In the second example of weight loss. Colin makes an emotional connection but he is also using Weapons of Influence that Dr Robert Cialdini mentions in his book Influence. People listen to others that are similar to them, Colin made him likable by sharing his example of how he used to be and how others can relate to his story. Colin uses his results to demonstrate credibility and authority by showing them that his weight loss program worked on him and how it can work for everyone else. Moreover, he makes a strong emotional connection of showing people that he cares about others towards the end when he said he wanted to do the same for others and help them.
6:36 Awesome, a problem aware audience. The hook must be about the problem. And you are directly creating an emotional band with your own story. Love it
the problem is that no one explains how to apply these theories in a world where communication is super fast ( tik tok ) emotions take time to explain..
No need. Emotion is “felt” not understood. There is a whole other level to how your message is received. What you say matters less than how you say it. Hope that makes sense 🙏
No one can explain how to implement theory in real world. It is different for every situation. It depends on the how, like Colin stresses on. It's on you how you do it. There is no one way fit for all. You have to try to know what works for you. Exactly what Colin says, it's not what you say, it's how you say it. The how means that you're showing them, proving them with credibility. I work as a sales assistant at Miniso in London. If I want to implement Scarcity and Exclusivity the right way, I would make it by showing them that we have limited products by displaying them, instead of just telling them that there is a limited stock. People buy what they see not what they hear until there is an evidence. Hope this helps
Does not explain the most effective marketing trick I know: triple the price + announce 50% sales. People do not like it on emotional level, it has no credibility and no reason. Works every time. Even if if you tell every customer what are you doing it still works.
That’s simply a psychological “trick” to trigger a sale. This video attempts to share the deeper emotional reasons behind the decision to buy, both have their place imho 👍
Awesomeness 👌 😊
In the second example of weight loss. Colin makes an emotional connection but he is also using Weapons of Influence that Dr Robert Cialdini mentions in his book Influence. People listen to others that are similar to them, Colin made him likable by sharing his example of how he used to be and how others can relate to his story. Colin uses his results to demonstrate credibility and authority by showing them that his weight loss program worked on him and how it can work for everyone else. Moreover, he makes a strong emotional connection of showing people that he cares about others towards the end when he said he wanted to do the same for others and help them.
6:36 Awesome, a problem aware audience. The hook must be about the problem. And you are directly creating an emotional band with your own story. Love it
👍
Very good content, I will be in Aberdeen soon. I am from 🇧🇷
Awesome
I absolutely love that you used examples!! Thank you ❤
You're so welcome!
Nice
Thanks
Awesome
Thank you🙏
N i c e !
Thanks
Excellent video!! Thank you! I love Seth Godin. :) Your video has inspired me to get my intro video set up for my YT channel. Thanks!!
So glad to hear that. Do it! Share the video with me when it’s done so we can celebrate together 🙌
Nice， it’s hlepful
Thank you 🙏
Wow....very informative bro. Tnx!
Thanks! Appreciate the support!
❤ this video !
the problem is that no one explains how to apply these theories in a world where communication is super fast ( tik tok ) emotions take time to explain..
No need. Emotion is “felt” not understood. There is a whole other level to how your message is received. What you say matters less than how you say it. Hope that makes sense 🙏
That's why few seconds of TV ads work like magic
No one can explain how to implement theory in real world. It is different for every situation. It depends on the how, like Colin stresses on. It's on you how you do it. There is no one way fit for all. You have to try to know what works for you. Exactly what Colin says, it's not what you say, it's how you say it. The how means that you're showing them, proving them with credibility. I work as a sales assistant at Miniso in London.
If I want to implement Scarcity and Exclusivity the right way, I would make it by showing them that we have limited products by displaying them, instead of just telling them that there is a limited stock. People buy what they see not what they hear until there is an evidence.
Hope this helps
Super helpful ❤many thanks
You're welcome 😊
Does not explain the most effective marketing trick I know: triple the price + announce 50% sales. People do not like it on emotional level, it has no credibility and no reason. Works every time. Even if if you tell every customer what are you doing it still works.
That’s simply a psychological “trick” to trigger a sale. This video attempts to share the deeper emotional reasons behind the decision to buy, both have their place imho 👍
that only works on an product aware and actually most of the time on a must aware audience