Running Shoe Milestone - Salomon’s First Made in France S/LAB Phantasm 2 | Changing Tomorrow

In this episode, we revisit the state-of-the-art ASF 4.0 production plant nestled in the scenic Ardèche region of France. Salomon is transforming the footwear industry by producing locally for local markets, minimizing the carbon footprint, and supporting regional economies.
Two years ago, the first Salomon models proudly emerged from this innovative production line. Now, we're celebrating a significant milestone: the first S/Lab performance shoe is set to roll out of ASF 4.0. This achievement was made possible through the dedicated collaboration between Salomon and Chamatex teams.
Join us as we meet the passionate individuals behind this groundbreaking project. Discover how this 100% Made in France shoe will be exclusively distributed in the European market, embodying local craftsmanship and cutting-edge technology. This model sets a new standard for sustainable and locally focused manufacturing, marking a new era for Salomon in Europe.
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[@Jordan-yp2rp]

Ok donc Salomon qui est détenu par Amer qui est détenu par Anta (Chinois).
Avant: Produit français (actionnaire Français) fabriqué en France
Puis: Produit français (actionnaire français) fabriqué en Chine
Maintenant: Produit français (actionnaire chinois) fabriqué en France.
En gros, on a toutes les bonnes idées, le marché, etc. mais le capital part pour le PCC…
Me tromperais-je ?

[@佐藤梅太郎-e6z]

でも中国製なんだよなあ(´･ω･`)

[@NikkoT3]

Συγχαρητήρια !
Καλές δουλειές !

[@JDeezle21]

My favorite line is the Phantasm. I have v1 & v2 waiting on my pace to pick up a bit before I get the S/Lab Phantasm v2's. Looking forward to it though ❤

[@JDeezle21]

❤ Nice

[@patrickcarafa]

nice

[@Francky74]

Belle promo 👍

[@julesgraebling1679]

incredible news!!