Unpopular Opinions: Beauty Brands That Fell OFF | Jackie Aina

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  • Опубліковано 12 гру 2024

КОМЕНТАРІ • 4,8 тис.

  • @katiemccomb5573
    @katiemccomb5573 4 роки тому +11973

    No one gonna talk about urban decay.... they cling on to those naked pallets for their life.

    • @itserinagain
      @itserinagain 4 роки тому +713

      Katie McComb and they’re setting spray lol

    • @AvecPoesie
      @AvecPoesie 4 роки тому +753

      Those palettes were always so overrated.

    • @kemibello9009
      @kemibello9009 4 роки тому +33

      LMAO!!

    • @potatopotatoeOG
      @potatopotatoeOG 4 роки тому +131

      🤣 yup. Kat von D needs to bring it too

    • @conantf
      @conantf 4 роки тому +440

      How they “retired” the naked palette.. had a funeral for it?! Lol. Then they come out with more... cherry... then honey??

  • @emilymantei2567
    @emilymantei2567 4 роки тому +2991

    MAC always seemed like they didn't want my money. When I would walk in no one would help me or even talk to me. I think they got too cocky thinking they were at the top of the game, and it led to their downfall.

    • @effahsalehal-ismaily5875
      @effahsalehal-ismaily5875 4 роки тому +378

      " they always seemed that didn't want our money" I FELT that, that's the kind of a attitude that sold them out

    • @anitaannamma
      @anitaannamma 4 роки тому +204

      @emily Mantei so true! Even half way around the world here in Singapore their attitude is shitty. And if you are brown skinned forget about any semblance of service:/

    • @yv4568
      @yv4568 4 роки тому +16

      SAME

    • @emysupernova
      @emysupernova 4 роки тому +105

      Happened to me too here in Canada. I was waiting for a while and kept staring at the two girls and they refused to acknowledge me. I just left, other brands would like my money I'm sure.

    • @shanae6271
      @shanae6271 4 роки тому +48

      I’m from Australia and it’s exactly the same here!! Lmao

  • @Fararia21
    @Fararia21 4 роки тому +4299

    I feel like Tarte really fell off. They haven't released anything exciting in a LONG time, and they keep riding the Shape Tape train.

    • @megannicolefoster
      @megannicolefoster 4 роки тому +189

      For sure and their packaging has gotten so tacky...

    • @_heyyjade
      @_heyyjade 4 роки тому +280

      The shape tape train is what got them in this mess

    • @manillagrape804
      @manillagrape804 4 роки тому +31

      @@_heyyjade LMAO that's true

    • @skinbysandy
      @skinbysandy 4 роки тому +236

      honestly ever since that whole shape tape foundation controversy, they've never been able to recover from that.

    • @dearestsunny718
      @dearestsunny718 4 роки тому +6

      I just said this earlier today!

  • @leama4597
    @leama4597 4 роки тому +1892

    whenever I'vee been in a mac store there's just like this aura of judgment? they always push sales SO hard its uncomfortable. also, random story my boyfriend said when he was like 12 (he was a little emo haha) he went to get eyeliner at a mac store with his dad and apparently, the employes were laughing at him? no doubt it would be an amusing situation; seeing a little chubby boy and his father buying him eyeliner at a mac store but I just find it super unprofessional like how can you feel like thats okay as someone working in customer services?

    • @tiffanypham2187
      @tiffanypham2187 4 роки тому +88

      I worked there and I agree it’s just times are hard.. MAC traffic flow is not how it use to be. So the artist are pressured into reaching their sales goals.

    • @iHatebreed
      @iHatebreed 4 роки тому +124

      Subscriber from Germany here and I totally agree. I‘ve heard they are supposed to act all snobby to give of the mean girls „you can’t sit with us“ vibe aka „not everyone can afford Mac“ storyline - bitch pls mac quality ain’t all that 😒

    • @mlybshr4121
      @mlybshr4121 4 роки тому +77

      @@iHatebreed you described zara employees

    • @MsUschi123
      @MsUschi123 4 роки тому +54

      lmafo yup that happened to me too. and im a chick. I slipped in an individual black eye shadow into my moms purchases and right has he was scanning it she stopped him and said that wasn't hers. I quietly and shamefully said, "Thats for me" and all three employees burst out laughing.

    • @FrancesDeLancey
      @FrancesDeLancey 4 роки тому +104

      I just wanted to say kudos to his dad for supporting him. He must have grown into an awesome boyfriend💜

  • @houlda3492
    @houlda3492 4 роки тому +5006

    NYX is falling too. Let’s talk about THAT, their prices became higher when influencers started to recommend their products.

    • @Jadasan
      @Jadasan 4 роки тому +995

      NYX is slowly trying to get too bougie for a drugstore brand

    • @tolualabi5965
      @tolualabi5965 4 роки тому +811

      It’s almost like they have forgotten they are supposed to be drugstore

    • @annie7367
      @annie7367 4 роки тому +603

      @@tolualabi5965 Except that their quality and packaging hasn't become more bougie to match. Drugstore makeup for mid end prices.

    • @donghyucksmom2413
      @donghyucksmom2413 4 роки тому +130

      I already got the feeling they increased their pricing!! I remember getting some of their stuff years ago and a while ago when I went to dorms and found a store that sells them I kind of found it to be higher in price (but compared to bougie brands it is still "cheap" tho - If I remember correctly they kind of have a bit higher pricing than L'oreal and Maybelline)

    • @bee_outside
      @bee_outside 4 роки тому +239

      For real though! I just looked on ulta and some of their palettes are like $35 now? No ma'am.

  • @alexandradavis1369
    @alexandradavis1369 4 роки тому +2022

    MAC has fell off. I remember being 14 and looking for a red lip and the lady who worked there said that MAC doesn’t make red lips for people who look like me. I walked over to Sephora for my red lip and showed it off to her as I passed by the MAC store.

    • @LoveKeyara
      @LoveKeyara 4 роки тому +140

      WOW 🤦🏽‍♀️

    • @softdroid1655
      @softdroid1655 4 роки тому +333

      14yo you is ICONIC!!

    • @TyraUK
      @TyraUK 4 роки тому +228

      Dear Lord, the caucasity 🤦🏽‍♀️

    • @BollywoodMediaOnline
      @BollywoodMediaOnline 4 роки тому +83

      I am glad you walked by and showed her

    • @bibizolele
      @bibizolele 4 роки тому +61

      The arrogance is so much they fell off and they can be mad.

  • @raeperonneau4941
    @raeperonneau4941 4 роки тому +1563

    Mac got arrogant. The employees weren’t kind or welcoming, they discontinued awesome products to pander to particular market sectors, stopped innovating, and had more attitude than product. Not a recipe for success. 🤣

    • @J.K.7
      @J.K.7 4 роки тому +70

      And their packaging was never updated...arrogance

    • @hemabhatt7059
      @hemabhatt7059 4 роки тому +8

      100% agree

    • @anigeorgieva2630
      @anigeorgieva2630 4 роки тому +29

      100% agree but their lipsticks will always be my ride or die .Never found better opinion at Sephora

    • @CanopusLux
      @CanopusLux 4 роки тому +28

      True. As a teenager (15,16) I was in two different Mac stores twice and the girls are so ignorant, unfriendly and arrogant. They never really helped me and if you have bad acne they make jokes about you behind your back. All of my friends have made the experience

    • @bee_outside
      @bee_outside 4 роки тому +21

      @@J.K.7 That's what bugs me the most about Mac. I remember being a teenager and feeling giddy every time I looked at my two little eyeshadow singles out on my dresser because they looked so sleek and cool. Now the packaging just looks very... of it's time lol.

  • @randomguda
    @randomguda 4 роки тому +405

    I walked into a MAC without makeup and the employee followed me around the whole time I was in there and when I opened my backpack to pay she came around the front counter a little and peaked in my bag to see if I had stolen something. Never walked in a MAC every since.

    • @sidehustletoceo
      @sidehustletoceo 4 роки тому +12

      Wow

    • @namjoonie936
      @namjoonie936 4 роки тому +36

      mac gives me so much anxiety i feel all the mua’s are judging me because i dont spray tan😩

    • @Tamaki742
      @Tamaki742 2 роки тому +4

      Wow wtf.

  • @juanitadennis1559
    @juanitadennis1559 4 роки тому +1701

    “I don’t have a brand...yet” Cannot wait

    • @NeneJ
      @NeneJ 4 роки тому +32

      Lmao that “yet” was all she had to say !

    • @blipstercravings
      @blipstercravings 4 роки тому +17

      I know it’s coming. Me and my pockets are prepping right nigh!!!

    • @watsonar70
      @watsonar70 4 роки тому +6

      @@blipstercravings Mine too!!! Lord knows whatever she puts her name on I buy it! LOL

    • @m.e.5
      @m.e.5 4 роки тому +6

      Bout to drop my whole bag on her products when they come out

    • @MiVidaBellisima
      @MiVidaBellisima 4 роки тому +5

      Tbh technically she does! Her name is her brand and in my opinion the integrity of it is rock solid ❤️

  • @TheRebekahShowTV
    @TheRebekahShowTV 4 роки тому +2769

    I feel like smashbox is constantly relying on their primer and tarte on shape tape. Don’t come for me 🥴

  • @hilarynwonuma3508
    @hilarynwonuma3508 4 роки тому +2034

    I feel like Stila also just disappeared. I thought of them as having one of the best liquid lipsticks, and then they had their liquid eyeshadows, then nothing.

    • @leia5251
      @leia5251 4 роки тому +10

      so true

    • @shillilove
      @shillilove 4 роки тому +53

      Wow. I forgot about them lol 😂

    • @Saya-bw2cn
      @Saya-bw2cn 4 роки тому +15

      Literally forgot about them

    • @shanae6271
      @shanae6271 4 роки тому +61

      All that stands out to me from stila are those liquid eyeshadows 😭

    • @destinyjade0
      @destinyjade0 4 роки тому +14

      They HIT then didn’t even try to step up to the plate

  • @thefabulouscrissyd2412
    @thefabulouscrissyd2412 4 роки тому +487

    LMAO! I dead got in an argument with a MAC employee because I was helping MY Cousin pick out products and she kept interrupting us and suggesting products that did not compliment her darker skin AT ALL. GIRL if you don't move around!

    • @niyiraluvsmb
      @niyiraluvsmb 4 роки тому

      I subscribed to your channel 🥰

  • @lauraelizabeth5779
    @lauraelizabeth5779 4 роки тому +1833

    MAC manifested their own demise when they started DISCONTINUING ALL THEIR GOOD PRODUCTS

    • @LizzylovesLobo
      @LizzylovesLobo 4 роки тому +69

      warm soul's old formulation..

    • @user-iq9sz8gm8y
      @user-iq9sz8gm8y 4 роки тому +33

      True, I have to scour the internet now to find Mineralize.

    • @jdel97
      @jdel97 4 роки тому +21

      rip the green gel cleanser

    • @TyraUK
      @TyraUK 4 роки тому +18

      I was PISSED when I found out they discontinued the Sunny By Nature bronzer! Whyyyyyy

    • @Jennifer-Guerlain
      @Jennifer-Guerlain 4 роки тому +35

      HATED that they changed the spiked eyebrow pencil to some hot mess.... why fix what’s NOT broken.

  • @bluetals
    @bluetals 4 роки тому +4985

    Video idea: Brands that fell off, but then redeemed themselves. Could be interesting

  • @whocut333
    @whocut333 4 роки тому +2683

    Wanna know why MAC fell off? THEY STARTED DISCONTINUING ALL THEIR GOOD PRODUCTS

    • @liynne
      @liynne 4 роки тому +171

      that was the start of their slippery slope. tht and reformulating loved products. only thing i go for at mac now are their iconic lipsticks and fix plus spray.

    • @Melbrwn
      @Melbrwn 4 роки тому +62

      I agree they had a great lipstick called huggable in maroon. My perfect nude. I can't find it anyware...they discontinued the entire line!

    • @Dani-qh6ho
      @Dani-qh6ho 4 роки тому +85

      I don’t even understand why they do that. Why discontinue what works? 🤷🏽‍♀️

    • @MariaSalazarcruzlopez1978
      @MariaSalazarcruzlopez1978 4 роки тому +15

      I agree! They discontinued "double shot" and that was my perfect nude for my lips.

    • @lesterbunny2112
      @lesterbunny2112 4 роки тому +2

      Reformukations and that other brands has customizable palletes nowadays

  • @evamarva9481
    @evamarva9481 4 роки тому +597

    "It's not about who invented the wheel, it's about who made the better version of it!"
    THAT was my favorite statement!!

  • @mmsvolly
    @mmsvolly 4 роки тому +1282

    Honorable mention: Urban Decay
    The naked pallets are so tired, and beyond that they are nothing

    • @smitty5641
      @smitty5641 4 роки тому +5

      Yes!!!

    • @Valkyriegrl
      @Valkyriegrl 4 роки тому +33

      Plus those shadow primers?? Used to be the pinnacle. Now?? aint shit.

    • @taesmani
      @taesmani 4 роки тому +49

      their long lasting setting spray though >>>>>

    • @tristajackson3804
      @tristajackson3804 4 роки тому +16

      Born to Run tho. The GOT collab??

    • @monicaamerssonis5388
      @monicaamerssonis5388 4 роки тому +25

      I knoooow! Urban decay used to be such a bold makeup brand, but eventually the other brands started to do what they were doing BETTER. Get over with the naked palettes already

  • @morgantaylor442
    @morgantaylor442 4 роки тому +1001

    who remembers when everything Colourpop sold was $5...the good ole days

    • @ceciliatulip
      @ceciliatulip 4 роки тому +19

      😢😭😭😭

    • @jackieaina
      @jackieaina  4 роки тому +137

      Meeee

    • @GirlwithDrive
      @GirlwithDrive 4 роки тому +4

      The good days! Lol

    • @hb7580
      @hb7580 4 роки тому +83

      And E.L.F! Remember when NOTHING was over 6$?

    • @taradc6037
      @taradc6037 4 роки тому +26

      H B yes!! At Target I see that their line of black brushes (I think it’s called their Professional brushes) are now $6 each even tho they were $3 for how many years!! Like what

  • @JasmineAirdelle
    @JasmineAirdelle 4 роки тому +1918

    MAC took too long to get on the influencer train

    • @jackieaina
      @jackieaina  4 роки тому +519

      by the time they hopped on everyone caught up :/ I feel like ABH took over where MAC left off

    • @the.annethology
      @the.annethology 4 роки тому +217

      Yep, felt like MAC was being that entitled kid who didnt want to do what everyone was doing because they thought they were popular enough to always be everyones fave brand. The direct opposite happened

    • @JasmineAirdelle
      @JasmineAirdelle 4 роки тому +20

      Jackie Aina yesss!! That’s literally exactly what happened!

    • @ciripmd
      @ciripmd 4 роки тому +2

      Totally agree 💯

    • @marjoriecoleman
      @marjoriecoleman 4 роки тому +2

      @@jackieaina Soo true

  • @irerim2961
    @irerim2961 4 роки тому +2254

    girl i unsubbed for a long time because my husband told me i couldn’t follow any more makeup influencers and the i left him and resubbed and am catching up on a years worth of videos 💁🏽‍♀️

    • @noellephants
      @noellephants 4 роки тому +866

      That man said WHAT...honeyyy

    • @irerim2961
      @irerim2961 4 роки тому +326

      noellephants when i was wised up i was like bye 😩

    • @felicitymoorcross198
      @felicitymoorcross198 4 роки тому +578

      So proud of you for freeing yourself from toxicity, beautiful babe 🕊

    • @irerim2961
      @irerim2961 4 роки тому +135

      bi spice thank you so much 🥺💕

    • @DutchessKay
      @DutchessKay 4 роки тому +279

      Don’t ever let a man tell you can’t watch someone’s UA-cam channel.

  • @berlineczka
    @berlineczka 4 роки тому +1385

    I don't really get why companies won't make eyeshadows that show up on darker skin colours. If it shows on Tiana, it will show on Snow White! So many white people also bought Jackie's palette and loved it. So, what's the harm in targeting darker skin tones if you are not abandoning the lighter ones anyway? That's just stupid from a sales perspective.

    • @evediby2183
      @evediby2183 4 роки тому +127

      You make a great point! For real that's something I dont get like how can these companies not understand that whatever shows up on us dark skinned people will show up on light skin?????

    • @sirtrusez
      @sirtrusez 4 роки тому +98

      I know right, as an insanely pale person who loved Jackie’s palette, it’s just simple business knowledge.

    • @boycrazygirllover
      @boycrazygirllover 4 роки тому +27

      i feel like it’d be really prosperous too because it’s targeting two demographics at once, instead of excluding one altogether.

    • @davina6969
      @davina6969 4 роки тому +15

      @@boycrazygirllover exactly like they'll just gain from it. It makes no sense why the don't

    • @SamMKKK
      @SamMKKK 4 роки тому +11

      bunni sin - I don’t know where this statistic is sourced from, but I know that newly launched makeup products made for deeper skin constantly sell out at rates that other skin tones usually don’t - at least at the store chain I’m associated with. Everytime. So the market is there.

  • @adamross2756
    @adamross2756 4 роки тому +1369

    Every critique is a masterclass on how to get your point across constructively, clearly, and honestly. Nothing but respect and admiration for the queen.

  • @CarolineFBEL
    @CarolineFBEL 4 роки тому +877

    MAC is like that one best friend you had forever ago that you have the best memories with so you try to reconnect but shit just don’t hit the way it used to and you’re too bored to keep trying to rekindle something that ain’t there anymore

    • @nazcookz9948
      @nazcookz9948 4 роки тому +8

      I’ve had girls actually do that to me 🤦🏻‍♀️ why try to rekindle a friendship when you know you’re too lazy to even try 😂

    • @CarolineFBEL
      @CarolineFBEL 4 роки тому +1

      N S I feel that !! That’s exactly what I’m talking about ! The effort just isn’t reciprocated lol

    • @CharriseRenee911
      @CharriseRenee911 4 роки тому +1

      Lol but this... Frfr

    • @kyvette511
      @kyvette511 4 роки тому +2

      You hit it spot on!! I'm seasoned, so I remember when that was like all brown girls wanted in life. They stopped hitting the mark long ago for some, others they never did.

    • @laurakelleher1995
      @laurakelleher1995 4 роки тому +1

      Wow you got it!!!! So true !!!! I recently bought heaps of Mac product and I’m just using it for the sake of not wasting it lol idk what Mac brings to the table

  • @KarenDurantExperience
    @KarenDurantExperience 4 роки тому +421

    Clinique also fell off for those of us with sensitive eyes and skin. Their cosmetics are irritating just like the other companies.

    • @olivelime9493
      @olivelime9493 4 роки тому +9

      Yuppp I noticed that their ingredients don’t match their damn prices

    • @AnjaliDandriyal
      @AnjaliDandriyal 4 роки тому +9

      And they are not cruelty-free. If only... their hydra-surge moisturizer is bomb!

    • @rimun5235
      @rimun5235 4 роки тому +4

      Nah, I am loyal to their moisturizer. I have been using the dramatically different for like 12 years. Their makeup cleansing balm is also great.

    • @alexisjohnson8072
      @alexisjohnson8072 4 роки тому +3

      Clinique has always messed with my skin lol

    • @domoniqueedwards5856
      @domoniqueedwards5856 3 роки тому

      Facts....

  • @hat880
    @hat880 4 роки тому +2833

    i feel like fenty beauty did to mac what savage fenty did to victoria's secret...
    Edit: lmao jackie was right about BECCA too...rip

    • @kerrie790
      @kerrie790 4 роки тому +685

      Rihanna really out here dominating multiple industries. Her power.

    • @marvelous8340
      @marvelous8340 4 роки тому +13

      so true

    • @LALuv213
      @LALuv213 4 роки тому +100

      I think makeup geek started the MAC demise

    • @AvecPoesie
      @AvecPoesie 4 роки тому +155

      Victoria's Secret is still the top seller of women's lingerie in the nation, even in spite of their PR fiascos and slipping sales. Kudos to Rihanna and her success but the narrative that Savage somehow dominated VS is in itself a PR narrative. VS has a lot more competition and them slipping has multiple factors.

    • @Jeanettelovesyouh11
      @Jeanettelovesyouh11 4 роки тому +100

      AvecPoésie they’re gonna be closing down stores tho...they’re not as successful as they want to seem.

  • @IzzyLM99
    @IzzyLM99 4 роки тому +1071

    But also, as I’m watching her more I feel so awful for her for the fact that in this society, she had to make so many disclaimers and announcements just so people don’t cause problems with her or takes what she wants to say out of context. She’s just trying to give her honest opinion on companies, as she’s paid to.

    • @SuthenGirl
      @SuthenGirl 4 роки тому +18

      As Chrissie says they don’t know how to think critically or they’re just being intellectually dishonest.
      When people are jealous & envious they go out of their way looking for that “gotcha” moment.

    • @chelseecooper3974
      @chelseecooper3974 4 роки тому

      Same. It always kind of bothers me when she has to do 50 disclaimers before saying anything because people are spiteful.

    • @laurakelleher1995
      @laurakelleher1995 4 роки тому +7

      Also people always going to harshly criticise black women in comparison to white women.. tbh I don’t think I would have to provide as many disclaimers in comparison to Jackie, because I’m white. Systematic “””””unconscious””””” racism at its finest

  • @drillangie4ever
    @drillangie4ever 4 роки тому +590

    I agree with Colorpop. I don’t need a thousand palettes launching a month.

    • @avh009
      @avh009 4 роки тому +26

      *cough* Norvina *cough*

    • @guen4413
      @guen4413 4 роки тому +9

      At least they’re all cheap

  • @thabani6511
    @thabani6511 4 роки тому +2157

    Y’all remember limecrime? Whew chile they gone

    • @msgirly6827
      @msgirly6827 4 роки тому +8

      😂😂

    • @lg403
      @lg403 4 роки тому +17

      What about eyeshadow geek?

    • @lg403
      @lg403 4 роки тому +116

      *Makeup geek eyeshadows

    • @literaIIyshy
      @literaIIyshy 4 роки тому +45

      Only e-girls use them now

    • @rdant6190
      @rdant6190 4 роки тому +15

      and they had some bomb lipsticks, too!

  • @triekong
    @triekong 4 роки тому +1128

    Y'all remember Gerard cosmetics? Lorac? Coastal Scents? La Femme blushes ? Laura Geller? The Balm? Hell even Urban Decay Naked shoulda been on that list 😂

    • @Anew3A3
      @Anew3A3 4 роки тому +89

      I forgot all about coastal scents!!! Wow what a throwback.

    • @TukeMorgan
      @TukeMorgan 4 роки тому +15

      I remember the Coastal scents eyeshadow palettes

    • @whehwr
      @whehwr 4 роки тому +70

      Gerard cosmetics!! Omg remember that 1995 lipstick everyone was obsessed with

    • @reze3416
      @reze3416 4 роки тому +45

      Or that Laura Geller gold Gelato highlighter!!

    • @neffield4255
      @neffield4255 4 роки тому +6

      @@reze3416 I still have mine to this day

  • @vicdelray376
    @vicdelray376 4 роки тому +530

    all brands fell off. this industry oversaturated itself into oblivion.

  • @anaisveroniquee
    @anaisveroniquee 4 роки тому +1770

    To be honest, I think it’s more about skincare now. Like everyone is becoming more obsessed with skincare and slightly less obsessed with makeup🤷🏾‍♀️

    • @brijay12387
      @brijay12387 4 роки тому +21

      Yes!!

    • @veneratedvixxen
      @veneratedvixxen 4 роки тому +155

      Which is why Milk is poppin the way it is 💕 it gives a great inbetween

    • @KJ-ts1lw
      @KJ-ts1lw 4 роки тому +84

      Yh thats why huda beauty quickly launched skincare brand

    • @anaisveroniquee
      @anaisveroniquee 4 роки тому +47

      Alexus Davis agreed. Milk makeup is really giving other brands a run for their money now

    • @veneratedvixxen
      @veneratedvixxen 4 роки тому +109

      Anaïs x yup. Beauty standards are changing. Powdering and being matte all the time ain’t it for everyone no mo 😌

  • @blessngifted
    @blessngifted 4 роки тому +1067

    You are so right. I'm over these celebrities trying to sell us makeup, when quarantine has showed us, THEY CAN'T EVEN PUT ON THEIR OWN MAKEUP!! 🤨

    • @iamsunflower2011
      @iamsunflower2011 4 роки тому +9

      🤣🤣🤣

    • @hanae9742
      @hanae9742 4 роки тому +20

      quarantine has revealed alllll

    • @namjoonie936
      @namjoonie936 4 роки тому +22

      the amount of celebrities that dont do their makeup is insane i always find it impressive when i see a celeb that can actually do a smoky eye

    • @blessngifted
      @blessngifted 4 роки тому +20

      @@namjoonie936 honestly. all that money and they can't even put on a brow. 😒 but they want to be out here creating makeup brands 🙄 😒

    • @namjoonie936
      @namjoonie936 4 роки тому +4

      @@blessngifted THIS !!!!!!!!!

  • @donnaevelyn5875
    @donnaevelyn5875 4 роки тому +1280

    MAC were theee brand for dark skin girls back when everyone was was ignoring us. Unfortunately they got big headed and complacent. I will always go up for the Chestnut liner and Studio Fix powder, but that’s it. I also agree about Becca.

    • @MiVidaBellisima
      @MiVidaBellisima 4 роки тому +24

      Yeah too many affordable quality dupes now 🤷🏾‍♀️

    • @thamlett379
      @thamlett379 4 роки тому +27

      i agree 100%. i don’t think they were expecting these newer brands to accommodate the brown girls like they have @ a more affordable price. i went to the MAC counter after I don’t know how many years because I wanted to try their foundation again.

    • @tigerskiss1986
      @tigerskiss1986 4 роки тому +17

      They did good stuff years ago for yellow undertone skinned but then everything started looking orange.

    • @tigerskiss1986
      @tigerskiss1986 4 роки тому +18

      Tanya Hamlett Fenty changed the game for woc. Even my friend in H-town Texas who is Scottish and very fair says fenty changed he make up game as she has yellow undertones for a white girl.

    • @thamlett379
      @thamlett379 4 роки тому

      Reema Miah true. my daughter is biracial & Fenty’s foundation has been the only foundation that’s matched her perfectly.

  • @Itssimplysteph90
    @Itssimplysteph90 4 роки тому +1145

    Becca also did that random ass collab with Khloe and Malika 🤦🏽‍♀️ went straight to clearance lol

    • @tigerskiss1986
      @tigerskiss1986 4 роки тому +26

      I’m Tk Max’s in the UK.

    • @xiCandixTV
      @xiCandixTV 4 роки тому +4

      And that's when i bought a few things :)

    • @Bigmoodx
      @Bigmoodx 4 роки тому +6

      Wait they had a collab? 😂

    • @vondonstrut218
      @vondonstrut218 4 роки тому

      @@FIFII when was that lol? I legit don't remember it

    • @josancolon1668
      @josancolon1668 4 роки тому +2

      Omg!!! It was so bad I purchase an item and I was like .... really this packaging cardboard.... A FLOP

  • @ksha
    @ksha 4 роки тому +1156

    Makeup altogether isn't exciting anymore. Everything looks the same now. 🤷🏾‍♀️

    • @KlassyKam
      @KlassyKam 4 роки тому +70

      I agree!! I haven't been super excited about anything lately.

    • @rosyrocherdee
      @rosyrocherdee 4 роки тому +8

      I agree totally!!

    • @gentlestormwyatt
      @gentlestormwyatt 4 роки тому +24

      100000000% agreed! Nothings exciting.
      I think I bought every exciting thing that came out, and was over it by the time James Charles’s collab came out. I kept my money and that was it. Now I’m shopping in all my products on things I’ve purchased and didn’t use. Smhhhhh 🤦🏽‍♀️

    • @mayyube513
      @mayyube513 4 роки тому +40

      I do think that Huda Beauty is stepping up the game with their palettes. Something about the brand has always felt off to me (as a black woman), so I never purchased anything. But their shadows do look fun and amazing!

    • @naturalQueeP
      @naturalQueeP 4 роки тому +9

      I agree! I rarely buy make up anymore.

  • @mbaleez
    @mbaleez 4 роки тому +766

    The MAC issue must be a global one then, cos even the South African ones have so much attitude, you end up not buying a thing cos they judge you as you walk in

    • @faithfamodimu6533
      @faithfamodimu6533 4 роки тому +60

      So true.
      It's like they size you up and conclude that your wallet isn't up to par.

    • @whoiamdoesntmatter
      @whoiamdoesntmatter 4 роки тому +37

      I havn't bought a mac product for almost 5 years because of this.

    • @lesegokekana9137
      @lesegokekana9137 4 роки тому +21

      Totally agree with all of these comments, I haven't bought there in years because the service is terrible. Horrible experience!

    • @Julia-sy6bl
      @Julia-sy6bl 4 роки тому +20

      Same thing in Brazil... I love their lipsticks but I never buy them anymore because I get super umcomfortable in their stores

    • @melisaoezel3420
      @melisaoezel3420 4 роки тому +20

      GIRL same thing in Germany....

  • @BKNAILS.
    @BKNAILS. 4 роки тому +2138

    I agree about MAC and I’ve been thinking about this for a while. MAC is an OG in this game but they just fell off 🤷🏼‍♀️

    • @mimicovers97
      @mimicovers97 4 роки тому +55

      BLESSINGS LOVE I loveeee their lipsticks my fav of all time is Ruby Woo

    • @franoliviax1
      @franoliviax1 4 роки тому +27

      I still use their foundation

    • @jackieaina
      @jackieaina  4 роки тому +149

      BLESSINGS LOVE - the purpose of the video was to highlight brands that aren’t as talked about or relevant anymore lol so that was the whole point

    • @alysiaa.
      @alysiaa. 4 роки тому +50

      i saw someone say to a lady that her makeup looked like mac era and that’s when i realized that mac hasn’t popped off in years.

    • @unems1999
      @unems1999 4 роки тому +31

      Probably also because nowadays everyone is looking more for vegan and cruelty free makeup which mac is not

  • @rozerahim8133
    @rozerahim8133 4 роки тому +364

    Fenty Beauty really shook up the beauty world and caused some brands to fade into the background and I love that for Rihanna.

  • @shanettequao9043
    @shanettequao9043 4 роки тому +1553

    I feel like everyone is more focused on making their skin healthier and more “your skin but better” make up is more popular. Skincare has become really important to me these days ❤️

  • @blessngifted
    @blessngifted 4 роки тому +637

    I knew MAC fell off when they went crawling into Sephora.

  • @rachelwilbur9512
    @rachelwilbur9512 4 роки тому +824

    Jackie, my almost 3 year old daughter Betty wants to tell you “hello” and says you are beautiful.

    • @bionicsouthernbelle1539
      @bionicsouthernbelle1539 4 роки тому +45

      This is the cutest comment I’ve seen and I’ve had a UA-cam account for seven years, thank you for warming my little bitter heart even if just for a moment.

    • @shikorina7323
      @shikorina7323 4 роки тому +14

      Awwwwww 🥰🥰🥰🥰🥰🥰🥰❤️❤️

    • @Smittenhamster
      @Smittenhamster 4 роки тому +1

      Awww say hi back, she has great taste!

  • @roseschonfeld2252
    @roseschonfeld2252 4 роки тому +426

    I totally remember feeling intimidated and judged walking into a MAC store when I was a teenager just getting into makeup, vs Sephora which was so much more inviting & approachable

    • @NotesofJaz
      @NotesofJaz 4 роки тому +5

      FACTS

    • @Jeanettelovesyouh11
      @Jeanettelovesyouh11 4 роки тому +17

      fr! everyone was so cold and looked miserable lol. to this day i’ve only ever gotten like 3 products from them

    • @VAL702
      @VAL702 4 роки тому +5

      That’s Because a lot of the girls that worked at Mac were complete judgemental stuck up snobs. I had the same experiences at different macs throughout California

    • @angel455dix
      @angel455dix 4 роки тому +6

      Honestly, I'm still very intimidated when I walk into makeup shops but Sephora is always very inviting and nice. To me at least

    • @cxtrying6708
      @cxtrying6708 4 роки тому +1

      See I feel like this is an American thing!! Sephora associates are the cold and uninviting ones and Mac employees have always been so helpful and nice! And all my friends feel this way as well!! Someone let me know 😂

  • @anaheim4854
    @anaheim4854 4 роки тому +850

    You saying people think you’re pressed about free makeup while wearing Fendi hoops is a vibe

    • @jackieaina
      @jackieaina  4 роки тому +116

      Lmao!

    • @karlenah10
      @karlenah10 4 роки тому

      Ana Heim Do you know where her necklaces are from?

    • @anaheim4854
      @anaheim4854 4 роки тому

      karlenah10 no clue

  • @moonlightfire7671
    @moonlightfire7671 4 роки тому +504

    I haven't seen alot of influencers using MAC products like they used to.

    • @annajsmet
      @annajsmet 4 роки тому +44

      I think it’s because they’re still not cruelty free...

  • @zamalisa1
    @zamalisa1 4 роки тому +686

    Can’t wait to live in a world where Jackie Aina has her own brand.

    • @keycrum4218
      @keycrum4218 4 роки тому +3

      yazzzzzz

    • @radwahussein669
      @radwahussein669 4 роки тому

      Might be broke in that world. In fact, I’m broke now😅

  • @ConstanceSorrow
    @ConstanceSorrow 4 роки тому +359

    Remember how hype BH Cosmetics was? They, Coastal Scents and Makeup Geek were the original budget friendly cosmetics brands.

    • @79madybell
      @79madybell 4 роки тому +8

      Funny I was just playing with my costal scents eyeshadows today. I just can't get rid of it, too much memories. Lol

    • @SimplyAnimated
      @SimplyAnimated 4 роки тому +10

      I loved BH cosmetics, I hate that they discontinued a lot of their original makeup palettes. (For ex: The party girl palette, Take me to Brazil, Day N Night, and etc.)

    • @guardedheart7855
      @guardedheart7855 4 роки тому +3

      Simply Animated girl I just bought take me to Brazil a couple days ago for 10$ so you can still get that one

    • @SimplyAnimated
      @SimplyAnimated 4 роки тому

      GuardedHeart where did you get it?

  • @BlondieBisquit93
    @BlondieBisquit93 4 роки тому +255

    Joke's on MAC for being anti-social media in the beginning when social media is literally one of the main platforms for marketing in the cosmetic industry.
    You either roll with the times or get rolled over.

  • @nicolelima24
    @nicolelima24 4 роки тому +217

    GURLLLLLL, the Portuguese (Brazil) subtitles, i am LIVING!! I can finally recommended your channel to my dark skinned friends who don't understand english. Thank you so SO SO much for that.

  • @kristinagaskin1413
    @kristinagaskin1413 4 роки тому +385

    MAC always had this "hierarchy" of being superior and now its biting them in the ass...

    • @effahsalehal-ismaily5875
      @effahsalehal-ismaily5875 4 роки тому +4

      FACTS

    • @TheTwinsCompany
      @TheTwinsCompany 4 роки тому +2

      YEEEESS, also I feel the products' quality has down. I got an extreme allergic reaction with the last lipstick I bought, but I tested my older mac lipsticks and it didn't happen. I think it's because they change some ingredients in the formula or sth...

    • @Kuttie03
      @Kuttie03 4 роки тому

      Kristina Gaskin yepp

  • @cheekynuggiies
    @cheekynuggiies 4 роки тому +277

    As someone that grew up in China, Lancôme is the shit over there, I think Lancôme and most luxury brands target the rich asian demographic. I think thats why they real quiet, cause they loud in Asia

    • @naturalsincebirth2
      @naturalsincebirth2 4 роки тому +51

      That's not way off tho 👏🏾👏🏾👏🏾
      Certain brands are louder in certain countries, and to certain demographics...

    • @shantelrousseauonline
      @shantelrousseauonline 4 роки тому +37

      Absolutely. I used to freelance for Lancome and almost everything they do (70%-80%) of their line is focused/tailored to the Asian client.

    • @lalauo
      @lalauo 4 роки тому +13

      SHANTEL ROUSSEAU and you can really sense that in the aesthetics of their branding. Very minimalist compared to some of the louder stuff.

    • @juliette4772
      @juliette4772 4 роки тому +3

      This is 100% true!

    • @marlea1988
      @marlea1988 4 роки тому +1

      Makes sense.

  • @yukisora5775
    @yukisora5775 4 роки тому +569

    Mac is an example of companies that failed bc they refused to progress with the world 🤷‍♀️

    • @nazcookz9948
      @nazcookz9948 4 роки тому +8

      So many companies right now refusing to progress with the times and CHANGE especially due to COVID19! It’s so bad it’s always these out of touch CEOs and upper management that just do not get it!

    • @mmb4094
      @mmb4094 4 роки тому +5

      ABSOLUTELY! Adaptation is so important in today's society, and if a brand doesn't comply to that standard, they're dust on the shelf.

    • @mocofen
      @mocofen 4 роки тому +1

      Facts

    • @chaycesmom1212
      @chaycesmom1212 4 роки тому

      I love Mac!

  • @DominicanMeridaLife
    @DominicanMeridaLife 4 роки тому +247

    mac fell off so hard. I remember when in the beginning of youtube they were all you saw from good beauty gurus. Anyone had a beauty channel used mac because they had solid branding. Now, mac is boring.

    • @ravenclawhouse9616
      @ravenclawhouse9616 4 роки тому +10

      Fr! Everyone used mac, bh cosmetics, and makeup geek and now it's like they dont even exist anymore

  • @nkiruanyika
    @nkiruanyika 4 роки тому +239

    Jackie aina out here giving these brands FREE consultancy, hun you know some of them are taking notes watching this!! love this!

    • @emalaforteresse
      @emalaforteresse 4 роки тому +1

      Lmaaaaao you are right with free consultancy!

  • @lindseysloan8735
    @lindseysloan8735 4 роки тому +825

    What ever happened to smashbox? Where the hell did it go?

    • @kaywashington5024
      @kaywashington5024 4 роки тому +41

      LOL where have I been?! They LEFT? I never even noticed haha

    • @kmp8985
      @kmp8985 4 роки тому +19

      Their primers are still good

    • @laazysusan9608
      @laazysusan9608 4 роки тому +11

      This is true! I completely forgot about them haha

    • @rachaeldbmiller
      @rachaeldbmiller 4 роки тому +25

      They need to smash out of their box if you know what I’m saying 😅

    • @harlempixie338
      @harlempixie338 4 роки тому +2

      I still like their foundation stick with contour.

  • @jessical.9065
    @jessical.9065 4 роки тому +270

    One brand I feel that is struggling is urban decay. Products are amazing but they need to stop with the 100 different naked palettes

    • @nissichepkirui
      @nissichepkirui 4 роки тому +2

      truuuu

    • @jessicarabbit381
      @jessicarabbit381 4 роки тому

      yessssss

    • @cannsmith
      @cannsmith 4 роки тому +10

      They’re single eyeshadows are better quality than their naked palettes anyway

    • @cynthiar1977
      @cynthiar1977 4 роки тому

      They make some bomb lip glosses

    • @PaiMuyambi11
      @PaiMuyambi11 4 роки тому +5

      the naked palettes are literally my least favourite product from them. they need to spend more time promoting that bomb stay naked foundation, setting spray and generally everything else they make.

  • @NadirahZM
    @NadirahZM 4 роки тому +889

    I feel this way about Benefit! I feel the only thing saving them is their brow products

    • @ajm935
      @ajm935 4 роки тому +34

      Yup & their primers.

    • @kiks4757
      @kiks4757 4 роки тому +43

      I'm soo happy man fuck them and their raggedy ass prices, products and uninclusive shit.

    • @ann-rs8kk
      @ann-rs8kk 4 роки тому +6

      I just looked at your UA-cam page and I just had to say that you look absolutely stunning, wow! 😍

    • @NadirahZM
      @NadirahZM 4 роки тому +2

      Grateful 22 Aw thank u so much!!

    • @danielabassano9528
      @danielabassano9528 4 роки тому +7

      And hoola

  • @isissantonimorro6663
    @isissantonimorro6663 4 роки тому +225

    I feel like Lorac just disappeared too. I remember when the Lorac pro palette was what everyone went for.

    • @79madybell
      @79madybell 4 роки тому +2

      I still use mine. Lol 💕

    • @tazzel10
      @tazzel10 4 роки тому +1

      Omg yes

    • @charliewright6273
      @charliewright6273 4 роки тому +2

      Yes! I honestly cannot even think of a recent launch I've heard about from them. I actually still like their eyeshadow formula. I'd like to see some more on-trend launches from them.

    • @BFF24able
      @BFF24able 4 роки тому

      What's that?

    • @isissantonimorro6663
      @isissantonimorro6663 4 роки тому +1

      BFF24able Lorac is a brand that was really popular in the beginning of the whole beauty guru trend. They were really known for their eyeshadows (especially the Lorac Pro Palette) and some of their eyeliners and mascaras, they’re still great but you know, people move on and find something newer and better.

  • @m9eleven
    @m9eleven 4 роки тому +361

    M.A.C. kinda lost me when they discontinued EVERYTHING I love. Everytime I find something that suits my complexion a year later it’s no longer exists. Now I have to go to “ certain “ M.A.C. Locations to find stuff even for my skin tone. Most stores only carry for the white/ Asian skin tones. So I have to order online or find dupes.

    • @kahluaqueen
      @kahluaqueen 4 роки тому +17

      M9eleven they’re the discontinue Kings

    • @hellohorcrux
      @hellohorcrux 4 роки тому +12

      When they discontinued their Matte2 eyeshadow formula, I was OUT

    • @miraclecooke8411
      @miraclecooke8411 4 роки тому +5

      Yea once they started discontinuing everything I like I gave up and looked else where

    • @DnewNancy
      @DnewNancy 4 роки тому +2

      That bittersweet pro lipliner!!! I cried when they discontinued it

  • @poorlildarkbxy
    @poorlildarkbxy 4 роки тому +136

    Let’s not forget about Makeup Geek, OCC (literally they don’t even exist anymore), Tarte, Smashbox, and KVD. Literally no one is checking for them...
    *AT ALL*

    • @quiarawalker9615
      @quiarawalker9615 4 роки тому +18

      I think bareminerals and clinique are getting there too

    • @genieinawinebottle
      @genieinawinebottle 4 роки тому +14

      Tarte, smashbox, kvd - those brands feel so old school. I never think of them when I think of makeup and they’ve been around forever now.

    • @MrMandy789
      @MrMandy789 4 роки тому +8

      Ugh I can’t stand KVD. That’s def a brand that has sunk as far as I’m concerned.

    • @niloobakes
      @niloobakes 4 роки тому +1

      My mom still has some OCC products

    • @chanellejade6206
      @chanellejade6206 4 роки тому +6

      I feel like Clinique is just for skincare now ...

  • @stephaniedickey6383
    @stephaniedickey6383 4 роки тому +240

    I remember when colourpop was selling nail polishes and their liquid lips/super shock shadows were $5! their prices have been steadily creeping up. and even as a super pale person, I never thought their pressed shadows were great either. I hope they can rein it in

    • @nadiadandrea6347
      @nadiadandrea6347 4 роки тому +4

      omg I thought this was just me. I started buying their stuff about 5 years ago. also ive noticed their lippie stix don't smell as nice. I was comparing my 4 year old ones vs my 6 month old lippies and they don't have that nice smell anymore

    • @siradubz
      @siradubz 4 роки тому +9

      Nadia D'Andrea makeup also expires. i’m pretty sure that’s why it doesn’t smell the same after 4 years.

    • @sam7922
      @sam7922 4 роки тому +1

      i’m very very pale and i still am not... getting the payoff i want. them and morphe. the formula is so dry and chalky. bh is soooooo much better

  • @suesaurischia7237
    @suesaurischia7237 4 роки тому +1498

    "Bye. My Uber Eats is here." The mood of Quarantine.

  • @AmyLovesMakeup
    @AmyLovesMakeup 4 роки тому +632

    I used to feel so intimidated shopping at MAC 😅

    • @TattooedGoddess
      @TattooedGoddess 4 роки тому +79

      Amy Loves Makeup it was the people they had working there. If I didn’t go in there looking like a diva they wouldn’t pay me any attention... until I’m at the register and I pull out my MACPro card lol. They all of a sudden get real nice like “oh she was worth my time”. Lol

    • @kymmmitchell7922
      @kymmmitchell7922 4 роки тому +25

      I still feel intimidated shopping there🥴

    • @effahsalehal-ismaily5875
      @effahsalehal-ismaily5875 4 роки тому +12

      @@TattooedGoddess agree ive experienced this one too many times, they be so judgey

    • @Z_err
      @Z_err 4 роки тому +7

      A lot of people be say this, I really be not be paying attention because I be in there looking like a slob.

    • @jessica99998
      @jessica99998 4 роки тому +11

      This is at literally all their stores even in the Caribbean.

  • @jessguzman
    @jessguzman 4 роки тому +392

    And MAC quality has gone down and their prices keep going up. Remember 10 years ago when their lipsticks were $13 and the pigments were twice the size?

    • @sandrinewhite5500
      @sandrinewhite5500 4 роки тому +41

      Agreed! Not to long ago i went into MAC Bc I wanted to start using their studio fix fluid foundation again. Not only was the quality trashhhhhh but they charged me $10 for a pump for the bottle. When did that become a “thing”?

    • @megannicolefoster
      @megannicolefoster 4 роки тому +9

      Sandrine White it’s been a thing for a while! I bought a foundation from them in 2015 and that was an option and as a high schooler of course I just bought without the pump lol

    • @gentlestormwyatt
      @gentlestormwyatt 4 роки тому +1

      Sandrine White that’s one of my fav foundations 😭😭😭🤯

    • @jackieaina
      @jackieaina  4 роки тому +21

      when I worked there they did annual price increases. like it was a known thing. Not sure if they still do

    • @yanyanc20
      @yanyanc20 4 роки тому +2

      Every January they are upping the price just a little bit so you barely notice but compared to 10 years ago... It's a lot!

  • @deenieyt
    @deenieyt 4 роки тому +214

    Urban decay hasn't impressed me in a while. Same with Revlon.

  • @AllThingsGina
    @AllThingsGina 4 роки тому +249

    I also think MAC hasn’t been innovative for a while. Personally, with the introduction of more expansive complexion lines and Fenty...MAC became less of a go-to.

  • @allyj4322
    @allyj4322 4 роки тому +423

    I just remember old UA-cam when everyone was obsessed with MAC, benefit, and those freaking coastal scents pallets 😂

    • @Peaceful456
      @Peaceful456 4 роки тому +40

      omg I forgot about the coastal scents palettes. That's a throwback lol!

    • @keahmonique1005
      @keahmonique1005 4 роки тому +37

      Costal scents and sigma brushes

    • @kirbynmack
      @kirbynmack 4 роки тому +33

      and bh Cosmetics! Lol

    • @Je551kuhhh
      @Je551kuhhh 4 роки тому +16

      Omg you made me have a “That’s So Raven” moment 😂😂😂

    • @sarah.weaver
      @sarah.weaver 4 роки тому +2

      I got 3 coastal scents palletss, the reaveled ones. Those were actually decent. Ive de and re- constructed them, and kept one whole pallets worth of shades i loved, and gave the other two to my mom. I just have too much to keep all those old palletes that have less than the best quality

  • @mitsukiification
    @mitsukiification 4 роки тому +194

    Mac has definitely fallen off. I remember years ago everyone would go to Mac. Now you pass by the store and it's empty (and that was before this Covid stuff).

  • @indoora
    @indoora 4 роки тому +340

    Bobbin Brown is one of the few cosmetic brands that back in the day had a wide range of foundations for POC.

    • @Brunellesp
      @Brunellesp 4 роки тому +13

      I agree but, they still have plenty of work to do. Their undertones are weird. I still struggle to find a match.

    • @matildaoliver6838
      @matildaoliver6838 4 роки тому

      it's animal tested though :/

    • @AvecPoesie
      @AvecPoesie 4 роки тому +4

      Bobbi Brown's line is and has always been exceptional. Their prices are a deterrent for most consumers however.

    • @watsonar70
      @watsonar70 4 роки тому +6

      @indoora Actually that honor goes to Estee Launder, they made makeup for black women in the 70s however because of their price point the average consumer wasn't spending their money on them when they had Fashion Fair and Flori Robets. These companies were founded by black women.

    • @indoora
      @indoora 4 роки тому +2

      @@watsonar70 Thank you, I did not know that about Estee Lauder. I am familiar with Fashion Fair and I know that it was founded by an African American woman. I never knew about Flori Robets but now I will look them up.

  • @glowgyal4777
    @glowgyal4777 4 роки тому +885

    y’all remember when everyone wanted Makeup Geek?? 😭😂

    • @killjadeskye
      @killjadeskye 4 роки тому +64

      MUG really really fell off. It's a bit sad

    • @cinnamons2962
      @cinnamons2962 4 роки тому +85

      Hell yeah their whole thing was “just as good or better and cheaper than MAC shadows” I remember taking notes in a Jaclyn hill video lol filling up a Z palette! Old school UA-cam haha.

    • @Kymee474
      @Kymee474 4 роки тому +26

      I just got a few of their old singles for, 1.50 I racked up 😂 😂 😂 they had a clearance sale

    • @IntenseFoolishness
      @IntenseFoolishness 4 роки тому +34

      Yeah and sadly, if I remember correctly, they fell off the face of the Earth due to a dropped collab with Jaclyn Hill and then a hiatus to rebrand and reformulate(?)

    • @LauryneAmanda
      @LauryneAmanda 4 роки тому +39

      GIRL! They fell so hard they weren’t even mentioned!

  • @ryleighloser8007
    @ryleighloser8007 4 роки тому +718

    Y’all remember LORAC? They’re like, GONE GONE

    • @sydneycabell9033
      @sydneycabell9033 4 роки тому +80

      As the sales manager at an ULTA... I can attest to this... their bay is so depressing 😂😭

    • @lizrenaud8890
      @lizrenaud8890 4 роки тому +33

      lorac pro 3 palette is my all time favorite everyday eyeshadow palette so like honestly let them die out and maybe it’ll get cheaper lmao.

    • @hailey3261
      @hailey3261 4 роки тому +19

      i used to LOVE my lorac palettes but i feel like they don’t blend as well as newer formulas and they’re shimmers aren’t pigmented

    • @ryleighloser8007
      @ryleighloser8007 4 роки тому +23

      Sydney Cabell dude yes! They used to have the WHOLE prestige wall at my ULTA and now it’s this teeny tiny little bay lol, they’re getting swallowed

    • @madelynnhartley2338
      @madelynnhartley2338 4 роки тому +15

      oh this brand name was just pulled out from the DEPTHS of my brain!!

  • @KatBlaque
    @KatBlaque 4 роки тому +701

    I just need ColourPop to restock Kae And literally most of their lipstick colors that they no longer have.

    • @jackieaina
      @jackieaina  4 роки тому +210

      Right!!! Let me tell you...I’m still holding on to my last 2 Kae liners!!!!!

    • @lilmommamish1
      @lilmommamish1 4 роки тому +5

      🎯

    • @donnamaria3059
      @donnamaria3059 4 роки тому +7

      Oh my goshhhh 🤩🤩 I love you & your channel Kat!!

    • @huriebah8856
      @huriebah8856 4 роки тому +22

      Honestly Colourpop just need to restock in general or take the items off promotion. Like why promote the Sailor Moon collab when its out of stock.

    • @queenv4340
      @queenv4340 2 роки тому

      @@jackieaina I loveee uuu

  • @bianca5482
    @bianca5482 4 роки тому +287

    Urban decay and too faced just haven’t made anything interesting in a while for me

    • @walkingbyfaith5504
      @walkingbyfaith5504 4 роки тому +3

      Depends on who you ask!!!

    • @deeslifestyleloves
      @deeslifestyleloves 4 роки тому +4

      Born to run palette was the last...

    • @murhabanblack1274
      @murhabanblack1274 4 роки тому +6

      And too faced are literally two faced

    • @jessicagomez4328
      @jessicagomez4328 4 роки тому +6

      Urban decay hurts. They used to make such amazing products and their limited palettes were to die for, now it’s.....sad and overdone 😔

    • @n.k.pierro
      @n.k.pierro 4 роки тому +4

      how many naked palettes from UD and unicorn festival cupcake ish from TF do people need. they kinda fall into gimmick brands now & they are probably a couple of the most duped brands on the market

  • @RachelSeun
    @RachelSeun 4 роки тому +253

    Other brands that have fallen off - Urban Decay, Makeup Forever, Cover FX and Kat Von D. Sometimes in life what goes up must come down. Not everything can become timeless and revelevant forever. It’s something can be applied to all stages of life.

    • @ashleytune1598
      @ashleytune1598 4 роки тому +32

      I used to look forward to EVERYTHING Urban Decay put out, but I can't remember the last time I checked for them at all :/

    • @beggin4thebeat353
      @beggin4thebeat353 4 роки тому +66

      I think where Kat Von D fell off was that she involved too much personal stuff in her business brand. While people loved that her brand was vegan and cruelty free, the whole anti-vaccine thing rubbed people the wrong way.

    • @delilahlunar5395
      @delilahlunar5395 4 роки тому +16

      They've rebranded, completely without her. KVD Vegan Beauty is no longer associated with Kat Von D at all.

    • @Brianna58321
      @Brianna58321 4 роки тому +7

      Delilah Lunar I think the legacy has remained, though.

    • @coffeesticks_03
      @coffeesticks_03 4 роки тому +2

      Urban Decay's Cherry palette looked so promising!! And then it was fully revealed and it was chalky AF! And that Honey palette too...chalky. I would think that we'd be past that by now but I guess not.

  • @briannaclark1185
    @briannaclark1185 4 роки тому +1730

    Colourpop must have seen this video because about two hours ago they posted a black girl on their page 😅

    • @26Pearls
      @26Pearls 4 роки тому +69

      I came to comment just that! 😂🤣

    • @BossLadyGrady
      @BossLadyGrady 4 роки тому +12

      Brianna Clark 😂🤣😂🤣

    • @slimgirls78
      @slimgirls78 4 роки тому +8

      🤣

    • @theaansel8738
      @theaansel8738 4 роки тому +7

      🤣🤣🤣🤑🙄

    • @colonelperry42n
      @colonelperry42n 4 роки тому +66

      It's that one confused looking girl they stuck in the corner of the pic, too...it's like they asked an employee to model at the last second, and she's like "wha...why??"

  • @nikkirivera
    @nikkirivera 4 роки тому +34

    As a former MAC employee myself what she said was 100% truth. Some of the employees were so arrogant and condescending. Most were friendly but the few that weren’t went out of their way to be bullies. It was unattractive and I just had to separate myself from them.

  • @Tabbi910
    @Tabbi910 4 роки тому +408

    It is Blockbuster and Kodak all over again. When a market reaches the point of saturation, the big inventor brands that used to just expect customers because they were their only option are now scrambling because they are required to invest into their marketing to actually attract and keep customers because the once smaller brands are now competition because theyve been innovating and actually putting in the time and effort to develop relationships with their customers. Without continous innovation and motivation, a company will get behind the curve and eventually die out.

    • @farah4906
      @farah4906 4 роки тому +5

      Yes the process of disruptive innovation 👏

  • @charliekerr811
    @charliekerr811 4 роки тому +209

    I think a lot of brands that were well established before social media blew up have really struggled with embracing social media and just staying relevant in general

  • @losymone7425
    @losymone7425 4 роки тому +1164

    The only time I’d look to Chrissy Teigan in the beauty world is if she did a collab with Beauty Bakery. Food = Chrissy Teigan lol

    • @osioneoseni-elamah4161
      @osioneoseni-elamah4161 4 роки тому +88

      That would actually make so much sense

    • @miabella6323
      @miabella6323 4 роки тому +60

      waitttt you’re on to something

    • @ajaratu
      @ajaratu 4 роки тому +27

      And the way her comments have recently resurfaced about Quvenzhané Wallis I hope/doubt they would lmao but fr that would be a great collab

    • @lukystarrk4life
      @lukystarrk4life 4 роки тому +2

      Lol yes I agree. Collabs should make sense

    • @losymone7425
      @losymone7425 4 роки тому +1

      Ajaratu the ones from a couple of years ago or has she said something recent? Genuinely asking, please

  • @kasiedike1264
    @kasiedike1264 4 роки тому +134

    NARS now is what MAC could've been 🤷🏽‍♀️

  • @stackkkkkk
    @stackkkkkk 4 роки тому +205

    You’re saying everything that everyone says but doesn’t put it on the internet! I hope you don’t get hate for this. Loved this video- totally refreshing.

    • @79madybell
      @79madybell 4 роки тому

      Too Much Mouth does a series on this topic on her channel.

  • @beamarie8041
    @beamarie8041 4 роки тому +186

    Jackie! Pls consider doing a “best current brands” video that’s like the flip of this vid. That would be really interesting

  • @Whisperingcouragepodcast
    @Whisperingcouragepodcast 4 роки тому +186

    I'm in Kenya and I think Mac is the only make up brand that has attempted to set up a foot print in Africa

    • @nyambokgrace
      @nyambokgrace 4 роки тому +28

      Hey!! true that. Try buy foundation as a black girl in Europe or any major airport!! They give you zero time and refer you to MAC! They will be the only ones with foundation for black skin.

    • @KofiMaame
      @KofiMaame 4 роки тому +1

      How about sleek?

    • @chanelschippers2961
      @chanelschippers2961 4 роки тому +6

      Yet the owners are huge trump supporters....

    • @namjoonie936
      @namjoonie936 4 роки тому +6

      @@chanelschippers2961 greed is funny

    • @halimaaa4839
      @halimaaa4839 4 роки тому

      It’s so expensive thooo

  • @79madybell
    @79madybell 4 роки тому +415

    I knew Mac fell off when you were able to buy their stuff in Ulta.

    • @whaddupes
      @whaddupes 4 роки тому +26

      Mady Bell i remember i was SHOOK when i heard the news mac being sold at ulta. SHOOK

    • @p_elle
      @p_elle 4 роки тому +17

      🤣😂🤣🤣🤣😂😂😂😂😂😂🤣🤣🤣🤣🤣😂😂😂🤣🤣😂😂😂🤣🤣😂😂😂😂🤣 GIIIIIIIIIIIIRRRRRRRLLLLLLLLLLLL 🐸☕

    • @79madybell
      @79madybell 4 роки тому +15

      @@p_elle I still love them though. They will always have a special place in my heart. I still buy the powders, lipsticks, lip liners, concealers and foundations. 🧡

    • @79madybell
      @79madybell 4 роки тому

      @@whaddupes Right! Shook! 😯

    • @cupidsulfer7504
      @cupidsulfer7504 4 роки тому +1

      I worked at Ulta for a month to open a store in Florida when I tell you.... I was surprised and happy then seeing how the two people "specialized" in MAC super snobby lmao

  • @jessicarabbit381
    @jessicarabbit381 4 роки тому +249

    the truth and honesty that Jackie gives us is PRICELESS.

  • @amyu.9722
    @amyu.9722 4 роки тому +80

    Every time I walk pass MAC in the mall, it’s completely empty nowadays.

    • @jackieaina
      @jackieaina  4 роки тому +59

      I remember MAC stores used to be a place to BE on the weekends. music was lit and everybody was there getting their makeup done to go out that night

    • @TrulyADETOLA
      @TrulyADETOLA 4 роки тому +2

      @@jackieaina I know right?!!!💖

    • @shanettequao9043
      @shanettequao9043 4 роки тому +3

      Amy U. Chileeeeee that just shows how far they’ve fallen

  • @teresabeaumont5597
    @teresabeaumont5597 4 роки тому +28

    Every brand mentioned should be so freaking grateful for this free consultation.

  • @pumpsandgloss
    @pumpsandgloss 4 роки тому +234

    MAC doesn’t do the weekly collections like they used to. That was just not sustainable. It would be great if they stopped making orange foundation for darker skin tones.

    • @ShanekiaRenee04
      @ShanekiaRenee04 4 роки тому +5

      That part!

    • @iamnolafromcali1346
      @iamnolafromcali1346 4 роки тому +8

      Another reason I stopped buying MAC....the foundation was not it for my skin tone

    • @tigerskiss1986
      @tigerskiss1986 4 роки тому +1

      So much of the collections are mainlines that are chosen it’s not as exciting as it used to be.

    • @pumpsandgloss
      @pumpsandgloss 4 роки тому +1

      @@tigerskiss1986 That is so true and they have the nerve to add fancy packaging!

  • @goldengirljay4478
    @goldengirljay4478 4 роки тому +310

    PAUSE y’all remember OFRA??? Now that’s a brand that fell off

    • @blipstercravings
      @blipstercravings 4 роки тому +16

      Among the indie community OFRA is still popping. The indie community seems like it is on another planet than bigger, more mainstream communities

    • @nnk158
      @nnk158 4 роки тому

      What happened to them.

    • @Maria-tn5oi
      @Maria-tn5oi 4 роки тому +2

      Gerard Cosmetics as well

    • @myriambhji3951
      @myriambhji3951 4 роки тому

      @@Maria-tn5oi Oh God yes, Gerard Cosmetic !!!!

    • @natatatt
      @natatatt 4 роки тому +3

      Also Jouer, Lorac and Buxom, although perhaps Jouer and Buxom weren't that successful to begin with. But they were mentioned frequently it seems.

  • @ThatGirlShaeXo
    @ThatGirlShaeXo 4 роки тому +433

    Jackiiie 😭 thank you so much. This means so much to me I can’t even explain it THANK YOUUU!!! ❤️

    • @jackieaina
      @jackieaina  4 роки тому +73

      love you Shae! 🥰

    • @alexaquinonez3670
      @alexaquinonez3670 4 роки тому +5

      My favorite youtubers 💞💞💞💞

    • @gigipera5751
      @gigipera5751 4 роки тому +3

      Shaeee! You really reserve it

    • @vanitybymari
      @vanitybymari 4 роки тому +2

      I was hopping u saw this. Cause u do need yo props

    • @joycebivins2256
      @joycebivins2256 4 роки тому

      Been saying this for a minute. I would buy the full collection. Your eye swatches are the reason I even buy their shadows.

  • @noornqay
    @noornqay 4 роки тому +151

    don’t know why this got me on a google spiral but when you mentioned jennifer aniston and her fav red lipstick, i realized i’ve never seen her wear red lipstick so i looked it up and cannot find any pictures of her wearing red lips. im literally sitting here like 👁👄👁

    • @ravenclawhouse9616
      @ravenclawhouse9616 4 роки тому +12

      I just googled it cuz I was also curious and I cannot find one either! The closest thing I've found is her in a glossy berry colored lip otherwise it just seems like she doesn't wear lipstick

    • @jbird1969
      @jbird1969 4 роки тому +11

      She has small lips 👄 they look better natural

  • @robertinas710
    @robertinas710 4 роки тому +678

    Since you're already here reading comments you might as well join the Jackie Aina Familyyyy 🗣🗣🗣

  • @shelovestulipss
    @shelovestulipss 4 роки тому +384

    Jackie: I dont have a brand..YET
    us: 👀 sniff

    • @TXPearl1908
      @TXPearl1908 4 роки тому +2

      Right! I peeped that comment too.

    • @lunabby8455
      @lunabby8455 4 роки тому +1

      My eyes wided at that! Miss Jackie is about save the makeup industry 🤩

  • @oliviacoleman2521
    @oliviacoleman2521 4 роки тому +189

    “let me not have the bar so high that i’m expecting mothership 5 and i get physicians formula” THE WAY I SCREAMED SKDSKDKSKD

  • @iambrittanylynn
    @iambrittanylynn 4 роки тому +114

    *Bare Minerals.* I LOVE them. I will buy their foundation over any other brand but they need to up the ante and promote to the younger consumer.

    • @ravenclawhouse9616
      @ravenclawhouse9616 4 роки тому +27

      Bare minerals gives me old lady makeup brand vibes.

    • @SO01j20
      @SO01j20 4 роки тому

      I will take what you say as king you obviously know what you are talking about looking at your profile picture

    • @MeghanF93
      @MeghanF93 4 роки тому

      I feel the same! That’s probably why they recruited Hailie Baldwin lol

    • @jasmineeeism
      @jasmineeeism 4 роки тому +3

      they tried with the bareminerals barepro line. I think they should have picked someone other than hailey beiber bc she barely mentioned it at all.

    • @princesscyb3r
      @princesscyb3r 3 роки тому +3

      @@jasmineeeism fr and not many people like her

  • @SaplingTarot
    @SaplingTarot 4 роки тому +158

    Brands should be paying you big money for this sort of critique not getting sniffy with you, this sort of advice could single-handedly turn some of these brands around.

    • @beautifullyshay5029
      @beautifullyshay5029 4 роки тому +7

      That's exactly what I was thinking! She should be a consultant to these brands

    • @88ashjen
      @88ashjen 4 роки тому

      Sadly, they won’t. I feel like they have to keep the majority happy and the rest can suck it up.

    • @Neener1437
      @Neener1437 4 роки тому

      👏🏾real👏🏾talk

  • @rileighadrienne
    @rileighadrienne 4 роки тому +123

    Spot on about colourpop. I can't keep up with them so I tend to ignore them. It's no hate; I'm just overwhelmed so my brain
    says no.

    • @ceciliatulip
      @ceciliatulip 4 роки тому +8

      Also that they’ve gotten rid of so many of the amazing products they did have. They don’t even have the same variation in colors they did before. It sucks. That’s what made me fall in love with colourpop.

    • @thatshitcrayable
      @thatshitcrayable 4 роки тому +2

      So true! Same with ABH

    • @livinglikeaghost2340
      @livinglikeaghost2340 4 роки тому +4

      Cecilia Lopez Yep. When they discontinued my favorite liquid lippies, I haven’t bought anything from them since. I was hurt lol

    • @rileighadrienne
      @rileighadrienne 4 роки тому

      @Lara Love I haven't tried a complexion product yet but I was wanting to. Any particular reason you do not want to?

  • @TheChoupistar
    @TheChoupistar 4 роки тому +243

    Honestly I feel like Too Faced is following the same path they haven't launched anything exciting since the born this way supersize concealer

    • @TheChoupistar
      @TheChoupistar 4 роки тому +2

      @@JustinReynoldsLohani oh yess I know that, still they boring to me 😂😂

    • @lianzad.6788
      @lianzad.6788 4 роки тому +3

      I feel like the only product good from Too Faced is their Better than Sex Mascara but honestly there are TONS of makeup brands with the same quality of mascara 😅

    • @sarah.weaver
      @sarah.weaver 4 роки тому

      Idk man, i love the born this way shadow pallet. I love the double sized mattes to shimmers. I bought it, because it just spoke to me. Its the best nuetral pallet for me. 🤷🏼‍♀️

    • @some_metalhead
      @some_metalhead 4 роки тому +1

      Sarah Weaver It’s pretty, but I can’t see it working well for women of color.

    • @jackieaina
      @jackieaina  4 роки тому +20

      Justin Reynolds-Lohani - you know I read my comments and I work with many different brands, not just too faced, right?

  • @alanamua7786
    @alanamua7786 4 роки тому +15

    I work for Sephora and I’ve been dissed by a MAC employee multiple times. She didn’t know I worked for Sephora, walked in there and told her and her attitude switched tf around

  • @feranmeza7226
    @feranmeza7226 4 роки тому +156

    Aunty Jackie after my experience with your palette from ABH, I would love to see you come out with your own makeup brand. I know it will be bomb 💣

    • @kaynone1726
      @kaynone1726 4 роки тому +8

      Ikr..... I use her pallete constantly..

    • @feranmeza7226
      @feranmeza7226 4 роки тому +4

      kieona allen I need to get a backup. It’s so good.

    • @MsCentenoe1
      @MsCentenoe1 4 роки тому

      don't forget that Labronze and Lapeach ! I got both releases full set

    • @jackieaina
      @jackieaina  4 роки тому +12

      🥰❤️

    • @PaiMuyambi11
      @PaiMuyambi11 4 роки тому

      complexion from aunty Jackie!! skin like butter. I only apply my foundation and concealer the way she taught me!

  • @ivy3640
    @ivy3640 4 роки тому +379

    Needless to say, Auntie Jackie’s look and critiques are on POINT like always