Here's How Burn Rubber Went From Detroit Shop To Global Sneaker Haven | Here's How | Forbes

Sneakerheads come from around the world to Detroit's hottest shoe store, Burn Rubber. Co-owners Rick Williams and Roland "Ro" Coit went from working at call centers to pitching business ideas and eventually buying the business and turning it into a huge success - working with Eminem, Wale and Big Sean. In this episode of Forbes' original series Here's How the owners reveal how they went from regular guys to business-owners, telling stories of failure and triumph along the way.
Subscribe to FORBES: www.youtube.co...
Stay Connected
Forbes newsletters: newsletters.ed...
Forbes on Facebook: forbes
Forbes Video on Twitter: / forbes
Forbes Video on Instagram: / forbes
More From Forbes: forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

[@musiqkidchristian]

Yall will never understand how these two legends completely changed the game. 💙 Love Detroit!

[@gsteve8198]

It was better when Kenny and Rachel owned it

[@Shun8881]

damn haven't heard from them since 2014. glad to see they're still doing well! and i love the new look on the store!

[@_kingjames313_]

Yoo I'm the guy with the Deion Sanders hoodie in the B-roll

[@NeimanMarkiss]

Fire Story Guys

[@40TheFreshMan]

My guy To Spit ha!!! Yacktown

[@GrizzlyQ45]

Ro from Pontiac 💯💯 PONTIAC STAND UP

[@laurentt7283]

great guys , best store !!!!!!

[@gsteve8198]

Nope

[@deandremeadows1746]

SPIIIIIIIIIIIIIIIIT!!!!!!!!!!!!!!!!!!!! & RICK.

[@MriLoveMyLife]

👏🏾👏🏾

[@SidewaysInTraffic]

That's Crazy, my name is Rick and I named my son Roland. Great story guys, keep doing weel.

[@ijexx]

*Detroit

[@chrispyzander]

Where are my Sneaker-Lovers? 👟 🔥