How To Use Emotional Branding (In 7 Steps)
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- Опубліковано 9 чер 2024
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#emotionalbranding #branding #brandstrategy
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By the end of this video, you’ll have 7 steps you can take into your business to use emotional branding to connect with your audience through your marketing messages.
First, we’ll explore what we’ve learned from neuroscience over the past 20 years to understand the human brain and how we make decisions.
Then you’ll learn how to inject emotion into your branding, marketing, and messaging to make emotional human connections with your target market.
0:00 7 Steps To Use Emotional Branding
1:29 There Is No Rational Decision
2:03 How To Inject Emotion
2:43 Step #1 Define Their Goals
3:12 Step #2 Define Their Challenges
4:18 Step #3 Define Their Desires
5:13 Step #4 Define Their Fears
6:23 Step #5 Connect With Understanding
7:50 Step #6 Leverage Story
8:39 Step #7 Leverage Vulnerability
With this process, you can design a brand experience that makes emotional connections at every touchpoint to ultimately grow your brand.
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This is exactly what I needed thank you for this gold mine of knowledge!
You're so welcome!
I must say, all of your thumbnails are THE BOMB!
Thank you
Spot on Stephen ! I just discovered this video and I must say it really 'touched' my heart. Keep up the excellent job and thanks for sharing your great expertise. Suzanne
Delighted to hear that Suzanne 😊🙏
Great process. Makes perfect sense. Thank you.
Glad it was helpful!
Your channel is amazing. Thank you for all the incredible content! 😇
You are so welcome!
This was awesome! Thanks for sharing this!
My pleasure!
Instead of connecting with the hard head, connect with the soft heart. 👍👍👍👏👏👏👏❤️❤️❤️❤️
👍👍👍👍
Pure knowledge!
Much appreciated 🙏
I’m very surprised you don’t have more subs. Awesome work.
Thank you
Thank you very powerful presentation
Glad it was helpful!
#2 emotional branding : make a connection to solve heart, how we fewl about something when you are speaking to your aduience that they analyze and have good feel
Inject emotions = define their goals and why they are going there, define their challenges, define theor desire, define their fear, connect with understand, leverage your story
i can see the book from the copyright legend himself ''Ogilvy'' on your shelve haha, that's one of the books i'm currently reading
Great video very practical tips
Really helped a lot.
Glad it was helpful!
I love this page
Thank you
You've done it again. I am connected to this 👍💪✍️🤓
👍👍👍👍
I know a marketer who is huge on emotional branding, but his business just comes off as really ingenuine. I want to do emotional branding but Im worried it'll come off as fake.
It has to be coupled with authenticity.
Kind FYI: I believe there's a typo in your cover image (meant to spell "Emotional").
Thanks 👍👍👍👍
you need to add visual examples of existing commercials or you just sound like a text book. Commercials aren't copyright protected since they want them played.
👍👍👍👍
A real life example could go a long way here…
This is a great examples... - ua-cam.com/video/XpaOjMXyJGk/v-deo.html&ab_channel=DoveUS
Emotional marketing doesn't work . You need to provide benefits more than the customer pays to you. Anybody agrees..?!
Disagree. Highlighting benefits has its place, but creating associations the brand has with the literal and emotional outcome is more impactful