David Buttress on How to Make Rugby More Appealing

David Buttress is the owner the of Welsh United Rugby Championship club, Dragons, as well as acting as Non Executive Director of the Welsh Rugby Union’s Professional Rugby Board.
It’s a crucial time for club rugby. The international game, underpinned by tournaments like the Rugby World Cup and 6 Nations, is hugely successful. The club game is far more precarious. Investment, structure, packaging, distribution, governance: these are all issues that need addressing and David delivers as honest and transparent a view on what needs to be done to ensure the sports long term future.
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[@billbobby461]

I'd like to suggest that not matter what you do Club Rugby has one hurdle it will never surmount, it's not the top level of the game. NFL, NBA, NHL, MLB, all the pinnacle of the game, football clubs are arguably bigger than international teams.
Rugby is fighting not only other sports but itself. 10 international games every season, plus what are we talking 30ish club weekends?? There is no way you can keep people interested that long.