Purpose-Driven Branding that Impacts and Inspires - David Aaker
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- Опубліковано 29 вер 2024
- Branding expert and Professor Emeritus David Aaker share themes from his the new book (The Future of Purpose-Driven Branding) and lays out a pathway to business and social program leadership that emphasizes the five branding "Must Dos" that enable brands to guide, inspire, and communicate social purpose and programs.