How museums go viral on TikTok

TikTok might not be the most obvious place for educational museum videos, but some museums are getting millions of views on the platform. So what makes a good museum TikTok account?
This video was made for the MuseumNext Digital Marketing Summit held online in November 2021. Huge thanks to: Rosie Harte, Jared Jones, Evan Pridmore, Emily Smith, Chloe Waters and Rowena Wiseman for the interviews, and to the whole team at MuseumNext!
Written and presented by me, Mary McGillivray.
Edited by Scott Burgess.
02:26 How to go viral on TikTok
07:17 Hire a creator!
13:17 Benefits of joining TikTok: new visitors and industry recognition
15:38 The importance of authenticity
17:58 Nuggets of wisdom

[@crystal1773]

So happy to have another video from you!! ❤️❤️

[@MadhavRSub]

Thanks for making this. I sent this to my family since they run a museum. Hopefully they will be able to make use of your learnings to share the collection with the world!

[@MaryMcGillivray]

Thank you! I hope they enjoy the video xx

[@medioreblatherskite]

I love museum and public library tiktoks. I'm glad they're getting some exposure out there, especially towards the younger generation.

[@camson]

This was great. Found it really interesting. Thanks very much!

[@royalbastard]

This is really cool and interesting!!

[@laurayer]

Loooove this type of content 🌸☀️❤️

[@tacrewgirl]

This is an interesting video.