See what happens when the whole universe comes together in Real Magic ways to help a boy in need of uplift and a little inspiration. #CocaCola #RealMagic
Really a masterpiece of advertising! Just made a list here because there were so many modern artworks that I didn't know about. 00:14 Divine Idyll - Aket, 2022 00:24 Large Coca-cola - Andy Warhol, 1962 00:30 The Shipwreck - Joseph Mallord William Turner, 1805 00:38 Falling in Library - Vikram Kushwah, 2012 00:43 The Blow Dryer - Fatma Ramadan, 2021 00:45 Scream - Munch, Edvard, 1895 00:48 You Can’t Curse Me - Wonder Buhle 2022 00:56 The Bedroom (Bedroom in Arles) - Vincent van Gogh, 1889 01:04 Artemision Bronze - Unknown (Greek), 460BC 01:11 Natural Encounters - Stefania Tejada, 2020 01:22 Drum Bridge and Setting Sun Hill - Hiroshige, 1857 01:29 Girl with a Pearl Earring - Johannes Vermeer, 1665
This is what happens when you give artists a new tool. Art isn't dying, it's evolving. Watching the new applications of Ai in the VFX industry over the next few years is going to be amazing! And hats off to all the hard work that went into making this.
@@yesdadbut960 Most of it yeah, but they use AI as a post process for the style transfer of the different art types. It's a pretty important part of the look.
This thing is awesome, but I feel like there is something like... I just can describe it as "ilogical noise" everywhere that gives me brain fog while trying to traverse the visuals, like there are things that don't belong or behave logically or causally. I don't mean is unrealistic like "wow, there is a living painting trowing a Coca-Cola," but like, why is this space in the museum so uncanny, the lightning so weird and the people walking around so lost? or why are those drips and particles feeling so wrong? and my brain can't stop trying to fix it so it doesn't implode trying to understand it.
@@GameOfStorys lol - let's not get carried away. At best they used stable diffusion style transfers and a few other bits for transitions. I highly doubt they just AI generated every character with AI. Way more likely that they modelled and animated characters and then style transferred on top. But there's no way you're gonna block out a scene without some actual reference. Unless you just want to dice roll what comes out. This would still be the work of a shit load of artists.
Fantastic art! I know many of the artworks featured but I'd love to see the credits for everyone who worked on the commercial, it must be an incredibly talented & hard-working group of people 😊
Great artistic effort and creative thinking. But... ...the moral message of this ad is: "when your mind is off and you can't focus on your work, get a soft drink beverage to stimulate your brains to keep them going and get to your objective." (From a health perspective: it's bad by default)
I recommend not to buy cap cans from C... , try to make it stronger so cap won't break without opening can , thanks I hope u'll understand the assignment 😅😂
This is what AI was made for. It is a tool that complements and enhances human art. Many people have the limited thought that this is only for "stealing and making easy art without effort" but it's not. This is human-machine AI art, could we say that it is Cyborg art? 🤔
Why is everyone throwing it away? Cola is so vile that they didn’t want her to be present in their world of perfection and art? Why did they throw it to each other? Why didn't the cola absorb bits of art and in the end did not become a perfect cola, incorporating the styles of the greatest arts? Everything is very stupid. Fire your screenwriter. Such basic things of the plot should be thought out at the start of production.
Every time an open bottle of soda unexplicably materializes by my side when I'm sitting at a public place I make a point of immediately drinking it, no questions asked. What could possibly go wrong?
Chuckle...to be certain, sleeping through class and then mainlining glucose and caffeine in a last ditch effort is an example of how NOT to pass Drawing I.
Just think about the range of artworks from various eras that are coming to light. From the ethereal "Divine Idyll" by Aket to Andy Warhol's iconic "Large Coca-Cola", and the historical depths of the "Artemision Bronze", these pieces span centuries of human creativity. Then there's the emotional intensity of Edvard Munch's "Scream" and the tranquil domesticity of Vincent van Gogh's "The Bedroom". Each piece adds a unique flavor to the rich tapestry of art history being reimagined today.
this guy isn't even questioning why theres a random bottle of coke next to him, he just drinks it, not even wondering who it belongs to or how it got there
That was the 1st thought that occurred to me! Just take something that you see...? Gen Z behavior. Raised by TV and Social Media. The ad itself was brilliant though. That Last part was a fail.
Simply put, Coca-Cola can you tell us if this was done using AI or not. There is so much going on there and it looks like some was likely AI but clearly more advanced stuff that was in available to the general public right now through a handful of tools. Please tell us how you created it. Or, just confirm if it was built with AI or not and if so all or just some. Thanks.
This was NOT done by AI. This was done by some very skilled directors, vfx artists, videographers, and editors. They did use an AI filter to achieve a “painted” look on some of the scenes within paintings.
I really really appreciate this ad art direction! Especially AI art has been concerning, and here you guys did something like this that I believe it is made by non AI, it's beautifuly done! And give a fresh view of how capable we are making this cool mix of classic piece and digital animation, amazing!! 🥰
Nice...Aket is the opening and newly emerging artist...Apparently he was influenced by Picasso and he started at 27...that's very encouraging and interesting since Van Gogh began considering art professionally around the same age 😎
Please somebody get me Old Monk, I can’t see coke alone
Really a masterpiece of advertising! Just made a list here because there were so many modern artworks that I didn't know about.
00:14 Divine Idyll - Aket, 2022
00:24 Large Coca-cola - Andy Warhol, 1962
00:30 The Shipwreck - Joseph Mallord William Turner, 1805
00:38 Falling in Library - Vikram Kushwah, 2012
00:43 The Blow Dryer - Fatma Ramadan, 2021
00:45 Scream - Munch, Edvard, 1895
00:48 You Can’t Curse Me - Wonder Buhle 2022
00:56 The Bedroom (Bedroom in Arles) - Vincent van Gogh, 1889
01:04 Artemision Bronze - Unknown (Greek), 460BC
01:11 Natural Encounters - Stefania Tejada, 2020
01:22 Drum Bridge and Setting Sun Hill - Hiroshige, 1857
01:29 Girl with a Pearl Earring - Johannes Vermeer, 1665
Thank you so much
Thank you!!!
Thank you for your sharing
A list made by a VAMPIRE. Thank you!
@@n1lev Please do have mercy on my childish past, which created this email fifteen years ago 😂😂😂
This is what happens when you give artists a new tool. Art isn't dying, it's evolving. Watching the new applications of Ai in the VFX industry over the next few years is going to be amazing! And hats off to all the hard work that went into making this.
From brain to screen that much faster. Faster iteration just makes people more creative and makes the process less draining and reduces burnout.
@@jenkem4464 .h720ñ
Its all 3d
@@yesdadbut960 Most of it yeah, but they use AI as a post process for the style transfer of the different art types. It's a pretty important part of the look.
@@jenkem4464 you can achieve similar effect with good shader
This thing is awesome, but I feel like there is something like... I just can describe it as "ilogical noise" everywhere that gives me brain fog while trying to traverse the visuals, like there are things that don't belong or behave logically or causally. I don't mean is unrealistic like "wow, there is a living painting trowing a Coca-Cola," but like, why is this space in the museum so uncanny, the lightning so weird and the people walking around so lost? or why are those drips and particles feeling so wrong? and my brain can't stop trying to fix it so it doesn't implode trying to understand it.
Hats off to all the VFX houses who worked on this. Holy moley!
@@GameOfStorys lol - let's not get carried away. At best they used stable diffusion style transfers and a few other bits for transitions. I highly doubt they just AI generated every character with AI. Way more likely that they modelled and animated characters and then style transferred on top. But there's no way you're gonna block out a scene without some actual reference. Unless you just want to dice roll what comes out. This would still be the work of a shit load of artists.
@@GameOfStorys definitely not everything done with AI. Just minor styling on some of the oil painting frames.
Did Coca Cola produce this all by themselves ？ that’s impressive
😎
@@Guitro🎉yfhdhxhdhhxhxjjcjcj
Fantastic art! I know many of the artworks featured but I'd love to see the credits for everyone who worked on the commercial, it must be an incredibly talented & hard-working group of people 😊
The camera man and ai
Mainly AI.. some actors and an camera man?
@@RedBird7 nah
There's the VFX team which uses AI
So AI is the tool, the artists are still present
@@katwo5972 "Mainly AI" oh god, this hurts to see. Yes, they used AI but there are still dozens of absolutely talented artists that worked on this.
@@katwo5972 y'all are giving too much credit for AI lol. Soon, but not yet
By the way this was inspired by zach king
😮😮😮😮😮😮😮😮😮😅😊😅
I need to learn the language of emojis man
😅😅😅😅😅😅@@BalthangaReang
This has to be the best commercial I"ve seen in a LONG TIME. Someone with a great imagination...a rarity these days
Great artistic effort and creative thinking. But...
...the moral message of this ad is: "when your mind is off and you can't focus on your work, get a soft drink beverage to stimulate your brains to keep them going and get to your objective." (From a health perspective: it's bad by default)
Someone please tell me the background music here
Congrats to French artist AKET for being featured in this commercial with his painting Divine Idyll! 🏆
Looking for "Ai taking our job" comments
Lots of memorable SFX. But I'm not too sure what it does for the brand. Didn't spot an idea anywhere.
SFX is an abbreviation for special effects for those like who didn't know and are analyzing comment on YT videos
Love this advertisement
The most fantastic advertising of Coca Cola I have ever seen !
Lo que dijo la Mole sicierto xd
When one speaks of art, one does not mean pictures here, but film.
Wow! Coca-Cola Cool!!! Congratulations Academy films.
Inspired by *Night at the Museum* !! film franchise.
Literally, my favorite Coca-Cola commercial ever! Thank you for adding the girl with the pearl earring at the end! One of my favorite pieces ever!
一瓶可樂 遊覽世界 藝術名作 的奇幻旅程 令人驚艷 Bravo 👏 😂🤣
Hanuman chalisa
Maybe just a PR movement to steer public opinion into thinking they will not replace artists, graphical drawers with machines.
That is simply epic! After all of these years of being a well-known brand, they have managed to capture our attention in a fresh and modern way
It should make you sick-its like a Pablo Escobar ad of his "stuff".
Yyyyygyygygyyyyy
😮😊😊😮😮😮😮😮😮😊😮😮😮😮😮😮😮😮😮😊😊😮😮😊😮😮😮😮😮😮😮😮😮😮😊😮😮😮😮😊😮😊😊😮😮
VCR😮 yo ie😮eo eieiei3yiworwiiwiewoeoeuiwwiowooey euneedless twooteowoe pi piv😢b😮n😮h😊😅😮😮😢😢🎉🎉😂😂😂❤❤😊😊😅😅😮😮😮😮😢😢😢😢😢😮😮😮😅😅😅😊😊😊😊😊😊😊😮😢😢@@Georgi_Slavov
00
I recommend not to buy cap cans from C... , try to make it stronger so cap won't break without opening can , thanks I hope u'll understand the assignment 😅😂
Imagine seeing a bottle of coke opened behind you and then you just take it💀
So if hijler drank cola he would pass the art school??!!?
This is what AI was made for. It is a tool that complements and enhances human art. Many people have the limited thought that this is only for "stealing and making easy art without effort" but it's not.
This is human-machine AI art, could we say that it is Cyborg art? 🤔
What ai Software do you used to create this advertisement? ❤
I'm drinking pepsi now. #notoaigeneratedimages
POV u’re here bc for your assignment
Yes 💀
Shhh....
Madre mía espectacular impresionante lo que se puede hacer en el siglo 21 con la tecnología
With artificial intelligence it's no longer fun, the brand is no longer human, I don't identify myself.
“Night at the Museum” vibes✨ love it!!! please make this a movie sequel ❤😊
One focused on the art museum, this would be great
💀
@@charliegabs😊i.
@@charliegabs😊
Why is everyone throwing it away? Cola is so vile that they didn’t want her to be present in their world of perfection and art? Why did they throw it to each other? Why didn't the cola absorb bits of art and in the end did not become a perfect cola, incorporating the styles of the greatest arts? Everything is very stupid. Fire your screenwriter. Such basic things of the plot should be thought out at the start of production.
Indeed a masterpiece ❤
what did he draaaaaaaaaaaaaaaaaw ?
dónde está la familia?
Every time an open bottle of soda unexplicably materializes by my side when I'm sitting at a public place I make a point of immediately drinking it, no questions asked. What could possibly go wrong?
That's how you make commercials !
The idea for this ad came to mind after the creators drank coca-cola, this is based on real life.
Bro straight drinks Coca-Cola without knowing whose it is 😅
Age anibale pancha(y chona me! Dysn debotb kabistys(nbnb
POV: you leave your drink on the bench and a random stranger drinks it
make impossible with your mind imagination!!!🙏🙏🙏👌👌👌🤞🤞🤞
Amazing Masterpiece. I wanna know if it won prizes like Clio and Cannes
Coca Cola Masterpiece a new AI inspired flavor of paint from the masterpieces of art
Coolest commercial I've seen in a while
who drinks a random bottle in public
Sorry but i love pepsi more
Ler me take a wide guess. This Must have cost a million dollars to create.
Cool
sevgili coca cola yaptığın reklam bana ödev olarak verildi ne yapcam ben şimdi 3 tane reklamını iknanın kuramlarına göre açıklamam gerekiyor :(
Best Coke ad I've ever seen FEATURING THE Famous artworks. NOW im really thirsty for Coke.
How much AI should we use in our new Coke commercial?
YES!
Único comercial que eu vejo inteiro no UA-cam sem querer pular.
Da até vontade de tomar uma coca cola numa garrafa de vidro.
Ebar tomader coke tomader pichone dhukiye nao
wow, it's really amazing !!!
Chuckle...to be certain, sleeping through class and then mainlining glucose and caffeine in a last ditch effort is an example of how NOT to pass Drawing I.
Lame. Portrays the idea that nobody wants the coke. They keep throwing it to someone else.
Just think about the range of artworks from various eras that are coming to light. From the ethereal "Divine Idyll" by Aket to Andy Warhol's iconic "Large Coca-Cola", and the historical depths of the "Artemision Bronze", these pieces span centuries of human creativity. Then there's the emotional intensity of Edvard Munch's "Scream" and the tranquil domesticity of Vincent van Gogh's "The Bedroom". Each piece adds a unique flavor to the rich tapestry of art history being reimagined today.
Não sou consumidora da Coca Cola. Mas como apreciadora de arte, os parabenizo pela criação deste comercial. Cultura à massa é importante.
This is a legend❤
There are still creative ads, I love it
Who is here during the World Test Championship 🖐️🖐️
Completely knocked out by the detail and mastery of the artists they choose to honor-a wonderful piece of storytelling in the best sense.
9i
Ii
9
Ii
Ii
Big deal, Richard Williams could create highly detailed animation for commercials by hand
this guy isn't even questioning why theres a random bottle of coke next to him, he just drinks it, not even wondering who it belongs to or how it got there
That was the 1st thought that occurred to me! Just take something that you see...? Gen Z behavior. Raised by TV and Social Media. The ad itself was brilliant though. That Last part was a fail.
1:30 "Girl with a Pearl Earring" ✨SHE ATE THAT!😉🥃 1:46
What an amazing execution! Hatsoff
The last one was a tribute to Mona Lisa i guess..
Cool Stuff!
I always wanted to see animated art 🙂
Really beautiful storytelling here. Memorable and gets the point across, without any dialogue. The power of video!
I'm not getting the story behind ad, can u explain please
I remember there was a Coca Cola short film where a woman in a painting stole another woman’s Coca Cola and she jumped in the painting after her.
I rarely comment on ads, but this one is truly ingenious. Kudos to the Coca-Cola Team for their creativity!👏 You nailed it.
😢 to😢gtgyyyt5
Yyyyyy6gyvyyy😢yy
great ad for a terrible product!
Perfect!!!!Congrats to everyone who worked on it!
thanks :)
😍
Nobody did (: its made boy Ai crazy right
@@elite_cat4249 unless it's not
Saying it's made by AI is definitely wrong
It's still made by human artists, using AI as a tool
Pepsi is better
I was convinced this all actually happened until he picked up a random open coke off the bench and started drinking it...
Lo que mas me emociono fue ver el sombrero “ vueltiao “ 🇨🇴
Simply put, Coca-Cola can you tell us if this was done using AI or not. There is so much going on there and it looks like some was likely AI but clearly more advanced stuff that was in available to the general public right now through a handful of tools. Please tell us how you created it. Or, just confirm if it was built with AI or not and if so all or just some. Thanks.
This was NOT done by AI. This was done by some very skilled directors, vfx artists, videographers, and editors. They did use an AI filter to achieve a “painted” look on some of the scenes within paintings.
What a great masterpiece of a video!
En México el comercial siempre trata de una familia 😂
woke
Now THAT is an advertisement.
Bridgeman Images supplied much of the content for this - was an amazing project for us to be involved in
Hi Warren... Would like to know more about this. Can we connect?
Who’s done the background score 👏👌👌👌👌👌
Incrédible and amazing work for this publicity ! Spécialy congratulations for Aket 👏💪
The amount of bots commenting is crazy.
Magnifico comercial 👏👏👏
İ expected him to see the creation of man on the ceiling when he chugged
I really really appreciate this ad art direction! Especially AI art has been concerning, and here you guys did something like this that I believe it is made by non AI, it's beautifuly done! And give a fresh view of how capable we are making this cool mix of classic piece and digital animation, amazing!! 🥰
It is made with help of AI, look it up.
Owh the irony... 😭😂
This a combination between human art and AI, is perfect. it's cyborg art
@@frey5218 In fact, not that much, the AI is just used to make this "painting" effect, basicaly filters
Those flickery out of place pieces were made with AI...it's blatantly obvious
Wonderful!!! Spectacular!
Nice...Aket is the opening and newly emerging artist...Apparently he was influenced by Picasso and he started at 27...that's very encouraging and interesting since Van Gogh began considering art professionally around the same age 😎
This is probably the best ad of 2023, one of the reasons why Coca Cola is the largest company
this is what happen when you give an artist a creative liberty
This iconic spot will be a must re-watch in the years to come!
Wah poison
This was so wonderful!
!eso fue tan maravilloso!
Isso foi tão maravilhoso!
When they said masterpiece they weren't lying
WHO DID THIS IS SO COOL
I think a Ai intelligence
Artist: "OH SHEET! THIS JUICE IS BANGIN YO!"
Curator: "It's paint, azhowl."
MAD MAGICAL🔥🔥🔥🔥
When is the NewJeans song???