At 7:43, it should be monthly family income and not annual! Sorry, for my mistake ❤ scroll.in/article/740011/everyone-in-india-thinks-they-are-middle-class-and-almost-no-one-actually-is
The biggest problem is zero innovation in Indian startups most working in the same saturated spaces of ecommerce, delivery, education. Even most fintech ones are neobanks or payment portals. We need more innovative business models and solutions to actual problems in India, not ideas copied from the west.
We are a long way from that, school don't emphasize on teaching critical thinking... Student mugup some text and vomit on paper. Very few who do perform well move abroad. Education systems need to improve the society needs to think openly not restricted. It depressing to see the state of students passing out of college these days.
Lagta h tum main point miss hi kar gaye sab gareeb h bro ho jinke pass Paisa h woh ka rahe h private school government college aur jo gareeb h woh ja rahe h Sade hue government school Sade hue private colleges.
@@vishalpatkar6819 Bhai, aaisa kab tak chalega? Ab tho internet bhi available hai jinke pass smart phone hai... Lekin sab ko time pass hi karna hai, BigBoss dekhna hai, Hindu Muslim, porn etc etc... Padhai/skill development bohot Kum logo karna hai...
@@avq512h bhai invest toh kare education p , government ki halat toh aisi h ki pucho mat majority hindu medium aur dang k government college h English medium pehle soch l standardise karle yahi bahut badi baat hogi.
@@avq512h 1.8 lakh log hi h ya 2% log h iss desh m jo middle class h aur higher education sirf inhi logo ko fill karne k liye bani h sabko nahi aur yahi problem h iss desh ki.
I absolutely disagree, because who does not want to get things come right at their door step without even going out? So, my friend it is not about" Indian startups are solving problems that aren't there in the first place" but it is more about money because you need to pay(extra) to make your life easier and people in tier 2 and 3 cities are not willing to pay extra instead they choose to do things in conventional way which thus leads to startup failures in such cities.
@@_Final_Boss Basically in tier 2 cities... Distance isn't a problem, so one can go out and nor is the pollution or traffic. I can go eat out or pick my own parcel rather than paying Zomato a hefty charge.
@@ashishkumawat6110 Bro are you for real? Tier 2 and 3 cities guys literally do not have much financial liberty to choose such services offered by start-ups because it literally costs them extra money to spend why would they spend extra on things which they can go and buy. Money is the key point here. We give reasons (which you gave) to satisfy ourselves (tier 2/3 cities people) from our failures (not being a rich guy).
I was looking at how much money a big startup spend to earn 1 rupee and i got to know that cred spends 732 rupees to earn 1 rupee🤯🤯🤯🤯 and physicswallah spend 0.44 rupee to earn 1 rupee
@Rajveer Kumar har comment par spam karna band kar Dekh lenge movie Itna prachaar karke teri zindagi sudhar rahi hai kya ? Ya sirf karyakarta banke mar jana hai ?
I think another reason is that startups in India are not oriented to solve an existing problem, but come in as a convenience or luxury. Home delivery was a need during Covid, so these apps made profits. It became a luxury afterwards with all the delivery charges, so the slowdown of the profits for these apps.
I am one of the customers who has returned many items on Meesho. I ordered a green bag, and they sent a blue one. They always do this. There is always a difference between a product that’s shown on the app and the real product that is received. If they could fix this problem, Meesho could really compete with Amazon or Flipkart.
I often feel Indian Start-ups are more IT oriented. I understand that India's success story is closely linked with IT, but we should not forget pharma, biotech and agro industry (india can be the world leader in the last). New innovative start ups which bring new ideas, and not just copy paste from West, can diversify the indian start up sector.
If any start up does good...they r bought by Big companies..like Tata buying Big Baske, Reliance buying Netmeds, Walmart bought Flipkart...🤷♂️🤷♂️ Kya kar sakte hain
And that's y Indian startups are lagging behind at the world level... it reducing the chances of their self-reliance and the expansion of Indian Indian startups...if they r able to sustain themselves in India only then they can be the dominant one and successful !!but these big giants will not let this happen...
Issue is with the whole system. Government rarely supports research on basic science which keeps us dependent on other countries and worst is we aren't able to capitalize on talent like other countries.
@@ninadpatil Capitalist? Exactly which capitalist has 2 to 3 decades to forego easy profits, spend billions if not trillions to research on something that is something extra ordinary? When US invested in ARPA, they made up more than what they had spent by the benifits of it and building an entire industry. When USA developed radar, they not only saved countless lives but also gave them extraordinary edge by early interception. Their grants to Boeing during early tenure which created a whole industry of aeronautics with about 70k jobs of the highest income earners which inturn pays among the highest incometax and a duopoly. Same with semiconductors, transistors were a result of US grants and private companies talents along with universities. So please do educate me what's wrong with companies making profit when government itself is able to make more than enough money back and control the industries. Not to mention the countless lives it has saved by them being open sourced.
As an employee in one of the startups mentioned in the video, I 100% agree on the overestimating the market. Right now we are facing problems like pressure from investors, extending work hours, etc. Almost all of these companies are trying to maximise short term profits rather than long term sustainability.
A decade ago, Entrepreneurs and owners of startups were very serious and passionate about their business and were ready to patiently wait for few years to turn profitable but todays entrepreneurs, business owners and especially their investors expect everything to be profitable instantaneously and hence there is pressure on showing higher sales volumes irrespective of the quality of a product or service, this takes away the focus from actually innovating something and presenting anything which is hugely profitable in the near short term. This is causing startup failures and the resulting layoffs etc.
I 100% agree with you. Everyday I’m bombarded with ads and hoardings everywhere, from mails, whatsapp to sms. I always think “I would have bought your service but I myself don’t have money”. Some many graduates are going for basic jobs like clerk, bank PO, railway clerk, superintendent. And their success rate is around 0.3%. Imagine, if India has so much unemployment then who’s gonna buy these services. Either give everyone job and make the start up/ make in India boom, or don’t give jobs and suffer economic slowdown. It is a continuous cycle. One cannot exist without other.
@@033sahithdurgam8 oh let me tell you so we all know india is growing economy and with this economy comes opportunities but just for middle class people for big companies opportunities comes with power. For example = Tata , ambanis,birla had been one of the leading businesses brands . But with new revolution there will be more businesses rising in future Let me make it simple so as mohak said that other companies in india can't provide oil like ambani does right but remember once ambani were poor . So if this companies like = zomato , zerodha and cread etc are spending millions of dollars cuz they know india is in revolution and if got that boost in economy it will not stop .mohak actually neglected the points that how india population is so powerful. Like in 1950s we were at 166th number in world in terms of economy but now we are 5th in just 70 years. And these big companies know one day indian economy will grow and indian population will get decline . Just 5% of indian population made india biggest economy maintaining that fact our country is agriculture country but still it didn't supported as much other agricultural countries does . In your house milk man comes and give milk but suddenly country delight comes and say buy our milk . We will shift to country delight but not in just 3 months it will take atleast 3 years for 1/4 india to use country delight milk . More in simple words America has 300 million population India has 1.400 million but as a market we will cut indian population So it will be 800 millions So if you live in USA you have to buy 3x times to compete with usa Market and their living . I think you don't know about power of compounding it will really change your point of v . Trust me ( glad that you were curious of asking question if you want to be a bussiness Man don't let this habit down . And learn About money compounding you dont need to read a book just to watch one Video . 😄)
@@opensource32 Thanks, bro, for your answer.😊 But if we use the Indian population as an advantage by providing them with affordable products that are useful in our daily lives, can't we spend less money on marketing and earn good profits? (Not e-commerce or related to IT, because I am a mechanical engineer student.)😅
@@033sahithdurgam8 bro frist a fall those people who are actually strong on Any particular positions they gonna take advantage from population. Did you played that monopoly game When you become richer than your friends you feel like you are superior but that game actually shows true colour of business ( power) . Actually even if you are at no1 positions you are not that powerful actually we indirectly neglected 5th player who is actually bank . Bank owns you and your power aslo your friends. Bank want that you should fight and so Bank can earn money . You guys doesn't have any asset ( like ownership of house ) and Bank want that you should buy asset and fight with each other so Bank can earn money that shows the power of revolution. For example we think that elon musk is richest man in world but actually a comapny name black rock owns half america) Where it is same in india investors want to be Bank and they want that in which company they invest this must should win . But here are many investors like 1 st investors giving money to swiggy 2nd one giving money to zomato. And they want that their company should win. But what actually startup want they want to earn money and have profitable business. But investors want the great win ratio they want to destroy many companies so they can be frist. But you may thinking what is main goal of these investors. So these investors want to creat fake competition as Bank do on monopoly. For example did you ever use nataraj or Apsara there always been competition but actually only one investing company owns these both brands. I am telling you one truth I am actually 39 year old . And this is one of the greatest advice I will give you . As I am here at this stage I don't feel like using more of these advices cause I am happy with my life but I will give you only 2 great advices . 1) if you are young try to control your emotions cause one who controls his or her emotions most of today's kids are introvert but try to to be extrovert and introvert at the same time finds a new connection and master your life . 2) doesn't care if you are doing business, job or you are at any sport always try to understand politics in this sector Every sector has a politics understand it but don't interfere creat your own small organization in these groups . For example = like ms dhoni dont try to be part of politics but creat your own Organization. May you will find these advices stupids cuz I did in my 20s but one day you will understand it . But just understand it before it will be too late.
It's true that a lot of startups are not making much profit, but they are contributing a lot to the society by providing employment, valuable services, products and empowering consumers to a greater extent. Companies like Ola, Rapido, swiggy, Zomato,phonepe,Flipkart,Unacademy, etc are providing valuable services to consumers and making their life easier. They are also learning from their mistakes and with time a lot of the startups will become profitable and provide the investors with greater return on investment.
All they do are only contributing to the society temporarily.. thats the problem. Indian startups are basically creating an Indian version of Western business models which were successful in the West, where ppl spend more than they actually have. India is a different beast, where people like to think about a better future and save money. Indian Startups need to focus more on solving problems for the majority of the Indian population, who are the middle income class and not the minority who are upper class.
@@gulammohiddin5747 I know , but the chances of a startup being successful is quite low. If you analyse data of startups from USA, 90 % of the startups fails, only 40% achieve profitability, 10% of the startup fails within a year. And investors make a lot of money by inflating the value of the startups through funding at crazy valuation. When the startup goes for an IPO investors sell their shares and make crazy amount of profit. The retail investors are the ones who suffers the most. IPO of Paytm, nykkaa, Zomato etc are some examples. That's why Indian startups focused on revenue growth as getting funds was easy. But, now they will have to focus on profitability as easy money isn't available.
@@rounakmandal948 you are right.. startups around the world have a tendancy to fail See Startups are also like businesses every business can not succeed
@@rounakmandal948Means at the end Indian startups focus on 10% on the population rather than 90% of the population for profitability. No COUNTRY ever develops like this. There is no infrastructure, innovation or manufacturing like China. No equitable income distribution.
A major issue in the ecosystem is the tussle between Value and Valuation. Almost every startup begins its journey by adding some value in the life of customers and eventually increasing its valuation. But later, after a couple of fund raising rounds, it just becomes a game of valuation. Even the cofounders start planning their exits, as if they don't want to take the botheration any more.
Me from Bangladesh,,,, I started my coffee machine and coffee business with just 60 thousands,,,,, two years ago. Now i have 3.5 lakh taka worth coffee machines, 45 machines . Two lakhs worth coffee and tea and 3 lakhs in cash, And monthly 45 thousands income,,,,And i increasing my business, Alhamdulillah....
people also have to realize that government jobs and reservation create purchasing power that can keep revenue flows actually happening. difficult truth to bear but it's true. public spend nahi karenge nakli cheezon aur services mein tab tak uska financial security utna oocha jayega ki woh kharcha ek small % hoga income ka. yeh international hinglish logon ko vapis zameen par aane chaiye. aur apna parivaar aur community se zyada desh ke saath loyalty dikhane bhi. ab log gaali dena shuru karenge lekin sochkar dekho. kya plan hai hum sabka yeh bottom 90% ka? mahina mein 25k nai kama pa rahe hain yeh log, aur hum MNREGA nahi kar paate hai dhang se
This is what I like about this channel, it is data dirven and Mohak doesn't disrespect it's viewers by spoon feeding simple worthless content. This is one of the best Indian Channel on youtube.
Totally agree with the content, my Father running small grocery shop and consolidation of money is always been a problem with India specially it seems very vulnerable when you are holding such a huge population and the money is only increasing the wealth of Adani & Ambani🤐🤨
@@kunalmehta3170 Tu tension mat le meri berojgari ki ek badi IT MNC me achhi position me secure tarike se job kar ra hu tere jese roz dekhe he bhokne vaale, mene generalize problem desh ki batai he jo tere type moorkho ko samaj nai aaegi
Monthly 25-30k ho bhi jaye to log sara paisa kharch to nahin karenge...savings bhi zaruri he. Aur inflation ke wajah se log kam spend kar rahe hain. Actually inflation kaafi badh gaya he
I am a distributor in Mumbai. My business is not growing at that rate as before because of online market. Please promote local retailers too if people simply promote online market we will have no employment our entire chain will vanish. Please make a video on this issue. It’s very serious
1. Majority founders are short sighted. They seeks quick Buick without much effort and patience. 2. India need to invest heavily into infrastructure development it will generate direct and indirect employment s. 3. India should focus on exports especially to developed countries where margins are higher. But for that RnD is very crucial and gov, academics and industries need to work together
The problem at the core is WTO . They create barriers to entry in developed countries but have low tarrif rate to export to India. This is the reason industries are not given proper funds to have advanced machineries. We have people to work, resource to work on but govt is tied with the boundary of WTO and ofcourse garbage politicians
I totally agree with the you and specially the 3rd point is india must focus on exporting bcz of income inequality in india there is a small market for most of the product and services.
Thing's doesn't work as you think. It's not easy to do everything in a night, infrastructure is changing aggressively. If you don't believe me then check World Bank logistics reports , Now India jumps to 6 steps ahead.
WOW! The way you de-jargonised, and explained the entire issue at hand is highly commendable. Most writers and analysts needlessly use complicated language. As someone who has been following the Indian start up scene, I loved this simple explainer!
Economists, bankers, accountants always use complex meaningless terms due to the legacy of the British Raj and development of economics in the Victorian / imperial era. I say this as someone who has written code that runs products in retail banking for 100s of banks across India, Asia, Europe. Software engineering as a discipline also makes the same mistake. Excessively intimidating terminology for simple ideas. At this point, the jargon game is essentially a barrier to entry and a rejection filter for all professions related to managing money. I look forward to AI bots developing a simpler jargon file when interoperating, eventually leading to a removal of this barrier. I estimate 50-100 years for this to play out.
The problem with start-ups is 1) the taxes on them are sky touching 2) many people choose to do work by themselves like they go to grocery restaurant shopping as India has a good on ground commercial and buisness network so this online start-ups gets a bump here 3)the money they have to spend on their buisness is like 1rupee kamaya nahi ki 2 rupee ka kharcha 😅 This are some factors 😄 I'm shocked that 10% rich me Ane ke liye bus 25k salary chahie 😭😂😂
Taxes are sky touching? Oh please when the majority of the country's startups are not even profitable what kind of excuse is that? And there are various loopholes using which startups save a lot of tax. And the third point is called simply burning investor money to acquire market share and not focusing on a solid business model.
Mohak, I think the general Indian psyche is not really geared towards investment, enterprise or business... The Indian society is shaped in such a way that things are scattered. There is a fear of loss, coz there's no support system for backups and stocks.
Here comes into the picture Indian groups and communities like Marwadi, Gujarati, Sindhi, Khatris and Parsis. Very entrepreneurial and highly risk taking than your average Indian.
Majority of the Indians belong to lower-middle class. In that case getting through the day becomes a challenge let alone thinking about investment and all. India is very a diverse country so it is meant to be scattered. Issue is how the upliftment of a lower-middle class family happen. In my opinion this can happen via businesses, R&D (government spending is very less in this domain) and infrastructure.Things will take time.
You are considering it from just one point of view, Since things are scattered it also ensures one more thing, that is concentration of income is not increasing even more faster in hands of few people. Lets say if everyone started going to Dmart in India, DMart would get richer, that's okay, employment would be generated, that's good but all those people who are running their shops, earning sizable income would be unemployed. Also in the event something goes wrong since all things are so much scattered, things wouldn't just shut down. And you might not realize this but, major population of India is poor, that means they are just trying to survive for now, but when you meet people who were in past poor and now aren't you would realize how conscious people are about correct use of money.
One of the most important problems in every system and sector is inspite of high population the distribution of wealth, resource, knowledge is highly diverse...
In Shark Tank season 2, there are 2 entrepreneurs with a brand named Recode. They're just excellent in plans, business models with a highly profitable business. I love they're customer acquisition model. I never heard the brand before Shark tank( even I never heard about sugar as well) but after that I like to be their customer.
An eye opener video for sure!! I feel one of the biggest drawbacks of Indian startups are they're so much after making money and so ignorant about creating a GOOD product!! Also by having some, at least 1 or 2 big global companies like Apple or Microsfoft India can jump really high in terms of economy..
I've seen lots of small farmers want to do farming but they get less returns because there is no proper support system. They work hard but return is less . And facing lots of problems.
Alot of grocery stores nowadays offer home delivery if you have their phone number. They dont charge much or anything for that sake for this service and most people tend to know them personally hence ordering from them is much more cost efficient than ordering from swiggy/bb as they charge sometimes as high as 100 rs for deliveries. About other goods that can be ordered online there is always the problem with quality as majority of products seem to have a low quality hrnce buying from actual store is better (also the concept of shopping itself is quite therapeutic)
Main problem is unemployment which leads to low money so we can't spend on luxuries like online delivery. But there are no jobs in india what's wrong with our economy.
correlation is not causation edit: These comments are vexing and, at best, one-sided, essentially advising whoever reading these comments to study the *fundamentals* of *microeconomics* rather than THIS macroeconomics BS. u will learn the characteristics of common sense.
No..we don't have industries in bulk that fulfill the basic needs, service sector is saturated and agricultural sector is not developed since 1990s. That's why there is unemployment. A whole country cannot survive on service industry.
it's better than what most are doing at the top. Niche startups are just money milking schemes for their ceos and founder with no original idea. Only 10% of the startups have some kind of originality and in the long run only they will survive, rest will be good only for the some ceos.
adding pic of alakh pandey in thumbnail ,, was a master stroke .. it acted like a magnet for students thus expanding audience of video .. good to learn ..
Kamlesh is my favourite entrepreneur. son of a farmer, honest and hardworking, full of ambitions and did everything to go through all the fire to reach where he deserves be
Really informative video ❤ .. I'm currently preparing for IIT JEE and want to enter into this competition of startups in future .. Learnt a lot from this video.. This awareness about our Indian entrepreneurs is going to help a lot of people who are willing to take risk..thanks Mohak Bhai❤ Love from Bihar
@@Ritika0681 you're not an economist, Accountant or anyone who understands financial management so better stick to your game and stop bullying girls in the comment section
True bhai but phir bhi kittna Kum batayenge 60k ko 20k toh nhi battaye unless Banda police ya corruption me na hoo... Max 20k batta rhe hai toh 25k batta do but point wahi rehta hai kuch bande Puri wealth dabba ke betthe hai
Bro with all the linking of bank accounts with aadhaar and pan they won't be able to hide if they are a salaried individual ( no business or politician or actor etc ). Try to get rent and if you decide on paying cash you get cheaper the home owner does not show it as income.
@@kishor.k8092 For example : 5k , but real earning is 45k or above. especially Business man ke baare mein baat kar rha aur boht log apni wife ke naam par bhi wealth register
@@somnathroy102 I am talking in context of these non salaried individual, but salaried individual as well indulge in these scam, who are in police or high paying job, they register their wealth on their wife's name.
Issue with startups are mainly they show that india has a crowd of 140 cr and they forecast the revenue and raise the funding in early days but investors are talking on break / even especially post covid for which Indian startups don't have any answers
@@N7_YES are u mad? In today's era you have to take risk in startup to make it profitable ! I think u don't know the difference between startup and business?
Nah, there is a time to give up. A very very tiny number of startups keep going even after the time to give up and succeed. A hundred times more keep going and burn even more money Startups are good to burn vc money
I want to clear one thing as u have mentioned, if someone earnings 25k+ then he/she considered as middle class and that % is less but in opinion if ur look at our shop owners , in T1 T2 or small portion of T3 then they too earn normally around 30k+ is that they don't file tax as compare to salaried one ..So their number is so huge I think ..so in middle class category they also come and I think that % is not 2% obviously it must be over 20% higher for sure ..
Secondly , why most edtech not able to connect to T2 or T3 city, I think because there is a huge lack of education and more importantly TRUST on this platform .So they don't feel to invest on this and rather buy from local
Hey can you clear something for me According to recent years surveys a middle class is the one who earns 5lakh to 30 lakh per annum and in India it was 31%in 2021. So why he said that middle class income is about 25k to 45k per annum
My sister runs an online Indian business its so difficult to get people to trust and so many people scamming others by copying her business its so difficult
The main problem is these start ups thinks India's huge population means big business. Then they realise only a minute % of the Indian population can actually afford their products
Why do most indian startups focus on service industies instead of doing something new like supporting various supply chains like electronics, casting and manufacturing active reagents or making new ones!😢
The fun fact is , my family report their annual about 50,000 . And I'm watching this video on 60k Laptop . There're several indians who reports their income low to collect benefits and reduce penalties . So that stats're not that reliable .
I follow the defense industry quite closely, and last year I read a news article saying Indian man made indigenous pistol and assault rifle, while reading it I was happy that our defense industry will grow finally but when I saw the pictures of the guns they were literal copies of big American companies like sig and other. And it saddened me.
As usual, well researched content ! The topic too is relevant. After a long time, I am watching a soch video without ads ( i.e., there is always a segment in between the video where Mohak talks about his sponsors). Well, I like this 'no ad' in between the video format! I have been watching your videos for past 4-5 years and would continue to do so. Looking forward for your next video!
I think problem lies in only service based startups they are very short sighted . For ex I live in Delhi but still I have never used these 30 min delivery app . Also 99% in American startup failed in past 30 years so it's fine.
People only focus about positives in new India believing that ignoring negatives will resolve the issues and save themselves from being called anti national. No matter what, do not make the government accountable. It's either startups' problem or people's problem, do not try to pin anything on government.
Buying groceries from small local grocery stores is our duty. We don't want any monopoly, we want unprivileged people to ean their livelihood. Be vocal for local.
Everyone in the comments are talking about how Indians are mentally designed to save money rather than spending it on luxuries (for me paying delivery charge, even if it's 10rs only then also it is luxury for me) and rather then spending it on luxury I'd also save it and buy it anything from Kirana store only. But you all are not concerned with the fact that in India we have a large population which still falls in the "POOR BRACKET" even according to Keynesian School of Economics if you want people to spend more, then we have to empower them to earn more, if I had salary of 15-16 lacs/annum then I would also not think about that delivery charge or discounts. Start-ups can perform well only and only if these startups are able to employ more people (Gandhian concept: production by masses). For example: (APOLITICAL) Adani's company employs much lesser employs than what TATA employs, TATA is next to Indian armed forces in terms of employment generation. A BUSINESS IS NO GOOD IF IT DOESN'T BENEFITS THE SOCIETY.
galat report h bhai.. 22k-45k yearly mtlb 2k-4k monthly - it's not middle class its lower (below middle class). As per recent survey(don't remeber exact name of survey) middle class annualIncome is around 5lac to 30lac yearly.
A more recent survey by Indian think tank People Research on India's Consumer Economy (PRICE), which defined a middles-class person as one with an annual income of Rs 5-30 lakh, found this category of Indians to have increased to 31 percent of the population in 2020-21 from 14 percent in 2004-05. Thank you
@@peterparker9954 INDIA is STILL POOR. However nationalist or patriotic you may try to act, its the inevitable truth that you can't deny. To fix something, you must first realise it
We just need industrial development with help of government. Not start up culture. Government need to pour more money in industries. Which directly and indirectly create more job. And Indians should have faith in made in India things.
Actually the startup fail ratio is same in USA as well- 90%. Its because they are promoted to do startups from college time and even if they fail their relatives don't make them feel down. That's how USA achieved such a lot of wealth and fame. That's why in India as well we should not be afraid of failure of our startups as they will only promote the ideas and creativity. One should definitely learn from mistakes and try again. Success is just a by product of hard work.😁
May you please tell or advise on how you do the research: 1) Roadmap ? 2) top down approach? 3) Data sources? 4) Connecting the dots? 5) story framing??
I love the content represented by mohak mangal as only consume the content which i need on yt so that i can follow only those content creators who gave us some practical and logical knowledge Thanks you so much mohak mangal brother love you content ❤️🥰
@@kharwadbhavesh4309 i follow getsetflyscience. His content was absolutely great and also i follow dhruv rathee , the deshbhakt and I'm also a podcast lover so also i follow Raj shamani and Ranveer Allahbadia (beerbiceps)
Totally agreed, but the point to be understood here is the psychological mindset before starting a business in India. Today this term has been so much glorified & over-hyped that everybody is running after funding & valuations. Get rich quick schemes depicts the basic mentality of Indians, startup founders think it is an easy money game. But reality hits them hard when they are not being able to generate returns to pay even monthly office rent. Hardly 10% of the startups in India are there for real dhandha, rest are running after marketing, funding, valuation, easy money schemes. Rate at which investors(moti parties) are infusing money into this gimmick is alarming & needs to be stopped & thought upon.
@@RohitVerma-iw4qjfirst do job gain some experience about management, work ethic, supply chain, build some decent savings and network of required people then think of starting business
07:15 Definition of Middleclass 07:57 Top 10% Richest Indians 11:18 Asian Paints were the first company to buy a computer You could have made at least 3 shorts out of this one video.
India needs to focus on more R&D and Manufacturing as it may may boost the development of new product and services and later or it's further acuistion of the market. And also aajkal Indian me koi kuch bhi shop/ Outlet khol kr bol rha hai that's an startup. Startup is all about business that solves a problem in a market and later on may/ may not generates revenue over that.
At 7:43, it should be monthly family income and not annual! Sorry, for my mistake ❤
scroll.in/article/740011/everyone-in-india-thinks-they-are-middle-class-and-almost-no-one-actually-is
It's okay, itni mehnat se video banayi he to thodi galti ka chance rehta hai, ab bhi to ek insaan ho....😊
Thx bro for clearing it
wahi yr r, sunkar mera sir chakra gya tha , 10 min takk.
Pin your comment,people are getting misunderstood.
Mereko Pehle hi pata tha...45000 per year bhot Kam hote he...aur tumne stress karke 2 baar bola
The biggest problem is zero innovation in Indian startups most working in the same saturated spaces of ecommerce, delivery, education. Even most fintech ones are neobanks or payment portals. We need more innovative business models and solutions to actual problems in India, not ideas copied from the west.
We are a long way from that, school don't emphasize on teaching critical thinking... Student mugup some text and vomit on paper. Very few who do perform well move abroad. Education systems need to improve the society needs to think openly not restricted. It depressing to see the state of students passing out of college these days.
Lagta h tum main point miss hi kar gaye sab gareeb h bro ho jinke pass Paisa h woh ka rahe h private school government college aur jo gareeb h woh ja rahe h Sade hue government school Sade hue private colleges.
@@vishalpatkar6819 Bhai, aaisa kab tak chalega? Ab tho internet bhi available hai jinke pass smart phone hai... Lekin sab ko time pass hi karna hai, BigBoss dekhna hai, Hindu Muslim, porn etc etc... Padhai/skill development bohot Kum logo karna hai...
@@avq512h bhai invest toh kare education p , government ki halat toh aisi h ki pucho mat majority hindu medium aur dang k government college h English medium pehle soch l standardise karle yahi bahut badi baat hogi.
@@avq512h 1.8 lakh log hi h ya 2% log h iss desh m jo middle class h aur higher education sirf inhi logo ko fill karne k liye bani h sabko nahi aur yahi problem h iss desh ki.
The general issue is that Indian startups are solving problems that aren't there in the first place... especially in tier 2 and 3 regions
I absolutely disagree, because who does not want to get things come right at their door step without even going out? So, my friend it is not about" Indian startups are solving problems that aren't there in the first place" but it is more about money because you need to pay(extra) to make your life easier and people in tier 2 and 3 cities are not willing to pay extra instead they choose to do things in conventional way which thus leads to startup failures in such cities.
@@_Final_Boss Basically in tier 2 cities... Distance isn't a problem, so one can go out and nor is the pollution or traffic. I can go eat out or pick my own parcel rather than paying Zomato a hefty charge.
@@ashishkumawat6110 Bro are you for real? Tier 2 and 3 cities guys literally do not have much financial liberty to choose such services offered by start-ups because it literally costs them extra money to spend why would they spend extra on things which they can go and buy. Money is the key point here. We give reasons (which you gave) to satisfy ourselves (tier 2/3 cities people) from our failures (not being a rich guy).
@@_Final_Boss Just read that reply carefully... I mentioned the same. Don't be pissed off halfway reading 😂
@@ashishkumawat6110 Beggars cannot be choosers. Beggars don't have many options to choose from as they lack capital unlike affluent ones.
I was looking at how much money a big startup spend to earn 1 rupee and i got to know that cred spends 732 rupees to earn 1 rupee🤯🤯🤯🤯 and physicswallah spend 0.44 rupee to earn 1 rupee
And ola spent 200 rs for earning 1 rupee ..
@Rajveer Kumar har comment par spam karna band kar
Dekh lenge movie
Itna prachaar karke teri zindagi sudhar rahi hai kya ? Ya sirf karyakarta banke mar jana hai ?
Cred ka Target customer alag hai
@Rajveer Kumar karlo phir
It's like government spending extra money to froge 1rs coin 😂
I think another reason is that startups in India are not oriented to solve an existing problem, but come in as a convenience or luxury. Home delivery was a need during Covid, so these apps made profits. It became a luxury afterwards with all the delivery charges, so the slowdown of the profits for these apps.
Seriously? Where are you from?
In Bangalore swiggy Instamart u order grocery free delivery+discount on price
True ❤
I am one of the customers who has returned many items on Meesho. I ordered a green bag, and they sent a blue one. They always do this. There is always a difference between a product that’s shown on the app and the real product that is received. If they could fix this problem, Meesho could really compete with Amazon or Flipkart.
I often feel Indian Start-ups are more IT oriented. I understand that India's success story is closely linked with IT, but we should not forget pharma, biotech and agro industry (india can be the world leader in the last). New innovative start ups which bring new ideas, and not just copy paste from West, can diversify the indian start up sector.
If any start up does good...they r bought by Big companies..like Tata buying Big Baske, Reliance buying Netmeds, Walmart bought Flipkart...🤷♂️🤷♂️ Kya kar sakte hain
And that's y Indian startups are lagging behind at the world level... it reducing the chances of their self-reliance and the expansion of Indian Indian startups...if they r able to sustain themselves in India only then they can be the dominant one and successful !!but these big giants will not let this happen...
So true
Yes but some times selling chai is also called startup 😂
Its called scamming means to defraud someone
Issue is with the whole system. Government rarely supports research on basic science which keeps us dependent on other countries and worst is we aren't able to capitalize on talent like other countries.
true, R&D mai kitne piche hai hum.
Government basic research fund kare aur private companies fayda uthaye. Wah re self made capitalist
@@ninadpatil Capitalist? Exactly which capitalist has 2 to 3 decades to forego easy profits, spend billions if not trillions to research on something that is something extra ordinary? When US invested in ARPA, they made up more than what they had spent by the benifits of it and building an entire industry. When USA developed radar, they not only saved countless lives but also gave them extraordinary edge by early interception. Their grants to Boeing during early tenure which created a whole industry of aeronautics with about 70k jobs of the highest income earners which inturn pays among the highest incometax and a duopoly. Same with semiconductors, transistors were a result of US grants and private companies talents along with universities. So please do educate me what's wrong with companies making profit when government itself is able to make more than enough money back and control the industries. Not to mention the countless lives it has saved by them being open sourced.
@@ninadpatil tu he problem , tere jsise log hey problem
@frenchfries right
As an employee in one of the startups mentioned in the video, I 100% agree on the overestimating the market. Right now we are facing problems like pressure from investors, extending work hours, etc. Almost all of these companies are trying to maximise short term profits rather than long term sustainability.
A decade ago, Entrepreneurs and owners of startups were very serious and passionate about their business and were ready to patiently wait for few years to turn profitable but todays entrepreneurs, business owners and especially their investors expect everything to be profitable instantaneously and hence there is pressure on showing higher sales volumes irrespective of the quality of a product or service, this takes away the focus from actually innovating something and presenting anything which is hugely profitable in the near short term. This is causing startup failures and the resulting layoffs etc.
A decade ago, majority of startups failed, and the story is still the same today.
Still unprofitable 😂
I 100% agree with you. Everyday I’m bombarded with ads and hoardings everywhere, from mails, whatsapp to sms. I always think “I would have bought your service but I myself don’t have money”. Some many graduates are going for basic jobs like clerk, bank PO, railway clerk, superintendent. And their success rate is around 0.3%. Imagine, if India has so much unemployment then who’s gonna buy these services. Either give everyone job and make the start up/ make in India boom, or don’t give jobs and suffer economic slowdown. It is a continuous cycle. One cannot exist without other.
💯
Population is real issue
They won't give a basic income and rather let ppl compete each other so they can get best robots to work for them.
60% of Zomato's earnings comes from only Top 8 cities..that's really sad😞
Shocked
Read the book whole numbers and half truths. More shocking stats about India.
Whats there to get shocked...udar sabko ghar ka khana hi miljata he ..Cities ke tatah trafic ka problem nahi rehta wahan....
It's not as rich as I thought India was
Next time a fakeer talks about amortized kaal, remember this.
Me, being a teenager who always wanted to be an entrepreneur, now after watching this video makes me think twice about entrepreneurship.
Bro then I think you should not try
Business. India is in revolution stage
Where this generation have to suffer
To see greatness tommrow
@@opensource32 how?
I didn't understand.
@@033sahithdurgam8 oh let me tell you so we all know india is growing economy and with this economy comes opportunities but just for middle class people for big companies opportunities comes with power. For example = Tata , ambanis,birla had been one of the leading businesses brands . But with new revolution there will be more businesses rising in future
Let me make it simple so as mohak said that other companies in india can't provide oil like ambani does right but remember once ambani were poor . So if this companies like = zomato , zerodha and cread etc are spending millions of dollars cuz they know india is in revolution and if got that boost in economy it will not stop .mohak actually neglected the points that how india population is so powerful. Like in 1950s we were at 166th number in world in terms of economy but now we are 5th in just 70 years. And these big companies know one day indian economy will grow and indian population will get decline .
Just 5% of indian population made india biggest economy maintaining that fact our country is agriculture country but still it didn't supported as much other agricultural countries does . In your house milk man comes and give milk but suddenly country delight comes and say buy our milk . We will shift to country delight but not in just 3 months it will take atleast 3 years for 1/4 india to use country delight milk .
More in simple words
America has 300 million population
India has 1.400 million but as a market we will cut indian population
So it will be 800 millions
So if you live in USA you have to buy 3x times to compete with usa Market and their living . I think you don't know about power of compounding it will really change your point of v . Trust me
( glad that you were curious of asking question if you want to be a bussiness
Man don't let this habit down . And learn
About money compounding you dont need to read a book just to watch one
Video . 😄)
@@opensource32 Thanks, bro, for your answer.😊
But if we use the Indian population as an advantage by providing them with affordable products that are useful in our daily lives, can't we spend less money on marketing and earn good profits?
(Not e-commerce or related to IT, because I am a mechanical engineer student.)😅
@@033sahithdurgam8 bro frist a fall those people who are actually strong on
Any particular positions they gonna take advantage from population.
Did you played that monopoly game
When you become richer than your friends you feel like you are superior but that game actually shows true colour of business ( power) . Actually even if you are at no1 positions you are not that powerful actually we indirectly neglected 5th player who is actually bank . Bank owns you and your power aslo your friends. Bank want that you should fight and so Bank can earn money . You guys doesn't have any asset ( like ownership of house ) and Bank want that you should buy asset and fight with each other so Bank can earn money that shows the power of revolution. For example we think that elon musk is richest man in world but actually a comapny name black rock owns half america) Where it is same in india investors want to be Bank and they want that in which company they invest this must should win . But here are many investors like
1 st investors giving money to swiggy
2nd one giving money to zomato.
And they want that their company should win. But what actually startup want they want to earn money and have profitable business. But investors want the great win ratio they want to destroy many companies so they can be frist. But you may thinking what is main goal of these investors. So these investors want to creat fake competition as Bank do on monopoly. For example did you ever use nataraj or Apsara there always been competition but actually only one investing company owns these both brands. I am telling you one truth I am actually 39 year old . And this is one of the greatest advice I will give you . As I am here at this stage I don't feel like using more of these advices cause I am happy with my life but I will give you only 2 great advices .
1) if you are young try to control your emotions cause one who controls his or her emotions most of today's kids are introvert but try to to be extrovert and introvert at the same time finds a new connection and master your life .
2) doesn't care if you are doing business, job or you are at any sport always try to understand politics in this sector
Every sector has a politics understand it but don't interfere creat your own small organization in these groups . For example = like ms dhoni dont try to be part of politics but creat your own
Organization. May you will find these advices stupids cuz I did in my 20s but one day you will understand it . But just understand it before it will be too late.
It's true that a lot of startups are not making much profit, but they are contributing a lot to the society by providing employment, valuable services, products and empowering consumers to a greater extent. Companies like Ola, Rapido, swiggy, Zomato,phonepe,Flipkart,Unacademy, etc are providing valuable services to consumers and making their life easier. They are also learning from their mistakes and with time a lot of the startups will become profitable and provide the investors with greater return on investment.
All they do are only contributing to the society temporarily.. thats the problem.
Indian startups are basically creating an Indian version of Western business models which were successful in the West, where ppl spend more than they actually have. India is a different beast, where people like to think about a better future and save money.
Indian Startups need to focus more on solving problems for the majority of the Indian population, who are the middle income class and not the minority who are upper class.
@@gulammohiddin5747 I know , but the chances of a startup being successful is quite low. If you analyse data of startups from USA, 90 % of the startups fails, only 40% achieve profitability, 10% of the startup fails within a year. And investors make a lot of money by inflating the value of the startups through funding at crazy valuation. When the startup goes for an IPO investors sell their shares and make crazy amount of profit. The retail investors are the ones who suffers the most. IPO of Paytm, nykkaa, Zomato etc are some examples. That's why Indian startups focused on revenue growth as getting funds was easy. But, now they will have to focus on profitability as easy money isn't available.
@@rounakmandal948 you are right.. startups around the world have a tendancy to fail See Startups are also like businesses every business can not succeed
@@rajatsingh8650 yes, it's true.
@@rounakmandal948Means at the end Indian startups focus on 10% on the population rather than 90% of the population for profitability. No COUNTRY ever develops like this. There is no infrastructure, innovation or manufacturing like China. No equitable income distribution.
A major issue in the ecosystem is the tussle between Value and Valuation. Almost every startup begins its journey by adding some value in the life of customers and eventually increasing its valuation. But later, after a couple of fund raising rounds, it just becomes a game of valuation. Even the cofounders start planning their exits, as if they don't want to take the botheration any more.
Me from Bangladesh,,,, I started my coffee machine and coffee business with just 60 thousands,,,,, two years ago. Now i have 3.5 lakh taka worth coffee machines, 45 machines . Two lakhs worth coffee and tea and 3 lakhs in cash, And monthly 45 thousands income,,,,And i increasing my business, Alhamdulillah....
Good job bro
Great work g
The motive of most startups is not being profitable but increase its valuation and form a profitable exit for their founder and investors......
True
people also have to realize that government jobs and reservation create purchasing power that can keep revenue flows actually happening. difficult truth to bear but it's true. public spend nahi karenge nakli cheezon aur services mein tab tak uska financial security utna oocha jayega ki woh kharcha ek small % hoga income ka.
yeh international hinglish logon ko vapis zameen par aane chaiye. aur apna parivaar aur community se zyada desh ke saath loyalty dikhane bhi. ab log gaali dena shuru karenge lekin sochkar dekho. kya plan hai hum sabka yeh bottom 90% ka? mahina mein 25k nai kama pa rahe hain yeh log, aur hum MNREGA nahi kar paate hai dhang se
Right
This is what I like about this channel, it is data dirven and Mohak doesn't disrespect it's viewers by spoon feeding simple worthless content. This is one of the best Indian Channel on youtube.
@@tokitomuimui Bhai itna bhi spam mat Karo ki propaganda ban jaye.
What is spoonfeeding? He is just showing very normal data,even a 10 year can understand.he is keeping it simple.
@@akchattripathi6499 That's what even he said. Spoon Feeding means creators make worthless content and let you consume it.
@@akchattripathi6499 read the book whole numbers and half truths. Debunks a lot of statistical myths Indians beleive about India.
@@akchattripathi6499 normally 10 year Olds cannot understand anything about finance and Commerce
Totally agree with the content, my Father running small grocery shop and consolidation of money is always been a problem with India specially it seems very vulnerable when you are holding such a huge population and the money is only increasing the wealth of Adani & Ambani🤐🤨
Yesss
@@tokitomuimui increasing wealth of jumlendra muddhi what is the truth 🤔🥸
Bhai Hindi m likh de hm nhi smj jayenge kya likha h
Pitaji mehnat kr ke kirana Shop chala rahe hai aaur berojgar Vella beta adani ambani ko kos raha hai😂
@@kunalmehta3170 Tu tension mat le meri berojgari ki ek badi IT MNC me achhi position me secure tarike se job kar ra hu tere jese roz dekhe he bhokne vaale, mene generalize problem desh ki batai he jo tere type moorkho ko samaj nai aaegi
I am from rural area . But more than 60% of villager's monthly income is ₹25000. Because of our villager's support local shop not online products.
Monthly 25-30k ho bhi jaye to log sara paisa kharch to nahin karenge...savings bhi zaruri he.
Aur inflation ke wajah se log kam spend kar rahe hain. Actually inflation kaafi badh gaya he
which village bhai and how many such village exist in india,there is a reason why stats are put because perception depends on peoples.
@clashwithahmed5248 bhai village ka name kya hai?
bro you must be from punjab or haryana.
@@zodiacsama7693 no bro from West Bengal near jharkhand bordered & near jharkhand mine.
I am a distributor in Mumbai.
My business is not growing at that rate as before because of online market.
Please promote local retailers too if people simply promote online market we will have no employment our entire chain will vanish.
Please make a video on this issue.
It’s very serious
1. Majority founders are short sighted. They seeks quick Buick without much effort and patience.
2. India need to invest heavily into infrastructure development it will generate direct and indirect employment s.
3. India should focus on exports especially to developed countries where margins are higher. But for that RnD is very crucial and gov, academics and industries need to work together
The problem at the core is WTO . They create barriers to entry in developed countries but have low tarrif rate to export to India. This is the reason industries are not given proper funds to have advanced machineries. We have people to work, resource to work on but govt is tied with the boundary of WTO and ofcourse garbage politicians
I totally agree with the you and specially the 3rd point is india must focus on exporting bcz of income inequality in india there is a small market for most of the product and services.
Thing's doesn't work as you think. It's not easy to do everything in a night, infrastructure is changing aggressively. If you don't believe me then check World Bank logistics reports , Now India jumps to 6 steps ahead.
@@tokitomuimui propgenda krne ka kitna milta h?
@@tokitomuimui how much payment do you recive for propaganda?
WOW! The way you de-jargonised, and explained the entire issue at hand is highly commendable. Most writers and analysts needlessly use complicated language.
As someone who has been following the Indian start up scene, I loved this simple explainer!
Economists, bankers, accountants always use complex meaningless terms due to the legacy of the British Raj and development of economics in the Victorian / imperial era. I say this as someone who has written code that runs products in retail banking for 100s of banks across India, Asia, Europe. Software engineering as a discipline also makes the same mistake. Excessively intimidating terminology for simple ideas. At this point, the jargon game is essentially a barrier to entry and a rejection filter for all professions related to managing money. I look forward to AI bots developing a simpler jargon file when interoperating, eventually leading to a removal of this barrier. I estimate 50-100 years for this to play out.
The problem with start-ups is
1) the taxes on them are sky touching
2) many people choose to do work by themselves like they go to grocery restaurant shopping as India has a good on ground commercial and buisness network so this online start-ups gets a bump here
3)the money they have to spend on their buisness is like 1rupee kamaya nahi ki 2 rupee ka kharcha 😅
This are some factors 😄
I'm shocked that 10% rich me Ane ke liye bus 25k salary chahie 😭😂😂
The biggest problem is all this will make rich people more rich
Taxes are sky touching? Oh please when the majority of the country's startups are not even profitable what kind of excuse is that? And there are various loopholes using which startups save a lot of tax. And the third point is called simply burning investor money to acquire market share and not focusing on a solid business model.
Ha bhai or top 50% mein aane Kay liye 2500 rs maatr...
@@Vizorfam How ?
Totally disagree with point 1.
I was a CEO of a startup and I am happy that you have pinpointed the problems of running a business in India. ❤
Which Star tup
Your Startup failed right? That's why you are in youtube?
@@whitewolf2767 why be so mean? was your day bad?
@@atharvakpatil not really
Ai bot found 💀
I love the way you collect,gather and combine data and information and the way you represent it 🤟🏻
Mohak, I think the general Indian psyche is not really geared towards investment, enterprise or business... The Indian society is shaped in such a way that things are scattered. There is a fear of loss, coz there's no support system for backups and stocks.
" There is a fear of loss, coz there's no support system for backups and stocks."
What a rhyme 👏
Here comes into the picture Indian groups and communities like Marwadi, Gujarati, Sindhi, Khatris and Parsis. Very entrepreneurial and highly risk taking than your average Indian.
@@krjg9809 That's just 10-15% of the entire population of India boss.
Majority of the Indians belong to lower-middle class. In that case getting through the day becomes a challenge let alone thinking about investment and all.
India is very a diverse country so it is meant to be scattered.
Issue is how the upliftment of a lower-middle class family happen. In my opinion this can happen via businesses, R&D (government spending is very less in this domain) and infrastructure.Things will take time.
You are considering it from just one point of view, Since things are scattered it also ensures one more thing, that is concentration of income is not increasing even more faster in hands of few people. Lets say if everyone started going to Dmart in India, DMart would get richer, that's okay, employment would be generated, that's good but all those people who are running their shops, earning sizable income would be unemployed. Also in the event something goes wrong since all things are so much scattered, things wouldn't just shut down. And you might not realize this but, major population of India is poor, that means they are just trying to survive for now, but when you meet people who were in past poor and now aren't you would realize how conscious people are about correct use of money.
One of the most important problems in every system and sector is inspite of high population the distribution of wealth, resource, knowledge is highly diverse...
In Shark Tank season 2, there are 2 entrepreneurs with a brand named Recode. They're just excellent in plans, business models with a highly profitable business. I love they're customer acquisition model. I never heard the brand before Shark tank( even I never heard about sugar as well) but after that I like to be their customer.
@@tokitomuimui kuu copy paste kr rhe hoon har jagha ...tumhre reply ka koi logic hn is comment pr
Unstop has better model too even profitable and fun fact is that all sharks have already required employees from unstop😅💎
@@tokitomuimui bhai 😑Tu kya hea
@@tokitomuimui jarur dekhenge
@@sigmamale6143 tu bhi dekh lena
An eye opener video for sure!!
I feel one of the biggest drawbacks of Indian startups are they're so much after making money and so ignorant about creating a GOOD product!!
Also by having some, at least 1 or 2 big global companies like Apple or Microsfoft India can jump really high in terms of economy..
I've seen lots of small farmers want to do farming but they get less returns because there is no proper support system. They work hard but return is less . And facing lots of problems.
Alot of grocery stores nowadays offer home delivery if you have their phone number. They dont charge much or anything for that sake for this service and most people tend to know them personally hence ordering from them is much more cost efficient than ordering from swiggy/bb as they charge sometimes as high as 100 rs for deliveries. About other goods that can be ordered online there is always the problem with quality as majority of products seem to have a low quality hrnce buying from actual store is better (also the concept of shopping itself is quite therapeutic)
ong we almost get the same discount as these apps from my local grocery store and have been going there for more than 10 years
Dude but these arrogant Kirana stores don't want to give discounts they want to sell at MRP also behaviour is very bad too
Bro exactly, he takes zero delievery charges
@@waltersike & behaves rudely too plus nevrr sells below MRP
@@asianguy86 we're not talking about the same guy
Main problem is unemployment which leads to low money so we can't spend on luxuries like online delivery. But there are no jobs in india what's wrong with our economy.
correlation is not causation
edit: These comments are vexing and, at best, one-sided, essentially advising whoever reading these comments
to study the *fundamentals* of *microeconomics* rather than THIS macroeconomics BS. u will learn the characteristics of common sense.
@@ShwetabhSenpai except in this case he is right. Can't spend money if you aren't earning . If none spends their money how will startups make profit
No..we don't have industries in bulk that fulfill the basic needs, service sector is saturated and agricultural sector is not developed since 1990s. That's why there is unemployment. A whole country cannot survive on service industry.
This is what happens when you give education to all people
@@tokitomuimui dude just stop spamming same comment everywhere
Aaj ke time me thela lagana bhi startup hai.
All thanks to indian social media so-called influencers , vloggars and mighty netizens.
Inspired from Modi ji. 😂😂
it's better than what most are doing at the top. Niche startups are just money milking schemes for their ceos and founder with no original idea. Only 10% of the startups have some kind of originality and in the long run only they will survive, rest will be good only for the some ceos.
adding pic of alakh pandey in thumbnail ,, was a master stroke .. it acted like a magnet for students thus expanding audience of video .. good to learn ..
Kamlesh is my favourite entrepreneur. son of a farmer, honest and hardworking, full of ambitions and did everything to go through all the fire to reach where he deserves be
Really informative video ❤ ..
I'm currently preparing for IIT JEE and want to enter into this competition of startups in future .. Learnt a lot from this video.. This awareness about our Indian entrepreneurs is going to help a lot of people who are willing to take risk..thanks Mohak Bhai❤ Love from Bihar
Same... Btw what's ur%ile in jan?
@@mr.shahid_9 97.82
@@anonymousdot2250 ma kese maan lu proof dekha
@@anonymousdot2250 wow👏
Main bhi jee aspirant hu iss saal 12th main gaya hu
I wish people start businesses related to manufacturing instead of IT
Why don't u start instead of expecting from other people?
@@Ritika0681 fund me then if i was privileged i should have
@@anittas224 VC exists for this purpose only lol. If u have good idea then surely u will raise funding
@@Ritika0681 you're not an economist, Accountant or anyone who understands financial management so better stick to your game and stop bullying girls in the comment section
@@anittas224 first of all I'm not a gamer, this account is used by my brother also so don't judge by name
I've seen a lot of people who register their income less than 15k - 20k rupees, but they have more than that and they do so because of tax saving.
True bhai but phir bhi kittna Kum batayenge 60k ko 20k toh nhi battaye unless Banda police ya corruption me na hoo... Max 20k batta rhe hai toh 25k batta do but point wahi rehta hai kuch bande Puri wealth dabba ke betthe hai
@@kishor.k8092
Han shi kaha
Bro with all the linking of bank accounts with aadhaar and pan they won't be able to hide if they are a salaried individual ( no business or politician or actor etc ).
Try to get rent and if you decide on paying cash you get cheaper the home owner does not show it as income.
@@kishor.k8092 For example : 5k , but real earning is 45k or above. especially Business man ke baare mein baat kar rha aur boht log apni wife ke naam par bhi wealth register
@@somnathroy102 I am talking in context of these non salaried individual, but salaried individual as well indulge in these scam, who are in police or high paying job, they register their wealth on their wife's name.
Issue with startups are mainly they show that india has a crowd of 140 cr and they forecast the revenue and raise the funding in early days but investors are talking on break / even especially post covid for which Indian startups don't have any answers
Marvelous information and program brother. Hatts off
For every startup that succeeds, thousands fail. But, Remember: you should NEVER give up. Always aim for being the one startup that succeeds!
Yeah yeah keep on selling false dreams to people and in the end they will lose everything
never giving up attitude-dosent work for everything, if byjus applied never giving up attitude it would go bankrupt
Ha or paise jlao investors Kay 😂😂😂🙏
@@N7_YES are u mad? In today's era you have to take risk in startup to make it profitable ! I think u don't know the difference between startup and business?
Nah, there is a time to give up. A very very tiny number of startups keep going even after the time to give up and succeed. A hundred times more keep going and burn even more money
Startups are good to burn vc money
I want to clear one thing as u have mentioned, if someone earnings 25k+ then he/she considered as middle class and that % is less but in opinion if ur look at our shop owners , in T1 T2 or small portion of T3 then they too earn normally around 30k+ is that they don't file tax as compare to salaried one ..So their number is so huge I think ..so in middle class category they also come and I think that % is not 2% obviously it must be over 20% higher for sure ..
Secondly , why most edtech not able to connect to T2 or T3 city, I think because there is a huge lack of education and more importantly TRUST on this platform .So they don't feel to invest on this and rather buy from local
Hey can you clear something for me
According to recent years surveys a middle class is the one who earns 5lakh to 30 lakh per annum and in India it was 31%in 2021.
So why he said that middle class income is about 25k to 45k per annum
@Priyanshu Rawat there was a mistake, he corrected it check pinned comments section
@@surajdebnath9106 thx
@@priyanshurawat2191 monthly
My sister runs an online Indian business its so difficult to get people to trust and so many people scamming others by copying her business its so difficult
Can I please know the name of the company she is working in??
Tell me details of your sister business
Thank you bhai for detailed explanation on startup companies problem ...
Very hard to earn in India
It is a sad stats that to be in top 10% your monthly income should be 25k.
I think it's the best video so far in this channel....
We expect more from u sir 🫡🫡
Upload more videos on business analysis ❤ . We loving this
An appreciation for him... Nice research sir... Thanks for educating us ❣️
The main problem is these start ups thinks India's huge population means big business. Then they realise only a minute % of the Indian population can actually afford their products
My mindset : Coupon khatam --> Use khatam
Why do most indian startups focus on service industies instead of doing something new like supporting various supply chains like electronics, casting and manufacturing active reagents or making new ones!😢
Why don't you step further to do so 😅
What a perfect explanation and analysis 👍
Developed country's have passed through this phase now we passing through it keep the positivity. Good video
another great video by Mr. Mohak. Good content, no beating around the bush.
That's a real valid video on startup failure ❤️❤️ I admire ❤️ from kaimur
Providing one of the best content in recent time.
Hugh development by artist 🎉
The best content providing real insights of thoroughly assessed metrics
I’m running small business with 5000₹ investment and making 18 lakh profit avg in 3 years
I think I’m in better position and happy with that
Pls share a business idea I hate my job
The fun fact is , my family report their annual about 50,000 . And I'm watching this video on 60k Laptop . There're several indians who reports their income low to collect benefits and reduce penalties . So that stats're not that reliable .
The main problem in our country is the mentality, Indian would change totally if we are able to solve this hidden problem.
A must go through video for all the Aspiring Entrepreneurs.
A Perfect Data Driven Content!🙌
Ur video is very precise and upto the point. Appreciate to ur research team ❤
Startups are only for few big cities the truth is that We don’t have enough money mostly people are struggling big time in terms of economy
I follow the defense industry quite closely, and last year I read a news article saying Indian man made indigenous pistol and assault rifle, while reading it I was happy that our defense industry will grow finally but when I saw the pictures of the guns they were literal copies of big American companies like sig and other. And it saddened me.
Amazing and insightful video bro. Thank you!
India needs start ups in sectors like defence, space etc instead of traditional sectors like ecommerce, delivery
As usual, well researched content ! The topic too is relevant.
After a long time, I am watching a soch video without ads ( i.e., there is always a segment in between the video where Mohak talks about his sponsors). Well, I like this 'no ad' in between the video format!
I have been watching your videos for past 4-5 years and would continue to do so.
Looking forward for your next video!
Untill and unless the inequality is reduced , india cannot gets into her full potential
I think problem lies in only service based startups they are very short sighted . For ex I live in Delhi but still I have never used these 30 min delivery app . Also 99% in American startup failed in past 30 years so it's fine.
People only focus about positives in new India believing that ignoring negatives will resolve the issues and save themselves from being called anti national. No matter what, do not make the government accountable. It's either startups' problem or people's problem, do not try to pin anything on government.
I have a small businesses i think it's great that online selling business are going down.
Salaried vs business earning is different. We always mix these things. The dynamics will change if we add business people in this mix.
Main problem ye hai ki india me gareebi berojgari bhut hai isliye 90% Log sirf basic need per hi paisa khracha karte hai
Buying groceries from small local grocery stores is our duty. We don't want any monopoly, we want unprivileged people to ean their livelihood. Be vocal for local.
Welcome to socialism
Everyone in the comments are talking about how Indians are mentally designed to save money rather than spending it on luxuries (for me paying delivery charge, even if it's 10rs only then also it is luxury for me) and rather then spending it on luxury I'd also save it and buy it anything from Kirana store only.
But you all are not concerned with the fact that in India we have a large population which still falls in the "POOR BRACKET" even according to Keynesian School of Economics if you want people to spend more, then we have to empower them to earn more, if I had salary of 15-16 lacs/annum then I would also not think about that delivery charge or discounts. Start-ups can perform well only and only if these startups are able to employ more people (Gandhian concept: production by masses). For example: (APOLITICAL) Adani's company employs much lesser employs than what TATA employs, TATA is next to Indian armed forces in terms of employment generation.
A BUSINESS IS NO GOOD IF IT DOESN'T BENEFITS THE SOCIETY.
galat report h bhai.. 22k-45k yearly mtlb 2k-4k monthly - it's not middle class its lower (below middle class).
As per recent survey(don't remeber exact name of survey) middle class annualIncome is around 5lac to 30lac yearly.
Middle class India mein 5k to 5lakh per month ka maana jaata hai...
He corrected the mistake it is 45,000 per month/5,40,000 year
It's per month
@@N7_YES 5 lakh per month😮😮😮matlab 60 lakh per annum!!!
Bhai woh middle class nhi rich adami hai
@@N7_YES 5k per month wale lower middle class me ate hai
Actual middle class 4 lakh per annum to 12 lakh per annum me ate hai
A more recent survey by Indian think tank People Research on India's Consumer Economy (PRICE), which defined a middles-class person as one with an annual income of Rs 5-30 lakh, found this category of Indians to have increased to 31 percent of the population in 2020-21 from 14 percent in 2004-05.
Thank you
But American living mohak won't acknowledge this FACT
He still thinks India is poor
@@peterparker9954 INDIA is STILL POOR. However nationalist or patriotic you may try to act, its the inevitable truth that you can't deny.
To fix something, you must first realise it
@@peterparker9954cope hard
Bhai ne ek dum dheere se organic physics wallah ki promotion kr di bina ad chalaye..... wah mere stanford ke sher.
We just need industrial development with help of government. Not start up culture. Government need to pour more money in industries. Which directly and indirectly create more job. And Indians should have faith in made in India things.
Your content is amazing.❤❤❤❤❤
Its not easy for a e commerce company to survive because now there is a huge competition in tier 1 city
Actually the startup fail ratio is same in USA as well- 90%. Its because they are promoted to do startups from college time and even if they fail their relatives don't make them feel down. That's how USA achieved such a lot of wealth and fame. That's why in India as well we should not be afraid of failure of our startups as they will only promote the ideas and creativity. One should definitely learn from mistakes and try again. Success is just a by product of hard work.😁
Think about what happens to the employees who are working with him 🤔
This is very narrow minded analysis. Indians are simply are not even rich or tech minded like the Americans.
@@Yu-hx5jo bhai America ki arthwyavastha ko to bhartiyon ne hi sambhal rakha hai🤣🤣
@@atharvgamingcafe Indians can be replaced lol with Filipinos or Chinese.
@@atharvgamingcafeor khudka bharat ko sambal nehin patee!!!!
You're videos are at par with DW, al Jazeera insights and CNBC .great yaar
"90% fail, whereas 10% are the successful ones" it's a universal saying.
No matter what the heck , the basics needs to be strong. The basics is always the "Manufacturing" industry ... not the "Services" industry
May you please tell or advise on how you do the research:
1) Roadmap ?
2) top down approach?
3) Data sources?
4) Connecting the dots?
5) story framing??
I love the content represented by mohak mangal as only consume the content which i need on yt so that i can follow only those content creators who gave us some practical and logical knowledge
Thanks you so much mohak mangal brother love you content ❤️🥰
Think School is also good.
@@tokitomuimui I have never seen the story of Kerela but I will definitely watch it
@@nishantkaushik7233 which are other content creator you follow ?
@@kharwadbhavesh4309 i follow getsetflyscience. His content was absolutely great and also i follow dhruv rathee , the deshbhakt and I'm also a podcast lover so also i follow Raj shamani and Ranveer Allahbadia (beerbiceps)
@@tokitomuimui i follow gaurav thakur and sham sharma show only
he explains secularism in a easy and funny mannner 😅😅
One one the most informative UA-cam channels. ❤
Very interesting! Thanks for sharing it. ✌️
Appreciate the way you explain the things.
Totally agreed, but the point to be understood here is the psychological mindset before starting a business in India. Today this term has been so much glorified & over-hyped that everybody is running after funding & valuations. Get rich quick schemes depicts the basic mentality of Indians, startup founders think it is an easy money game. But reality hits them hard when they are not being able to generate returns to pay even monthly office rent. Hardly 10% of the startups in India are there for real dhandha, rest are running after marketing, funding, valuation, easy money schemes.
Rate at which investors(moti parties) are infusing money into this gimmick is alarming & needs to be stopped & thought upon.
I want to do a startup also currently in 3rd year in college
Do you have any advice brother
@@RohitVerma-iw4qjfirst do job gain some experience about management, work ethic, supply chain, build some decent savings and network of required people then think of starting business
07:15 Definition of Middleclass
07:57 Top 10% Richest Indians
11:18 Asian Paints were the first company to buy a computer
You could have made at least 3 shorts out of this one video.
Alaag disha mai sochte ho dude
@@Coco_Chanel7 ok
@@Indian4thpillar
Waise hi pouch raha
Digital art mai interested ho
India me startup chale chahe na chale lekin "online sattebaji" wali startup jarur chalegi. 😊
Awesome video. God bless you brother for enlighting us with your knowledge and giving hopes to entrepreneurs.
Please make a video on " The Kerala story" Myth, truth, real, facts, everything we all want to know.
If you guys want like this comment?
Your explanation of every topic is very comprehensible ❤️
India needs to focus on more R&D and Manufacturing as it may may boost the development of new product and services and later or it's further acuistion of the market. And also aajkal Indian me koi kuch bhi shop/ Outlet khol kr bol rha hai that's an startup. Startup is all about business that solves a problem in a market and later on may/ may not generates revenue over that.
There is an unequal distribution of income among india, that's why the paying capacity differs so much from city to city, state to state.
Great video! I absolutely loved his narration and tone.
This is so informative and concise.
Looking forward to more such content ❤️