Please Stop Making This Facebook Ads Mistake!
Вставка
- Опубліковано 27 лис 2024
- Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters3...
Want my agency to do it for you? Go here: heathmedia.co....
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-adsmistake0924-fam
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-adsmistake0924-fbdfy
So let me add here a pro tip for you all :
First of all the ads have to be too many, like 5 or 10 , but DONOT retarget them , as meta is retargetting them with other ads in same adset , ben always forgets to tell this that now follow ups are automatically done , meta is intelligent enuf
I completely agree that experimenting with various creative approaches will yield more results and help us find the most suitable method of expression. However, there is a major issue, which is the budget. The numbers cannot be evaluated over just 1, 2, or 3 days. We need at least 3-5 days, possibly a week, to monitor which approach is most effective. This will lead to an increase in the budget required for testing. So, in your opinion, should we use ABO or CBO, with each ad creative in its own ad set, or should we use CBO with a 1-1-xx structure?
With what I have learnt from Ben, it really depends on the campaign goals and budget. If you're looking for more control over individual ad sets, ABO can be a good option, especially when testing creatives separately. On the other hand, CBO can work great with a 1-1 structure, as it allows Facebook to allocate the budget to the best-performing creatives automatically. Personally, I tend to lean towards CBO for scaling, as it optimizes across the board, but ABO is still useful when you need more hands-on control during the testing phase.
I understand your point. Of course, I’m also currently using ABO mostly for testing and CBO for scaling. The issue I want to raise is that since we all have a limited budget and CPR, we often try to increase AOV and LTV to have more money for testing. So, in times of budget constraints, would using CBO with the 1-1-xxx structure, allowing Facebook to distribute and test which ad works better, be more effective than ABO with the 1-xxx-xxx structure (where each ad set tests one individual ad)? Because the budget for CBO seems to be lower compared to ABO
@@vinhtongba5237 you’re definitely thinking in the right direction. CBO with the 1-1 xxx structure can indeed be more efficient during times of budget constraints. By letting Facebook distribute the budget, you can get faster insights into which creatives are performing better, which helps stretch your budget further. That said, ABO still has its advantages when you want more control over how the budget is allocated for each test. But in a tighter budget situation, I agree that CBO might give you more bang for your buck, especially when scaling based on early performance.
So should we create new campaigns for testing all those new creatives out? Or should we put them all into running campaigns? You said we should not add too many creatives to one ad set.
Hi Ben, love the videos, you are really helping small businesses, i was wondering what your advice would be on selling more expensive products like 200$? meta can't get enough conversions to learn , is it recommended to change from purchases to initiate cart or just stick with it and wait for the algorithm to learn?
Hey! My products are the same. You can do 20-80 add to cart and sales campaign. And for a period of time you won't get sales, so you should focus on creative that gets the most attention - clicks and saves are important. I would say test the same product with 2-3 different ad styles and find the winning style, and market rest of the products with that format as well. It feels like a lot of work when you aren't getting many sales, but trust me, you'll be glad you did. Good luck!
Facebook's flexible ad format can help reduce Ad fatigue.
They usually overlay some creative elements over your ad to make it look different each time dey show it to customers
Hey Ben! I've been waiting for a new video! :)
I have 2 questions if I may:
1. Can I use the same targetting in different adsets? Because Facebook sends me warning that there is overlap but I don't want 1 adset with 30 different ads
2. If I target another country, does my pixel have to learn again or will it use the data from let's say the USA for the UK
Thanks!
For the first question you asked, with what I have learned from Ben, it's important to avoid audience overlap as much as possible, as it can negatively impact the performance of your ads. When you use the same targeting in different ad sets, Facebook sees it as competing with yourself, which leads to that warning. To avoid this while keeping your ad sets more focused, you can try slightly tweaking the audience for each ad set. For example, you can adjust age, interests, or behaviors to reduce overlap. This way, you won’t have to create one massive ad set but can still manage multiple ads without hurting your reach or budget efficiency.
And for the second question, your pixel should still be able to use the data it’s gathered from the UK or USA, but it will need to adjust and "learn" a bit for the new country you're targeting. While the pixel does retain insights about user behavior from previous campaigns, each country can have different user interactions and behaviors. So, expect a bit of a learning phase as it gathers data specific to the new audience, but it should adapt fairly quickly based on the similarities in behaviors.
Sure :)
1) Yes you can but it's not ideal. If you have 30 different ads for the same offer I would advertise them over time as opposed to all at once.
2) Yes Meta will take the learnings from one place and apply them to other locations as well.
@@BenHeath Thank you!!
@@FestusJesutofunmiOgunmola Thank you so much for your replies!
How to structure my campaigns to test new creatives?
I agree, but another problem is Facebook sends the ads to the same people too many times. It limits you to reaching new people in your targeting, especially with Message objective ads. Is there a way to limit frequency on all ads now, especially Message objective ads?
I can understand the frustration with ad frequency, especially when it feels like you're targeting the same people over and over. According to what I have learnt from Ben overtime, while Facebook doesn't offer direct frequency controls for Message objective ads like it does for Reach or Awareness objectives, there are a few things you can do to help manage it. One option is to refresh your audience periodically-this can help ensure you're not just hitting the same users repeatedly. You could also experiment with custom audiences and exclusions, like excluding those who have already engaged with your ads, which may help broaden your reach. Additionally, testing other campaign objectives might offer more flexibility in terms of frequency control.
Let me know if you need more details on implementing these strategies!
@@FestusJesutofunmiOgunmolawow this is so helpful Ogunmola
I’ll appreciate your help with FB ads I’ve been running a couple recently not getting desired results just yet
If it’s okay, I can drop my email so I can reach out to you ✊🏽
Love your passion and the content Ben.
Thanks a lot :)
I dont even get out of the learning phase let alone creative fatigue! This is definitely not an issue for me
This is a Diamond to a beginner like me. Love from Pakistan
Would love to see some content for businesses that don't have online conversions like restaurants. Getting asses in seats or to see live music is harder to track back to an ad than ecommerce.
Good idea :)
You could for instance attach a pixel to part of the website like a "make a reservation" button. Then retarget people who click it. Other then that, it's probably just gonna have to be traffic campaigns.
@@gundropmusic Mostly beach bar and grill types, so no reservations.
@@outrage9 ahh then probably just traffic ads targeted locally. And try to grow organic social media as well
Hey Ben, I learned a lot from You. Thank You!
I have one doubt: when to scale an ad? like after what ad spend or no. of purchases or no. of days?
Happy to help :)
I would scale when the ad is nicely profitable and you have more adressable market to target.
@@BenHeath That means when the CAC is what we were targeting?
Please make one video on scaling as well. 😌😌
What are people running these campaigns as? CBO? ABO? Advantage+ Shopping Campaign?
What do we think about Advantange+ Shopping Campaign in general?
Thanks Sir
I am curious about carousel ads. I have nearly 5000 skus. Should I ever stop it? I have tried new creative with so-so result but that carousel keeps going. I just started ads the beginning of Sept. but have been happy with the carousel format. Do I ever need to turn off the carousel if people are seeing new product everything they see my ad?
BUT my problem is Meta doesn't like my new ads. If it's already found a winner and Advantage+ is turned on, then it'll stick with that even when I ad nice shiny new ads to the set. I could budget them manually but found in tests that the Advantage+ algorithm is pretty good. So how to manage? Maybe turn old ads off for a bit to give new ones a change? Then turn them back on?
this is gold to a beginner like me
Happy to help :)
if we have 2 frequency then should we replace the ad creative or make new ad set?
Can you duplicate a winning ad campaign and then publish it with new creative ? Is that the right strategy or make a new ad campaign from scratch with new creatives .
Never made money on my last updated Ad, and, there were backend problems in the ads, everytime i uploaded a pic for facebook right column & instagram search results and published, and kept telling me it wont be published even after i uploaded the pics multiple times and even duplicated the ad. Meta is getting ridiculous.
Sorry about that, that actually happens sometimes, but it isn't just meta though, it may be that there are some mistakes or twitches you're also not getting right
Hey Ben! From what I understand, it's recommended to continuously create and test new ads, but doesn’t this approach depend on the campaign's size and budget? For example, I’m currently running one CBO campaign with a daily budget of €50 and have 4-5 ads within the ad set. If I start testing multiple new ads regularly, wouldn't that risk lowering the overall performance? Specifically, with a €50 daily budget, wouldn’t having, say, 10 active ads dilute the effectiveness of each one?
yeah, test 1 or 2 at a time
Will it be better if I create different ads and target the same audience?
thanks ben ...should i add ad creative on same ad set ? i mean just change the ad creative ?
Yes we will try that first and if it doesn't get any budget we'll look to break it out :)
Ben so how many ad creatives do you recommend to have per adset? I normally have between 3 or 6 depending on the budget. And I have more turned off Ad creatives that I replace based on performance
With what I have learned from Ben, I usually aim for 3 to 6 ad creatives per ad set, depending on the budget as well. It's a solid range that allows for proper testing and optimization without overwhelming the budget. I also constantly monitor performance and, like you, turn off underperforming creatives and replace them with new variations to keep the campaign fresh and effective.
4 ads per ad set is the best
Is metas data accurate or do you recommend another way
I agree
Would you recommend flexible ads for the creative testing?
With what I have learnt from Ben, I would definitely recommend flexible ads for creative testing. They give you more room to experiment with different combinations of visuals, headlines, and copy, which can help you see what resonates best with your audience. Plus, it makes optimizing much easier when you have more options to play with.
Yeah I think that's often a good way to go :)
How about the budget? If the client has a tiny budget, does it still make sense to run multiple creatives for the same thing?
You don’t want to spread yourself too thin. But I don’t like to rely on one creative. So even with a tiny budget, I’d have two running at any one time.
Hey Ben!! Would you still choose traffic over sales to get better sales?? Thanks!
No definitely not and I’ve never recommended Traffic over sales if you want to generate sales.
Are interests targeting still works for lead generation?
When we add new creative, should we increase the daily budget since the budget will split over more than one ads ?
I wouldn't normally do that unless you are operating with quite a small budget. Scaling decisions would be made separately :)
@@BenHeath ok. Thanks a lot for your reply
Is the new course, Facebook Ads Mastery, specifically for e-commerce campaigns
It covers all aspects of Facebook ads, including ecommerce :)
how long should I test an ad creative before I determine it sucks and its time to test other stuff?
It’s not time that you need to look at its conversion volume and what your results look like in comparison to your target. There is no fixed time period I’m afraid.
Hey Ben , very good video ! I was wondering if I can help you with more Quality Editing in your videos and make Highly Engaging Thumbnails which will help your videos to get more views and engagement . Please let me know what do you think ?
@Ben I am doing interest targetting because my product is only for Dog owners so not other type of people like people who just like dogs. Do you think interest is good for that niche or shall I go broad like Facebook suggests?
I would test a broad audience and advantage + audience
@@joaoareias6749 advantage+ will spend more because need a weeks to give the best results (time for Meta to collect data which audience is good for Your ads)
I'd go broad or use Advantage+ Audience and add in dog related interests and targeting suggestions :)
Awesome advice! First comment😎
Thanks a lot :)
I tried to run whatsapp ads through fb ads engagement campaign i cant see detailed targeting it say we use broad for WhatsApp ads pls help me with this
Should we just replace the old ad with ad fatigue with the new one?
No I’d introduce it alongside and only turn off the original if the new one beats it :)
What do you do for Biceps Ben?
Nothing fancy - just curls :)
How much frequency should ad set have??
My meta support said 3. If it’s 3-5, then it’s fatigue. But according to this video, it may be 4.
I would try to stick under a 3 for any one ad for cold audiences otherwise you will run into ad fatigue.
Facebook killed ads a couple years ago. They no longer work in most cases. You make great videos but maybe more on alternatives. We don't even bother with FB anymore since it became mostly Ai click farms.
you are totaly wrong mate xd
Haha... Every year, there are always people saying this and also there are thousands of people making $$$ with Facebook Ads.
Speak for yourself.
Yeah man it's still working for us. It's like a flood of money 😆 🤣
We actually have a lot of success with Facebook ads.
If my frequency of 1.2 what does that mean?
With my acquired knowledge from Ben's videos and mentorship, a frequency of 1.2 means that, on average, each person in your target audience has seen your ad about 1.2 times. It’s a good sign that you're reaching new people without overloading the same audience with repeated views of your ad. If the frequency starts to go too high (above 3 or 4), that’s when you might want to consider tweaking your targeting to avoid ad fatigue.
It means that on average, people have seen your ads 1.2 times. You calculated that number by dividing impressions by reach.
lol bro really did not provide any secret or good solution. We know that making more ads is the one hard work solution, and that is the exact reason why we are watching this video. These UA-camrs... lol
When i scale from 50 to 100 euro my cpa increases x2. Why is this?
to small audience or your offer / copy attracts just very few people
@@koryxyz copy?
wouldnt it be great if meta allowed us to set a frequency cap?
It would actually be awesome if Meta allowed us to set a frequency cap! It would give us more control over how often people see our ads, helping to avoid ad fatigue and improve performance. Right now, we can manage frequency to some extent with strategic budget allocation and creative refreshes, but a direct frequency cap option would make things so much easier and efficient.
It would indeed - with all campaign types.
Need your help with ads
Awesome, link is in the video description :)
its really hard to understand GB accent, can u add subtitles for ur non native eng speakers please ?