They won't, Adam Boyse, Andrew House, Shawn Layden, Shuhei Yoshida, Kaz Hirai, Jack Tretton, Ken Kutaragi, no longer work there, and today in 2025, it shows.
damn right, they should resurrect him or somebody like him... gamers don't want about corporate financial results and new investments, they want pure, raw awesomeness ;)
"If you've got an awesome girlfriend, and then someone else gets an awesome girlfriend, you know who wins? Everyone." *camera points to sweaty fat guy*
When I was a child I was a SEGA fan and my friends loved Nintendo. We never insulted each other about it. We would praise them in fact. To us a game was a game. Be it in a console at home a pc or yes in the mighty arcades of yore.
TTV5 Sure because EA is totally not burning through beloved franchises like Battlefront. And Microsoft isn't following on their steps while lying all the way. And Ubisoft is totally not baking hard on cash cow Creed and reusing the map from one game into another for quick a buck. And Nintendo of America isn't butchering JRPGs because they are too naughty for western eyes. And Sony didn't use Kickstater to get money from the players for a game they planned to fund themselves anyway. And Konami didn't chop parts of MGSV off because they had a fight with Kojima. And games are not being released with season passes that cost the same price as the main game.
TTV5 EA ad Microsoft are just trying to bank on what already made money and will get promotion because it already has a following around it. Nintendo still get's third party RPG and censors them on the western release. Shenmue is not like most Kickstarter games. Case closed. I guess Ubisoft and Season passes are valid points then.
"Deep down inside we all serve one master, one king. And his name is Gaming, FOREVER MAY HE REIGN!" Such a man! I'd follow him to hell and back, I would!
Not sure if you knew this, but the reason why was because the actor was on a Bridgestone commercial promoting a special deal where you could get a Nintendo Wii with a certain purchase of their tires, and then got sued and kicked by Sony. I think you can make the connection there. It's sad to see it happen, though. Lambert did an amazing job acting, and his character had become something of an icon.
@@dw_drummer3828 someone in the Crowd mindlessly said don't forget the lemon just to troll. Kevin ignored him or didn't hear it initially, but that other guy heard him and asked Kevin again on his behalf.
This took me back. I watched this live at the time. I used to love turning into these every E3. Shame it's all dead now and spread throughout the year with smaller events.
Nobody appreciated this guy more than I did the charisma and the knowledge to lead sony like no other almost rivaling that of nintendo's own reggie but damn I'll miss this guy
The real irony in this is that both PS Move and Kinect were then quite soon afterwards buried in silence....only Nintendo managed to make it succesfull and even they kind of dropped it after Wii/Wii U But Kevin Butler was indeed great character from Sony to do these PR events/commercials :D
this guy is truely epic, it has been along time since something made me want to simply drop everything and start gaming.I truely hope we get to see more like him one day.
As awesome as it would be to have him back, it's probably not going to happen. It'd be nice, but really, they don't need him. Sure, he helped turn things around and sell a lot of PS3s. But this generation, PS4 is dominating. If they were struggling in third place, I would say to the Sony marketing team stop whatever you are doing and call Jerry Lambert to portray Kevin Butler immediately! But as it is Sony is doing very well for themselves.
Sony needs to bring this guy back.
Actually it was a car commercial that happened to have cross promotion for the Wii
@SystemCurse But he was to not be in videogame commercials for two years, which surely are over now.
more then ever now.
I've been apologizing for that Nintendo affair for some time now...
They won't, Adam Boyse, Andrew House, Shawn Layden, Shuhei Yoshida, Kaz Hirai, Jack Tretton, Ken Kutaragi, no longer work there, and today in 2025, it shows.
Damn I really miss this character.
He was the best PR character that gaming world has had in a long time.
Reggie is another, but he is real. ;-)
+Misbehave KEVIN IS REAL TOO!!!
the actor was playing on a Wii while doing an advert for Bridgestone, so he got sacked...
damn right, they should resurrect him or somebody like him... gamers don't want about corporate financial results and new investments, they want pure, raw awesomeness ;)
Yeah, it's really sad that one commercial mistake from the actor cost us the best PR character in the gaming business.
And now Reggie retired :(
“Staying up until 3am to earn a trophy that isn’t real.” 🏆
-that hits hard 😂
BUT IT IS.
The man who singlehandedly save Playstation 3 just with TV ads. Brilliant.
"Gaming is having a ridiculously huge TV in a tiny one room appartment"
HELL YEAH!
"If you've got an awesome girlfriend, and then someone else gets an awesome girlfriend, you know who wins? Everyone."
*camera points to sweaty fat guy*
Nice joke
Time stamp?
3:06
Lol this guy is twice the showmen that Steve Jobs ever was. Talk about the ability to sell a product.
Because he’s an actor, not an executive.
Guys. Girls. Kevin Butler is right. Screw this "PC Master Race" crap. Screw the "Console Wars." Let's all just play games.
Spoken like a true genius!
Exactly
AMEN
Big facts
When I was a child I was a SEGA fan and my friends loved Nintendo. We never insulted each other about it. We would praise them in fact. To us a game was a game. Be it in a console at home a pc or yes in the mighty arcades of yore.
Can you imagine this guy advertising the PS4!
RandomEd787 man I miss him
RandomEd787 this guy could advertise scrubbing toilets and I'd still be hyped
PS5
Remember when the industry liked gamers?
deadballo That's why I still rewatch this.
TTV5
Sure because EA is totally not burning through beloved franchises like Battlefront.
And Microsoft isn't following on their steps while lying all the way.
And Ubisoft is totally not baking hard on cash cow Creed and reusing the map from one game into another for quick a buck.
And Nintendo of America isn't butchering JRPGs because they are too naughty for western eyes.
And Sony didn't use Kickstater to get money from the players for a game they planned to fund themselves anyway.
And Konami didn't chop parts of MGSV off because they had a fight with Kojima.
And games are not being released with season passes that cost the same price as the main game.
TTV5
EA ad Microsoft are just trying to bank on what already made money and will get promotion because it already has a following around it.
Nintendo still get's third party RPG and censors them on the western release.
Shenmue is not like most Kickstarter games. Case closed.
I guess Ubisoft and Season passes are valid points then.
Douglas Rosa
You know absolutely none of this touches on my original point, right? You even missed my response. Why even attempt a conversation?
TTV5
I don't know why you even started it.
Couple years later, i don't care about my Move at all, but this speech is one of the most epic and true to heart, gaming speeches of the last decade.
I'll buy whatever this guy sells.
"Deep down inside we all serve one master, one king. And his name is Gaming, FOREVER MAY HE REIGN!"
Such a man! I'd follow him to hell and back, I would!
Sony should not have let this guy go...
Not sure if you knew this, but the reason why was because the actor was on a Bridgestone commercial promoting a special deal where you could get a Nintendo Wii with a certain purchase of their tires, and then got sued and kicked by Sony. I think you can make the connection there.
It's sad to see it happen, though. Lambert did an amazing job acting, and his character had become something of an icon.
shame it happened this guy is amazing.
maybe nintendo can get him :P
Sony need more people like this that can pitch the Playstation brand, more iconic people that will propel the brand.
The Seaman Imagine how much further the brand could go with someone like Kevin Butler?
@Cptn_Avery the rock is still relevant hahaha xbox had it right from the start
I remember watching this standing at my desk pretending to work.
I had a desk that you could raise and lower but I chose to stand mostly.
***** In a small apartment with a ridiculously large TV.
All fanboys need to see this video.
Still watching this in 2024!
“What really matters, the games” they haven’t forgotten their promise and been delivering great games! Hats off to you Sony.
Ps5 gen they forgot now
Sony really struck GOLD on that market campaign..Kevin Butler ladies and gentle men.
Bring KB back and we ALL WIN! ;)
"Don't forget the lemon."
"...I never do."
Woah, that YEEEEAAAH moment!
+Lyne Taperz I never understood that.
Seven_Martinez me neither
Suhail Mustafa Yep, no idea what that was about lol
@@dw_drummer3828 someone in the Crowd mindlessly said don't forget the lemon just to troll. Kevin ignored him or didn't hear it initially, but that other guy heard him and asked Kevin again on his behalf.
1:26 I thought he was going to say I LOVE THIS COMPANY YEEAAAHH!!!!
NFKRZ what the hell were you doing here and how am I the first person to find this comment lmfaoooo
I didn't expect to find you here, Great Work on your videos about GTA 4 being similar Russian media, Keep it up !!
This man is a real gamer and a true legend for all of us.
The stupidest thing sony has ever done was fire Kevin Butler.
he appeared in a Bridgestone Tyres advert playing the Wii
@@mclarenrob2 watching someone play the Wii.
Kevin Butler was fantastic. Sony really needs to bring him back.
Imagine if this was the guy doing the marketing for PS5.
He could make me spend 1000$ on ps5 if he wanted to
Kevin Butler and Jack Tretton was the best thing to ever happen to PlayStation.
this was an awesome E3....
wan mirrion tloops
Taking dencin two a hole new rebel
Kevin Butler for President
more like a prophet actually
The messiah
Who else searched for Olivia Munn in Lara Croft Costume?
CAN we get a Kevin Butler comeback please??!?!?!?!?
This guy could sell you anything
This took me back. I watched this live at the time. I used to love turning into these every E3. Shame it's all dead now and spread throughout the year with smaller events.
What really matters. THE GAMES.
It’s been that long!!? We were happy and didn’t know it 😢
When he left, the greatness awaited.
still one of THE BEST speeches ever.
Nobody appreciated this guy more than I did the charisma and the knowledge to lead sony like no other almost rivaling that of nintendo's own reggie but damn I'll miss this guy
Na, being a character allowed no bounds.. KB is King
I miss you Mr. Butler... Please come back to us...
Sitting here at my desk pretending to work 13 years later.
The early 2010s was awesome time for sony. Remember those days fondly
Wow 3 years ago? I remember this so clearly, that day, that event. How I wish he was still part of sony.
8 years ago
@@jackjohnson8305 nine years ago
10 years
14 years
nowadays we get nothing. just the occasional State of play with some indie games
E3 is now canceled for 2023. At least there are Directs...
Now we just get far left propaganda disguised as a game
It still gives me the chills.
This character is the hero of Gaming, we need more of this.
1:31 the original perfect E3 heckle before YOURE BREATHTAKING was a thing
Can't believe this was 4 years ago.
indeed and let´s not forget that the amazing Red Dead Redemption came out that year.
MegaGordion update: 7 years ago!!! :O
Update : 8 years ago
Can’t believe this was 8 years ago
MegaGordion can't believe this was 4 years ago.
The real irony in this is that both PS Move and Kinect were then quite soon afterwards buried in silence....only Nintendo managed to make it succesfull and even they kind of dropped it after Wii/Wii U
But Kevin Butler was indeed great character from Sony to do these PR events/commercials :D
(Pssst- the PS Move is still on the market and in use in 2021...)
Kevin should be the one to formally introduce the PS5.
When the world needs him the most, he disappears……
You need to be level 99 to unlock this character
Wouldn't it be awesome if Kevin Butler showed up at the E3 2014 Press Conference.
Sony's conference could start with Kevin coming on to the stage and they would automatically win E3 2014.
***** Well, Wouldn't it be awesome if Kevin Butler showed up at the E3 2015 Press Conference....
***** I really, really hope so. Kevin Butler needs to return. Sony needs to take their head out of their ass and forget the Bridgestone ad debacle.
Nope still didn't happen in 2015.
2018*
Miss this time
11 years later and I'm living the dream. Small apartment and a 70 inch Vizio
HE PREDICTED ARMS
i don't think i've ever met anyone that didn't like kevin butler. I'm sure he doesn't care about games irl but, he did this so well.
Petition to bring Kevin Butler back please!
Sony should bring him back for the PS6.
Man I miss Kevin Butler
4:59
“Butler for president”
"a way to a mans heart is through a melee attack" fukin hilarious
I hope he'll return someday
We need more people like Kevin Butler, LOL!!!
I think I love this guy.
I MISS THIS GUY! Sony do something! Bring this guy back!
I'd buy a PS5 if they brought this guy back.
Im going to use this video as a public speech oral presentation
Wish me luck
legend. just an absolute legend.
Hopefully we will see Kevin Butler back some day, maybe on E3 2017-2018
this guy is truely epic, it has been along time since something made me want to simply drop everything and start gaming.I truely hope we get to see more like him one day.
Kevin Butler (2010): I love you too
Keanu Reeves (2019): You're breathtaking!
2010 e3 was the best e3...who's with me ?
I'm a Nintendo guy, so I gotta say 2004. But that final speech at the end. I felt that man.
This guy should be in a PS4 commercial!!! SONY! PLEASE BRING BACK KEVIN BUTLER!!!!!!!! I AM BEGGING YOU!!!!!!!
It's 2017, and he's calling me out for watching this on my desk at work...
8 years later: HTC Vive and Oculus VR
It's only about time that we start utilizing Augmented Reality to a whole other level
He should’ve been at Sony’s Conference yesterday x)
Back when Sony was good.
Watching this video in 2022
Kevin Butler is basically Michael Scott of Sony and I love him for that lol
it's not everyday you get to see this level of confidence in a speaker in videogame conferences. We want this please.
Still the best E3 moment ever
This was the last time a gaming expo was interesting. Such a shame this era is over.
We need Kevin butler back!
Love this real life David Brent guy. FOREVER MAY HE REIGN!!
WE NEED MORE KEVIN BUTLER COMMERCIALS! - the only commercials i actually like :)
If my man Kevin isn't trying to sell me a ps5 I'm not buying
And Sony won't attend E3 2019. Other times...
E3 is garbage...
Holy Crap its been 6 Years!!!!!!!!!!!!!!!!???
Nope, 10 years 😁
14 years now.
2013 and i still can't get this out of my head
What about in 2020?
this man can lead a whole country and we'd all love him O:
"As girls that know to a mans heart is a melee attack" Hell yeah, he knows the way of gaming, the force is strong in him!
Nintendo had Reggie
Playstation had Kevin
The man who single handedly saved PlayStation.
i remember watching this live saying YES!!!! when he came out.
Me too.. doesn't feel like 10 years ago either
kevin ruled, also yt just fed me this.. 10 years later
As awesome as it would be to have him back, it's probably not going to happen. It'd be nice, but really, they don't need him. Sure, he helped turn things around and sell a lot of PS3s. But this generation, PS4 is dominating. If they were struggling in third place, I would say to the Sony marketing team stop whatever you are doing and call Jerry Lambert to portray Kevin Butler immediately! But as it is Sony is doing very well for themselves.
LMAO getting fired because you were caught playing a Wii in a completely different commercial.
And yet he still couldn't make the PlayStation move a success
Jerry, Come back Jerry, Sony loves you more than Bridgestone ever could!
I miss this man
It's hard to believe that this speech is six years old now... looking back it's more cringey than epic lol