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Creating Human Connections in E Commerce With Connected Data
Speaker: Dedrick Boyd, CEO at TechSparq
The future of e-commerce lies in creating meaningful, human connections. This session will explore how connected data and advanced AI tools can help businesses deliver personalized shopping experiences at scale. We’ll dive into how these technologies allow brands to engage customers across digital and physical touchpoints, offering real-time insights, tailored recommendations, and seamless interactions. Discover how to leverage predictive AI, data-driven personalization, and omnichannel commerce to boost engagement, loyalty, and sales - all while maintaining the human touch customers expect.
Переглядів: 7

Відео

BDRs As Catalysts Sandler's Key To Sales Marketing Synergy
Переглядів 5День тому
Speaker: Emily Davidson, Enterprise Marketing Director at Sandler Explore an innovative approach where BDRs thrive under the marketing umbrella. In this session, we’ll explore how our Sandler effectively used BDRs to close the gap between sales and marketing by aligning strategies and optimizing lead-generation processes. During this time, you will learn why Sandler transitioned to this model a...
Opt In Strategies 101: Your Path to GDPR Compliance
Переглядів 28День тому
Speaker: Hannah Horning, Demand Generation Strategist & Salesforce Admin at ArcherPoint If you haven’t already, it’s time to ensure your marketing practices are GDPR-compliant. This session will break down what GDPR compliance means for marketers and provide step-by-step instructions on how to implement an opt-in campaign using Marketing Cloud Account Engagement (Pardot) Engagement Studio. Key ...
Blurring the Lines: Marketing, Sales, and Customer Success
Переглядів 12День тому
Speakers: Alexandra Connor, Senior Vice President Marketing at FlexCare Medical Staffing, Mallory Jones, Marketing Operations Manager at J.R. Simplot Company and Alina Vandenberghe, Co-Founder & Co-CEO at Chili Piper Join a dynamic panel of leaders from marketing, sales, and customer success as they discuss how they’re breaking down traditional silos and aligning their teams for a unified custo...
Build a Responsive Salesforce Email Template in 30 Minutes
Переглядів 31День тому
Speaker: Dan Umbro, Consultant at Hibachi Technologies Email reigns and deliverability is more important than ever, especially with new sender requirements introduced by Google and Yahoo last year. With those changes, SPAM complaint rates now factor into the likelihood that your email ends up in someone’s inbox. Sending a responsive email is one of many ways to reduce your risk of being marked ...
Combating Early Student Drop Off with Conversational SMS Journeys in Marketing Cloud
Переглядів 10День тому
Speaker: Andi Morton, Marketing Automation Consultant at Monks and Ghea Gizella, Marketing Automation Coordinator at Online Education Services (OES) Attendees will gain insights into designing multi-touchpoint engagement journeys, utilizing data extensions and AMPScript for messaging, and integrating Marketing Cloud and Salesforce CRM for unified student support. Challenge: Addressing early dro...
So You Want to Revamp Your Campaign Setup
Переглядів 8День тому
Speaker: Pam Carey, Engagement Manager at Sercante Inherited an org that the legacy team set up? Overwhelmed with disarray in Campaigns? If you’re considering revamping your Salesforce Campaign setup, learn where to start, what to evaluate, decisions needed, gotchas you might encounter, and how to put your new plan into place.
How to Make Data Cloud Data Actionable in Marketing Cloud
Переглядів 33День тому
Speaker: Tim Ziter at Cervello In this session, we’ll get hands-on in the Salesforce Data Cloud platform and show how marketers can create dynamic actions in Marketing Cloud Engagement through segments and data actions in Data Cloud. Our build is based on the use case of a financial services firm launching a new mobile app and the need to target two key segments to drive adoption. We’ll demo ho...
Smarter Selling, Faster Closing AI powered CRM Revolution
Переглядів 10День тому
Speakers: Gabie Caballero, Lead Salesforce Enablement Program Manager at UKG and Richard Harris, Founder of The Harris Consulting Group Forget hindsight, embrace foresight! Learn how to scale enablement with AI to predict and provide insights BEFORE the meeting. Results? Win more, close faster.
Why Should Marketers Care about Data Cloud
Переглядів 12День тому
Speaker: Jen Kazin, Consultant at GreenKey The Salesforce ecosystem is undergoing significant changes. What does it mean? Discover how marketers can tap into a comprehensive data ecosystem to refine their strategies, optimize customer segmentation, and deliver personalized experiences at scale. Uncover the tools and techniques that empower marketers to stay ahead in a competitive landscape thro...
Scrappy Attribution for SMB Marketing Teams
Переглядів 6День тому
Speaker: Rachel Noble-Squire, Founder & Principal Consultant at MOBI Solutions Join us as we dive into “Scrappy Attribution” for SMB-to-MM marketing teams. Take your first steps in your marketing attribution journey, and effectively measure marketing impact without costly tools. In this session, we will: - Discover strategies to instill an attribution mindset within your team. - Learn how to po...
Build Your First Agent using Agentforce
Переглядів 105День тому
Speaker: Joshua Birk, Salesforce Learn how to build and customize autonomous AI agents to scale your workforce in this hands-on Agentforce workshop.
Moving from MQL Generation to Pipeline (Revenue) Generation in B2B
Переглядів 23День тому
Speakers: Ivo Campos, B2B Marketing Operations Consultant and Co-Founder at IVICUO and Julien Hennico, B2B Marketing Operations Consultant and Co-Founder at IVICUO In today’s B2B marketing landscape, many marketers are overly focused on marketing qualified leads (MQL) metrics, often neglecting their true impact on sales. This presentation aims to shift the focus from merely generating MQLs to e...
Using Interactive Demo Intent Signals in Salesforce
Переглядів 20День тому
Speaker: Nalin Pradeep, CEO at Storylane This session will cover what interactive demo intent signals are, how they can be obtained, and how revenue teams can leverage them to improve sales performance. We will highlight a real-time use case of how Storylane facilitates this inside Salesforce.
Connecting Buyers to Cars:The Power of Targeted Messaging
Переглядів 7День тому
Speaker: Cara Weese, Senior CRM & Marketing Automation Strategist at Sercante In the ever-evolving automotive industry, connecting potential buyers with the right vehicle is paramount. Available Cars is an innovative initiative designed to enhance customer engagement and streamline the car buying process. By leveraging dynamic content within Salesforce Marketing Cloud Engagement, Available Cars...
Mergers & Acquisitions on Salesforce: Framework for Success
День тому
Mergers & Acquisitions on Salesforce: Framework for Success
AI Driven Journeys in Marketing Cloud
Переглядів 19День тому
AI Driven Journeys in Marketing Cloud
Leveraging Custom GPTs for Efficient Data Cloud Implementations in RevOps
Переглядів 9День тому
Leveraging Custom GPTs for Efficient Data Cloud Implementations in RevOps
Pardot Butter & Chocolate: Bringing your Salesforce Ecosystem Data into Marketing Cloud Intelligence
Переглядів 9День тому
Pardot Butter & Chocolate: Bringing your Salesforce Ecosystem Data into Marketing Cloud Intelligence
Fire and Ice: How to Avoid them with a Successful IP Warming
Переглядів 18День тому
Fire and Ice: How to Avoid them with a Successful IP Warming
Engagement Studio Madness: Executing Journeys the Right Way
Переглядів 12День тому
Engagement Studio Madness: Executing Journeys the Right Way
Hot Takes Panel Marketing's Future & AI
Переглядів 19День тому
Hot Takes Panel Marketing's Future & AI
Demo Jam: Crafting a Connected Customer Journey with Powerful Solutions
Переглядів 25День тому
Demo Jam: Crafting a Connected Customer Journey with Powerful Solutions
Building a World Class Customer Lifecycle Automation Strategy with Salesforce
Переглядів 20День тому
Building a World Class Customer Lifecycle Automation Strategy with Salesforce
Elevate Customer Experience with Data + AI + CRM in the AI Era
Переглядів 2День тому
Elevate Customer Experience with Data AI CRM in the AI Era
Lessons in Lead Follow Up: Next Level Automation Strategies for Connecting Leads with Sales
Переглядів 19День тому
Lessons in Lead Follow Up: Next Level Automation Strategies for Connecting Leads with Sales
Data Cloud: Bridging the Gap Between Data Consumers and Data Producers
Переглядів 4День тому
Data Cloud: Bridging the Gap Between Data Consumers and Data Producers
Data to Dollars Transform Financial Sector with Data Cloud
Переглядів 5День тому
Data to Dollars Transform Financial Sector with Data Cloud
Boost Predictive Analytics with Data Cloud & Einstein Studio
Переглядів 26День тому
Boost Predictive Analytics with Data Cloud & Einstein Studio
Unleash the Power of UTMs & Flow for Flawless Campaign Reporting
Переглядів 24День тому
Unleash the Power of UTMs & Flow for Flawless Campaign Reporting

КОМЕНТАРІ

  • @AmanKashyappp
    @AmanKashyappp 6 днів тому

    Fantastic

  • @SphereFluidicsLtd
    @SphereFluidicsLtd 4 місяці тому

    Thanks for such great content! Appreciate the practical examples and training. This video is a big help!

  • @rahul26123
    @rahul26123 4 місяці тому

    How can we associate multiple roles for a contact to the account

  • @RyanSchierholz
    @RyanSchierholz 5 місяців тому

    When would you use Email Template Builder vs Account Engagement Email templates?

  • @LuisSanchezCrypto
    @LuisSanchezCrypto 7 місяців тому

    Thanks for sharing, great value! So, I can use Vue.JS or ReactJS in CloudPage in SF Marketing Cloud? Could you please share a simple example that contains everything in one file(I think CloudPage require this) to import into CloudPage in SF Marketing Cloud? Thank you!

  • @utkarshtiwari223
    @utkarshtiwari223 8 місяців тому

    It's not working

  • @RakeshTechniCog
    @RakeshTechniCog 8 місяців тому

    If you show demos, that would be great

  • @rottencarrot8893
    @rottencarrot8893 9 місяців тому

    Can you provide a sql query for all 3 which you used in automation? Thank you

  • @noteassy
    @noteassy Рік тому

    Hey mam where to create a dark mail and how to use

  • @AnthonyWisniewski-k7z
    @AnthonyWisniewski-k7z Рік тому

    We are interested in learning more about the syntax, operators, conditions, functions, etc that are built in to HML. What should we know besides {#if} or {#else}? Is {#else if} available to use? What about {#unless} statements? Is there a list of comparison operators available? Would any of these work? == (equals) != (not equals) > (greater than) < (less than) >= (greater than or equal to) <= (less than or equal to) What about logical operators like these? && (and) || (or) ! (not)

  • @KevinFelker
    @KevinFelker Рік тому

    This was a great session (I had watched it live). My coworker and I are going to rewatch this one and work on these ideas.

  • @BUY_YOUTUBE_VIEWS_c002
    @BUY_YOUTUBE_VIEWS_c002 Рік тому

    Proud to be your number 1 subscriber!

  • @SalesWingsApp-Official
    @SalesWingsApp-Official Рік тому

    Thanks again Sercante and Sarah for a great event and making this possible!

  • @BartRodenbaugh
    @BartRodenbaugh Рік тому

    How do we add the Contact Role ID for only the Primary Contact Role?

  • @HayleyRavanal
    @HayleyRavanal Рік тому

    Hi is there a slide deck available? Some great points I'd like to keep on hand =)

  • @RodrigoRamírezRentería
    @RodrigoRamírezRentería Рік тому

    I found this video really useful. Thank you for sharing!

  • @elliottimothymoore
    @elliottimothymoore Рік тому

    This is such a fantastic overview. Thank you VERY MUCH!.

  • @RodrigoRamírezRentería
    @RodrigoRamírezRentería Рік тому

    Great content. Thanks for sharing!

  • @AnmolDhodhi
    @AnmolDhodhi Рік тому

    In the update element of the flow where we are updating the contact role ID in our custom field, How are you accessing the contact role ID from opportunity object.

  • @dakotaoscar9974
    @dakotaoscar9974 2 роки тому

    pr໐๓໐Ş๓

  • @nileshzemse
    @nileshzemse 2 роки тому

    Thanks for this knowledge, but I couldn't see pdf file in description section... that would be helpful

  • @amarkapatkar8819
    @amarkapatkar8819 2 роки тому

    We have 150K sync errors. Lara - we need you!

  • @marcomontoli4936
    @marcomontoli4936 2 роки тому

    i have this problem in Pardot and idk how to solve it: CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY: record type missing for: Account :(((

  • @Mina-ej3gp
    @Mina-ej3gp 2 роки тому

    My unpause button is disabled, why?

  • @fabiotgarcia2
    @fabiotgarcia2 2 роки тому

    Hi! Could you please share the html files?

  • @jmxt3
    @jmxt3 2 роки тому

    Pro Tip: If you use Google Tag Manager(GTM) you can encapsulate the Pardot JS code into the GTM tag

  • @dianamoize2275
    @dianamoize2275 2 роки тому

    Hi, I want to take more courses from you. I am confused about how you collect the UTM.If I am a new prospect and I go to google, look for your org and from your org I completed a Contact Us form that means that the first touch will be google and all the UTM fields will be filled? What happens if I go directly to your website and I complete the Contact Us form> Do they UTM fields will be blank? Thanks Triana. I would like to take more courses please

    • @KatyHege-s6v
      @KatyHege-s6v Рік тому

      The native Pardot form will only capture a UTM if it is the very first visit AND they happen to click a link with a UTM parameter. You can add a custom field (along with some javascript) to the Pardot form capture more than that first touch which is what is referenced in this break down from Triana and Sarah.

  • @ilovenoodles420
    @ilovenoodles420 2 роки тому

    Do you still have a link to the blog with the example download?

    • @ilovenoodles420
      @ilovenoodles420 2 роки тому

      Additionally, this was extremely informative and really shed light on HML and what uses it has.

  • @silviaargotti8298
    @silviaargotti8298 3 роки тому

    Excelente

  • @shubhabhadauria4051
    @shubhabhadauria4051 3 роки тому

    Hi - Thanks for this video. I want to confirm about the Engagement Programs - Currently i have 200 engagement programs running, when i switch to multiple BU do i need to split them across the BU or could they be left untouched and running as it is ?

  • @studiosjjc
    @studiosjjc 3 роки тому

    Great explanation.Especially for someone just starting out. Can I get a copy of your slides you were using?

  • @Foxygrandpa2131
    @Foxygrandpa2131 3 роки тому

    This is by far the best explanation I’ve found anywhere on the web. Thank you so much for putting this together!

  • @shantkumar7638
    @shantkumar7638 3 роки тому

    Can we find the source of the lead from where it falls under the sync error

  • @shaunmcarthur3616
    @shaunmcarthur3616 3 роки тому

    Thanks for this.

  • @annaberning4428
    @annaberning4428 3 роки тому

    Interesting video! How can I change the InfluenceCampaign Model to Even Distribution?

  • @Nasrmsaleh
    @Nasrmsaleh 3 роки тому

    Hello, I dont see it at my pardot. content has only custom redirects and files

  • @vadimosadchenko6993
    @vadimosadchenko6993 3 роки тому

    Can you help , please? My Pardot change Name on Contact object(Salesforce) I need to stop it

    • @MikeCreuzer
      @MikeCreuzer 3 роки тому

      Are you saying that Pardot user forms are changing the contact names? This would be controlled by the Name Field Sync Behavior as Pardot or Last Update rules and we may need to change this to CRM controls the field?

  • @kallaffoon22
    @kallaffoon22 3 роки тому

    Thanks for the help