Introduction to Marketing: The Product Mix

What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit www.lannacoffe... and get free shipping on your online order.
Help us learn more about your experience by completing this short survey: www.surveymonk...
Subscribe to Alanis Business Academy on UA-cam for updates on the latest videos: www.youtube.co...
The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.

[@nareshprabha9486]

I have never listened the classes while the teacher teaches but ilistened to your video it is good

[@aamilaalawudeen9897]

You made it so much easier to understand Amity examples. Thank you soo much.

[@edgarbeltran6982]

I'm preparing for my Washington DECA roleplay and this is giving me the edge I'll need to make it to nationals. THANK YOU!!!

[@Alanisbusinessacademy]

Edgar Beltran Glad I could help! Good luck and please keep me posted on the competition.

[@eyeAMtwinkEE]

These videos are fantastic. Thank you for doing this.

[@Alanisbusinessacademy]

eyeAMtwinkEE You're welcome! Thanks for watching and sharing.

[@PrabhakarUndurthi]

Very insightful lecture about Product Mix. Thank you.

[@Alanisbusinessacademy]

You're very welcome!

[@urah12cury]

Thank you so much

[@sanammechanical]

gr8 presentation...very helpful..very easy to understand...thumbs up

[@FilimonShiimi]

Good presentation thanks.

[@Alanisbusinessacademy]

Filimon Shiimi Thank you!

[@animalspoter7334]

Hello sir big fan from India🇮🇳

[@Alanisbusinessacademy]

Hello! Thanks for watching!

[@bobmugabe2368]

Thank you very much, it was very clear

[@sallyjdawg]

wow - I love your videos - very helpful

[@Alanisbusinessacademy]

Thank you sir. That's good to hear!

[@refatmahmud4592]

where is the width length depth

[@nareshprabha9486]

And thank you so much for doing this video

[@thevictoriaabia]

Watching this 10 years later and there are phones with 1tb storage space 😂. 16gb is almost unheard of at this point and 64gb is usually the starting point for some brands these days.

[@Anastassyablog]

Thanks again

[@siewying0106]

can you explain line stretching and line filing?

[@axelchen2906]

+Paric J Sying line stretching means adding products into the product line and pricing it across a wide spectrum of prices. Line filling means that the products added are about the same prices as the existing products in the line

[@simpleguy2480]

Thanks !!

[@Alanisbusinessacademy]

You're welcome Jess.

[@himanshusahoo100]

thanks

[@mattyoung7683]

stop saying "If you will", it's really annoying.

[@Alanisbusinessacademy]

+matt young You got it! I'll go back in time three years and remove all the "if you will" statements.

[@mattyoung7683]

Just stop now, it'll improve the lives of all the people you talk to on a regular basis, I promise.

[@askquestions9113]

+matt young lol fuck you he is providing us free value and here you are complaining, ungrateful piece of shit. anyway to the creator of this vid, thanks alot!!!!!

[@mattyoung7683]

Can you say hypocrite? Complaining about complaining. lol

[@knowledgeispowerchannel7734]

Just wasted my time ....dislike video

[@dittokiller]

thanks