Marketing - Experimental Research

Experimental research isn’t just for scientists - it can also be used in business and marketing to make effective decisions. In this Office Hours video, Dustin Harding, assistant professor of marketing at Utah Valley University, explains how businesses can use experimental research to test managerial and marketing strategies quickly, cheaply, and effectively.
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[@mattkeo]

Great simple way of explaining A/B testing for students

[@micahroberts4900]

Yeah. Maybe we can talk about why billboards are still a thing and what their place is in marketing.