PRS SE Factory Tour | 2022 | PRS Guitars
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- Опубліковано 12 лип 2024
- Come with us as we pull back the curtain and take a peek inside our new SE Series factory in Mojokerto Region, East Java, in Indonesia. Sit back, relax, and watch the meticulous approach taken in creating our SE Series of instruments.
0:00 - Tour Highlights
0:52 - Jack's Introduction
3:19 - Factory Tour
19:01 - Jack's Final Thoughts
PRS is the only guitar maker that is proud to show off their "budget line" factory. Says a lot.
Keep making the best guitars out there.
No one denies the quality. It’s the USA company who went over seas to utilize cheaper labor, heavily relaxed employment laws, and greatly reduced or exempt income taxes then makes a video about it trying to make it look cool. Wtf.
I have an SE from 2009 era. they are perfectly shaped but terrible is other ways like the flat flat top before the days of the bezel . I put a Dimarzio cruiser and JB in it and sprayed it, also cut some soft corners into it. damn I like it more than my custom 24
I can't even afford their budget line lol
@@SUNBEAMmusic try used. remember if you know what you want and research it well enough you can mod it to your preference and there you will have your perfect instrument.
@@SUNBEAMmusic Since it was made by CORT guitar then I think you should buy Cort instead. Lower the wood quality with the good built. More affordable price.
I love the idea of a company showing us everything within their factories abroad. PRS never had any shame of it because they know their product is good. Which other company does that? Take some notes everyone else.
Most major guitar companies have factory tours.
Also because PRS has a partnership with Cortek which means they have their own 'PRS' factory in Indonesia where they ONLY make PRS SE's, including all their wood supply and curing process too as its own 'separate' factory. Its not like others because their guitars are made 'en-masse' with all the other brands that Cortek makes guitars for - they just 'order' a certain number in 'batches' of whatever models they make to ship out all over the world - or to a 'base' like some also do for checking before distribution.
That partnership also means that PRS can go in and help train, advise and control their SE line. Any 'new' product lines don't leak and all their 'digital' IP's (their CNC patterns for example - they also use their own designed pups/hardware too...). So you are getting a better, more consistent product because the staff are only working on PRS guitars, trained and becoming more experienced workers and a better understanding in terms of what Standards are expected across all areas of manufacture.
There isn't really any other Company that can be that open about where their 'cheaper' guitars are made...
@@BAMozzy69 holy 'excessive' quotations Batman!
There is an Epiphone Factory video on here from a couple years ago.
Cringe
THANK YOU to all the workers in the PT Cort factory! Keep up the amazing work you are doing! You are making world class instruments every day and we appreciate you!
Hear hear! - Jack
Do they get the same employee benefits package that their USA counterparts receive? Health, dental, paid time off, holiday pay, and Time and 1 half pay for more than 40hrs per week?
@@wilson4180 I'd like to know if they have individual quotas and how many hours are in a work day/week.
@@wilson4180 yes, they get free massages and helicopter tours every tuesday
@@srfrodoxd do the massages comes with happy endings?
Terima kasih PRS, telah membantu negeri kami dalam membangun dan menyediakan lapangan pekerjaan.. Walaupun saya belum memiliki gitar PRS tp sebagai warga Indonesia saya senang dan bangga atas produk PRS yang dihasilkan dari tangan-tangan terampil pekerja Indonesia yang menghasilkan Instrument gitar yang sangat baik..
terima kasih PRS dan Terima kasih PT. Cort.
saya malah baru tau kalo PRS itu Cort di Indonesia...
@@DeenBagus bukan gitu, maksudnya, fasilitas pabrik gitar di wilayah Mojokerto itu pertama kali dibangun PT Cort Indonesia, afiliasi pabrik lokal dari Cort Korea (aslinya). PT Cort dan kapabilitasnya kemudian membuka diri untuk mengerjakan produksi dan desain manufaktur dari perusahaan/brand lain. PRS salah satunya, PRS SE. Rob Chappers dan Chapman Guitars juga sempat buat di sini. Samick (versi Indo) juga bikin di pabrik ini. Gitu mas kira2.
@@cpamiseso dan ga hanya PRS, ibanez, squier, epiphone juga..dan kabarnya Fender seri tertentu ada yg dibuat di PT Cort. Temen saya ada yg dpt undangan utk factory tour kesana. Tapi ga boleh ngerekam dalam bentuk apapun .
@@cpamiseso pernah denger gitar hand made mojokerto itu adalah mantan karyawan pt itu....
@@badrunsoetaniman5161 apakah merknya RIRA?
I'm in Canada and waited 7 months for my SE Silver Sky. I am so pleased with it. The immaculate factory was wonderful to see. As I watched I noted employee safety and product care was at the forefront. Thank you Jack for showing me where my guitar was made.
Band next door, guy plays a silver sky prs and the other one play a different prs.
Give it up for Jack Higginbotham. What he has done driving the SE line is beyond amazing. For the money, these guitars cannot be beat. The fit & finish, playability, features ,and value are giving other manufacturer's US Custom Shop guitars a run for their money. If nothing else, the quality of the SE line will make you wonder if the difference in price is worth the jump! To my ears, I don't hear a $2,000-$4,000 difference , and you should ,but PRS is just that darn good!!
Simple economics. The people over there are paid about 1/5 of what the US worker needs to make ends meet. That's all there is to it.
Wow. Mr Santana, what a revelation! Seems like he’s really out there for musicians and fans.
My SE Custom 24-08 arrived last week and it is just a PERFECT piece of art; zero flaws. Thanks to the Indonesian crew that put my baby together
A piece of art that creates pieces of art
I'm glad that my country has established as a good guitar making by producing many brands, although it's not the main/core model.
At least I keep seeing and hearing youtubers from all over the world acknowledge that Indonesian made guitar is getting better and better, and the value for money is the reason.
Thanks to PRS for making this video, hope that other manufacturer will too 🤘
I have noticed the quality of guitars made in Indonesia compared to when they were made in China.👍
where Are u from?
@@darjohn17 I'm from Indonesia
Rudiyanto I have three G&L guitars made in your country, each one of excellent quality quite far beyond their price range. Thank you!
(edit:)
All from about 5 to 10 years ago, they remain completely stable, no shrinkage and no repairs required.
I have four guitars (different brands, only one SE ) made in Indonesia. I will never sell any one of them. They all play and sound great. They are all very well built guitars well worth the money with the SE being my favorite.
I can’t get over how well lit and clean this factory is. It looks like a legitimately nice place to work.
5S factory. Production work, is production work. Not my cup of tea.
My wife bought me an SE for my birthday last year and it is awesome! I have been a custom woodworker for 42 years and I can attest to the quality of this guitar, it is impeccable.
Soooo impressive. Wow. And 500 guitars a day??? Just crazy good 👏👏
I have quite a few guitars made in Indonesia. I always love the quality builds. I just purchased a PRS SE 24-08, and it's impeccable. Thanks for the tour.
I had a Gibson that had major issues out of the box, never had any issues with an Indonesian made guitar. Needless to say, the Gibson will be going back.
I purchased one as well and it's really bad, terrible set up , wont stay in tune,
As former 80s prs owner I can truly attest to how good the imports are, fire build quality
Master Fingers style alip bata menggunakan salah satu gitar PRS di video terbaru nya.... Banyak gitaris n musisi dunia penasaran denga PRS. Semoga PRS semakin di kenal di seluruh dunia 👍👍👍👍👍
bought a PRS SE Starla at a lower price due to a sale. My goodness, i wasn't expecting this level of crafting and quality in a budget line guitar. The rosewood in the fret is damn gorgeous. better than some japanese/american guitars i had over the years. I bought it as a backup/gig guitar in case i need to travel but i find myself playing the starla way often than my American/Japanese Fenders, Ibanez and Guild guitars! Props to the Se division! you're making wonders and putting other Budget line guitars to shame!
I have a SE Custom 24 and most recently acquired a Silver Sky SE. Absolutely love both of these guitars and they are a joy to play. PRS are killing it in the affordable guitar market and the SE guitars are fabulous. Thank you guys for showing us what goes on behind the scenes and for making quality instruments that don't break the bank!
you should read "South Korean Cort/Cor-tek Guitar Workers’ Action and the Politics of Digital International Solidarity"
I love this video that you guys / gals created, I just received my PRS Silver Sky SE in Dragonfruit a couple days ago. I can't put her down and just love everything about her. After watching this video, I am even more proud of the fact that I have this guitar and seeing what it went through before it got to me. Thank each and everyone of you that helped created my guitar!
You are the company that makes the most beautiful and best guitars in this galaxy.Every success to Paul and all his collaborators.
The prs se really play well. Appreciate the behind the scenes look at the overseas factory. Looks like it's a totally pro operation. Good Job PRS Indonesia!!!
As proud owner of two PRS SE Guitars , I can recommend everybody these quality products , keep on doing the good work and be proud on your craftmanship , love and respect from the Netherlands Europe.
What a terrific video! Wonderfully produced and a great showcase of the hard work going into these guitars. Thank you for sharing!
Love these videos! Complete transparency! I love my SESS!!
Great video. My takeaway was the commitment, skill, craftsmanship and pride that goes into your SEs. I own 2 Santana SEs, an older one made in Korea, and a single cut Egyptian Gold made in Indonesia. It was great to see how the one in Indonesia was made. I also have a custom 24 S2. All beautiful guitars.
I bought a PRS SE Tonare T-40 acoustic, and have been overwhelmingly impressed by the quality, tone, feel, tuning keys, and the pickup. The pickup sounds like you mic’d the guitar. Every PRS product I pick up amazes me.
this is pretty amazing seeing how these guitars are built and glad we are shown
Tremonti SE owner here. Very well made guitar, sounds great, and one of easiest I’ve ever played. Planning on getting an SE 245 next.
Absolutely fascinating process and even more fascinating how thorough this video is. Thank you!
This is so cool to be able to see and hear Jack explain. So much goes into each detail. Wild that it happens on the other side of the world.
Ini dia gitar elektrik yg dipakai mas Alif. Tolong jadikan mas Alif ambassador merk ini
Thank you for the Tranparency! Seeing this makes it even easier to see the care and quality they are putting into the SE line!
Absolutely great work! Full transparency just shows the pride and ownership you have in your brand! That's why PRS have such loyal players!
PRS guitars are sooo beautiful! I really love the way they look. I bought one and I love it.
Loved watching this. Makes me proud to have chosen a guitar of such quality and built with such care and craftsmanship under such good conditions.
LOVE my PRS SE 24 Custom! WOW lots of steps. Awesome to see the skills and care that went into the build of my instrument. PRS SE's are really top notch.
I am even more impressed by your practices 👏🏻👏🏻👏🏻❤️
So awesome they have their own factory. Such a beautiful place.
Updated tour video and well done! Love PRS
Jack seems to be such a great personality, I always enjoy watching him, he really seems passionate about the people and bringing SE to the next level. The fact that you are so proud makes me proud even more of my SE Standard, flawless instrument!
I agree, he has brought prs se to another level
Aw shucks. Heading into my 38th year at PRS and still loving it. - Jack
@@prsguitars My son lives in Bali, and is a fine (I think!) PRS player. Are there ever factory tours (or experience days, like Maryland)? It would make a trip to Java very special!! LOVE these videos. Thanks!
@@prsguitars Jack I remember meeting you at PRS when Paul brought first you in, so happy you’re still there and continuing to make such great contributions to the works.
Thanks to everyone working on the SEs. Definitely something to be proud of ♥️
The closing statement is perfect! I love when you say "reality'
Terima kasih, Jack... Very nice tour. Wish PRS and Cort will sustain and growing bigger and bigger 🤘
Love my Silver Sky SE. What a great Guitar. Excellent setting out of the box.
Love my PRS from day one and never looked back...
Love prs
Amazing to see how much work going to make a guitar
Thank you PRS in sharing your assembly process… I may be wrong, but I don’t think any other big guitar brand has ever shared in this process. I have 4 SE’s I’m pining for….
I have 2 SE's and love them! Great quality and great price!
SEs are fantastic guitars and PRS and PT Cort are right to be proud. For the value you get I don't think there's a better guitar being made today. I had an old SE Soapbar II Maple for many years and regrettably had to sell it recently. It was a great guitar and I'm really missing it now. I hope to buy another SE soon. The SE Mira is looking really good!
I have seen, read, and heard about the SE series build process, over the last two or three years. I’ve always felt the build philosophy and process produce a high quantity outcome. This video tour explained and showed the build process in action and was nice to watch. I agree with PRS that the builder being acknowledged and identified prominently on the instrument is a way of upping the pride of accomplishment for the factory and individuals working in the factory. And what a great inspiration Mr. Santana provided for the concept of the SE series. I guess that’s why after years of denying my self the pleasure of owning a “real nice” guitar, all of these factors have brought me to a point where I now own four “really great” guitars, the SE series guitars just seems to fill that pocket. But I got to admit, the tactile experience of picking up and playing a MaCarty 594 ten top, not knowing what I had in my hands, and not knowing much about PRS guitars, just blew me away and is what brought me to the small collection I enjoy daily, today.
Its great that PRS shows us how things are made...they are proud and the it shows in the quality of the instrument
So proud of my country
Thank's Mazz Alip, karena seni fingerstyle mu. aku bisa sampai di pabrik pembuatan guitar ini.
The Mojo of Mojokerto...All great guitars are in here
Thanks for the clarity and transparency on this. While I knew Cort was involved, I wasn't aware that you were in separate space vs. (as mentioned in the video) a bigger multi-brand guitar facility.
I own the PRS SE Custom 24-08 in the Eriza Verde finish. It's a great guitar in every way and a pure pleasure to play! Thank you PRS!!
Awesome. Been waiting about 1 year for a lefthanded PRS SE Custom from Sweetwater in Black Gold Burst . ETA October 2022. Thanks for the video. Hats off to Y'all and the PT Cort factory workers dedicated to producing quality professional instruments. 👏
you can web search "South Korean Cort/Cor-tek Guitar Workers’ Action and the Politics of Digital International Solidarity" to learn more about the history of Cort in Indonesia.
Considering how much effort and how many steps it takes to make an SE, the price is more than fair for what you get. Excellent stuff!
Love, love, love your craftsmanship people. I have 6 PRS Asian made guitars and everyone is beautiful and play wonderful ! Keep up the great work !!!
So interesting to see how PRS make such high quality instrument, even with SE versions ! Really happy with my SE Silver Sky 👌
My Silver Sky SE makes every other electric I pick up and play at the store just ……….meh.
@@stevenmisener6301 ahah yeah for sure !!
My first electric guitar was a PRS SE standard I got in January 2020, I love it!
Absolutely fantastic 👏.. pure quality instruments
Bought the least exspensive SE 24 in 6/21 and it was spot on perfect out the box. The fret work is fantastic. At this price point I was absolutely blown away. I hope evrybody has had the same experience as I have! Well done PRS!
I love the SE series. This makes you realize that some really great people make this line overseas.
This is awesome. I have the SE Silver Sky and can attest to the professional quality of the guitar. Great to see how it’s all done abroad.
I have a SE Hollowbody Piezo, and it's fantastic! Well done, PRS and PT Cort!
Love it, i once worked in that enviroment factory , they work clean, professional and very skilled
Thank you Jack, Paul and every single person involved in the PRS SE organisation. I have a Bernie Marsden SE in spalted maple and it's a stunning guitar in every way.
great video ! I have a PRS SE Custom and I love it. Keep up the great work !
Thank you everyone, I just received my 2022 Silver Sky SE for Xmas and I love it; perfectly setup and with superb sustain and sound.
Thanks again! 🎸🍾❤️
Superb and thorough tour with great narration. Looks like a really high tech and professional facility. I would be proud to own a guitar created from there.
Great Video update. I have 3 SE Guitars and the quality is incredible.
Fantastic video, Im so happy I still own my 2016 Se Custom 22 wrap around bridge. I love this instrument..craftsmanship of the instrument is oustanding quality
My late father and I were at a guitar shop ages ago and he played a PRS. From that day forward he wanted one. He never was able to, I hope one day I can in his memory. Beautiful work. Quality.
This makes me feel very safe in buying any PRS SE. Well done everyone!
This is the value of a PRS. As a player that cannot go to a store and pick one out I can trust the instrument I purchased will sound like one in a million when it arrives. I absolutely live my PRS SE Silversky, Hollow Body II, and Angelus 40AE. Cherished parts of my collection that I'm not afraid to take out of the house and play.
Thanks for this Jack! Really great presentation.
WOW! That was amazing. I got tired just watching all the steps required for precision machinery to create each masterpiece. If PRS puts this much attention into the SE model, I can't wait to see the detail of the core product. I am really impressed.
I have a PRS SE single cut and It´s sound great!! No complaints!
I´m very very happy with my PRS SE CUSTOM 24-08 Vintage Sunburst and it´s absolutely interesting and nice to see, how this amazing guitar was made in the factory by the work of so much good people ! Thumbs UP !
my friend and i have prs se silver sky's. they both came from the factory perfect. The frets are amazing, best ive ever played straight from the factory. The men and women there do an amazing job, thank you for the hard work and great results
I have just one word that come to my head right now …respect 🙏🏻🙏🏻🙏🏻
I have had 3 Korean SE guitars and look forward to soon owning one from this wonderful factory in Indonesia
I just bought one! I also have a 2017 korean custom 24, so i was curious how they would compare. I can happily say that my new silver sky se is just as good as my korean custom 24, despite their differences. In fact, this silver sky se has the best single coils ive ever heard in a "budget" strat style guitar.
very well documented procedure. I have 4 PRS guitars. I love each one. They are awesome to hold and play. They just sound amazing. Great Guitar! I met Paul in Tacoma Washington a few years ago. Humble guy. I purchased one on the spot.
Thank you Jack! And thank you Paul! I ordered a PRS SE Custom 2408 in April and I love it! It's hard to put down! Paul's ideas and engineering come through in this instrument very very well! The manufacturing is excellent! The fit and finish is far superior to my 2018 Les Paul Traditional as well as the stability of the neck! I am so pleased with my PRS SE 2408 that i can't praise it and your company enough! It far out classes its "class"!
I have one too, and it's a pleasure to play it. Quality, ergonomics, and the split coil sound just make it a a stellar performer. My 24-08 is in the Eriza Verde flame maple finish, and just looks beautiful! 👍👍👍👍👍
@@jm1979mx I've never heard anyone trash an SE. Obviously, they're not the same as their U.S. made models, but every credible reviewer I know gives the SE guitars high marks and even say that they wouldn't hesitate to use them to play a pro gig. I have one, and it's great. Do you work for Fender or Gibson looking to increase sales of their guitars?
@@audiophileman7047 People like to be “special” so they’ll have unpopular opinions (ex: Hendrix haters)
@@willfaust471 Though I love Hendrix, I can understand some people not liking Hendrix. Hendrix isn't going to appeal to everyone. On the other hand, not liking a PRS SE when all the measures of a great guitar are met at the price point is impossible to understand.
@@audiophileman7047 Yeah, I get what you’re saying but with the Hendrix thing people denying his greatness doesn’t make much sense because his affect on the music industry is so obvious and stated by so many great musicians
Excellent. Thanks for the tour. Picked up a PRS SE hollow body 3 months ago. Went into the guitar shop with Gretsch, Ibanez and Epiphone on my list. None of these did it for me. The salesperson said, 'We've got this...'. Done deal! Thanks.
Great video.
I play the guitar, thanking the workers who make it.
from JAPAN
Recently, I received my PRS SE Hollowbody II Piezo. This is a beautiful guitar and everything a PRS claims to be.
Looking forward in their Maryland plant offering tours again
Amazing, lots of dedication there!
Good quality guitar products made in Indonesia 🇮🇩 . .
Awesome guitars made by a great company.
im so glad i got one, thank you!
Really enjoyed seeing where and how my guitar was made. Love it!
Indonesia is the best guitar maker! And the factory is so clean and neat that I would have breakfast and lunch on the floor. PRS made the best choice for making its guitars.
another big guitar brand also made in indonesia too
Amazing video!! Thanks for sharing. I had no idea that this much went into making the SE line.
Great tour of the factory , looks like a very dedicated skilled team .
I bought an silver sky se because of PRS's transparency. It has become my favorite instrument. Thanks for these type of videos PRS.
Thank you very much! We love making these videos. - Jack
PRS SE guitars are as good as it gets. Have recorded and gigged with both SE and USA PRS guitars. Both are impressive.
oh Woah ! What a great video !! I am delighted to be able to see the people and the place where my PRS standard SE 24 was made! (ok ok the cheapest model) but I can see that all the people there are doing a great job !
This video makes me want to buy more PRS SE guitars. Thank you PT Cort men and women for building superb instruments.