How Wrigley's Dominated The World Of Chewing Gum
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- Опубліковано 27 лис 2024
- Gum lines the pockets of most Americans and has been a staple in American culture for centuries. For some, gum is all about flavor, and for others, it's about fear of bad breath, curbing hunger, or alleviating anxiety. For nearly 130 years, the brand Wrigley's has become synonymous with chewing gum. Since its start, the gum maker has dominated the chewing gum market, spawning brands from Juicy Fruit to Orbit to 5 Gum.
But it hasn't always been smooth sailing for the William Wriglely Jr. Co.; over its storied past, the brand has faced turbulent years. Since the early 2000s, the chewing gum market has seen a decline in public sentiment, which hurt significant players. In 2006, the company ended its long-standing tradition of being a family run business with William Wrigley Jr. stepping down as CEO. By 2008, Wrigley's faced increasing global competition and was acquired by Mars along with Warren Buffett's Berkshire Hathaway.
According to Euromonitor International, the gum industry's market value hit $18.6 billion in 2020. Since 2015, Mars Wrigley has held 25% of the global brand share for chewing gum and a 40% portion in the U.S. The Covid-19 pandemic since it began in March 2020 has negatively impacted gum's most prominent players and could negatively affect Mars Wrigley gum brands' future.
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How Wrigley Dominated The World Of Chewing Gum
Juicy fruit is great! For 5 seconds...
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@@craigpercoco2700 you got it champ!
They changed the formula for Juicy Fruit a few years ago. It seems to me like the flavor lasts a lot longer now, but the flavor itself is different.
Aa9k@@shawnjesseman664
I'm surprised they didn't mention a major "killjoy" factor: the touchscreen "smartphione." So instead of people waiting in line at the grocery store with nothing to do but stare at the racks of candy at the checkout counter, they are now staring into their cellphones instead, a *MAJOR* killer of candy and gum sales (I plead guilty doing this 😅).
+1 for tech then.
I'm 26 and I chew a ton of gum. I prefer Trident to brands like Orbit and Extra because it's a little less soft. I find that chewing gum helps relieve my acid reflux, and wearing a mask all day it makes smelling my own breath more pleasant lol
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Try airwaves for good breathe
Try something with xylitol, it'll keep your teeth perfect.
what do you do for a living?
- I'm a Gum Historian XD
At least it’s not a professional pizza enthusiast
@Zamil Hameed exactly!
What I learned from this video Mars has a petcare business also gum is still alive.
i cant remember the last time i chewed gum
What do you do when heading into a social gathering like a meeting? Mouthwash?
@@rattletop social meetings? what is it, 2019?
Jogbird watches the same channels I do lol . 🗽
@@rattletop mint
I haven't used gum in a long time. I don't care for it, but it's interesting how huge of an industry it is.
Get some content creators on Tiktok to create some sort of trend with gum and sales will pick up.
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@@craigpercoco2700 spammer boy
Who else loves the Juicy fruit gum?
I’m all about that trident
@@TKUA11 🤮
I love Juicy Fruit but the flavor lasts like 2 mins so you basically go through the whole package in 30 minutes
CANCER GUM? NO THANK YOU...
Aspartame find out about it.
I remember using trident over 10 years ago. I would chew it for long hours until it just broke apart in my mouth. I stopped the gum chewing habit after that.
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I love how they cut off the women who was stroking her ego lol the 1:20
well that is 12 minutes i will never get back. basically there was gum and now there are a bunch of corporations on the landscape.
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0:00 G U M
I was addicted to gum for years. Almost all sugar free gums use sugar alcohols like sorbitol that caused constant gas and bloating, while sugared gum always left a sugary film on my teeth. I don't miss it.
Their secret was catchy jingles. Seriously! Thirty years later, I still sing the jingles to Juicy Fruit, Big Red, and Double Mint gum.
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@@craigpercoco2700 spam
Also good for decorating the underside of restaurant tables.
Seeing the fat gum packs brings back nostalgia
To this day, i still enjoy gum. It helps with stress.
Gum keeps you awake if you drive long hours, pro tip
The hazards of choking while driving also increases.
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@@ninjanerdstudent6937 depends on gum size and Type, orbit is not that sticky and has Smalec pieces for example
Double your flavor, double your fun, with double mint double mint double mint gum.
I remember when gum was twenty-five cents a pack. Now it is something like $2.00 a pack of gum.
Try inflation
@@pukes6273 Try rising cost of living
Just like beef jerky, it’s not worth $6 a package
Ugh, I'm old, I remember when gum was 5 cents a pack...
Here in India you can get 74 gum candies with $1.
This was my grandfather's favorite gum!
you are an old codger
@@turboredcart ?
I'll tell you _one_ reason why people are buying less gum, it's too goddamn expensive. The good gum is like $2+/pack, mentally it's hard to get over spending that much on gum when you're broke.
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It's probably been years since I heard the Juicy Fruit jingle but I can still remember it even now.
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It's simple new favors and a lot more commercial I can't remember the last time I saw a gum commercial
I’ve never been a gum chewer myself.
Teens don't spend money on gym anymore because they spend their money on Juul pods instead
No I spend money on gum vaping is so so so bad I’ve seen people do it
Do a video on Mars.
Company Man did a good one on them a bit back.
it helps my jawline
Okay, so I'm gonna come clean, I'm not subscribed to CNBC. And the fact is, I never will.
Yet somehow these gem of a videos keep dropping in my feed and I watch the hell out of them!
Thanks for all the in depth, coverage that's also bloody entertaining.
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Juicy fruit is amazing but the flavor leaves so fast
They could drive up sales by targeting mask wearers with bad breath/mask breath 101. Wrigleys used to have the double mint twins and other catchy commercials, but it seems they just lost the sales drive to push gum by trying to connect it to the public in a memorable way after the orbit success.
Aaron Paul starred in the best Juicy Fruit ad.
@0:50 I literally NEVER heard anyone being so excited about chewing gum than this chick.
Wishing everyone a successful year.
These gums are everywhere in kenya, i didn't even know its a foreign brand woah
I have got lot of info from your videos, it is a laurel thing that you always brings interesting content.😊
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I would like to share the same enthusiasm as Susan but the video quality ...
Nobody:
CNBC: A deep dive into an industry you probably take for granted.
Nobody again:
CNBC: Here’s a Financial Analyst to tell us how said industry has been devastated by Covid...
I dont see how a pandemic has anything to do with chewing gum
@@turboredcart the video discussed it
"I'm gonna go get the papers, get the papers."
The whole industry can go for all I care. Gum chewers are worse litterers than smokers
Wouldn't that say something more about the society's view towards littering and personal responsibility than merely the fact they are smokers or gum chewers?
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@@craigpercoco2700 I mean that was directed towards gum but I am happy to review CNBC
Susan is way too excited
I THINK THIS IS IN EVERY COUNTRY
Interesting Content!
I still miss Adams chiclets it should come back
fruit flavor.
but on amazon you can get the chiclets clone. like a bag.
but i miss the og orange with window packaging.
lifesavers also got rid of key lime green lifesavor flavor..replaced it with watermelon. smh if i wanted watermelon i would get jolly rancher instead of lifesavers
I think I used to think Vanessa's British accent was fake, but looking at some of her old interviews, it seems to have been real. Now the accent seems to have largely disappeared.
It’s been at least 10 years since I chewed gum.
the flavor lasts for 9 years
ok
Susan is really excited
You mean those black spots on the concrete and asphalt?
Nice video.
I has been a while since I chewed gum; but that’s not because I dont enjoy it. In fact this makes me want to start buying it again lol.
Gum still banned in Singapore for public hygiene
How come you don't hear about Juicy Fruit much anymore? I remember at once time in 2007 they used to have limited edition GIANT sticks of Juicy Fruit. I still like Juicy Fruit, but I feel it is not a brand people buy as much anymore and there have not been any commercial for it in over 20 years.
This video makes me want gum.
Best flavored chewing bubble gum
this news is so old it should be on the history Channel
@8:40 I saw Amazon's partnership with Mars. Hahaha 😅
Wrigley's lines the pockets of American and their shoes.
This is just pure speculation on my part, but I think the decline in tobacco smoking contributed to the slide as many people used gum to cover up tobacco breath.
I chew wrigleys gum every day... about 4-6 tablets a day... I love it.
Its been a while since ive craved some gum
Winter fresh and ford sign are invented in my brain for life
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the mastication, lol of you
They put spider eggs in the gum
Lmao I literally was scrolling as I watched the American dad episode season 1 episode 21. Juicy fruit gum. What r the odds. Talking about how it's ony good for 5 seconds
I love chewing gum
Lmao am I the only one that’s never heard of any of these
every pack of gum must have pictorial instruction on how to make a gum balloon then sales will increase
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In the Soviet Union, we chewed fresh asphalt and tree resin instead of chewing gum. They were free but tasted lousy. This is how we tried to defeat the capitalists!
But then the boundaries broke and chewing gum became available to everyone. People, especially those who lived in Eastern European countries, bought them in whole boxes and made sandwiches from them, put their filling between the chewing plates, like condensed milk, jam, or combined different chewing gums with each other.
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I want some.
"Gum: it lines the pockets of most Americans".... uh no
Seriously though, what fruit flavor is Juicy Fruit?
Wrigleys didn’t , people enjoyed it and it caught on
They make gum last longer I'll eat it more
I love Extra(Wrigley brand) gum it lasts forever sometimes when I was at work it would last until lunch then put in another one after lunch for the rest of the day. I still like gum and have a pack of extra gum in the car and it doesn’t melt when its hot much.
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My favourite is Juicy fruit, the delicious fake flavour
Is the world only consisted of north america? Because i sure never even heard that brand
People have been staying home for the past decade from the rise of console games, phone games, and eSports, without having the need to go outside, who can continue to be irresponsible and throw these gums around if mama's gonna be nagging at home?
I used to love gum but now it gets stuck in my teeth.
Try freedent gum. Doesn't get stuck on teeth.
@@Lccru Ok, thank you.
anyone else feeling a strong need for chewing some gum?
I want gum now lol
I only chew gum when I'm driving... It relaxes me when I'm in traffic
Black Cat Chewing Gum! What Happened To It?
They banned it for being racist , along with aunt jemima and uncle bens 🤣
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Juicy Fruit: Every amatuer khat chewers go to chewing gum
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gum was better when it had real sugar...
@@stephaniehernandez7209 manmade fake sugar that is scientifically proven harmful to my organs? no thanks
@@stephaniehernandez7209wow what a boomer response. i could say the same thing about raw petroleum... you clearly have no grasp of food science or human biology. your body can naturally process glucose, humans have been for thousands of years. foreign chemicals like sucralose cause cancer even in low doses. do your research.
Its just the best
but the matication, lol of you
Chiclets trident big red
Juicy fruit UPC lima Ohio Student middle school
Maybe smoking decline adds to gum decline.
Curbing hunger?
Who in sound mind chews a gum on empty stomach?
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You don't?
Meow?
ge-li-sah = worry
geli + geleman
Cryptocurrency is here to stay, if you can't see that at this point, it's time to learn about it and venture into it
Stocks are good crypto is better
Bitcoin has been around for over 11 years now and have risen
I've got this little interest in bitcoin maybe I'll give it a try.
I've got this little interest in bitcoin maybe I'll give it a try.
@@simonjoy415 Bitcoin is the future, Investing in it now will be the wisest thing to do especially with the current rise
I could barely hear the candy historian lady. What's up with the video editing lately?
Might have been from her end if it was recorded live. But yeah they could have edited that in post
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Family Guy Juicy Fruit
It's good but sometimes i get my tongue bit.
Chewing while socializing? That is a very outdated view. Chewing in front of other people is just not polite.
hmmm gum gum gum hmmm gum gum ok good
Juicy Fruit.
Genesis 1:28
David James West, a Christian man