Scrappy Attribution for SMB Marketing Teams

Speaker: Rachel Noble-Squire, Founder & Principal Consultant at
MOBI Solutions
Join us as we dive into “Scrappy Attribution” for SMB-to-MM marketing teams. Take your first steps in your marketing attribution journey, and effectively measure marketing impact without costly tools.
In this session, we will:
- Discover strategies to instill an attribution mindset within your team.
- Learn how to position attribution as a vital decision-making tool.
- Deep-dive into low-cost methods to track marketing influence.
- Examine real-world examples to showcase practical applications of these strategies.
Gain insights into leveraging Salesforce data to map your marketing ROI. Don’t miss this opportunity to maximize your marketing efforts in a do-more-with-less environment.