The Product Life Cycle
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- Опубліковано 29 жов 2012
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The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video, I'll explain the product life cycle and provide examples of products that fit into each of the stages.
Cool, thanks! This was so helpful with preparing for exams. So sick of reading my textbook - this was a lot more interactive and interesting for me.
Glad to hear that! I hope your exams went well. Thanks for watching!
Oxhlgpho
U saved my life so many times. It's exam preparations and u make me just understand what I need straight foward. You are gifted thanks.
thank u so much . your are way too better than my lecturers and all textbooks.
Some choose to include the development stage on the graph before the introduction. This stage can be called conception, innovation or development. It is when the product is being researched and designed. Although, there are no sales happening at that stage, some argue that it is part of the PLC some argue that it isn't. The PLC is after all a theory.
I hope I haven't confused you. If I have just ignore what I said haha :D
i appreciate your voice clarity and enunciation
Thank you for sharing all these videos, they are really helpful for my Business environment studies - I have my exam tomorrow and watching all your related videos today as refreshers :)
Thanxs ... It was helpful with preparing for exams
Thank you. This helped understand the difference btwn product development life cycle and product life cycle
Thanks for helping me to understand this chapter! Good job done!
Omg! THANK YOU so much for this wonderful explanation!! You made my life easier & prepared me for my final exam :) ..better than a $300 txt book lol. I LOVE YOU! ❤ lol God bless :)
Thanks, have a Marketing exam in an hour.
I would say good luck but it looks like it's a little late for that. Hope it went well!
ging die goed maat
Thank you so much for the wonderful lecture🙏
Thanks so much you have been soo helpful with my revisions for my exams. I have been understanding more than i do in class. May God bless you🌹
Excellent explanation! Thank you!
You sir, are an excellent tutor and I have enjoyed & learnt a lot from your lessons. Keep up the good work.
fan from England.
+TynTyn695 Thank you!
Thanks a lot. This was very helpful!
Thank you for sharing. I am now more than ready for my presentation tomorrow.
very useful clear crisp explanation
just what i needed
Thank you! Really big help, I much more understand this than during in our online classes.. 👌
Glad it was helpful! Good luck with the online classes.
This is an awesome explanation and i would like to to thank you for that.
Thanks very much...very helpful
wow
it was great explanation with very good examples.
thank you.
I will use the examples in my exams.
This is helping me alot in 2021 great video
very important subject
Thanks,,
that is awesome, you are the great bro your videos really help me in understanding the condition of product according to market
thank you very much
Great video! thank you!
Thank you so much for the wonderful lecture
It is useful to include the R&D section if you are also plotting the profit of a particular product.
Thank you so much for the this good vdo. It helps me a lot. The explanation here is even better than my lecturer's.
You're welcome! Glad I could help.
Thank you so much it helps a lot for my report later.
TxnQ so much sir... its make me better understanding
explanation is very good.. thank you
You are a gem of a Man bro.
Excellent, thank you
very nicely explained, thanks
This is so good,, thanks alot🙏
Thank you very much this is helpful...but what about the saturation stage, where does it come in?
Big wheel was my favorite product 😊
Very helpful sir 👍
you are awesome！！！！
Thanks,xx
thanks, great video!!
You're welcome! Thanks for watching.
Great videos!
May God bless u ....wish u keep making videos for us forever ....
Management courses As long as people keep watching them, I'll keep making them. Thank you for the support!
It's simple and understandable
Thank you Sir :)
great presentation
Thank you sir
okay thank you for your response. so basically the product redevelopment is an extension strategy right?
Thanks for the wonderful tutorial video it's really helpful 🔥
Glad to hear that! Thanks for watching.
Thank you, interesting topic. Much obliged.
Glad you enjoyed it!
Gud 4 the interview purpose..
God bless your business school
+G Awuah Thank you! Please tell your friends and thanks for watching.
Very informational
Thank God for you
Glad I could help katie. Best of luck to you.
thank you
***** You're welcome!
its excellent
...
Thanks you
Nice one & Thank you :)
You're welcome ROBIN DSOUZA! Please subscribe so I can keep you posted on new content.
It's real good got some good staffs on what u said, I am taking MBA online ar u an Xpert?
Thank you thank
You thank you
There are limitations to this theory, like for example its hard to know exactly at which point that the product enters a maturity/decline stage [in a quantifiable way].Likewise what are some of its other limitations?
thanks
you're the man
My brother.... This is awesome... #Fiji
Eliki Dakuitoga Thank you! I appreciate the feedback.
nery nycly explained
One thing I would like to point out at Growth stage is Product differentiation is not important as there is enough for everyone to go around
Can the Product Life Cycle be used as a theory to define the market competition (by identifying where the competitors each have their position within intro, growth, maturity or decline section)?
is product development part of the product life cycle right before introduction?
Great and simplified tutorial. keep on the good work :-)
Thank you
You're welcome!
you are a life savour.but why is it that some life cycles include the development stage as their first stage?
"ultimately"
good, thanks
Thank you, Lili!
So what would you say are the things to analyse when trying to determine what stage a product is at?
A few things you may want to look at are sales revenue and profits over a multiple periods. Good question!
In the maturity stage u wer talking about Product life extension through new features,redesign,new packaging etc right? or did i get that wrong?
That sounds about right Saif. It's generally a good strategy to begin working on possible redesigns and other revisions once the product gets into the maturity stage. This can help to prolong the life of the product and avoid venturing into the decline stage. Businesses also try to have new products entering the market to replace the ones that are potentially leaving it as well. Nice job!
Would you consider Yeezy boost 350 growth stage or Maturity stage, My lecturer doesn't believe that they in a growth stage, However she never mention which stage they in. Mind helping me as I need this information ASAP
+Ayabulela Tshotyana I'm not really sure Ayabulela. If you can find revenue growth rates that would be helpful. The general footwear market is likely in maturity, however individual brands within that market can be growing.
Is this the same thing as the industry life cycle?
Have a marketing exam in the morning
Would the typical life cycle, including all stages, still hold for unsuccessful products?
+Lamis Shehata Nope... this is only like 2 months late, but they would most likely be dropped in the growth stage as the company would lose funding and thus lead to a failed product.
“Electric cars haven’t really been adopted” I was confused then I saw that this was uploaded 7 years ago
Wht do the axes denote(X n Y)?
The X-axis represent the sales and the Y-axis would be the time.
Yeah but what if there are fluctuations in revenue during one stage, does that mean it automatically goes to a decline stage?! For example Coke/Pepsi have fluctuations through seasons but they are holding the maturity stage for... decades now. :/
vry helpful bt i thnk lecture might be give me more information about of product life cycle strategies n ol
Are desktops really declining, or is the market shifting to individual parts being sold?
Alexander Jacob right now? Theyre experiencing extension because of their rise in the gaming market, they arent declining, but rather switching markets. However, at the time of this video, they were declining
Sloam Loser thanks! totally was not expecting a reply, and I was just curious as to what the study was actually looking at, as all computer companies have had an increase in stock prices pretty much. thanks! thanks
Dear Friends,
I have many questions about product life cycle:
1/ New product introduction stage: The market is not yet available, the basic purchasing power is not high, running continuous campaigns + promotions, gross profit margin is only 1-3% and it can be less than 0.
2/ The Growth stage: The market has accepted the product and continues to grow in terms of market share, at this time, revenue and gross profit has grown steadily, basic purchasing power has increased, but it costs a lot to run campaigns and maintain. Basic promotions.
3/ Booming period: Revenue and gross profit grew significantly (> 20%).
4/ Should we track the product life cycle year by year?.
Do you have any suggestions?. Thank you.
Shamsa S I need some help from u
kok ngga ada suaranya ya
best video!! hate those animated cartoon robot voices.
this curve is missing the development stage; pre-release
Development stage is more similar to Introduction Stage
الكليه حدتني عليك
you don't have anything about PESTEL or VALUE CHAIN ?
Unfortunately I don't at this time. Best of luck.
Best example is Nokia mobile
Aint no body watch this!
U saved my life so many times. It's exam preparations and u make me just understand what I need straight foward. You are gifted thanks.
Glad I could help! Good luck on your upcoming exam.
Thank you
it was helpful thank you
great video. thank you!!
Thank you Magomedova Medeya! Thanks for continuing to support us.
thanks
shoaib ansari You're very welcome!