ABC Nightline - IDEO Shopping Cart

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  • Опубліковано 1 гру 2009
  • DeepDive methodology in practice

КОМЕНТАРІ • 622

  • @youssef00123
    @youssef00123 5 років тому +3817

    anyone is forced to watch this for uni or highschool ?

    • @larisap.6238
      @larisap.6238 5 років тому +42

      LOL I need to watch it for my science assignment and I'm in 6th grade

    • @adapriti8
      @adapriti8 5 років тому +34

      haha, yes, Just started the design course...and I am looking for shared study materials playlist. What's your uni?

    • @MrDarkKobe24
      @MrDarkKobe24 5 років тому +25

      I was lol. But I'm glad I did, it was a good video.

    • @trans-a.m.
      @trans-a.m. 5 років тому +4

      Learned from a fellow student forced to watch. 🤓

    • @faktor6492
      @faktor6492 5 років тому +5

      For a second stage interview at a company...

  • @littlpils
    @littlpils 3 роки тому +222

    "He's only been here for six years."

    • @ashtonmorgan1679
      @ashtonmorgan1679 3 роки тому +2

      LOL. My thoughts exactly!

    • @constantinedranganas3780
      @constantinedranganas3780 2 роки тому +4

      hahahah I was like that's a loooot of time dude. Glad to make it to one year nowadays before getting fired or the company collapsing.

  • @roadrunrr1
    @roadrunrr1 11 років тому +334

    To the kids that HAD to watch this for school: Wait ten years after working a 9 to 5 job where people are drones and great ideas are few and far between. Then watch this again. Sorry for sounding like an old man...but I am.

    • @tonyblaccross6846
      @tonyblaccross6846 4 роки тому +3

      Preach brother

    • @Mayaaaa.roseee
      @Mayaaaa.roseee 3 роки тому

      Smh

    • @Bog64
      @Bog64 3 роки тому

      Lol gay

    • @hrantfrunjyan5565
      @hrantfrunjyan5565 2 роки тому +15

      its been 8 years since you commented... and were stuck in a world wide pandemic with people that identify themselves as dogs and cats

    • @kristopherweygant7159
      @kristopherweygant7159 2 роки тому +3

      @@hrantfrunjyan5565 😆 yeah right.... didn't see that curveball coming. Now the world doesn't need shopping carts.... straight to my door.

  • @joannecylow99
    @joannecylow99 6 років тому +1232

    who else is here for homework lmao

  • @jessicanav6064
    @jessicanav6064 4 роки тому +293

    Since everybody is watching this for work why nobody is posting the essay?

  • @felixthefoxMEXICO
    @felixthefoxMEXICO 10 років тому +60

    1:31 guy in background's like "don't give us a dam space shuttle!"

  • @friedafilmt
    @friedafilmt 2 роки тому +25

    We just got a shopping car like this one in Germany now. It’s called easy shopper and it is a great example that their idea actually works 👍🏼

  • @sharmajidbeta
    @sharmajidbeta 3 роки тому +15

    11 year passed and Still most of us here are watching this for our assignment or homework, That makes sense,
    Though it was forced, But enjoyed 😀

    • @madhusudan.g3866
      @madhusudan.g3866 4 місяці тому

      It's been 14 years ....and its my time to watch now

  • @austin7331
    @austin7331 3 роки тому +35

    As a grocery bagger this would not work, the reason why this would not work is because most bags are too heavy to hook onto a hook without ripping, there is not enough space on the cart for bags in general, the bottom does not have enough space for big items such as bags of dog food, water etc. By eliminating the area at the top of the basket near your hands you just eliminated where I would put your eggs, bread, chips, wine. The wheels were a good idea for putting the baskets back into place outside, but the problem is I do not see an area to hook the rope on for cart pusher in the parking lot. If they wanted a good design they would need to consult with someone who bags groceries, pushes carts, and customers, I do understand that they were under a time constraint.

  • @ds6923
    @ds6923 3 роки тому +40

    This Video is today 11 Years old, and i have not seen such a shopping cart yet, burned 50K within one Week with all that people - great :D

    • @almohvn33
      @almohvn33 2 роки тому

      Man.. was about to say that.

    • @chriszang3151
      @chriszang3151 2 роки тому

      Exactly! Cannot agree more

  • @PseudoEmpathy
    @PseudoEmpathy 3 роки тому +10

    Yet 12 years later and I for one have only ever seen the old metal basket style carts.

  • @vsnan1984
    @vsnan1984 14 років тому +41

    IDEO is my dream company. I am a designer and this is the greatest company for me.

    • @adrianlazzar2130
      @adrianlazzar2130 3 роки тому +11

      Did you ever get into IDEO

    • @brechtxt8096
      @brechtxt8096 3 роки тому +12

      @@adrianlazzar2130 Dude was 26 when he posted this comment. He’s 36 now, probably got a job at IDEO and has a family already 💀

    • @brechtxt8096
      @brechtxt8096 3 роки тому +14

      @@adrianlazzar2130 Or maybe he’s dead idk 10 years is a lot

    • @kayaeki
      @kayaeki Рік тому +2

      yeahh mann same, lets us know if you got into IDEO or not!!

  • @lindstormORG
    @lindstormORG 11 років тому +42

    The cart is stackable, it's just as space efficient as the "old" version. The baskets move around inside the store only. You leave those when you pack your stuff into bags - not necessarily plastic ones. You can hang the bags on the cart. However, this renders the cart not usable for people who usually steal these, making it less preferable for them.

  • @dylonbouchard7874
    @dylonbouchard7874 4 роки тому +49

    Here for physics homework. How this ties into physics is beyond me

  • @justingrago8223
    @justingrago8223 5 років тому +30

    Told my girlfriend that I had to watch this video for some homework.. She fell asleep within 3 min trying to watch it with me.

    • @pawanchothe6514
      @pawanchothe6514 3 роки тому +1

      If u can't change the Girl , CHANGE THE GIRL

  • @mleclaire2176
    @mleclaire2176 11 років тому +65

    I loved the new cart idea. I would love to see these actually in a store. Moreover I loved the way they went about the research, actually talking to "experts" that work, fix and use the products. That seems like it would be a great job.

  • @MichelleZhou
    @MichelleZhou 8 років тому +218

    My science teacher is making me watch this video then write a 9 paragraph essay about how scientists work together to solve problems. :(

    • @antdude
      @antdude 8 років тому +3

      +Michelle Zhou My work is making my department watch it. ;)

    • @PerfextWepo
      @PerfextWepo 7 років тому

      Michelle Zhou LMAO SAMEE

    • @personal9596
      @personal9596 7 років тому

      same but i have to make 3 cornell notes

    • @MrSong156
      @MrSong156 7 років тому

      wtf was this shit!!!!!!

    • @aliyah3475
      @aliyah3475 6 років тому +1

      Michelle Zhou same but instead 11 paragraphs

  • @ocomakesmusic
    @ocomakesmusic 11 років тому +59

    It's amazing that they did this in five days. Normally stuff like this takes months to develop and create.

  • @joelmacwan9383
    @joelmacwan9383 9 місяців тому +3

    At its core, IDEO cultivates a collaborative environment free from traditional hierarchies. Embracing chaos constructively, it values diverse contributions and advocates an open-minded, risk-taking culture fostering innovation and creative experimentation as pivotal to its development approach.

    • @shackira312sr
      @shackira312sr 26 днів тому

      I am going to use your analysis for my homework. Thank you!

  • @cultivatelearn
    @cultivatelearn 2 роки тому +19

    Planning on sharing this with teachers in a Design Thinking training session. We need more of this in every classroom.

  • @sephthechef7944
    @sephthechef7944 4 роки тому +149

    Who else in a lecture watching this cause we need to learn abt "tEaMwOrK"

  • @pr4442
    @pr4442 4 роки тому +3

    I used to play this video as a training tool in a corporate setting. Great at first but it does your head in watching it every bloody week and nodding enthusiastically at the predictable participant responses.

  • @r333vecailyn
    @r333vecailyn 3 роки тому +16

    why are we all watching this for school😭

  • @gerarddip
    @gerarddip 4 місяці тому +1

    I did watch this for high school, but I come back to it because holy crap the industrial design era that this represents to me is totally what I mean when I talk about “Epcot industrial design futurism”

  • @aarontong5615
    @aarontong5615 6 років тому +29

    Actually, I don't see Wholefoods or any other supermarkets use this kind of cart design today in CA.
    Well, Cheer for the IDEO Homework!

  • @bellabuckley4090
    @bellabuckley4090 3 місяці тому +1

    OMG those scanners only came to the UK in 2012 so this thinking was ahead of its time.

  • @m4d_al3x
    @m4d_al3x 3 роки тому +28

    Hello to everybody from the TUM

  • @muhamadsyafiq9125
    @muhamadsyafiq9125 3 роки тому +41

    Hello students from UTM. You guys doing assignment huh?

  • @timileyinlasisi8326
    @timileyinlasisi8326 2 роки тому +1

    This is a very great and wonderful idea... working together, putting aside the leader or no leader perspective, optimistic, Grits... Great work there

  • @ralphzoontjens
    @ralphzoontjens 10 років тому +17

    What a jewel! The very first thing we did with the class on the very first day when I started in design school back in 2001 was watching this video. Great to stumble upon it and see it again.

  • @JoeFec
    @JoeFec Рік тому +1

    You realize that if you go to an Amazon store today and you'll see some of these concepts, decades later. WAY ahead of its time.

  • @Gotsole-vm3ut
    @Gotsole-vm3ut 3 роки тому +11

    7:54 When you're laughing and having a good time with your friends and then the enemy walks into the room.

  • @Adaugoable
    @Adaugoable 3 роки тому +1

    Watched this video today in my Scrum Master Certification class. This video is brilliant

  • @nevillecreativitymentor
    @nevillecreativitymentor 3 роки тому

    I am setting up a Drone Design Studio and this video was an amazing source of Inspiration and Information

  • @carmenvalentino2098
    @carmenvalentino2098 4 роки тому +4

    This is timeless. Looking at the comments, says a lot about headsets and NIH mindsets. 😂

  • @YellowMan3r
    @YellowMan3r 11 років тому +5

    this is by far my dream job. just amazing

  • @daviskb2780
    @daviskb2780 5 років тому +9

    As a freelance writer, i came across this video while working on a client's assignment on Innovation. Quite informative.

  • @ajurbz82q88
    @ajurbz82q88 6 років тому +2

    An epic video for showing how teamwork goes failure.

  • @sadmansuhrid2187
    @sadmansuhrid2187 7 місяців тому +1

    This workplace looks like straight out of a sitcom !

  • @fitzysomniac1446
    @fitzysomniac1446 3 роки тому +2

    Was here for homework but it's actually good, I enjoyed it.

  • @antoniamitchell637
    @antoniamitchell637 2 роки тому +2

    I'm here for assignment. My take a way is how simple discipline and team work can make the dream work. #all ideas make sense

  • @Queso2469
    @Queso2469 10 років тому +24

    I can confirm I'm here for homework, but at RIT.

  • @bobwarden1018
    @bobwarden1018 4 роки тому +14

    And all these years later this design has never been implemented anywhere! They designed an Edsel! 😂😂😂😂

    • @TamiWeiss
      @TamiWeiss 3 роки тому +3

      Kinda. This cart wasn’t, but many of the ideas have been used elsewhere. IKEA most notably has carts with the sideways wheels and carts you can hang their yellow bags. Many grocery stores have doubt deck carts that are reminiscent of these, just no removable baskets. It’s less complicated but offers the same advantages.
      But also people hate change and I bet for this to gain traction, they would have had to been widely implemented. IKEA gets away from it because they force a very different shopping experience on their customers, so it’s unsurprising their customers would be open to the different cart styles.

  • @qianwenzhang9277
    @qianwenzhang9277 2 роки тому +1

    Love it, would love to see them in store!

  • @raydeeux
    @raydeeux 7 років тому +17

    EVERYBODY GO FULL SCREEN AND TYPE IN "AWESOME"

  • @greenkickutube
    @greenkickutube 10 років тому +13

    Love this idea and IDEO. Would be nice to see REUSABLE shopping bags over plastic. :) As an eco blogger, that stuck out for me. But as a shopper, I can see this being a great option. I like the idea of scanning your own items as you put them in the cart. Then just pay the total at the check out. No line ups! Way to go IDEO!

    • @jefwesb
      @jefwesb 2 роки тому +5

      I don't see why you couldn't bring your own bags if that's your thing. This design doesn't rob you of that opportunity.

  • @rasikgupta1965
    @rasikgupta1965 Рік тому +1

    watching this video more than a decade later but still amazed by the futuristic and the brilliant idea of the people of IDEO and intrigued that they created this stuff it suchha less time.

  • @loaial-sabahi4888
    @loaial-sabahi4888 3 місяці тому +1

    And after 14 years, we're still using the conventional shopping cart lol...

  • @huntrrams
    @huntrrams 5 років тому +2

    And this stuff is still relevant to Industrial and UX designers today

  • @Opinionated73
    @Opinionated73 13 років тому +5

    This company could give a rip about the product they are producing...don't you get that? Their methodology is what is being highlighted here. I would love to work for this company!

  • @ceciliafifiriru
    @ceciliafifiriru Рік тому

    Y me dí cuenta de lo mucho que quiero un equipo de trabajo. ¡Es increíble! guau

  • @IanMagarzo
    @IanMagarzo 12 років тому +3

    Enjoying Josep's english class, ¡¡IT'S AMAZING!!!! I deserve a 10! oh yeah

  • @jonb.9372
    @jonb.9372 9 років тому +66

    they failed when it comes to storing these carts. Usual Carts go into each other so they don't take to much space in the store. But still i like the idea.

    • @BudgetFilmSchool
      @BudgetFilmSchool 4 роки тому +24

      Take out the baskets, stack the baskets and push the carts into each other normally.

    • @spikedblade
      @spikedblade 3 роки тому +2

      It really isn't the best cart design. All they did was throw a bunch of ideas together and call it a day.

    • @raizas223
      @raizas223 3 роки тому +5

      @@spikedblade they had to call it a day, it was a 6-day challenge. I'm sure they spend months usually.

  • @daphnephaung8197
    @daphnephaung8197 11 років тому +1

    just amazing ideas and great video!!!

  • @GreenLeafinstitute
    @GreenLeafinstitute 11 років тому +6

    ..simply cool. I wish I could work there!

  • @UltanMashup
    @UltanMashup 3 роки тому +2

    Assignment time again! Off to watch the "did you spot the gorilla?" one next...

  • @heikohaller
    @heikohaller 14 років тому +3

    It is interesting to look at their innovation process.

  • @gavingrant9121
    @gavingrant9121 3 роки тому +1

    this is an awesome story. It highlights many real life skills we all should come to embrace as students.

  • @chuckporter9526
    @chuckporter9526 Рік тому +1

    Innovation is fascinating, people think weird, yadda yadda yadda. Sure -- I can't get past how much this guy at 0:46 reminds me of Tobias Funke.

  • @hrantfrunjyan5565
    @hrantfrunjyan5565 2 роки тому +1

    no way this was made like 12 years ago and we still need to watch this for homework smh

  • @agug222
    @agug222 13 років тому +2

    I have a DVD recording of this that I've had since I was about 10. I still never get bored of it!

  • @mavericdragon
    @mavericdragon 14 років тому +1

    cool! I'd give it a spin. plus it appears that it would weigh less than the standard steel carts, that's nice on the knees and back.

  • @iwpoe
    @iwpoe 13 років тому +2

    Since 2009 a cart for hand baskets was introduced at my local store, though it's got none of the other features, and it's for just one basket.

  • @mekky24
    @mekky24 11 років тому

    The carts can be stacked. You take the baskets out of the cart at the checkout aisle, stack the baskets, hang your groceries on the cart in bags, take them to your car, then stack the carts.

  • @BigU1033
    @BigU1033 3 роки тому +2

    Those sideways turning wheels allow us to now drift shopping carts

  • @ironclock
    @ironclock 3 роки тому +3

    Loving the diversity of this team

  • @Poketrainer92
    @Poketrainer92 2 роки тому

    Damn they showed this in my intro to Engineering class and that's why I went mechanical route. I just graduated in Dec 2021, struggling to find a fucking entry level job in the industry. Screw you abc for making this video

  • @boyt1944
    @boyt1944 11 років тому +3

    This video actually made me go to school to work my way to a ME degree just so I can get a job like them!

  • @JustEraseTheSystem
    @JustEraseTheSystem 12 років тому

    I bet they had so much fun!

  • @daphnephaung8197
    @daphnephaung8197 11 років тому

    i got a lot of ideas for design and i learnt how team is very affective

  • @phounimer
    @phounimer 11 років тому +5

    it's the whole innovation hippy mentality. gets over the top sometimes

  • @speedbump0619
    @speedbump0619 11 років тому +6

    It really isn't immediately obvious that the frame (cart sans baskets) is stackable, but I guess it would be a terrible design otherwise. I suspect a cart like this would cause people to buy fewer items than one giant bucket. It would be interesting to study.

  • @chaseholdren6764
    @chaseholdren6764 3 роки тому +1

    1:55 "tom kelly, daves brother" i thought that was gonna be his entire introduction lmao

  • @nguyenthuylinh6716
    @nguyenthuylinh6716 2 роки тому +3

    Its 2021 and im still here for homework

  • @Milk-oi3vq
    @Milk-oi3vq 6 років тому

    The guy who brought in the shopping cart or the blue skirt tie guy looks like the math teacher in the incredibles

  • @mleclaire2176
    @mleclaire2176 11 років тому

    this was my homework as well. But it was very cool to see.

  • @zehahaha2899
    @zehahaha2899 4 роки тому +2

    Interpreting this critical engagement activity for essay writing at Uni

  • @gailmcmeekin100
    @gailmcmeekin100 9 років тому +3

    Enlightened trial and error creations in a nonjudgmental environment equals new inventions!

    • @p3s00k
      @p3s00k 8 років тому

      +Gail McMeekin You mean "no inventions"! One genius cannot be replaced with hundred idiots!

  • @el3gab900
    @el3gab900 3 роки тому +1

    That was Our teachers assignment for sure and now it been ther student assignment

  • @itsnelson123
    @itsnelson123 Рік тому +4

    This shopping cart looks way too complicated than being intuitive. But it surely led the way to other shopping carts which evolved and you can find nowadays. Like some of the prototypes they presented.

  • @ghjbvs2
    @ghjbvs2 11 років тому +1

    Can't wait to make some shopping carts for ENGR 131.

  • @Ludifant
    @Ludifant 11 років тому +1

    He, cool, I was sent here for homework as well.

  • @jimtayler555
    @jimtayler555 11 років тому

    Coolest shopping cart ever.

  • @ElisabetPuigdollers
    @ElisabetPuigdollers 13 років тому

    Bon exemple de la metodologia a seguir per fomentar la creativitat i la innovació.

  • @PurpleCow77
    @PurpleCow77 11 років тому

    All I had to do for my engineering class homework was to watch this video....so yeah

  • @giovannigonzales5152
    @giovannigonzales5152 6 місяців тому

    Man, I miss the old ABC screen bug so much😢

  • @cindymedina3209
    @cindymedina3209 2 роки тому

    What a fun job!!!

  • @9catlover
    @9catlover 7 років тому +3

    i think in the future we will just scan products we want to buy and it goes into a computer system, and into a bag already in the trolley and we just swipe our card and pay. It takes out the time having to take stuff out the trolley onto a conveyer belt to be scanned. But i haven;t worked out how to guard against fraud, unless at the end you have to weigh it all. And if it matches up you can go.

    • @natnoodle11
      @natnoodle11 7 років тому

      This is already happening at many places!

    • @90sIbizaDanceParty
      @90sIbizaDanceParty 7 років тому +3

      Amazon has a grocery store in Seattle where u just use your phone, it hasn't gone public yet

    • @jbeauf00
      @jbeauf00 6 років тому +1

      PutinindaclubIbiza99 I'm sorry, I'm not buying any groceries online. Who knows how long those groceries have been on those shelf's. I want to see my groceries right there. That doesn't seem like a good idea to me.

    • @jim.....
      @jim..... 6 років тому

      yeah at the amazon shop you just pick up what you want and leave. no checkouts.

    • @nadinawad9910
      @nadinawad9910 2 роки тому +1

      It is happening now

  • @BigU1033
    @BigU1033 3 роки тому +1

    The shopping carts that clock 35 at my supermarket are driven by me

  • @andreacarlon
    @andreacarlon 12 років тому +1

    Amazing! there is also an early Steve Jobs!
    I'm sure! it's the guy with the blu jeans and the black turtle neck at 4:40!

  • @pmzpdrzbr
    @pmzpdrzbr 14 років тому +8

    Wow I wanna work at IDEO! That's incredible

  • @kristingallegos7633
    @kristingallegos7633 11 років тому +4

    I like their motto: fail often in order to succeed sooner.

  • @sventran992
    @sventran992 6 років тому +1

    watching this for school

  • @Opinionated73
    @Opinionated73 13 років тому

    Constructive chaos, very interesting.

  • @0698Alexis
    @0698Alexis 3 роки тому +2

    Hello from Switzerland to anybody that has to watch this video for homework :D

  • @melit1200
    @melit1200 3 роки тому

    Hello I have to do this when I am in elementary school :) I like

  • @omerz5850
    @omerz5850 8 років тому +51

    No captions for deaf designers. :-(

    • @brocolitta
      @brocolitta 6 років тому +2

      Even though english is not my native language I'd gladly try to help caption the video, but unfortunately It is locked for the common yt user :(

    • @mollytaylor8122
      @mollytaylor8122 5 років тому +1

      There's subtitles now!!

    • @Sage2000
      @Sage2000 5 років тому

      I can see automatic captions.

    • @mollytaylor8122
      @mollytaylor8122 5 років тому

      @@Sage2000 Yeah but they're super bad lol - Deaf people call them "craptions" lol

    • @alialzahmi6436
      @alialzahmi6436 5 років тому +1

      There is captions

  • @christopherwiley01
    @christopherwiley01 3 роки тому

    This is how Google learned their atmosphere. All of these people were teased and made fun of in high school.

  • @blotter-water
    @blotter-water 6 років тому

    lots of thin little metal pieces that will break off after a few hundred people bump them into corners or stack them incorrectly.

  • @Hot80s
    @Hot80s 12 років тому +1

    those guys in Palo Alto Calif have such beautiful land & sea to look at, it would inspire anybody to come up with innovative thinking.