EP 3: Decoding sustainability for African fashion brands with Hadeel Osman

Hadeel Osman is a Sudanese award winning creative director and sustainable fashion consultant, she is also the founder of multidisciplinary creative studio DAVU Studio. With vast professional and personal experiences across Asia, North America and Africa, Hadeel has worked in creative direction, visual communications, cultural management, sustainable fashion research and advocacy, styling, directing, consulting and training. In addition, Hadeel is an advocate for change and development across Africa, heavily involved in the evolution and promotion of the regional contemporary arts, culture and fashion industries.
In this episode
Defining sustainability and decoding the terminology i.e. ethical, conscious consumption, slow fashion, circular economyIs sustainability Africa’s recolonisation and an act of carrying native principles abroad and rebranding them for the West’s commercial benefitHas the sustainability been successful in achieving it's goals whilst maintaining the commerciality of the fashion and luxury sectorsReimagining sustainability in the African context to have it resonate more authenticallyThe rise of Gen Z, the age of social media and the fast-paced consumption cultureEmerging African fashion brands contributing to the conversation about sustainability both regionally and globally
Links
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