Building a Rs. 15 Crore Monthly Revenue D2C Brand in 3 Years | Pilgrim

If you're building a D2C Brand or want to build one, do NOT miss this episode! Take my word for it, this will be time well spent!
In the last 5-7 Years, we've seen some great D2C Brands scale up to become large profitable businesses. One such brand is Pilgrim, that operates in the Beauty and Personal Care segment, which is estimated to be $25 Billion Dollar Market in India.
I speak to Anurag Kedia, Co-Founder at Pilgrim, to talk about how the scaled to Rs. 180 Cr Annual Revenue Run-rate in 3 Years.
Anurag shares his insights very candidly and goes deep in topics such as Core Pillars to build D2C brand, Brand vs Performance Marketing, Retention, Scaling up a D2C Brand.
Episode Chapters:
00:00 - Intro to India's Beauty and Personal Care Market and Anurag
03:25 - Core Pillars to Build a D2C Brand
06:40 - Growth Hacking for D2C brands, Optimizing Different Marketplaces
12:34 - Finding a white space in Beauty and Personal Care segment in 2019, Brand Positioning
20:45 - Understanding Customer Preferences using Research
26:15 - Brand Positioning for D2C Brands
36:30 - Performance Marketing vs Brand Marketing for D2C Brands, how to evaluate Brand Marketing invesment
44:35 - How Pilgrim looks at Retention
53:47 - Working with Contract Manufacturers as a D2C Brand
58:25 - How D2C Brands have to change between 0 to 1, 1 to 10 and 10 to 100 Journey.
1:08:00 - Entering Offline - Omnichannel Strategy
1:12:00 - What kind of investments are right for D2C Brands
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[@zeeshanahmedsid]

Man this podcast is extremely valuable. It shouldn’t be available for free 😮 1 hour felt like minutes, please keep doing such podcasts, more power to you!

[@vanya.rastogi]

Absolutely brilliant. Pls do more of these with Indian D2C founders ( emerging ones) . Questions were on point & so we’re the responses. Time well spent !

[@IndianDreamProject]

Thanks Vanya! Yes, there are few other episodes we've done with emerging D2C brands. Check the episodes with Phool, Supertails, Noise.

[@anshulverma7454]

MOST underrated video I saw on youtube...I am your Fan Now, Indepth Knowledge Bros❤

[@IndianDreamProject]

Thank you so much! Share it with your friends and family :)

[@Futurista-xz4xk]

Thank you so much Anurag. This interview was very insightful !

[@PreetamJenavipul]

Highly underrated podcast. Tonnes of learning for me and I am CMO for a competition brand myself

[@prasadjoshi007]

Very Insightful and Informative!!!!

[@Aditya.6195]

Amazing & a very insightful video
Thanks for sharing it 👏

[@sumantakumarpani9499]

This is truely a Platinum level Podcast. Great insights.!!
The most valuable 1:18:44 hours i have spent on youtube.
An real example of Higher education with skill and experience. Kudos..!!😍

[@puneetjain4011]

Best video I’ve found luckily to reduce noise and to educate you
Keep it up 👍👍

[@karanvirsingh1930]

One of the best podcasts I've ever seen on you tube

[@MediaTechTemple]

Both are very good and insightful. Point to point talk

[@Legendyadav07]

Questions selection is next level
Thanks Sidharth

[@RanaRajput40]

Nice conversation.
Anurag sir thank u very much, u are a man of heart. Thanks bro.

[@sanataniYodha007]

Just wow Podcast , Thanks man

[@sanaf7220]

Deep conservation thank you for sharing this.

[@syedkazim8148]

Very nice podcast siddharth very knowledgeable.Keep it up the good work.Kudos👋

[@rajeshtaneja5759]

Very well explained n very detailed quitionened, both have done a tremendous job ❤

[@IndianDreamProject]

Thanks a lot Rajesh!

[@RameshPatel-gb2pf]

Nice conversation. Great q asked by you

[@AmanSharma-wc1id]

Brilliant podcast I have ever seen on UA-cam. Anurag, thanks for sharing the deeper aspects of D2C brand

[@IndianDreamProject]

Thank you Aman!

[@RameshPatel-gb2pf]

After start first production when your firm start to earn profit?

[@ShubhamSwami]

One of the deepest insights on d2c

[@mysticnenigmatic]

Very interesting! I would like to know how they went from 0.5 to 1, for the benefit of first time entrepreneur.

[@ahmadbila06]

This was an awesome conversation!!

[@anmolkashyap1175]

I learnt too much of this podcast thank you Siddharth sir 😊

[@FrankfurtGullyBoy]

I heard a very popular product in USA from India -- Life and Pursuits

[@meetshah2365]

Thank you a lot. It solved my lots of question with clear answer.
I am upcoming D2C founder for sustainable product brand.

[@hitesh11111]

Thanks a lot...so much valuable information...

[@IndianDreamProject]

Glad you liked it!

[@sridhardornala891]

Great podcast bro..

[@waytonaukri8566]

Super Valuable

[@gokikOfficial]

Thankyou brother verry verry helpful dear

[@pahwagaurav]

OMG! founder unleashed.. i can't believe this guy has knowledge at such a micro level.. unbelievable

[@IndianDreamProject]

Right? So articulate and transparent!

[@velloer]

Pure gold.

[@cheriankappen9372]

this was gold!

[@shreekarpuranik1417]

best video I've seen

[@ayushgupta7286]

Amazing ❤

[@hitesh11111]

But are those 40% male customers end users also??....may be they are ordering it for their wife etc..

[@kaustubhgour7108]

They are brand, they obviously know if the end users are male or not, he spent a lot of time explaining how they do surveys, they obviously have the insight

[@Kiratworldwide]

Love this ❤

[@narendrakumara883]

V v nice 👌

[@anubhav_bhatnagar]

This is masterpiece on D2C.

[@IndianDreamProject]

Right? That's exactly what I felt when I was recording it!

[@anubhav_bhatnagar]

Yes. It’s in depth and detailed. I run a startup named Zilli’s - The Spice Company, we manufacture spices using pounding technique. I was always a supporter of D2C brand from start but everyday I face this question “Masale Kaun Karidega online”. I am building it all bootstrapped. This podcast helped me in getting clarity about a D2C brand and most of my questions were answered. I must appreciate you and Anurag for such a candid conversation. 🙏🙏

[@IndianDreamProject]

@@anubhav_bhatnagar Love it! Good luck Anubhav! I'm sure there are people who'll buy spices online, if you can get the branding and positioning right. Checkout - www.burlapandbarrel.com/

[@1boss]

हर कोई नया ब्रांड बनाकर इतना बिजनेस नही कर सकता

[@theRanjeett]

Premium podcat ❤

[@vipulbusiness9134]

Brand analytics helium 10 amazon pie general scout

[@4chan_b]

Bro your video is best, but your thumbnail makes it look bad, I will advice you to change it ! For better reach

[@sachinjadav7322]

Lamba video ko short kardo

[@magicbox865]

Aplogon ko hindi nahi Aati hai kya???

[@rajveershukla2685]

Add Subtitles for people like us 😢

[@IndianDreamProject]

Soon!

[@yogeshdesai6735]

In 2023, Pilgrim loss was 23.06cr

[@technicalrafi3086]

Really

[@JagjitSingh-wn6bd]

Indian ke liye video baniye but not in hindi.
I am very disappointed.
pls make in hindi always..
cos , look hame agar samazh hi nji aya to kya fayeda..

[@LOL..with..me-]

Bhai Hindi may podcast dala Karo kuch samj nai ata English may

[@deepak217]

Bhai tu rehne de

[@LOL..with..me-]

@@deepak217 q bhai Hindi konsi sarm ATI he tum logo ko

[@RameshPatel-gb2pf]

A request. You both are amazing but speak more in Hindi. Please

[@bendover-bz4bc]

No

[@vibsmith555]

your mic looks funny

[@arbazattar9141]

Bhai Hindi Mai contant dalo pta hai English m ka scope hai but Hindi please

[@bendover-bz4bc]

Na chuda hindi bhaiiya