The Role of Audience Knowledge in Brand Communication

In this episode of TheEBConcept Pod 4, we are joined by brand communication expert Mr. Fola Daniel { PR & Communication Expert} to discuss the key elements of effective brand communication. Together, we explore the crucial importance of speaking in a way that resonates with your audience and understanding the cultural context of your brand’s audience.
We also delve into how brands can craft messages that connect with their target market, emphasizing the necessity of adapting communication to cultural differences.