when I am not only deserving of it, but also to keep up with inflation. I have been burned this way in the past and I have quite a salty attitude about trusting employers giving proper wages. To add insult to injury, when I hear phrases like "You are being paid what you can be replaced for", it really hurts.
Thank you so much for this critique. As a graphic design student graduating in a year, taking care of my portfolio is currently driving me nuts. But I’m also excited to go out there and be the person someone trusts to get their message across visually. ❤️
Did Futur hire a new videographer? The quality of this video is so good!!!! The angles and the way the focus changed as each person was talking was wonderful to watch.
Agree, great framing, focusing and editing! The only thing I would suggest is trying to soften some shadows on the faces. White desk would work or some gentle light(s) from the bottom :)
I wish I had Petrula as my professor for Graphic Design back in college.
they teach graphic design at schools? 😳
@@tekiero yes...
@@tekiero haha
Same
These are the feedback I have always wanted from the companies I have applied to. Thank you so much for this video.
1. First Impression
2. Clarity and Context
3. Consistency
4. Sequence
5. Empathy
6. Unique PoV
7. Well-written Resume
The 1 hour video on portfolio review I actually enjoyed watching. This is incredibly enlightening and amazing insight on both sides. Petrula is so articulate I want her to be my professor.
I really don't know what to comment but they give me so much valuable information that i feel obliged to do it.
lol Good. I think commenting helps them out with the UA-cam algorithm so keep doing it! Shows engagement and helps rankings. (:
Petrula is fire! Love her voice and perspective! Matt is Matt and killing it as usual! Great job both of you!
I though she sucked personally. Was really full of herself and talked out her ass a lot, seemed like she just said stuff to say it sometimes. Matt's opinions seemed much more useful.
@@ribertorbet5304 Is this a real comment!??
@@ribertorbet5304 are you being serious? Those are pretty harsh words. Hard to take your comment seriously when she's obviously well spoken and knows what's she's talking about. What specifically did you think she was making stuff up about?
@@ribertorbet5304 Though I respect her contributions in design, I have to agree with you. If personality is quiet and soft and doesn't sound enthusiastic, my attention will be lost. I also think her way of thinking is a bit dated now.
Ya know...y'all never talk about the quality of voice or whether a personality is quiet with the men on these videos. Notice your bias and just listen to the advice, not how it's delivered. Gawds the crap women have to put up with...
Only 20 minutes in and I've already learned so much more than I have at university (I am in my second year of uni). We are expected to find placements in a month's time without any guidance or help from the tutors.
Did you manage to land a placement?
seriously? Im studying mech engg. Its difficult to find a job rnn ;-;
I enjoyed watching this as someone who will be working on my portfolio. I've written down the key things to put into my portfolio and what not to do. This has been truly helpful. Thank you to those who put their work out there for constructive criticism.
Petrula's voice and tune is very pleasant and lady, easy on the ear, a plus point is that she can explain it in-depth, nice episode!!!
25:03
I loved how both of you were candid and how this "Walk the viewer through your work. Tell a story." statement was an eye opener for me. I'll print it as a big reminder of all golden nuggets you shared in this video. I don't have enough words to thank both of you. Greetings from Brazil 🇧🇷. You made this May, 15th, the best day during my Covid-19 isolation.
Watching this again as a refresher. Just finished my portfolio class this semester and want to see if there's anything I can improve upon or refine. Always room to grow.
Looking to create a portfolio of my own and this was eye opening. Even though this is only an hour long, it gives so much valuable insight on how I can impove from others. Thx for this!! :)
The whole thing was great but I particularly loved the reinforcement of the value of context and that you know your project, it’s only obvious to you.
I love Petrula, wish to see more of her.
This is an amazing and highly valuable video! I've learned and understood a lot in just under 60 minutes! I like how Petrula and Matthew explain things very clearly and in a calm and concise manner. More of this please!
@@MatthewEncina hi Matthew, how to share my portfolio
This was one of my most liked videos in recent memory. Petrula and Matt gave out a mega dose of helpful critique. New designers and veterans alike, will find degrees of direction to sharpen their blades on, and broaden their leads! ⚔🎨
Petrula is a genius. Connects almost empathically in terms of addressing problems and providing great knowledgeable answers. What an awesome video, they're both so helpful.
A key insight was the mental state of a reviewer. They don't want to make a mistake by hiring the wrong person. So, one must assauge that fear and increase their trust.
As a designer, that will guide how you make decisions in all touchpoints of your portfolio.
A question designers can ask is "Does this help the reviewer trust my abilities more?" And proceed from there.
As someone who has just started in this industry I have learned a lot! I love the aspect of strategy and communicating it! I think this is also the reason why I don‘t just want to design. I want to help to build a brand! I want to combine the aspect of designing and brand strategy!
Petrula is so elegant and professional, I love her vibe!
This was incredibly helpful :D
Currently revamping my portfolio to follow suit and I was glad to go back and explain my processes throughout - to then see it in this video as to how important it was!
Very informative, and Petrula is so knowledgable and a true gem, I love her insights and her commentary :)
We agree!
Omg her voice is so soft and calm. I would be extra hardworking studying with her haha
53:45 "leave a time stamp comment below"
how ingenious. its easy to do, not much of thinking, it engages comments by more users, it is hard to resist by others as they want to know what has been said there and it even increases total watch time since anyone acting on it will rewatch some of the video.
This was the most genious single thing i have ever heard any youtuber say to get that youtube algorithm to work for them.
It was so genious infact,
here you go i did it.
I love clicking time stamps. Especially on educational videos like this one.
37:18 i've seen many amateurs in design works simply attached to "what it looks" rather than "how should it looks". As someone who has studied a bit of psychology, i got an insight that design as a matter of problem solving have much more influence for the designer. Thanks for sharing it to us.
I always like getting inside Matthew's head. Petrula Vrontikis seems critically experienced, genuinely honest and authentically encouraging. I can tell I'm gonna be a fan of hers.
@@MatthewEncina you both are! Great series as always.
As a graphic design student, this was extremely helpful. I loved the tips and will be incorporating them once I begin to find a job in the industry. Thank you for reiterating that you need direction and focus when creating your portfolio, not only with content but context. Thanks for the insight.
Invaluable advice for any portfolio building. I am starting a portfolio for a specialty that’s new to me- this video has made clear how to do that thoughtfully and professionally.
Thank you for this gorgeously made video!
Thanks so much for this - I've been putting together my portfolio for a couple of months and was a little stuck. The encouragement to increase the detail regarding context and information behind the design was perfect for me. The idea of clarifying what solution was provided, and how that was achieved really helped to get me to a point of completion. Very helpful and specific!
Love the balance of your perspectives and your gentle approach to the critique with explaining your critiques. I think even with having gone to design school, a lot of the context of someone's critique - like their experiences and people they've worked with - gets cut out for time's sake. So these videos are always helpful. I'd like to see critique of some more designer / illustrator portfolios and how you critique illustration in context of graphic design!
I am really glad that i watched this episode as a 22 years old designer whose design skills and thoughs are still in the developing process, I love this episode and it really gave so many great advices for us. Thank you ♥️
Wow you guys are so picky while it’s encouraging it’s also quite overwhelming
I love the incredibly specific feedback each of you provided. Thank you for putting this information on UA-cam! I needed to hear that my POV is valuable and that the viewers of my portfolio are interested in the process and context. Coming from 6 years designing in-house without a creative director, internal clients (and I) often forget how much thought goes into the work, and busy business managers can easily brush past the thinking stage. My takeaway is that I need to own this process and get better at communicating its importance. Thank you!
The concept of instilling trust with your portfolio and having context with sequence I found to be a valuable lesson. Additionally, having empathy for the audience is critical in communication between the client and the designer.
Matt, I admire your perspective and I hope people should thinking like you
SUPER helpful. Thank you for these amazing tips!
Please do more these kind of videos! I really love the advice given by Matthew and Petrula. Multi-perspective and helpful. Thanks a lot for these good videos!
I'm currently working on revamping my portfolio & this was very helpful, I've picked up many places that need reworking as a result. Would love more content like this! Thanks!
This changes the way I am going to move forward with the production of my website that I was creating, thanks to you two this was really helpful.
This was extremely helpful. I just graduated with a Studio Arts degree and minor in graphic design with the intention of going into design and they did NOT teach us how to present our work in this way. I was completely unaware about how important context was, and how less is more if the quality isn't all there. I'm going to be working on my portfolio for a few weeks and referring back to this video!
This video is priceless. I have an A.S. degree in Graphic Design for Print, but I have no portfolio. I suppose we were to learn that later. Unfortunately like many other people I cannot afford to continue on, which has left me a little lost. I have been very confused about how to put my portfolio together. This video has made it clear on what I need to do. Thank you for posting this.
It’s great to have both of your perspectives in the same video, reviewing the same projects, literally side-by-side. Thank you!
O my gosh!!! They should be showing this video in design school. Petrula gives such excellent portfolio advice here. When I graduated i was lost...not much direction from school as they told us to make a portfolio...without much direction or advise and no critique. We should have been told to start working on portfolios from day one. Thank you Petrula. Your free advise here was exactly what I needed in school...
I love this... Learnt a lot... Petrula Issa great tutor. Her explanations were In-depth,especially the resume part at the end. Great work Matthew
10:17 - Share how you think and work through problems. (
Didn't know this is crucial)
10:36 - Instill trust through the context.
(
Didn't know this is crucial)
14:44 - Gammer & spelling. (Thank you! Wheww! I know I am not doing the extra work for nothing. Coming from a background where English isn't my first language, I always ask my friend to proofread for me even it's just an Insta post because I want to show professionalism)
15:40 - I just recently learned from Michael Janda that I should use "we" even though I am a freelancer. Doing so will change the dynamite and the client will change their perception of my business. I guess I need to state my role in a project. Got it.
37:00 - Your work does not speak for itself. Explain your work. (I always think that pictures tell thousands of words. I guess not in all cases. lol)
Thank you for such an insightful "class"!!!
love that your taking notes mate, the futur really is a diamond in the rough
Awesome insights dude!
Shane // Wxzard thank you! Yes! They are!
Dane Armour thank you!
Matthew Encina you are most welcomed! Thank you both! The futur is now!
This video was so immeasurably helpful. It made me realize so much about how my own perspective of my work negatively effects my presentation of my services. I’m about to switch web hosts and create a new website, so this couldn’t have come at a better time! Thank you so much!!
Petrula, thank you for your honesty!
Wow, thank you so much for all of these insights, I gotta redo my portfolio the right way, you guys are my hero.
Guys this is AMAZING and so much needed!
You both have similar but different perspectives which produce great insights. Very empathetic work!
I knew most of the things you talked about because I’m also supporting others with my service “job design”.
Also, as I am looking for a job, this is really helpful for me to polish and work on final details. I’m so thankful for this content and now I even feel more confident!
This was extremely helpful! I'm a multimedia designer trying to break into UX design. Could you please provide model portfolio examples for a UX designer? Or direct me to someone who is an expert (that you trust) in the field? Thank you!
In my whole graphics designing career, I was doing it the wrong way, but this session thought me allot. Thank you Team Futur Academy.
I love Petrula's advices
4 years after, this still a gold mine of valuable informations.
I especially would like to highlight that having 2 specialists is just crushing it! I've seen so many videos where ther is 1 person saying this saying that... but most of it feels like kind of a joke at the very end because:
01. 1 person only get the trust you give him
02. I'm talking about very famous chanels here. Those people doesn't even follow "the rules" they are giving. Sometimes because it's made for people that are procrastinating, so well... not gonna to be very valuable content, but damnly basic stuff like 1+1=2. And sometimes they are just trying to look like they are top highest damn good designers... but when you look at their website, they don't do what the tell to do, and the exemple they tooks (and criticized) where in fact just way better than their own work...
So thank you so much to the intervenant and all what they gave to us, and thank you for this video 🙏
Really good episode guys! This is much needed, even at design school here we are not given the proper context to display our portfolios. This goes a long way!
love this for us who finished college and now we are venturing into the industry
This is AMAZING. I missed portfolio reviews!
Watched now, but still saved it to one of my playlists so I can watch it again before every single project I upload in the future. Super valuable.
52:38
I loved that Petrula actually opened up to the world of in-house designers, talking about the necessary assets they need just to get into the list of possible candidates. As Petrula was mentioning, the more structured companies are, the longer will be the ladder to climb for a prospect, ending with having to face at least 2/3 interviews with different people depending on the company hierarchy.
It is a world worth exploring and I believe It would be great if this side of the Futur, could provide more insights to people about the in-house designer environment and how to get jobs there.
I could listen to Petrula all day!
I love her honesty!!!
Great timing. Having caught up with my freelance projects, it was time to get back into sprucing up my portfolio, specifically in Behance. As I started to get things updated, I did start to realize that the site is set up in such a way that you can add blocks of text and images in an ongoing vertical scroll which should hint at creating a narrative about how a project is conceived and carried forward to birth as a completed product as opposed to just a place to drop your pictures and leave it at that.
Every great design has a story.
This is a Masterclass!! Awesome job guys! Gratitude
This is probably one of the most valuable resources for beginners out there for FREE! Excellent, in-depth insights into the minds of people who are looking to hire. I can't thank you enough!
I like what was said about the "about me" section. I would usually fill it as an after thought, but now I know that that it enables me to instill trust, show expertise and experience, highlight my special abilities and share my goals. This is powerful stuff, thank you Futur!
This should be a series definitely!
Experience makes up all the blank spaces. Phenomenal reviewers.
Left my laptop for about an hour while it was still playing an architecture site analysis video, and when I came back this video was on the screen. I ended up watching the entire video and subscribed. Amazing content, I learned so much
Love seeing more of Matt talking strategy on the channel. Killing it recently mate! Very useful content in this one, would love to see a few examples of top quality portfolios as a logical ending but Kevin's was pretty solid.
Good idea.
This video is probably one of the most educative lectures in UA-cam up to date. Thank you.
Thank you for sharing such valuable information. I was inspired, enlightened, and motivated. I kept looking at my website and checking to see what I got right and what I need to improve on. Great content!
watching this relaxes me in a bizarre way. thank u so much.
You guys have great chemistry!! Also super appreciated this video and everything you guys said - thank you so much!
This was very helpful and I think this should be a bi-weekly or monthly segment on the channel. As someone graduating in June 2020 from a design school, content like this is a godsend. Petrula is so clear and concise I love it, and I love Matthews opinions on things.
I would love Petrula as my design teacher , she's soo detail-oriented and has a very clear thought process. I want this clarity in my designs.
Beautiful. I went to a 2-year tech school where we mostly just learned how to use the tools. We didn't go over how to think like a creative or business person (at least not as in-depth as you guys go), so at the end of our two-ish years I mostly walked away disappointed and feeling like I was only ready for Production Art. I've had to have to work my way up a slippery slope for a couple years grabbing at content from all over the place, so all the amazing content you guys deliver reinvigorates my thirst for knowledge and desire to be a better creative. Thanks so much!
I love Petrula, can she just review it on her own? learning so much from her. Love how critical she is this is what I need to improve
Thanks alot! This was super helpful, loved it!
I dont think this could have done any better, just keep it flowing!