From marketing to meaning with Woodrow Rosenbaum

On this episode of the RKD Group: Thinkers podcast, we’re excited to sit down with Woodrow Rosenbaum, a prominent leader in the philanthropic sector and the Data and Insights Lead for GivingTuesday. Woodrow has been instrumental in shaping the global GivingTuesday movement, leading groundbreaking research and analysis on individual giving behaviors. His insights have significantly influenced how organizations engage with donors, transforming passive participants into active ambassadors for their causes.
In this conversation, Woodrow Rosenbaum shares his unexpected journey from aspiring lawyer to a key figure in the philanthropic sector, particularly through the lens of GivingTuesday and the Data Commons initiative. He discusses the evolution of GivingTuesday, the insights gained from analyzing generosity data, and the importance of understanding donor behaviors.