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Making Money From Marketing Is Easier Than You Think

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  • Опубліковано 30 тра 2023
  • Want to SCALE your business? Go here: acquisition.com
    Want to START a business? Go here: skool.com/games
    If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
    How I got here…
    21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
    23 yrs old: Left my fancy consulting job to start a business (a gym).
    24 yrs old: Opened 5 gym locations.
    26 yrs old: Closed down 6th gym. Lost everything.
    26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
    26 yrs old: In desperation, started licensing model as a hail mary. It worked.
    27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
    28 yrs old: Started Prestige Labs. $20M the first year.
    29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
    31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
    31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
    31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
    32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
    34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
    Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
    To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
    You either get an epic outcome or an epic story. Both mean you win.
    Keep crushing. May your desires be greater than your obstacles.
    Never quit,
    Alex
    FULL DISCLOSURE
    I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

КОМЕНТАРІ • 36

  • @dope_exe634
    @dope_exe634 Рік тому +36

    ALEX NEVER DELETE ANY OF YOUR VIDEOS! I DON'T WANT ANY PIECE OF INFORMATION THAT YOU GIVE OUT TO THE WORLD TO VANISH. TY SO MUCH FOR EVERYTHING. I SHOULD NOT BE ABLE TO GET THIS INFO FOR FREE

    • @ollyvrc
      @ollyvrc Рік тому +2

      Why don't you download them

    • @dope_exe634
      @dope_exe634 Рік тому +2

      @@ollyvrc yeah fs I'm thinking about getting a hdd and store all of his vids

  • @T.A.S.O.
    @T.A.S.O. 7 місяців тому +1

    I want to learn how to market, More Specifically. Copy, advertising/running ad campaigns for businesses. What are some of the first steps to acquire these skills and what courses should i go through?

  • @iphoneEd
    @iphoneEd Рік тому +2

    Doing marketing now! Hyped!

  • @shadowbabymcbutternucky1575
    @shadowbabymcbutternucky1575 Місяць тому

    Healing

  • @FarmerWim
    @FarmerWim Рік тому +3

    Or do something that matters and INVENT something!!

  • @maximeguillotin
    @maximeguillotin Рік тому +7

    What dyou think is the average sales volume you need to be really good at it?

  • @icevast
    @icevast Рік тому +4

    Amazing content, this is way better that some paid courses

  • @Stockfootagefree1
    @Stockfootagefree1 Рік тому +7

    AI = time saver

  • @CanaryKin
    @CanaryKin Рік тому +1

    Man, now that’s a hairy dude

  • @mariannek8326
    @mariannek8326 7 місяців тому

    I’ve tried listening to him, but his lack of grooming grosses me out.

  • @tomjung1067
    @tomjung1067 Рік тому +3

    Money is perversion.

    • @Raspil
      @Raspil Рік тому +3

      Money is just a tool

    • @tomjung1067
      @tomjung1067 Рік тому

      @@Raspil a tool loaded with sin like a second hand weapon.
      Its a nice theory in its ideal use but nowdays money is not even money any more, just bad trickery.
      I dont think you can enter paradise like places with (too much of) this stuff on you.

    • @Raspil
      @Raspil Рік тому +2

      @@tomjung1067 there's no virtue in these thoughts you have. The more money you have, the more people you can help.

    • @tomjung1067
      @tomjung1067 Рік тому +1

      @@Raspil if people really like you, you dont need stuff like money to get everything a rich person trys to buy.
      I meet enough really rich influencial people travelling and always they wish to have something i have. Its them coming to me for advice not the other way around.
      The dream of each rich is to be beautiful, young, innocent and happy without money just with his loved ones in paradise and eternity. Show me one rich who would not immediately exchange all his money for that. I see it in their eyes all the time. Nobody hates money more than rich people. They just get blackmailed to go on making money by all the bloodsuckers they have.
      Poor people wishing to be rich and ready to do almost anything to get there, are way worse to handle for me.

    • @Raspil
      @Raspil Рік тому

      @@tomjung1067 that's not what I'm talking about.

  • @RuanID
    @RuanID Рік тому +1

    great content boss

  • @BishopGSD
    @BishopGSD Рік тому +3

    did u just say u can learn how to sell shit in a couple weeks? lol most people quit in 10 days

  • @dingdong8629
    @dingdong8629 Рік тому +3

    Well… how do you learn sales then?

    • @JayPrada
      @JayPrada Рік тому +5

      it's just mostly practice

    • @carloscortes1577
      @carloscortes1577 Рік тому +9

      1-Find a job where volume is king. Lots of cold calling, emailing, etc.
      2-Practice until you figure it out.
      3-If you want to get better buy a course or two.

    • @erno6155
      @erno6155 Рік тому +1

      Find a good course and get a mentor.
      And then stick with it.

    • @BishopGSD
      @BishopGSD Рік тому +3

      study.. these guys saying just practice are forgetting the best lumber jacks sharpen their axe every day before chopping at trees

    • @fazebugatti988
      @fazebugatti988 Рік тому

      this doesn’t seem to be what my math teacher told me

  • @rahulisgreat4911
    @rahulisgreat4911 Рік тому

    😮

  • @theearlymorningmoneyman4352
    @theearlymorningmoneyman4352 Рік тому +8

    What do you mean "you can learn how to sell shit in a few weeks "?

    • @chidike9424
      @chidike9424 Рік тому +1

      Sales skills

    • @BishopGSD
      @BishopGSD Рік тому +1

      I can get a white belt in a couple weeks at the local dojo too😂

    • @MissiFull
      @MissiFull Рік тому

      ? you can sell shit in one day

    • @chidike9424
      @chidike9424 Рік тому

      @@MissiFull being able to sell high ticket items to people is a skill. You don’t think it’s true then try selling an item worth 30,000 to someone, you see how hard it is

  • @finanzferdinand9874
    @finanzferdinand9874 7 місяців тому +1

    This guy says alot and its all nothing really.