Security Moms - Mães Seguranças

To help stop violence in football stadiums, we asked for the help of the only person a tough guy respects: his own mom.
The action Security Moms was created by Ogilvy Brazil for Sport Club do Recife football team.
Para ajudar a acabar com as brigas nos estádios de futebol, chamamos a única pessoa que um valentão respeita: sua mãe. A ação Mães Seguranças foi criada pela Ogilvy Brasil para o Sport Club do Recife.

[@TioGutoArtes]

Esse é o meu Sport Club do Recife, outros clubes deveriam seguir esse exemplo. parabéns a Ogilvy Brazil por essa parceria premiada.

[@edemarapereira2537]

Todos os clubes deveriam compartilhar essa iniciativa. Brilhante, parabéns Sport Clube.

[@GeetanjaliBhattacharjimoves]

Now that's what I call Supermom! Salute from one soccer player mom to the battalion!

[@lcborba]

Congratulations Sport Club do Recife!!

[@jancosta6840]

Thanks from Brazil!

[@zulazwari870]

Kudos ! Genius idea in reducing death and fight during games, hope it will inspire other countries to do so.

[@josewashington4477]

Parabéns a nossa amiga Lili, mãe de Anderson Pool, no projeto mãe segurança.
Projeto reconhecido internacionalmente.

[@bethtui]

Chorei! Lindo

[@activeprosk]

great idea ... many countries should inspire... ;)

[@jancosta6840]

Its true

[@davidbilla7484]

Mother sentiment

[@allysonguiot]

Esse é meu leão!

[@paulohenriquescr5717]

Sport Recife 🦁🚩

[@ab1ryerves]

un buen ejemplo de buenas decisiones

[@RabidLeroy]

Lesson learned: family vigilance works.

[@jancosta6840]

Its true!

[@abnerbarbosa9400]

show !

[@bonbadilmoi9325]

Yeah that nice but in western country i see a lot of disrespect and hate between mom and son, i doubt it would works.
But i would like to see that experience in england.

[@w4ck02]

+Bonbadil Moi that's why the campaign was used in brazil. the advertising team has to pick appropriately what works best in what community.