HVOs 101, Part 2: What are the 5 types of HVOs?

🚀 What are the five types of High-Value Offers (HVOs) that drive ABX results? 🚀
A high-value offer (HVO) is an experience that is essential for your successful account-based experience (ABM/ABX) strategy. But not all experiences are the same, so let's dive into the 5 Types of HVOs that drive results (in order of lowest lift/value to highest lift/value):
1. Customized Content: Personal curation / version of your content to address specific needs needs of a specific prospect.
2. Industry Insights: Live tailored insights that directly apply to your prospect's business, giving them an opportunity to ask questions and work through the application to their business.
3. Exclusive Peer Events: Bring together industry peers for virtual roundtables where you provide connection, thought leadership, and peer-to-peer knowledge-sharing.
4. Audits and Diagnostics: Provide a detailed report card highlighting strengths and areas for improvement, based on your own proprietary best practice rubric.
5. Strategy Workshops: Collaborate to create actionable roadmaps to solve real business problems.
You can mix and match the above, and in our next video we'll share the #1 combo that delivers the biggest impact.
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